Is This The Coolest Bike Brand In The World? | Santa Cruz Bicycles Factory Tour

Santa Cruz Bicycles is a company with a long history in mountain biking and racing, especially downhill racing! In a recent video, Martyn Ashton asked the public who they thought the coolest bike brand is and many people answered Santa Cruz. So while out in California Martyn went to visit the factory.
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[@gmbn]

Who do you think is the coolest bike brand? Let us know 👇

[@DerBreacher]

I like Canyon

[@AlejandroRodriguez-bw4oo]

I like MARIN BIKES

[@rainerunsinn4808]

I'm not 12 years old anymore and absolutely don't care.

[@asquare9316]

Ibis or Foes

[@aarowbach8711]

whoever makes quality cheap no one. So no one

[@normanparker7192]

I'm 52 yrs old and have had many, many bikes over the years. My 2022 Santa Cruz Bronson is by far the best bike i've ever owned! It can truly do it all!!

[@evancampbell2111]

I’ve always wanted a Bronson, MX wheels are goated.

[@matth8924]

People love to hate on Santa Cruz because they are expensive (they absolutely are). But I can tell you the Bronson V4.1 I just picked up is a seriously well built machine. Every aspect of the frame construction just exudes quality and attention to detail. The build quality is fantastic.

[@Wildernessoutside]

you can't beat a Bronson ,I love mine only bike ive never felt the need to upgrade ,perfect straight out the factory

[@petelewis1995]

You are all amazing at GMBN your passion and knowledge of MTBing is unreal I watch all your videos but sadly you've turned me into an addict now always thinking of what I can upgrade actually by the time I finish only the frame will be original keep up the good work guys and Anna thank you

[@cccycling5835]

I’m a local. Yes Santa Cruz Bikes are awesome. I even ride Santa Cruz Boards 😊 I finally bought myself a Tallboy a couple of weeks ago after years riding the Santa Cruz woods on a Specialized 😂 sorry I grew up in Morgan Hill Haven’t been able to take the Tallboy up to the Demo Forest yet, but the trails are opening up, and the Flow Trail and Fort Ord are on my short list for next months rides 😎

[@JoosshhST]

Been counting the days for Demo Forest to reopen. Maybe see you out there!

[@jasonkroll2735]

If i was given a sc i would put a "made in china " sticker over the santacruz logo. Just to be true to the orgins of the frame .

[@beanburnham01]

“Local” that grew up in Morgan Hill?!

[@evancampbell2111]

Late Congrats on the new Tallboy🎉

[@Desmond17]

I'm a YT fanboy myself and have always mess with my mates who loved Santa Cruz but tbh, it's a pretty cool brand The Syndicate is helping that notion given the fact that i'm a fan of literally every rider on the team (even the big guy with the 'stache always in the background 😂)

[@Ashnno]

I have both YT and SC, love them both!! YT specs their bikes way higher for the price though that’s for sure lol

[@OmnieStar]

I can't wait to afford a YT! a 2018+ Capra is like the ONLY bike I every really really wanted. The one I have now is just a bike I can ride tell I get my hands on a YT. Even a Jeffsy would be good enough LOL, Just love the look and style of the bikes. Love the paint job on the 2018's as well.

[@Ashnno]

@@OmnieStar Well I definitely recommend the Capra! Super fun bike

[@cgarcia650]

@@OmnieStar Only down side to YT is that don't sell to bike shops. :/

[@OmnieStar]

@@cgarcia650 True as I don't like that model cause thats what killed BMX bikes and sorta killed the sport. I feel like MTB is so strong that even if all the bikes only sold online, We would still go to stores for small stuff and for repairs if needed. And I mean I can't even afford the 2thousand something that they want for a bike now. The in store mark up would make it even MORE impossible for me to buy one lol.

[@lwittrock1]

What's cool is the many different options available today. When i was starting out, in the early/mid 80's, we had so little choice in bikes.

[@MichaelRasco]

Honestly a proud owner of a Santa Cruz Hightower LT. Love the brand and their attention to detail! Timeless designs!

