Is TikTok UA for teenagers? Soft launch sonar #4, Importance of Bid Floors, top Creatives in March

This is no BS gaming podcast 2.5 gamers session #103. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
MAU PARTY:
matejsmargaritaextravaganzave...
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
Podcast: podcasters.spotify.com/pod/sh...
Join our slack channel here: join.slack.com/t/two-and-half...
Agenda
00:00 The Shift from Placements to Bidding
04:14 The Importance of Bid Floors
06:33 Bid Floors for Banners
07:47 Bid Floors for Interstitials
09:28 Bid Floors for Rewarded Video
13:53 Using Direct Sold Campaigns
14:17 Exploring Alternative Backfill Options
15:43 The Importance of Bid Floors in Ad Monetization
18:00 Is Tiktok For teenagers only?
24:21 top creatives
34:43 Softlaunch sonar 4
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Matej Lancaric
User Acquisition & Creatives Consultant
⁠lancaric.me
Felix Braberg
Ad monetization consultant
⁠www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠ / jakubremiar
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Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! lancaric.me/matej-ai
Felix Latest Article -
www.felixbraberg.com/post/the...

[@andrewigumnov993]

I was that granny from the picture while watching your video 😄

[@2.5gamers]

Same here

[@nikolai6950]

Best Monday! Thank you for your work!

[@2.5gamers]

Thanks a lot! Really appreciate it

[@ricoonet]

Took me 10 min to understand the shift & keyboard factory joke haha..

[@2.5gamers]

😂😂😂 love it

[@2.5gamers]

😂😂😂 love it

[@wondergirlsalltheway]

guys thank u for all ur work. I really learned a lot from ur videos just let u know

[@2.5gamers]

Amazing!

[@akshayrajareddy5181]

Hi guys! The slack link doesn't seem to work. Could you please confirm once