IT Cosmetics Founder Jamie Kern Lima On Her Billion-Dollar Brand Story | Megyn Kelly TODAY

Former TV news anchor Jamie Kern Lima couldn’t find makeup that could help her skin condition, so she set out to solve her own problem. Now her IT Cosmetics line is a huge seller on QVC, and L’Oreal has bought her company for $1.2 billion. She tells Megyn Kelly how an inspiring message from Halle Berry helped her “keep my faith bigger than my fear.”
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IT Cosmetics Founder Jamie Kern Lima On Her Billion-Dollar Brand Story | Megyn Kelly TODAY

[@jagamclaren2758]

Anybody after Dhar Like me? LoL

[@aidanplayzyt6385]

Me lol

[@d.jmooreburner672]

Same

[@Explainediq]

Same

[@datdoglovesdogs]

Yeah

[@brianalleyne8978]

Me lmao

[@beautyintheboondocks4497]

I just spent a lot of money on IT Cosmetics during Christmas and I didn’t even know who was behind the products. Women don’t care how the creator looks. In fact, it’s refreshing to see a normal person make it. She is real and relatable to many women. She inspires your average woman to push further to pursue their dreams.

[@ellyk2195]

It would be nice if she had darker shades for darker complexions...

[@ellyk2195]

J Bridgers I don't wear foundations unless they offer an extensive shade range as I believe in supporting diverse brands. I do realize I am fortunate to be able to easily find my shade, but a lot of women don't have that ability. And since I am fortunate, I like to speak up and support those who aren't.

[@sally3704]

she says the reasons why her shade ranges are limited is cuz of the SPF 50 and they are trying to find ways to incorporate SPF into more ranges without compromising the formula.. :)

[@maribelrania5389]

Exactly!!! This is a brand I don’t support!! I’m proud to say I don’t have one piece of this brand :)

[@celeste_xo]

I agree it’s not a diverse brand at all :(

[@ACGNikki]

Maribel - Oh please, get a life rofl... (and get over yourself)

[@ninak8506]

Jamie Kern Lima has no idea how much I love & respect her. She is my personal hero. I buy and use her products which are wonderful. But she is personally inspiring. Dear God she is a true gem. ❤️

[@judyberends4586]

A great interview. I really like Jamie . She has such a great personality. Her cosmetics are really great.

[@jojoc326]

Clearly she was a HARD WORKER , and persistence is everything!! I absolutely LOVE IT COSMETICS. Best brand ever. High quality and reasonable prices! Now knowing who she is, it makes me proud to have bought her items. She's my new role model ❤❤❤🌻🌻🌻

[@jghernandez7497]

She is the finest woman on the planet!! Love you Jaime!

[@BabiHarris]

She reminds me of sweet Jane from Drop Dead Diva!!!! Her smile is radiant!

[@vprewittful]

LMAO at excited guy in purple sweater at 9:20!!

[@petertran5309]

I had to rewind and watch that guy again. The facial expression on him from the free cosmetics...that was priceless. lol!!

[@suzannenelson919]

I will never forget her first appearance on QVC and I have NEVER stopped using Bye Bye Undereye.... Still the BEST concealer ever!

[@lanaofficiel4042]

I agree 💯 percent. I love Bye Bye Under Eye concealer. It is the best concealer and I use it as a spot concealer and I also use it as a foundation. It blends beautifully and it is long lasting. I will always use the Bye Bye Under Eye concealer. Love it!! It really IS the very best concealer. WOW!!!

[@drakesessions3544]

I came here from Dhar mann

[@biancamondragon8685]

Same

[@rebecaventura8827]

Same I love his stories ♥️♥️

[@natale149]

Her products are great.

[@lanaofficiel4042]

I love It Cosmetics, worth every penny and I adore Jamie Kern Lima, what an inspiration!!!! She deserves all her success.

[@victoriadearrillaga5149]

SHE IS AWESOME!!! LOVE THAT SHE MADE ...... IT!

[@lindadowns8814]

Oh my gosh she is so so so so brave I watched the dahar Mann video 📹 and she didn't give up I am proud of her.

[@juliussugiharto5264]

even i never use her product (im a man) what i like about her and what i think had made her success is her personality and spirit. she should befriend with sara blakely = )

[@camille9632]

I have never bought a IT cosmetics product that I did not like. Everything is very high quality and easy to use. ♥️ oh and the brushes are amazing!

[@JannyLovesManny]

I love this, I’m using that prayer !

[@dianeyoung3752]

How come I've never heard of this product where can I get it

[@kirk1007]

Ulta.