[@ryaneck]

Still riding my 2013 Santa Cruz Butcher. My first serious mountain bike and it's still going strong, I actually love riding 26" on the trails

[@dadbod4life]

Santa Cruz is the coolest brand and needs to be the next sponsor of GMBN. My last two bikes were Santa Cruz, and my current bike is the newest Santa Cruz Chameleon hardtail. My next will be the new Tallboy and I'm keeping the Chameleon forever.

[@chrisginoc]

How do you like your Chamelon? I found a local used Chameleon 6 for sale and the last Santa Cruz I had was back in the early 2000's.

[@dadbod4life]

@@chrisginoc Its my all time favorite hardtail. Maybe even favorite bike. Mine is the V8 which is a bit different than the V6, but they have all been really good for a long time.

[@chrisginoc]

@@dadbod4life $600 for a used Chameleon 6. What do you think is it worth it?

[@dadbod4life]

@@chrisginoc Sounds pretty cheap. I’d say yes if it’s for the whole bike and it’s in good condition.

[@mtbtomfoolery]

I wanted a Santa Cruz bike ever since I worked in a bike shop in the 90's. Back then it was just a pipe dream. In 2014 I got back into riding and saved up for my dream bike. I still ride that same Bronson V1 (The neon yellow one!) and it is still incredible to ride. You get what you pay for.

[@jasonkroll2735]

90s sc was good.. now china junk

[@ryaneck]

Right on, I still ride my 2013 Santa Cruz Butcher

[@HiThereImJustin]

Admittedly, I’m a bit of a fanboy.. but my garage would definitely indicate that I think they’re cool. I am a fan of companies with great reputations for customer service, warranty and build quality. Highball, Tallboy and Heckler all on deck for whatever riding needs to be done. 😎 I’ll add that I rank Evil up there on cool factor as well.

[@weedfreer]

Not gonna lie, theyre pretty much right up there with the coolest. They'd be even cooler if they set up shop on the UK too though! 😊

[@jasonkroll2735]

China fbikes are cooler , oh wait...sc is china.

[@evancampbell2111]

I LOVE Santa Cruz and I own a 2022 Chameleon. They are incredibly expensive though but thats the only con. They are so amazing and there lifetime warranty is amazing. (Make sure you take a picture of the receipt after purchasing the bike to register it though!) They feel amazing on the trail and you question life if you don’t own one. I really want the new Bronson with the XO AXS and the reserve wheels. So big shout out to Santa Cruz and GMBN! Love y’all and stay safe!

[@joelankeny6277]

The coolest brand is whatever bike your currently riding. If your stoked on your bike then I’m stoked for you!

[@tzaidi2349]

@@joelankeny6277 Best MB thread comment ever.

[@jrc0004]

I have to agree. Santa Cruz is awesome. Living in the Monterey area all my life (until 2.5 years ago) SC is one of the coolest. Ever since I went to Enduro and purchased my 2019 SC Hightower after riding many other bike, there is just a different experience while on SC FSR with their carbon wheels.

[@darrenhaines2005]

Ashton Bikes will always be the coolest

[@Pete_B95]

The only thing that puts me off Santa Cruz bikes is the people that ride them 😂😂

[@JacobJang]

i've got a santa cruz hightower v2. love the bike. this video makes me love the brand more! really impressive that it's solar powered

[@mikedwiles]

I have a Santa Cruz board. Have Pivot Mtn Bike and Specialized Dirt Jumper. While I don't own a Santa Cruz bike, I tip my hat to those that do. I see why they rank the coolest. Great video! I might need another bike...

[@1sainteve1]

I rode a Superlight 3 26" for many years. It's still my Spring and Fall bike when the weather isn't the best here in Canada. The bike has been absolutely bulletproof.

[@nowaylabs]

A visit in Santa Cruz CA should also include an episode about Ibis cycles.

