It's time. The Video Game Industry needs you.

The video games industry has reached a pivotal moment in history as more and more AAA studios continue to fall due to hiring malpractices and a focus on ideology instead of creating good gaming experiences. We need leaders who can guide the games industry toward a better future. The video game industry needs YOU. Let's work together.
#gamersfirst
Rev Says Desu, When virtue signalling fails: • Woke AAA Game's Desper...
Mugthief, Ubisoft hanging by a thread: • Ubisoft is hanging by ...
Hero Hei, Defending DEI in games fails: • She defended DEI in ga...
Vara Dark, Halo now made by activists: • Halo Studios RAN By Ac...

[@sungrandstudios]

Everyone. Let's work together and do our best.

[@hyrulegend9786]

I love this video brother, 🙏🏻😊💕very well said. I want to see this comeback happen. And so looking forward to it. I'm here for it & here's to a brighter future. Have a blessed day my friend! 🕊️

[@williamboisdenghien2849]

Maybe it's silly to write this here to you directly but... I am not sure where to begin. You see I have studied history and have modded historical games, I even worked on two dlcs for historical games but in the end it went south. I continued as an amateur to mod, for fun, by passion and a part of me wants to see me build something interesting and impressive on a time period never or barely explored in games, but I am not sure where to start. Maybe the depression helped to make that unattainable but as that is more and more starkly behind me, the desire to one day try to make a magnum opus is becoming a bit more concrete. And yet I don't really know how to code, maybe I should start there. But I have all those historical interactions in my head... It seems impossible to accomplish and also just around the corner. It may just be an idea floating in my head, but I kinda want to make that into a good strategy game.

[@TrueDelta]

Sungrand is manually deleting comments that are exposing him

[@Gawain3313-i8o]

@@TrueDelta he can shadowban your account in his channel and you will even notice that your comments are not showing up for other ppl. Looks like I can read your comment, sooooo you arent banned (yet?), for me sounds like you are typing BS and most of your comments get automatically retained from youtube system

[@glawenclattuc3127]

@@Gawain3313-i8oYeah, they are probably saying KZbin censored words or phrases. Or it’s just bait from a troll.

[@Badget007]

Remember when companies hire people because of their skills and resolve to create actually good games? Good times....

[@help_im_trapped_in_a_square]

Yeah I miss those times

[@AmaturDrawer]

can agree. I miss when video games were just about fun.

[@FilipRanogajec]

Good times that may never come back.

[@help_im_trapped_in_a_square]

@@TrueDelta proof?

[@JasonChen927]

​@@TrueDelta Like what comments?

[@drinlp]

The president of gaming has spoken

[@fumomofumosarum5893]

The president of the United Nation of Gaming

[@filipsan11]

The President!

[@JoPsyph]

Make gaming great again

[@ViRiXDreamcore]

@@drinlp He really is.

[@ViRiXDreamcore]

@@JoPsyph Nope, not goin’ that direction lol Build that gaming wall!

[@jaymenza5196]

This is bigger than video games… across our society: Talent has been replaced by ideology Experts replaced by activists Education replaced by indoctrination Experience replaced by diversity Profit replaced by ESG grants Success replaced by virtue signalling This needs to change across our whole society, not just vidya

[@sungrandstudios]

You are right. We have a lot of work ahead of us. A home is built with one brick at a time.

[@HansKlopek]

Step one is identifying the common cause of these problems. And then we have to accept the facts however uncomfortable they are.

[@TheStupidDetectiv]

Well said

[@panzer00]

Yuri Bezmenov warned us in 1980 - it's cultural subversion in order to supplant our free society with a tyrannical one.

[@TrueDelta]

Sungrand is deleting comments that are exposing him - since few days

[@Simoss13]

Imagine how amazing our games would be with todays tech and developers from 2002

[@sungrandstudios]

That would be insane.

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@darcidious99]

​@@TrueDeltayou're not gonna catch any fish with that dogshit bait bud.

[@FFFFPPPP]

@@TrueDeltaI say you get banned for spamming this stupid comment, baseless comment in every comment and more than once in certain ones. Let me guess, you have blue hair and are a brainwashed npc. To quote Jordan, “Stop it. Get some help.” Post some proof or say something mire specific or stfu.

[@sacredpower7530]

​@@TrueDeltaQuit with the spamming dude, it won't help you at all.

[@crisjal8704]

Remember fellas, vote with your wallets, and NEVER PRE-ORDER !

[@sacredpower7530]

Sir yes sir, Starfield taught me and that. I will never make that mistake again.

[@thehatter9400]

Even if its the day before and you were going to get it anyway?

[@badass6300]

@@sacredpower7530 Logic should have taught you that. Never buy what you can't have and isn't out yet.

[@badass6300]

@@thehatter9400 Yes. Strong principles lead to good results.

[@InsomniaticVampire]

Sorry i couldn't help it. I wanted to play the new DBZ game so bad.

[@DeltaDragon79]

Agreed. I would much rather play a Indie game full of passion rather than a AAA game full of greed and forced ideology.

[@sungrandstudios]

I feel the same way as you.

[@uzunaruMelonness]

And that's why I play Holocure. Passionate, with insider jokes, and understanding of their fanbase-target audience.

[@NuchiAsaki]

Make the game you want to play.

[@franglais-riders]

Absolutely! I love Spiderweb games ( one man band and his wife) and I replay them a lot. No in-App purchases either. I bought all their games ( on my iPad) a one off cost and I have been playing them all since. Great when travelling! I also bought lately Stardew Valley for my Xbox AND for my iPad! Another affordable game, by a one man team, great, no preaching, just good game. Once again no In-App purchases or scamming practices like too many MmOs or any big studio game these days. Once I get a gaming PC I will buy those games again, because they are not expensive and it will be a different experience with mods!

