itemLabel: The YouTube Ad That Sells Cursed Objects

[@Picmiz]

fun fact! Thicc Brungus’s description is almost entirely lower case. The only capitals spell out “HELP” how pleasant! Thanks itemLabel!

[@IAmShewy]

I totally didn't recognize that, but now it makes me want Thicc Brungus even more

[@vuxl]

i was never expecting to say professor item pfp but here we are

[@snowy4909]

you forgot the "ME"

[@smuglife64gaming21]

Yeah

[@daftcowboy2990]

The whole thing is “Help Me”

[@coprographia]

Did you forget to mention Peepy is canonically an inveterate criminal?

[@IAmShewy]

It's okay, we can rehabilitate him. We can make Peepy a model citizen

[@limwiththe]

he made the creator of him shoplift

[@_Roland157]

@@IAmShewy OR A HUNK OF URANIUM

[@Cholent_King]

@@IAmShewy it's in his blood, it's one of the defining characteristics of there species, good luck

[@draximo9036]

@@IAmShewy Finally, i can show my peepee in public lol

[@jr637-1]

Fun fact: The Discord server has a channel dedicated specifically to Panera Bread.

[@Mr-Cough]

if aliens turned out to be the creatures from itemlabel I wouldn't be mad

[@IAmShewy]

Same tbh

[@kolpkii]

same here

[@Mr-Cough]

@warm peepy one word, youfo

[@snipelfritz]

Don't aliens fit into the ItemLabel canon somehow?

[@Lizzie-Is-Cool]

In a livestream the itemLabel critters were confirmed to be aliens themselves

[@levionthedragon4654]

I kept on getting the peepy ads late at night and I had no idea if it was real or not. But now I really want this weird thing .

[@IAmShewy]

It's such a brilliant marketing tactic. Odd, memorable, off-putting music. Peepy won't rest until he's engrained in the collective subconscious and everyone owns one

[@no-yy7dz]

I discovered itemLabel about a year ago, and I've been hooked ever since! I can't stop letting these strange creatures into my home. Also, there's a *shocking* amount of lore and worldbuilding put into it. It feels like an elaborate ARG without the gameplay, if that makes any sense. It's very interesting stuff, and I'm glad someone's finally talking about it!

[@IAmShewy]

Same here! I'm really huge into cursed objects and have seen this advertisement a few times, but was surprised that no one was really talking about it, so I wanted make people aware of it's existence. I love the cast of characters and just everything about it makes me glad it exists

[@max75ok]

The songs are fire dude

[@alternant.]

What's weird is they say it really isn't an ARG when it really looks like it.

[@1ced_Mon0SlusH]

Its not really an ARG, the creators have said its not one. It's just some plushies with lore

[@SteveKidGamer]

Peepy has hypnotizing powers

[@somedude478]

The peepy ad actually says “let him in”

[@wasababi]

I got peepys ad a year ago and didnt click on it out of fear but did screenshot it. As soon as i saw it again i was sold. I own a ouioui and 2 munmuns and i love them. And the songs are just so good

[@tazzreviews1578]

You’ve opened a Pandora’s box that you can’t close now. Expect several Peepies for in your mailbox.

[@IAmShewy]

Bold of you to assume this wasn't my plan all along ( ͡° ͜ʖ ͡°)

[@kiddysplish]

I found out about itemlabel by a friend who owns their own peepy. I went down the rabbit hole of itemlabel and now listen to all of itemlabels songs, watch all of their videos, have dreams about itemlabels characters, and have my own cubepy, but the only thing I am missing from this collection is the ad itself.

[@IAmShewy]

peepy

[@t0xinbas3d]

peepy

[@stellaoctangula9898]

peepy

[@eggtoasti]

peepy

[@stellaoctangula9898]

@carloz thanks for braking it

[@depthsoftheleocenter]

peepy

[@Sonic0008]

Tfw my wife loves my small Peepy, but Mun Mun is my spirit animal. Keep up with the revenge based videos.

[@IAmShewy]

peepy in the sheets, mun mun on the streets. And thank you, I appreciate the kind words!

[@Sonic0008]

Okay, you've got to pitch that to ItemLabel as a shirt idea. Damn it, I laughed too hard at this

[@limitbreak2966]

i wanna hug to the my boy pipipipi

[@skylarkblue1]

Best thing about Itemlabel is their products are actually incredibly good quality as well. Good memes, good staff, good products. I've got some of the clothes and multiple plushes, the free patches and patch spots on the clothes/accessories are insanely well designed, love them so much and they stick on like superglue while being very easy to swap out.