[@asifitmatters1]

Sure but Ibis don’t have the marketing budget of Santa Cruz and can’t pay GMBN to promote them… seeing as how GMBN is now nothing more than a kind of home shopping channel for a select few brands.

[@neildonoghueMTB]

@@asifitmatters1 Well that's not true, no money changed hands here and we did plan on visiting Ibis but their factory was damaged in the Santa Cruz floods

[@asifitmatters1]

@@neildonoghueMTB my bad… turns out GMBN just does things out of altruism!

[@daxolivares6939]

You will be greatly disappointed 😂...laat time we to ibis its literrally a warehouse

[@floppy_fingers]

i love riding Danny's Orange trials bike in Riders Republic. my fave bike in the whole game.

[@martinekliw]

Oh... at which point is it available? I must admit I'm just a casual gamer.... 😅

[@johnreese3762]

And I live 2 hours from there and only knew of the "Brand"! Always the best in my book and a little out of my reach!! Thanks so much for the video!!!

[@shanefrechette613]

I’m 58 and still riding my 2011 Tallboy 1 carbon love this bike the original down country trail bike before it was a thing!

[@jimm244]

I’m fortunate to have several SC Bicycles, acquired over the last few years for various reasons. As a generalization, within their categories they may not be the best at any single thing, but they tend to do everything well. I also appreciate how easy it is to service their pivots, & etc. Their wheels have been outstanding. Their pricing can be a challenge, but if you’re patient, observing, and flexible, you can find deals. For pure coolness though…man, Transition is pretty cool.

[@emotioneering]

I ride SC. I think cool is subjective; I’ve bought them since 2013 and am loyal as I had a frame issue and they replaced it no-quibble. The quality is excellent and the local retailer looks after me. You pay a premium, but I think it’s worth it

[@Lionsraws66]

There's many great brands. Santa Cruz is certainly one of them in the mountain biking world.

[@haring007]

Santa Cruz for life! They definitely cool. I started with 5010 and then Bronson. Even got my brother into SC fan boy club, he’s got Bronson also. Thank you Santa Cruz for making us amazing bikes!❤

[@1edkihm]

@3:53 I like that table! A bike table! I need to make one for my living room! What a brilliant idea! GMBN is so inspirational! ...I should make one for the kitchen and the back patio too.

[@dermowatts7260]

I was hyped when I saw the thumbnail, thinking I would finally be able to get a santa cruz trial bike, I think they would sell a lot of them, Danny's videos get millions of views.

[@moisesbenavides]

I proudly own a Santa Cruz Tallboy. I probably have rode about 1,500 miles on Arizona trails since 2021 and the bike is as solid as it was the first day. I just can't imagine better quality than that.

[@richardelliott8352]

I don't have the depth of understanding to answer the cool question, but can say Santa Cruz is a favored town to visit when cruising the California coast. Good sightseeing, Main Street, food , and music venues. Even has an antique rollercoaster of world renown , built in the days here salesmen used to draw up rollercoasters freehand and sell them to beach towns all along the coast, as a financial development plan. The Santa Cruz coaster was just so good, it outlasted all the competition.

[@williammullen8138]

The coolest thing about Santa Cruz is that you can visit the factory, pick up a bike and ride it to some great trails at Wilder State Park which is right next to the factory. That’s cool. About 10 years ago I owned a Highball and over time broke just about every component on the bike. The frame never once let me down.

[@harveycasey1900]

I'm on my third Santa Cruz. My first one was the 2018 Hightower LT. The second one was 2020 Megatower, and now I'm riding a 2022 Megatower👍🏿👍🏿

[@davidrichardson4198]

Are used to be a Rocky fan but hands-down Santa Cruz love my 23 high tower. It’s so Bitchin from Truro Nova, Scotia, Canada.

[@Lionsraws66]

Great video. I'm so glad it didn't involve pedal tips and washing protocol 😂

[@junka1975]

That was an awesome look around Santa Cruz Martyn.