[@lionart5230]

@@uzunaruMelonness Game is good

[@rdgRosas]

This world, this age needs desperately more professionals like you, sir. This world has no need of heroes. It needs professionals.

[@TalonMerc]

What companies like Ubisoft fail to realize is just how broad the definition of diversity is. They see diversity as just different skin color or sexual preference, when there is so much more to it than that. it's also about those with life experience and a wealth of skills & talents. If they want true diversity, they should hire those who are exceptional at art, animation, music, writing, programming etc. That is your diversity right there, people of a range of different talents and unique ideas to bring to the table. That's how classics are born.

[@sungrandstudios]

Well said. Well said.

[@Nero_Jero]

I've said this many times before: the most important kind of diversity is that of your audience, not within the media itself. If people from all backgrounds and walks of life can enjoy your game/movie/show/story, then it is truly a work of art.

[@sacredpower7530]

That cost money though and these corporations would to spend as little money as possible. So instead they go the cheap and self termination route. Which us what we are seeing happening to AAAA Ubislop (well deserved) right now. I agree with you 100% btw but a lot AAA Corporations are simply too greedy and don't give damn until it's too late.

[@superturkle]

radical left lobotomites play word games in order to turn language upside down and confuse anybody who prefers to think rationally. the words they use for their ideological values are the opposite of their literal meaning. diversity means conformity of thought. anti-racism means amplified racism. equity means taking opportunities away from others and keeping them for yourself no matter what. inclusion means exclusion and contempt for anyone who expresses true diversity. thats not the worst of it; if youre curious about how rotten these ppl's brains are, look up evergreen college circa 2017.

[@jmal]

​@@sacredpower7530So greedy they don't even think of the lasting effects of their DEI initiatives. What's the point of a short-term gain if it'll eventually become a long-term loss?

[@THExRISER]

Ah hell, he put on the suit.

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@RyanBreaker]

@@TrueDeltagonna need a little context.

[@glawenclattuc3127]

@@RyanBreakerThey haven’t posted anything other than spamming that same comment in all the replies. Pretty sure it’s just a troll posting bait.

[@edwardrivera8936]

@@glawenclattuc3127 That person is in Sungrand’s previous videos as well. I was uncertain what was going on but in the apple breaking video, they have a long post about their stance on his videos and about how genuine they are as well as Jerrel himself. I am not sure why they are so upset however. I enjoy this channel and it makes me want to be a better game dev too.

[@glawenclattuc3127]

@@edwardrivera8936 I already explained it, they are a dumb schizo who is A-logging over an imagined infraction. That is literally the breakdown of everything they wrote in their explanation.

[@EJaDav]

I’d like to make a quick distinction, it is still absolutely acceptable as a creative to make a game for yourself. Tell the story that you want to, make the game play how you envision. But when the game dilutes from your pure heartfelt passion to something that resembles a husk of its predecessor due to outside influences then that is when you need to come to your senses. There’s a difference from passionately telling your story, and passionately pushing your politics. One is a beautiful and moving piece that rouses emotions and connects with people, the other is a shallow egocentric void of emotion.

[@elensila74]

It is not at all a bad direction to make games "for yourself", it drives you to create something that you personally would call a good game. The recently failed games failed exactly because barely any of the indoctrinated activists turned up to play them, and that proves that the creators did not make them for themselves. The "woke" ideologues see video games only as vehicles for propaganda and methods of brainwashing and mind control, not entertainment. That's why your sense of self-preservation gets triggered, even if it's hard to pinpoint what exactly you dislike about a certain trailer or gameplay preview. Great developers make games for themselves, and activists make games to "normalize" their doctrines and recruit followers.

[@HopefulAIMusic]

Ubisoft and Halo Studios need you as their new CEO 💖💖💖

[@sungrandstudios]

I would like to see these companies succeed and make better games for people.

[@TrueDelta]

Sungrand is deleting comments that are exposing him

[@BlueSpawn]

No. These studios need to go away. Their time is over. I'd rather he be the CEO of a company that no one's ever heard of, which will be part of a movement of new studios that will pave the way for a gaming Renaissance.

[@Darktotaled]

@@sungrandstudios we all would like that but they are not cooperating

[@black-redpill3]

I knew two of the people who worked on Halo 1. Buffachu guy was a teacher until he got hired to work on Pokemon Go. At this rate they could literally hire their old staff as the new CEO and still be in a better place.

[@go_better]

You probably have no idea how inspirational this is

[@sungrandstudios]

I have no way to really understand. I can only hope I have helped other people in some way.

[@go_better]

@@sungrandstudios after thinking a while, probably poor choice of words from my end, sorry about that. "I can't express enough how" - would be more fitting and appropriate. Much love

[@AnalogPill]

I've been working in games professionally for over 13 years and I would like nothing more to help grow younger people who are truely interested in learning. After a while, you can just tell who is in it for their ego and who is driven by spark inside them, you can just see it in their eyes.

[@sungrandstudios]

Thank you so much. You are what the industry needs right now.

[@mrjohnnyk]

Yup, it's obvious by how they talk. Are they passionate about games and their entertainment ideas, or are they passionate about other things like social politics?

[@SSS333-AAA]

the fact you can speak like this in a completely undiffering tone without stuttering or any pauses is really fucking impressive dude, you got skills.

[@SSS333-AAA]

@@TrueDelta exposing him for what, fill me in.

[@glawenclattuc3127]

@@SSS333-AAAIt’s literally just a troll. If he had valid criticism they could make their own video but instead they are just spamming about a comment getting removed which was probably just KZbin automatically removing them because of banned words or phrases 😂

[@AnkardTan]

dude is obviously reading

[@SSS333-AAA]

@@glawenclattuc3127 to be fair, his comment was removed from what I see. Also please try not refer to people like him as “trolls”. When you call people “trolls” because you think they are problem starters, you give me and a ton of other people bad reputation. They are not trolls, the intention matters.