[@bronzebunnyairbrushtanning3160]

My 10 yr daughter was born w a port wine stain on her face that she has, just recently, got very self-conscious about. 1 day I looked at her after school & she had been secretly caking foundation on her face & neck rite b4 school & when I confronted her she cried her eyes out about how self-conscious she is now about her face and neck & how everyone always thinks she had some kind of allergic reaction. So I took her to Ulta that wkend 2 try 2 find just a simple powder she could apply quickly b4 school 2 cover up some of the redness that’s making her so upset. I knew It cosmetics was a great brand already & knew we were def going 2 try “Bye Bye Redness” powder. It literally covered EVERYTHING in 1 application & 6 hrs later it looked exactly the same! I have noticed her new confidence since she’s been wearing it.....Thank u Jamie!!

[@kirk1007]

That is great and also I have seen laser start to lighten it

[@soleil5923]

Love it cosmetics! This lady has a lovely personality, glad her dreams were able to come true! I’ll always be a it girl! ❤️

[@milo3418]

Soleil ʕ •ᴥ•ʔ She is amazing! Her products are the best! I'm glad she made "It"!!!

[@atarakirana725]

Iam here because of Dhar Mann

[@ldmwaleed3913]

Same

[@buddy6950]

Same

[@marwatson7408]

I admire her good for her 👍👏 she did make it and she didn’t get discouraged.😊🤗😀

[@thatkayleegirl50]

Wonderful makeup!

[@godlytiktoks7113]

I love Jamie soo much, shes beautiful just the way she is no matter what happens

[@dolphbmx10]

Anyone know the starting song name??

[@christinat.7171]

Yay for anyone who succeed in their dreams.

[@whimsicalprofessor3963]

Pandemic😷...Bored😐...Binged watch season 1 of Big Brother😆...Wondered what happened to Jamie after the show🤔...Found out she crushed it💄💋💰😂

[@samiha3761]

I came here after dhar mann

[@kat_0001]

John Maclean and Nyma Tang are on the ends of the spectrum in terms of skin shades. John has probably the fairest and Nyma probably the deepest. I don’t understand why people are only fighting for deeper shades and not just a larger range in general. IT Cosmetics has a pretty limited range for ALL skin colors. 2 Light shades, 1 Medium shade and 2 deep shades. I’m just saying, if you’re gonna fight for an extension of colors for one end, do the same for the other in this situation at least.

[@coolinspirefunnybook1289]

what make jamie success i think is more of her personality which is always try to be positive.Good luck mrs Jamie.btw, i had read your book.its amazing and inspirational.

[@delilahsara1]

I love the bye bye pores blush

[@LifewithAshCash]

I have one of her concealers. It covers all my dark spots

[@ACGNikki]

Well I, for one, appreciate you making these products. There's nothing like Bye Bye Redness - it's a true life changer. Congrats on getting your passion product well known, and for helping other women.

[@msmakeupcupcake]

so many hate in the comments btw she is making more color range and she did make it. her story is inspiring to me, it may not to others

[@ldmwaleed3913]

She is my new role model

[@dianedavis208]

I love it cosmetics! Beautiful story.

[@catslover9044]

Iam here after saw her story from dhar man, she is so awesome lady

[@s0fa274]

Her products are really good but since they are owned by L’Oreal I have concerns about chemicals and animal testing I don’t use them anymore. Her story is very inspiring though and it just shows dedication pays off!

[@judyberends4586]

s0fa I wondered why she wasn't on QVC anymore. I wouldn't buy it now.

[@gloriaiirock]

Yes I read L’Oréal started animal testing again

[@shammilanka2185]

Evan channel got us here 🌹💪

[@loyalsqz]

OMG YASS PERIODTT

[@stevecarter8870]

Jamie you are a champ

[@aclark1197]

Mt Father is a Rockstar.

[@fakethinggy]

Big Brother season 1 anyone?

[@Praire22]

meep meep yes😀. That's what I know her from. That season Eddie won. The one with one leg and had cancer. Been a fan of BB since day one😊.

[@motherof1132]

Why is the man clapping for the sample giveaway. Lol

[@whereisggoing]

BIG BROTHER LEGEND

[@holypicklesmofo]

It would be great if her products came in more than orange tbh

[@brandi5730]

The bye under eye concealer awful sticky thick

[@kathleengalek1064]

Keep your faith bigger than your fear 🎉

[@patricia.antlitz]

did anyone else cry? no?

[@dolphbmx10]

Came from dhar!!! 0:56 song name????!!