[@h3ng3lb3rthgarcia4]

Sin duda es la mejor marca de bicicletas en el mundo, y tiene los nombres perfectos en español... ¡love it! 🚲❤️ #ciclismo #bicicletas #español #santacruzbicycles

[@SuperCaryG]

Head and tails above the rest. I was lucky enough to also check out their headquarters and ride some of the local trails, but more importantly, test the Santa Cruz taco scene! ❤❤❤❤❤

[@Heiserton]

I see Martyn, I hit the like button.

[@brendan1]

Love my Santa Cruz 5010 v4. It's a great bike. A cool bike for sure!

[@rossejera1661]

When I think of Santa Cruz, I dont think of bikes.. So for that, they are just an okay bike brand even though they make really nice bikes. For me, its GT

[@greenfefo_fpv465]

Y'all need to come visit Trek!!! I would DIE if Martyn shows up at Trek, dream come true to meet the legend and show him around the office!

[@lr7815]

Man that trials bike is sick, wish I could buy this one or the canyon cfr trial in the US

[@keithmartinez07]

I’ve wanted a Santa Cruz mountain bike since the early 2000’s just haven’t been able to afford one. After having specialized, Giant, Trek , in my opinion Santa Cruz still is the coolest brand hands down. 👌🏾

[@shawnhoulihan7794]

Loved the host and all his jokes

[@benmilstein5654]

gotta give some more props to SC - i recently discovered an issue with my carbon Chameleon frame. submitted a warranty claim friday night and had a response in my email first thing monday morning, new frame on its way. they stand behind their products! a little more $$$ up front but well worth it in the long haul. plus i love riding my lizard, such a fun bike!

[@jasonkroll2735]

China junk.

[@xtwosnakesx]

Forbidden Bikes have taken the crown. But kudos to SC for reigning so supreme for up to 20 years.

[@sebastianeigner9461]

Riding SC frames now for over 12 years. Nothing better and cooler out there ❤

[@milesholland6826]

Yes I would agree. I still ride my Highball and I graduated from UC Santa Cruz. It’s one of the coolest towns around. Ibis is just as cool, so maybe there is just something cool in the air in Santa Cruz.

[@wvjeepguy8178]

My vote for coolest bike brand goes to Guerilla Gravity. U.S. made frames using newer technology at a very competitive price point.

[@kanagawakenji7]

Ehh, shout out to my Denver folks!

[@sja9836]

Of course Santa Cruz is the coolest bike brand. Love their products rode Speech for years but in 2021 finally went and bought a 5010 and my current whip is a Bronson CC MX built by Pedal and Spoke in Surrey. Santa Cruz are a cool brand but there's substance behind the products and lets not forget that fantastic lifetime warranty too.

[@bengray5013]

Pace and Sunn back in the day

[@nvanpraag]

Looking at a Santa Cruz is one thing, but you'll definietly belive they are cool after riding one. I demo'd a Tallboy when I had an S-Works Camber and it ended up costing me ten grand. 🤣

[@SFBayLaser]

Live in Montara, 45 minute drive to SC World HQ. Great to be able to drive down and demo a bike on the trails in Wilder and UCSC. Which has resulted in a fleet of bikes in the garage… sigh… But, yes, they are so cool!

[@bradnowland6476]

Santa Cruz are definitely a cool brand. Love their factory Friday clips as well.

[@jasonkroll2735]

China made junk.

[@kshaffer1964]

After giving up on Trek and now Yeti; both of whom will do just about anything to not support their warranty, I will likely be going with a Santa Cruz for my next bike. Knowing it is entirely US built is a bonus too.

[@chappie7523]

Great video. The humble attitude makes a brand cool to me. I guess making awesome bikes is also cool haha

[@Inverslady]

Santa Cruz are definitely the coolest brand. I own a 2022 Bronson and still marvel about how well it rides.

[@j3j326]

I was in the US last may and I now wished i popped in to see it I’m learning towards Canyon🇩🇪

[@danielray1558]

Love my Santa Cruz Bronson! I think they’re on the pricier side of mainstream bikes, but the details are done perfectly and the quality and customer service is top notch too. Not to mention how awesome it is watching the syndicate race!