[@SSS333-AAA]

@@AnkardTan I’m aware, but it’s still impressive.

[@videogamer65]

Every so often I get so discouraged and scared and frustrated that I feel actual panic when thinking about the future of my game. They say failure is the best teacher and I’ve failed a LOT… now it kinda just weighs on me and it hurts. But the funny thing is you posted this video right as I hit an emotional low point just a few hours ago. So thank you so much for posting this. I really needed to hear these words of encouragement. I appreciate you!

[@BlueSpawn]

Never give up! Fail a hundred times if you must do that on your way to success and fulfilling your game dream. AAA industry will collapse. When this happens, you need to be ready to fill in the creative gap and opportunities.

[@peanut_games]

I relate to that feeling, I felt the same way leading up to my game's release. And it kinda failed too, a couple negative reviews really discourages you, they can speak way too harshly and it's more than just discouraging. That being said, I intentionally never advertised 'solo development' so it can be judged objectively, and I guess I got what I asked for, it makes the good reviews more reassuring at the same time. I've started doing smaller projects for the unreal marketplace and that definitely builds up confidence with prepping and releasing products.

[@NuchiAsaki]

Every failure is one step closer to success.

[@lion_los]

I work for a company whose first game failed quite spectacularly. I was just a middle manager at that time. We spent over a year restructuring and finding ways to recover the sales, turn things around. Unfortunately, it didn't seem to work, so I've been promoted to the CEO position to try my shot at it. I also didn't manage to turn things around (was too late, quite frankly) mainly because I lacked the experience in this area. This has been overall a colossal failure and waste of money and resources, but I'm still doing everything I can to improve things, even a little. And eventually this situation gave me an opportunity to join a new company where I'll know the pitfalls and mistakes that were made before and I'll have more agency over how the new company is going to be run. You never know where your path will lead you, but you have to do your best and stay true to yourself to be ready to capitalise on a new opportunity. The success of games cannot be predicted, but you can find partners and teammates to help build your dream game and release it to the public. Any shortfalls that you know you have can be covered by having the right people next to you. People is everything in games. So build a network and a close circle of talented people who'll both help you out when you fall, and motivate you to strive for greatness. If you follow this path to its end, you'll find success for sure.

[@tengr0057]

Get back to work!

[@kmjgsdkmjgsd]

im glad u recharged your sanity and braincells these past videos so that you can spit straight fax. thank you for saying not what others want, but what the world needs.

[@sungrandstudios]

Let's work together and set up the future of the games industry.

[@r99716]

@@TrueDelta if you're gonna spam about this, at least say what he's being exposed for

[@randomjin9392]

How to spot a professional: he's controlling emotions, looks correctly into the camera, stays still. His speech is well-paced, logically coherent and flows together from start to end. And the most important tidbit: he does all of that in one shot. No montage, no transitions. This man has experience and skill.

[@dizzyforyou9469]

Our company merged with new CEO. First tour she said our warehouse crew must have equal number of women and the rainbow flags are everywhere in the HR offices.

[@sungrandstudios]

Thanks for reporting in. This is becoming increasingly prevalent and is the wrong way to foster tolerance and acceptance.

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@jacks1678]

So what are they gonna do? Fire people to make room for women? Hire a bunch of women and be over staffed?

[@NotoriusBEN1]

make a journal. log everything they do that is illegal. record any seminar or video that you have to attend. there will come a time where you will be able to sue them for discrimination and you will have the evidence documented. good luck and godspeed.

[@takeyourtime3328]

LMAO this sounds like made up. What is the company?

[@DakotaAP]

Full Suit, Hero mode, engaged

[@SerSeanIII]

After seeing your games you remind me of Tetsuya Nomura, a game designer, a character designer, a director of a game, and you also make your own soundtracks. you are inspiring so many developers out their

[@sungrandstudios]

That is an incredible compliment. So many people out there are significantly more naturally talented than me. I want to see those people succeed and reach even higher heights than me.

[@reptiliannoizezz.413]

Director of _a_ game? He directed the whole Kingdom Hearts saga xd

[@saezyo]

If ever there was a time to use the "GAMERS, RISE UP!" meme. This is ACTUALLY the time.

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@nullpoint3346]

We've always been the most oppressed, but getting so much new proof so quickly is staggering.

[@nightz9202]

Some time ago I started working on a game, but it has been forgotten for a while. I was demotivated further because it is developed on the Godot engine. However, your videos have inspired me to pick it back up despite, or rather because, everything that is happening in the industry and the world at large. I have decided I'm gonna finish. I need to make a stand to counter all this unchecked evil. To open the way for others. Thank you Sungrand Studios for giving me that push. I hope one day I can rise to the level where I can see you not only as a role model, but as a fellow developer as well.

[@sungrandstudios]

You absolutely can do it. I am not that talented as a developer, so I have achieved my accomplishments through sheer hard work. You can do it. You can make something great for other people.

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@nightz9202]

@@sungrandstudios 🫡 Through my efforts, I will.

[@NameNotAChannel]

I hope the people on the anti-woke side don't BLINDLY adopt the cancel culture of the woke, boycotting games made with the Godot tool. I can see good indie devs getting caught in the crossfire, with friendly fire... when this shouldn't happen.

[@Robb_in_Oz]

Godot engine isn't what it used to be, they fell to the radical leftists. there is however the Redot fork, i suggest you start there.

[@ericschuster2680]

This channel is so wild, man. CEO of Gaming is back!