[@xiomanaxoxoxo3212]

Rosecea is skin imflamatory related, its diet, what can sure it is a fruit and plant based diet and fasting.

[@cherkkiable]

no, it is not

[@Melinda8162]

xx xx I have it. I AM normal weight and height. Rosacea is an AUTO IMMUNE disorder. Ask the rosacea society for that info. Diet will have no effect OTHER than hot, spicy foods ( exacerbates it) which I never eat OR ate!

[@stylerumor]

Rosacea can be treated with V beam laser and Soolantra cream. I don’t need anymore makeup since I had my treatments done. It’s not healthy to keep a rosacea skin, it becomes worst with time.

[@oldmanmcgucket7750]

DHAR MANNNN

[@sunrisesunset7]

9:18 this guy LMAO

[@maryhynes9061]

It cosmetics was Cruelty free. Loreal is not! I will no longer buy it cosmetics.

[@buddy6950]

Hi

[@Megan66666]

Wow what amazing women 😍

[@RAINYDAYS00505]

I loved her make up but the foundation turns yellow fast....so I don't use it anymore.

[@Sillycill]

Eye shadows! Yees!💞💞

[@noixzy5387]

anybody from dhar Mann?

[@buddy6950]

Me

[@wakayamba]

how can you say that when you come across so many different types of women all shapes and sizes

[@easilyamused2009]

An icon for women? Really? All women? No.

[@annampackard]

@ 3:40 the girl in blue....eye roll, lol!

[@ACGNikki]

I thought that too at first, but I think both ladies in blue were realizing the camera was on them - so they looked at it and then looked back... one was more freaked out that the other it seems.

[@celeste_xo]

Her shade ranges are crap tho this needs to stop being acceptable

[@angelicearthling]

she can do whatever she wants with her product line. It's acceptable for her to do whatever she wants with her brand. She doesn't have to have a big shade range just to cater to everyone if she doesn't want to. What needs to become unacceptable is random people telling businesses what to do.

[@lilowolfd9315]

:O OMGGGG

[@dxnaaelizxbeth]

If she felt bad that she was told nobody would buy makeup from her because of what she looked like, how does she think dark skinned women feel when they can’t buy her products because IT cosmetics has a limited shade range???

[@anitajames5912]

Is she God? She solved a problem or some problems for pepple. Should she solve everything?

[@disneytoysr4fun975]

Have you learned nothing from her testimony?! You people need to stop waiting to be saved and go out and get it yourself! Create your own brans or reach out to her in a PROFESSIONAL manner and see if you can partner with her to create deeper shades. Crying and complaining about a non essential product just makes you look bad.

[@reginelouis5101]

Omg

[@dtaparnachatterjee5059]

Dhar mann fan??

[@buddy6950]

ME

[@Luckypinsandmore]

YASSS GURL

[@maribelrania5389]

Show someone like Anastasia not this person.

[@Lampshadeattack]

As an atheist this is why I’ll never succeed 😂 no faith

[@Jazzyisms]

LMFAO

[@dianeyoung3752]

Saw her story portrayed on Dhar Mann video amazing story she fufiled her dreams

[@darkskinman12]

I saw this on dhar man

[@alphonsosmith591]

im here for dhar mann

[@AvisWrentmore]

Jamie that dress is amazing;) you look like a billion dollars in that dress:) wow:) I use IT Make-up and love it:)

[@theresag1969]

Of course that was a dude who made a stupid statement like that.

[@heidiaguilar1257]

She made it? No, she sold it. Sell out.

[@gigid9606]

overnight success is usually a 10 year back story.

[@ACGNikki]

????? Years later maybe, when she was ready to move on. She still MADE the product and the line. Everyone who uses It Cosmetics knows who made it -- I actually didn't realize it was even sold in 2016, until this video. Everyone knows Jamie is the face and founder of It Cosmetics.

[@bronzebunnyairbrushtanning3160]

Heidi Aguilar that honey is called “jealousy”

[@Pumpkintiti]

It looks like she has a slight deformity on the perimeter of her face. It looks I don't know abnormal her Jaws is huge. like the circular of her face doesn't seem symmetrical at all.

[@virginiawhite4674]

Yes I thought the same. Also I wonder if she has a chin implant to compensate for her odd facial structure.

[@analialvarado4099]

Yeah stop being mean....

[@bubs1964]

I think she wears Too much makeup ( in my opinion). I prefer less makeup on a woman.

[@margomalik181]

her makeup is cheap, tried it and returned