[@Alex-sc9qc]

I want a bronson soo bad. I have the cash but I really REALLY want it in paydirt gold and I think they've stopped making them in this colour 😢 will be the first mullet bike I've ever been on aswel as first time trying a 29" wheel. Can't wait.

[@danielray1558]

@@Alex-sc9qc what size are you looking for?

[@Alex-sc9qc]

@@danielray1558 Medium!

[@afroRuben08]

@@Alex-sc9qc they really are nice i bought my mine the same day my local bike shop put it on display! so worth the money!

[@Alex-sc9qc]

@@afroRuben08 in paydirt gold?

[@wonderwatch2239]

Love my TB, can do everything from big drops, to spirited xc rides🥰🤘

[@VisionMTB]

I still have my OG Natas Kitten deck somewhere. Wait, they make bikes too? 😆

[@rudik5496]

Nice Brand. I can see why they decided to be expensive (proud of their good bikes). But… for the money I think SC are taking the mickey of the level of specs they put on their bikes!

[@stevenr5149]

You actually asked for it. You mean Pon Holdings and Doral industries? A hedge fund called Pon Holdings now owns Santa Cruse( and Cervelo, and Focus Carbondale, GT, Mongoose, etc...) Google it now. Why didn't they say that in the video? I bought my bike from a small husband and wife owned company(Cheech and Matt) . THAT is cool-in my little opinion. This is coming from a guy with bear repellent in one feedbag and a 20 ounce thermal mug of micro-roasted coffee in the other feedbag.

[@kentpeters6446]

Great video. Coolest soon to be Santa Carla!

[@3Bmtb]

That nipple-talk, Martyn, really cracked the rim. 😁

[@ChilinGarage]

The Santa Cruz V10 is coolest DH bike to me.

[@alanlau4941]

I'm a happy owner of the Chameleon bike!

[@Silverripples]

Owning a Nomad V4 currently I can vouch for their excellent ride quality. But I would say Merlin, Moots or Seven as coolest bike brands.

[@CoolTitanium68]

I've been riding Trek bikes for more than a decade now. My sister and I got Trek kids bikes over 10 years ago and my dad still has his Trek hardtail from that time as well that I rode for the past three years (I grew out of my old kid bike years ago but into mountain biking three years ago). I finally jumped the gun and got myself a proper full suspension bike: the Santa Cruz 5010 C R. Even though I've only had it for a week and a half, it's such a fun bike to ride and I'm already looking at getting their V10 and might do some actual mountain bike trips to the Rockies in a couple of years.

[@----.__]

Congrats on the new bike mate, the 5010 is a nice ride.

[@jamesmincher3435]

G T is the coolest affordable brand of bike I’ve always thought

[@LCNismo]

Bike of peasants. Just like trek and specialized. Glorified Walmart bikes.

[@lagwall]

I 🧡 my 2022 Santa BronsonMX and they are 💯 the coolest brand!

[@henri-basilhearne3480]

I recently got an Ibis, wow what a cool brand. But must say Santa Cruz is right up there with the coolest.

[@trishaleaver3581]

Moots is the coolest! Hand made in the USA. Also Lynskey.

[@sandman290873]

Always was, always will be, still love my old bullit

[@jeffeversole291]

I have made a considerable contribution to making sure this place is epic 😀 💰

[@davidqueree]

Definitely one of the coolest companies out there for sure. I just had the coolest idea though. A bullit with paint job done with the santacruz screaming hand logos painted onto it. And now I want one 🤣

[@MITCHYMITCH555]

I love my 5010CC!

[@iamkzonjames]

Love my Santa Cruz Nomad v5 in adder green/magenta😊

[@billderas3420]

Have to share the coolest mountain bike company with Ibis Cycles. Interesting that both companies are located in Santa Cruz, California. Mellow place!

[@markmoeller5593]

Santa Cruz Bicycles is obviously the sickest company… as they sponsor Keegan Swenson!!!