[@Giganto001]

Hello, i am an independent game developer leading a project i wanted to realize for a long time, although it is still in it's earliest forms, my passion for gaming push me to the best of me and keep developing it, with your videos, you help me continuing developing my project and gaining more and more motivation everyday, all those people who tries to ruin the industry, they won't succeed, they do not understand gamers. Thank you for everything you do for us!

[@travisbishop782]

I wish you luck on your project!

[@moisesezequielgutierrez]

This is your opportunity to RISE from the sea of AAAA slops.

[@spacejunk2186]

This is what happens when employes become "Human resources" and owners become "shareholders".

[@Silverblade416]

I'm not good with computers. I even failed the basics of programming back in highschool. I'm a graduate of BS Entrepreneurship. And I'm stuck in a job I'm not fond of. But what this man says easily resonates with me. Because I love video games. And I love good stories. The gaming industry needs people that he refers to. Where creativity isn't stifled by irrelevant activism and identity politics. . . When did these activists literally take themselves so seriously that they fight for a so-called cause so irrelevant that it doesn't even mask their egos and illusions of grandeur?

[@sungrandstudios]

There is still so much you can contribute. Even if it takes time to find what it is, you have something of value to contribute. This is OUR industry. We are in this together.

[@badass6300]

You aren't good at it, because you haven't spent a few years of consistent daily learning. And I'm not talking university, they don't teach you almost anything, I know from experience.

[@Silverblade416]

@@badass6300 Kinda true.

[@badass6300]

@@Silverblade416 It's not kinda true, it's true. I know it's unreasonable to ask, but study 4 hours a day, almost everyday, for 3 years, self-educate + private courses and come back and tell me if you are still be bad it.

[@Silverblade416]

@@badass6300 Effort beats all. . . I like that.

[@JacobHimmelhaver-m8g]

I can't program, draft, or read my email in a timely manner, but I would be your janitor. Do it, do it, DO IT BROTHER!

[@UndeadFleshgod]

Glad to know I'm not the only one seeing how fucked up things are

[@sungrandstudios]

You are not alone.

[@travisbishop782]

A lot of us do. Trust me, you are not alone in this.

[@rimjobledouche5201]

The decay and rot was by design. You can't fix what wasn't broken, and in fact was functioning exactly as intended. What we need is a parallel gamer market.

[@badass6300]

It was never not broken, it wasn't nearly as broken as it is now and it's broken in many new ways.

[@africuz.mp4]

I'm an aspiring concept artist and I almost cried when you delivered that last line. After hearing all of the doom and gloom about the games industry from all over the internet, hearing such a positive take from a veteran like you is so refreshing and inspirational. I won't forget this moment. Thanks for being the change we wanna see

[@sungrandstudios]

It seems I have reached the right people, and for that I am grateful. Please do your best and be excellent. You can do it.

[@africuz.mp4]

@@sungrandstudios i will. Thank you so much

[@arnie7975]

Good luck and all the best to you. We need you. You are our future to make better games.

[@metall7331]

Absolute fire🔥 video! As an indie game dev myself, I 100% agree that the future of the gaming industry will not depend on AAA companies. It needs to return to its roots, with just a handful of developers creating games from a place of love for gamers.

[@mrjohnnyk]

Been saying it for a long time, AA is the new AAA. They're smaller teams and independent companies producing passion projects. Basically the way gaming used to be.

[@Narding5566]

I am joining this cause. After seeing your video on how to make games in RPG maker, I have been studying this engine for weeks now. The game I want to make is an RPG with Filipino mythological creatures in forefront. They will journey to a quest to find a way to become humans again(most of Filipino mythological creatures have origins of being cursed). Hopefully, I will be able to finish the game and show it to more people. Not only I want the game to succeed but also hopefully introduce our country's rich folklore and mytholoy to the world.

[@sungrandstudios]

That is fantastic. I am heartened to hear this. Don't hesitate to reach out to other RPG Maker users who can lend you support where you need it.

[@franglais-riders]

Sounds amazing! Always great to discover a new culture. I love Japanese games and anime movies ( like studio Ghibli) or Asian movies, because it is so different and never cliche or predictable. The problem with the West is that we are mainly creatively, morally, and financially bankrupt! We need a new Renaissance!

[@jmal]

You're making the next _Anito?_ Nice.

[@imjust_a]

Personally, this is the kind of stuff I want to see more of in the industry. Not corporations hitting checkboxes to soullessly represent groups of people, but creatives with personal investment and passion in sharing their heritage and culture with the world in their own unique ways. RPG maker is a fantastic tool, and I really hope you end up finishing your project!

[@Narding5566]

@@sungrandstudios will absolutely do. I already drafted the story and the gameplay but I personally know that stage designs are my weakness. Will definitely reach out to those experienced

[@CrashTheComet]

14 years ago when I was 13, my friends and I were in an xbox live party talking about making the game we wanted to play. It spurred me to learn programming to make games. I learned c#, java, javascript (not the same as java), python, and a little bit of 3d modeling and drawing. I periodically put in applications and never got a bite. To be fair I never really made a portfolio and my experience is a disjointed mess, a couple of game jams and prototypes. I don't really know how to make small things. I gave up at the beginning of this year. I couldn't get paid for what I taught myself to do, what I love to do. I'm just tired of trying to keep going...

[@sungrandstudios]

You are not alone. So many people are in the same boat as you. Take a break and catch your breath. Your fire and passion for making games will return in time. Maybe you can work on smaller scale projects and make things you can manage on your own. This results in a higher chance of project success since relying on remote team members often ends in development hell. You may eventually find a team who needs your specific skill set. If this is something you truly care about, hang in there.

[@mojojojo6292]

It's a huge mountain to climb, try and focus on a smaller area, whatever it is that you love, whether it's the programming side or the art side. Don't try and do it alone, the path of a solo Dev is long, hard and lonely. Even working with 1-2 other people will lift the burden massively and increase productivity exponentially. Even just having somebody to bounce ideas off helps improve those ideas. As long as there is real passion from every team member you can make something small and beautiful.

[@bucephalusstudios]

Well said, Jerrel. All throughout my childhood I've noticed this decline of gaming, and although I became a dev for the love of the art, I think only now you made me realize that it's on our shoulders to make the games that will be loved for future generations, and not out-of-touch studios and marketing departments. We can do it!

[@sungrandstudios]

You said it well. Our predecessors did the hard work before us. It is our turn to carry that flag into the future. Let's do it.

[@CoolExcite]

I like the message here. That was the thing that made the old internet great, people made an effort to give back to the communities they were a part of. Making your own game would be the ultimate example of that, but if you lack the drive or the means to do that there are still plenty of smaller ways to give back to the gaming sphere. Whether it be writing a guide or making a mod or fanart or making a quality level pack or aggregating information or making useful charts or even just helping a stranger get an achievement. Really just contribute something that takes more effort than complaining on twitter

[@samn6760]

When this man gets into his suit, he means business. It reminds me of the Assassin's Creed 4 reveal trailer with Blackbeard. "But this man...." such a badass, both the assassin and my guy in the suit spitting out facts

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@ShakeyMac18]

This man is your friend. He fights for good.

[@Smileyhat]

I'm learning programming, already know a fair bit about sound design, and also want to learn music production. I'm not ready for prime time yet, but I'm eager to learn and contribute. I'm not that young anymore, but I've still got some decades ahead of me.

[@sungrandstudios]

That's great. Even if you work on smaller projects as you develop skills, that is still something you can share while learning. One day you may find a team who needs your exact skill set.

[@laurenvignec4916]

This is legitimately inspiring. Thank you for making this video. For anyone considering solo developing a game, really, look into it. It's easier than ever to learn how to program using the most-established game engines, and AI can reduce a lot of the tedious grunt work that used to hold back game development. I've been solo developing now for a year, and I'm amazed at what can be accomplished. The future is already here.

[@ScienceDiscoverer]

How about not using pre-made engines and AI?

[@hullmining6903]

You cannot fathom how frustrating it is to be a passionate gamer working in a big AAA group, senior enough to have your space/freedom but not senior enough to point at the bullshit. I started drinking more than i should and I only keep my sanity by making cool prototypes during the weekends. Anecdotes not in any particular order: - leads who can't use a gamepad or play video games at all. - employees who don't have the game they are actively working on open in engine/editor (some never played their own game build) - you hear the word "tap" in feature meetings while working on a console/PC game. - day to day used language resembles more working on a react app than in a game studio. - a secluded art department that feels like an internal outsourcing studio than your close colleagues/teamates. - zombies who blindly checkbox a trello/jira ticket more than dogfooding their own game. - echo chamber of yes yes yes. Going to the office every morning feels like going to an episode of The Office/Silicon Valley I'm stuck since 23/24 is a horrible year for our industry but oh boy I do miss my indie days arguing with fellow nerds on how to improve our goddamn product.

[@JohnWalkerFlyntisagooddude-u4z]

Great rant and insight, did you know there's a game jam called itsbased every 3months, big prize money too!

[@fierce8943]

THANK you for highlighting this - I’ve been yelling it from the rooftops. The talent was all exiled out. The people who made the games we love. Metoo and timesup blacklisted them, sometimes on baseless accusations. Now those same people make bank as capable contractors patching together these disaster projects studios tackle now. So we get insane timelines, ballooning costs, and broken games because of underqualified people failing up, because they are filling quotas. It’s a mess. People either agreed or stood by as cowards while it all happened. Now we must slowly clean it up.

[@mrjohnnyk]

Yup, too many people in high positions were simply complacent or willing participants in allowing things to get this bad. We learned the value of gatekeeping.

[@fierce8943]

@@mrjohnnyk people were scared of being the next target. Even outside the company though, we all collectively just watched it unfold in society.

[@glawenclattuc3127]

Gamers are connoisseurs, not gluttons. We want to sample the finest delicacies, not gulp slop from a trough.

[@mywifesboyfriend5558]

Yet you settle for slop lest you be called a bigot.

[@glawenclattuc3127]

@@mywifesboyfriend5558 No I don’t. What the fuck are you talking about? Just don’t be a pathetic loser, it’s not hard.

[@rgenc42721]

​@@mywifesboyfriend5558nah call me bigot, sexist, whatever made up words and I'll take them as badges of honor. Though, I can't deny the point that that majority of people are consoomers who just slurp up sloppy shit

[@sacredpower7530]

​@@rgenc42721I say we call these mindless zombies who buy anything and everything without a second thought consoomers. While we the Customers, are the ones who makes sure to do proper research on a products that we might potentially buy.

[@mrjohnnyk]

Yup, AAA is serving slop these days. Made to please everybody, but appealing to nobody.

[@adfasdfwelasd]

i once tried to work in the industry. I saw only nightmares. long hours, terrible pay, horrible business practices. If the video game industries wants talent, it needs to pay for it. It never has, and it will continue to refuse to. Don't join the games industry. It doesn't deserve you.

[@TheHardStyleLife]

I bought an Indi game recently called Yellow Taxi Goes Vroom for $11 AUS Banjo Kazooie meets a mini yellow drifting flying car :D The Demo alone was 3.5 hours with achievements and saves carry over. :) Money well spent!

[@PedroGarzaT]

I am a 53 old commercial software dev. I am passionate about good stories and sci-fi and fantasy literature. I love art and design. I am a Guillermo del Toro's fan. I will become an indie game dev, and give my best to create good games, i promise.