[@dchex23]

When I lived in Redwood City I’d smash Demolition Run every weekend, and everyone had Santa Cruz bike… granted I have an Orbea

[@Indicasativa55]

My dream bike is a Santa Cruz bronson so I’d have to agree tho I love my whyte 801 hard tail

[@AntonyBailey77]

They certainly used to be. Along with Cove. I think Transition probably have the edge now though.

[@crislabossiere6234]

I've been riding MTB since the 1980's and while I've received unsolicited "nice bike" comments for my rides, my Santa Cruz Tallboy is the only one that continually has random people saying, "cool bike". So the brand seems to have a following. I bought SC TB because it was one of the only bikes with geo that fit my extra long legs and high stack heigh needs in XXL. It's the best riding MTB I've had so far.

[@simonm1447]

Why do they use the name of a WW2 bomb (Tallboy) for a Mountainbike?

[@crislabossiere6234]

@@simonm1447 maybe they did, maybe they didn't. Being a USA company I wouldn't think the name of a British bomb would be their favourite name choice. TB does fit tall people better than the average trail bike with its taller stack height. Tallboy is also a kind of bedroom furniture, a type of sail for ships, a large beer can size in the US, and I'm sure other things aside from a bomb. Out of those, maybe the beer can was the influence due to the beer culture that is normal in mountain biking? Who knows? You don't know, and neither do I. It is a good bike though.. and just two day's ago another random person yelled out, "cool bike! I love Santa Cruz", from their front porch as I rode by.. no mention of bombs or WW2..

[@SpineShank7]

I'm biased (I have a Nomad V4 that I love), but Santa Cruz is definitely up there towards the top. Yeti is a strong contender too.

[@mattjns]

It’s funny because they’re skateboards we’re absolutely untouchable in the late 80’s way before their bikes. Now NO one would touch a Santa Cruz deck but the bikes are untouchable!

[@bauke-LV426]

Santa Cruz Skateboards, Santa Cruz Snowboards, Santa Cruz Bicycles, OF COURSE they're the coolest brand out there!

[@djSpinege]

a 60sec wheel lace is nutty!

[@dominikgarbauer6883]

I really think Canyon stepped up their game.

[@evancampbell2111]

Canyon is definitely a bang for your buck brand and they are still very high quality bikes.

[@seanhutton7155]

Santa Cruz is a cool brand for sure ,Im a Yeti boy but, any chance on doing a Yeti factory tour?

[@djbayr9516]

They are also some of the most ridiculously priced lol. I still want one.

[@anitalandkroon]

Great video 😃 The coolest bike brand , Santa Cruz 😃 you can choose your own colors and I like that . i now have cannondale and this brand is great , I like it a lot ❤ videos like this are always fun to watch .

[@asifitmatters1]

Santa Cruz is a soulless corporate monster, that retains nothing of its initial “rider owned” spirit. It’s all just marketing guff and gimmicks now. Too many brands under one roof dilute every single one and when you see what Pon actually owns it’s no surprise that all these brands have become dull.

[@robquartermaine1946]

Santa Cruz certainly is the sickest bike brand out there.

[@msolar]

Having grown up in the 80's & 90's, what's really cool is that we have so many mountain bike brand choices these days (not to mention how much abuse they can now take)!

[@gmbn]

It is amazing how capable bikes are today!

[@Later_Nerd]

I quite like Marin. Cool company who offers a very solid bang for your buck. Great offerings at the $1k, $2k and $3k range, with a lot of steps in-between. But Santa Cruz does make some top notch stuff. If I ever want to step up to a dream bike and throw away a budget, Santa Cruz would definitely be on my list. The whole glovebox thing is a really neat feature that would be handy every single time you go for a ride. If you go with that, tools in your stem and bar ends and a couple water bottle cages, you will almost never need to carry a backpack even on longer rides. That's pretty rad. The great thing about MTB is there are a ton of great companies and nearly all of them are extremely passionate about the sport.

[@dudeonbike800]

I'm guessing that's a fully rigid, carbon shovel at 3:30?