[@orion6184]

I'm an MBA student and a lifelong gamer. The more I learn about business practices, the more I see the current industry heads leading projects destined to ruin. There is a blatant disconnect between the wants of consumers and the whims of incompetent leadership. I'm exceptionally glad to have seen such a massive pushback from passionate people defending things they care about - hopefully I can help rebuild some of these broken teams sometime soon.

[@UnchartedWorlds]

I've got a goosebumps at around 3:45. I've been thinking about exactly this, smaller teams and more powerful tools will be the only solution for the future of games. These AAA companies are like big dinosaurs, they can't help them selfs just like dinosaurs couldn't help them selfs survive.

[@jakeviolet2195]

I was a game artist in SoCal from 2000-2010. I quit to start a business in another industry. I'm surprised as hell to see what the video game industry has become, because it wasn't anything like that back in the day. The only beef we had was bad management leading to too much "crunch time." But, aside from that, it was a fun job and we loved it. Nobody ever talked about politics. Even when 911 happened, not a divisive word was said. I would be hard-pressed to guess whether any of my former co-workers were democrats or republicans All we cared about was games, movies, sports, art and making cool shit!

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@mrjohnnyk]

Yup that's how the 00's tech culture was. It's crazy how quickly it got taken over by political types in the 2010's. What an awful decade.

[@kayne8222]

Thank you for speaking up for us, Jerrel. It does feel like the pendulum is slowly swinging back towards sanity, especially when people are speaking up like yourself. Unfortunately, we will have to suffer years and years more of this due to how long these big AAA games take to make. However, we are making a difference guys. Thanks for standing up with us!

[@mrjohnnyk]

My taste has simply shifted over to AA, most AAA is slop as I see it.

[@Nimbus3690]

Remember the 2000s and even early 2010s, the amount of blueprints that came out during that era for successful games to follow has singlehandedly sustained it to this day. While all the rest crashes and burns, people still resort to the tried and true games of the past. Thats the power of ingenuity. Without it, there's no industry. Thus, the gaming industry will correct itself automatically.

[@mrjohnnyk]

Bad ideas and creators are doomed to fail eventually.

[@funicon3689]

it's so over we're so back

[@NightmanEX]

Oooo. He's wearing his suit. He's gonna give a speech. Somebody's in TROUB-BLE!

[@NightmanEX]

Seriously though, I love ya man. I want to talk more about the potential of games and how to draw it out instead of dealing with the failures of the HR department and their flying monkeys.

[@Zaledriel]

I stopped buying AAA Games a long time ago, and have been supporting Indie Developers that aren't pushing non-sense. It takes us all though, gamers must continue to UNITE!

[@gameboyadvancedsp6727]

+ No obstacles like DRM Denuvo.

[@Hachiman808]

Looking towards all the indie studios that produce cool, weird or unique ideas makes me realize gaming isn't dead. We're just not in the golden age anymore, when the most well-funded games also had the most talent

[@BrodieBr0]

People like YOU are the future of gaming, and it looks bright. Let the AAA fall already.

[@sungrandstudios]

WE are the future of gaming. There is not much that one person can achieve by themselves. We are together on this.

[@BrodieBr0]

@@sungrandstudios You're right my friend, WE got this! As an older gamer that's been around since pong and is closer to retirement age than my college years...I guess I can still play a part by continuing to join everyone and voting with my wallet. Any game that puts activisim, ego, and greed ahead of storytelling, creativity, and true love for gaming, will not get a cent from me. We'll bleed DEI dry like and unwatered weed.

[@michaellombardi5831]

Can we make this dude Ubisoft CEO? Lets crowd fund to buy the company.

[@sungrandstudios]

I only want to see great games made for my fellow gamers (and me too, of course).

[@mywifesboyfriend5558]

You don't have enough

[@B.M.Skyforest]

Wait a few months and you'll probably be able to buy it yourself from your pocket change xD

[@ScienceDiscoverer]

@@B.M.Skyforest Jokes on me, but I'm trying to get into Ubisoft as game tester. I know I might be getting in a sinking ship, but I don't have any other options as I'm in the middle of war, hiding from getting mobilised. And after all, maybe after all this ruckus Ubisoft will finally start some positive changes?

[@JallyTee]

This is a great time for talented independent developers, if you can make a decent game you cannot fail.

[@mokler4760]

8:32 damn. graceful but brutal.

[@AmaturDrawer]

hey mate nice job at making these type of video's you are a great person and speaking out in a clear and professional opinion. It takes a lot of guts to make this type of content. I find you to be inspirational and make me want to make video games.

[@sungrandstudios]

Thank you for the support. I hope you might give it a try and enjoy turning your ideas into games.

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@Bambam-]

Amen brother! VIVE LA RÉVOLUTION!

[@gundamdetractor337]

i have two game projects, but i stopped with them due to the lack of programming knowledge. i used to draw so i can design characters, nowadays i can't force my eyesight with it anymore, but there are good PC tools that i can use to make characters/sprites/etc. unfortunately i can't make things work as i want. still, i paused those projects and now i'm focusing in a story i'm making. i'm pouring all my knowledge, and a study i did about animes created between 1963~2010 on it. i now need a way to spread it(without having my work stolen, ofc).

[@LegolaszDBZWorld]

I would say the industry needs someone like you even more! Great video! Its always nice to listen to you even if sometimes i dont fully understand everything you say!

[@AIPretendingToBeHuman]

No worries. Those hard-headed , profit driven Asian studios will take all that delicious money.

[@kaiguynicky7317]

Yeah I'm also planning to start an indie too as a side hobby after my job, but I'm having a difficult time finding a guide that has an actual start to finish meaning from drafting up to publishing and everything in between. There are tons of guides on the how to use engines and how to 3D model, that's how I learned how to use unity and blender but there's no talk about the business side of publishing or putting your work out there.

[@SvenHeidemann-uo2yl]

There was a talk from the maker of "the first tree" here on yt. I'm sure you'll find it interesting.

[@TheNoobYeeter]

I remember first getting into gaming. I remember Master Chief plastered over everything. I remember the Doom Eternal soundtrack played over every epic moment in movies and games. I remember opening KZbin to see Markiplier playing a small little horror game called Five Nights at Freddy's. I may not have been there for the beginning of gaming, maybe not even it's prime, but for some time I thought I would see the end of gaming, the death of a greatness I had barely set my toes in, but now, now I know I have barely seen the beginning. I have a small list of indie games that could easily rival Ubisoft, Sony, Activision combined, I'll put those here for you all to check out and support, if you want you can put your own lists in the replies. 1. Blight: Survival (medieval zombie apocalypse) 2. Diesel Knights (Titanfall 2 but better) 3. Armor and Aces (extremely detailed and realistic multicrew vehicle combat that puts milsims to shame, each player doing a different job inside the tanks) 4.PVKK, short for Planetenverteidigungskanonenkommandant (yes, it's in German. You get to control a massive planetary defense cannon and shoot down space warships).

[@PaintingKoala]

Your speech gave me the chills man! Thanks for the motivation! ✊

[@n0msayn]

I started coding and working with game engines 3 years ago when I was 29. I've grown more in this time then at any point in my life. It is tough though, but we must march forward.

[@robmccormick8155]

"We do not need you" Preach, brother.

[@z3bra_f0untain36]

Unfortunately I think my animation days are behind me. Perhaps one day I'll return to it, but I need to build an entire career before I'll feel safe committing time to any projects. You're an inspiration Sungrand. I hope other's with your strength of character can steer the industry back towards prosperous horizons

[@madaxe606]

Dear game devs: I no longer buy games without researching the personnel involved. I don’t care if someone has different politics than I - if they can’t be mature and respectful, your game is a hard pass. My FOMO is dwarfed by my irritation at giving $$ to people who despise me. I have YEARS worth of games in my backlog. You could go bankrupt tomorrow for all I care. The market will fill that void. Take note.

[@mrjohnnyk]

He speaks the truth. I think we have finally reached the point where everyone is finally standing up and saying enough is enough. These companies have forgot the first rule of media: give the people what they want. They have also forgotten how important the audience is as well as the value of talent. This will not end well for them.

[@pedja-yt]

The game industry is just a piece of what gaming is, not the other way around as they think. They can fall, we'll still be around. There will always be some game to play, there will always be people with talent and passion creating games, no matter the budget.

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@mywifesboyfriend5558]

Oh, the suprise you've got coming.

[@pedja-yt]

@@mywifesboyfriend5558 Who? What surprise? Can I unwrap it before christmas?

[@Tamberus]

I really need to start networking in order to find and gather people who are as passionate in other fields (Programming, Animation, Environmental Art, UI/UX Design, 2D/3D Design, Writing, Sound Design, Music, and Business) as I am for Game Design and Direction. Unfortunately, current financial situations are less than ideal, and this means that my dreams of creating my own private game studio would have to begin as a humble community of volunteers dedicating its free time to what is essentially more work. Only the most fed up, competent, passionate people would willingly take part in something like that. Then again, a simple gaming community that properly gatekeeps culture and refuses to tolerate ASPD behavior and other malignancies is a much needed refuge from the soul-draining depression caused by greedy, soulless, corporate entities and their cancerous minions. And that's at least a feasible start. I would love for similar communities to start sprouting up all over the place, for gamers to refine their craft while building a reliable web of good, talented people that can band together to replace an industry of corruption and degeneration with one of authenticity and innovation.

[@JohnWalkerFlyntisagooddude-u4z]

look up cast-fall-24 game jam

[@nukedoom]

I have a steam deck and I’m glad many AAA companies doesn’t support Linux. I’m having a blast with many indie games that otherwise I would never know about. Probably I would be grinding a battle pass instead having fun.

[@iguanobro9925]

our boi Sungrand DESTROYED the enemy!!

[@imjust_a]

I was about to jump out of my seat and give you a standing ovation by the end. Thank you for always being so encouraging to others. Your passion for the industry and your kindness towards others have stood out to me as I've followed your work these past few years. Your work ethic has inspired me to go beyond my perceived limits in order to achieve my goals. Please keep on encouraging and inspiring people with your gifts!

[@rustymustard7798]

Imagine if people went out and learned things instead of trying to ban information.

[@mrjohnnyk]

If people actually had passion for something besides ideology.

[@rustymustard7798]

@@mrjohnnyk Most of them aren't even passionate about the ideology, they're just passionate about doing what they're told, shouting the slogans and they've been made so obedient that they don't even question it when they're told to lick boots. Its literally a cult, on both sides, they praise the leader and follow instructions or they're out of the cult.

[@moisesezequielgutierrez]

@@mrjohnnyk *besides ideology and pure pursuit of greed

[@TorinoSamuel]

I'm so thankful for the voice! It's a crazy time we are in.

[@godsoloved24]

THIS IS SPARTA!!

[@DyxoXinoro]

Funny thing is I recently joined up to help an indie game, plus the writing group I'm in wants to become a self published magazine. So I'm already ahead of you on this front. If nobody else is gonna make the art I want, I'll do it my damn self.

[@sungrandstudios]

That's the ticket!

[@FilipRanogajec]

It's easier said than done at this point, but we need the change!

[@MrJohnthegamerHD]

I've always wanted to try being a writer for a small games company, and maybe someone here could shed light on how you'd go about getting on board one. I graduated with an Engineering degree but writing has been one of my largest interests for a v large portion of my life (the other being gaming). Problem is: I haven't actually published something. I've got a collection of work that I suppose I could share (as cringe as some of it might be), but I'm not really sure if you could write a resume using personal projects as a citation of experience. I'm not fully sure I'd want a career change like that: just wanted some input after Sungrand said that if someone was looking to enter the industry and needed help he'd do what he could lol.

[@mateoreyes6921]

For me, gaming peak in both the PS2 and Xbox 360 years, can we go back to those times, please?

[@mywifesboyfriend5558]

No

[@mrjohnnyk]

Yup it was the best of times to be into gaming. I'd say the golden age was 90's - 00's

[@vladkostin7557]

1:19 hits hard. So true.

[@TheRealD05]

Damn, this speech goes hard. This makes me want to go download game maker or Redot and start learning how to make a great game

[@sungrandstudios]

You can do it. There's tons of helpful videos and tutorials to help you get started with both those engines. I will keep up regular video uploads to help.

[@Xero_Wolf]

This is why I'll always support Indie devs. I'm a graphic artist and video editor but I'm well on my way learning to develop my own games. These AAA developers aren't making games for us anymore. It's up to the gamers and indie devs to put the fun and creativity back into video games.

[@anonony9081]

When you hire on anything other than merit you are guaranteed to perform worse. It's by design

[@EZduzziteh]

Thank you for making this video, I've felt extremely discouraged about making games for the past 4 years or so wondering what is the point, how can I compete, do I even belong in this industry, it just didn't seem like it was for me. I hope I can create things that people love playing, I have always been a gamer and probably always will be a gamer, and I just want to make something that people enjoy.

[@Waterwine77777]

HE DONNED THE SUIT!!!

[@theInfra-Recon]

He is right you know. The Industry got fried hard, Now it's up to Indie Devs like me, you and everyone else to fix it. But first, let's enjoy the Firework Display that is "Ubisoft"... it's pretty entertaining.

[@sungrandstudios]

Let's do it. We've got this.

[@sekaiwanderer]

I cannot speak for everyone else, but I for one, want to rebuild the gaming industry. I want to bring fun back into not just video games, but games as a whole.

[@TrueDelta]

Sungrand is deleting comments that are exposing him since few days

[@mywifesboyfriend5558]

That won't happen unless you stand up to the liberals. Do YOU have the balls?

[@sekaiwanderer]

@@mywifesboyfriend5558 Of course I do, I'm tired of these people destroying what I love.

[@MightyOProductions]

I want to make a video game. I NEED to. It's been my dream ever since I was a kid. I really needed to hear you say this.

[@sungrandstudios]

We have had the same dream then. It may be difficult and take some time, but you absolutely can do it. There are so many tools, engines, resources, and tutorials out there to help you. Go for it!

[@demetriobraga777]

Amen, brother! I'm a solo Indiedev, its a really though path but I'm loving it!

[@sungrandstudios]

It is tough but we aren't alone. We are in this together. Let's do it.

[@demetriobraga777]

@@sungrandstudios True. Your videos are a breath of sanity and good sense. Thanks a lot for such amazing work!

[@joshwilliams2105]

I've been way ahead of you. I haven't paid for a AAA game in years. I've seen this for what it was for a long time now back while the entire community was still ripping me apart for it not knowing I was just having my hopes destroyed early.

[@kimchiacid-b7f]

Ubisoft tencent buyout has darkened our horizons.

[@r99716]

tencent would probably improve things at ubisoft

[@mywifesboyfriend5558]

​@@r99716Nope. They are MORE woke.

[@superturkle]

@@mywifesboyfriend5558 how so? tencent is a chinese corporation. wokeness isnt tolerated in china.

[@GMBazillion]

@@superturkle There is a rumor that Tencent used DEI to sabotage Ubisoft. Ubisoft was dumb enough to fall for their trap, and as a result their games suffered for it, which causes the value of the shares for Ubisoft to drop, which means Tencent can buy them up at a lower price and own more of the company... eventually buying it out.

[@superturkle]

@@GMBazillion so similar to bud light then?

[@SabrPath]

This is the same conclusion I came to a few years back. I got into the AAA game industry back in 2016 and I was thrilled at first but that enthusiasm went away the longer I was in the industry. Around 2020 is when my morals and ideals were mocked by my coworkers, but they didn't know they were mocking my morals because they just assumed everyone agreed with them. I also noticed that entertainment as a whole was declining. I wanted to change professions but wasn't able to successfully transition to something else. I then realized that I should stick with the game industry. Entertainment is important. Entertainment guides society, and if all the entertainment is garbage, it will lead society down hill. That's when I came to the conclusion that I should stick with making video games because there needs to be people who are making good entertainment with stories that have good values and messages.

[@Madkingstoe]

Ooof, the effigies line was damn good

[@04kilik40]

This video is timely. I finish my game dev course in November this year, and I am the exact opposite of a 'diverse hire' (straight, white, Christian male). I grew up on PS1/Xbox/PS2/DS, etc. where the focus of games was to make them enjoyable and groundbreaking. I loved hearing stories of smaller extremely passionate teams (like early days Bungie and Netherrealm/Midway) getting together to make greatness. Modern games place so many obstacles in the way of an enjoyable experience that I just can't find myself getting excited about any new releases. I hope to find/join/start a team of equally passionate developers so that I can recapture the pure joy my childhood-self experienced and pass that on to the next generation who've only known games in their hideous modern form.

[@mywifesboyfriend5558]

Gonna be hard to play or make games when the electricity gets cut off. You all miss the big picture.

[@short9435]

I was a fan of a smaller, not quite inde game that just recently decided that they'd rather enforce their vision on how they want players to engage with their game and straight-up ignored feedback from its player base. In turn 90% of the creater content community quit and more are leaving slowly everyday. (The number one thing they lack is communication.) It's just so sad when game companies forget who they are making games for.