[@corny_guy]

this is MOLEy, a creature who LIVES IN THE DIRT and is named MOLE. totally a penguin

[@tygrstryke3492]

I found them through their tiktok account, which arguably is more cursed than the commercials. Also the CEO and creator of the music in all the commercials made the music for the deltarune spamton plush.

[@Enraged.]

I got the Peepy ad today. I have been obsessed with this company ever since.

[@imissthe2010]

same

[@caramiabambina]

You don't WANT the peepy, the peepy just consumes your soul until you give ItemLabel money. I've got 6!

[@BirdDuck]

He died at the end I think it's too late

[@guyfromflorida]

Bro the peepy is actually really cute. The ad really gives me those nostalgic vibes from 2000 when watching tv and seeing one of those ads about those blankets that light up or has eyes and a mouth.

[@alexolivers9476]

I'm not sure why everyone is so unnerved or weirded out by itemlabel. I find their whole brand charming and sweet. It's kinda strange watching a very niche interest of mine gain a shit ton of popularity recently, but I've been a fan since january of 2021.

[@IAmShewy]

Yeah I don't find it very scary myself. Like you, I also think it's just very quirky and fun, and the marketing is top notch. It's weird in an enjoyable way, so much so that I plan on buying more plushes in the future.

[@Collish424]

OMG Shew, you have me now wanting one of these....maybe the a munmun (it speaks to my soul) or sucklet or moley

[@IAmShewy]

I have a feeling I'm gonna end up owning all of these at some point...

[@lordwhoops9017]

I'm glad to find that this is being talked about. It serves as a reality check that other people are in fact seeing this little cursed cow and that I'm not slowly descending into madness lol

[@MarshuTheBurninator]

the itemlabel discord server has some very kind mods and people, despite the creepy and cursed exterior of the company. ive actually made a few friends here

[@doompii]

Ok but the shot with the green boxy dude on the Yoshi pup made it seem so normal and cute

[@IAmShewy]

That's what he wants you to think, he'll steal your copies of FFX when you're not looking 👀

[@penguinparty119]

This is my first time hearing about this company and now i kinda want to see the commercials for myself

[@IAmShewy]

If you want to take a trip into a bizarre realm, I highly recommend it!

[@penguinparty119]

@@IAmShewy just did and it was a trip, luckily as a fan of Tim & Eric Awesome Show Great Job, those were right up my alley

[@cnnorrr2194]

wow I was the one talking about naming my dinkle while you were scrolling through the discord

[@maush.]

I genuinly have never hyperfixated on something so fast in my life ever , they bring me such comfort

[@romeisfallingagain]

i got the itemLabel advert on youtube and i was so impressed with the animation i ordered a load of clothes from them, been hooked ever since. peepy is hilarious

[@preslee14]

I discovered this just now on an ad and was terrified

[@awesomeocelot7475]

Same….

[@omohosp]

about a year ago, i got a peepy add on youtube and it changed my life.

[@bumblethecat]

I keep getting these ads randomly and i always watch them all the way through. i've bought two of the plushies so far. i would have bought all of them if i had more money.

[@fourviet522]

i saw this ad at 4am and I was never the same again

[@criminaIdefense]

0:42 *Amygdala’s Rag Doll has entered the chat*

[@uncletoasty3194]

Ghost and pals when

[@criminaIdefense]

@@uncletoasty3194 I have absolutely zero memory of writing this comment. However, I absolutely adore Ghost and Pals.

[@sillynet]

thank you for feeding us starved itemlabel fans with content ♥

[@IAmShewy]

I love this fanbase, so you're absolutely welcome!

[@merchantsamantha]

I showed my father a clip from this video. He then proceeded to tell me this is a sign of the upcoming apocalypse.

[@IAmShewy]

Glad I could be of service ❤️

[@exwhyzee6521]

everybody gangsta till peepy lore

[@kennedytaylor2301]

When I first got this ad I was like “oh this is a shitty kids channel” until I saw peepy browsing pirate bay and was like “alright what is this”. Went into the rabbit hole and now have two plushies on the way in the mail. Well played itemlabel

[@squidiskool]

I love the fact that Peepy shares the same birthday with me. I am now legally obligated to purchase this Furby cow.

[@gyoglep]

LOL its so funny seeing myself and people i know from the server in here! great video!!

[@raucousdog]

I got the peepy ad, and typed it in the youtube search bar to see if there was anything about it. I thought I was just cursed lol

[@WitnessesSay]

As someone who’s been initiated for a while, its fun to see these normal youtubers splinter.

[@poecollector64]

Video: is about a cursed object with an earworm theme song that continuously comes back to haunt you no matter how you try to escape Background music: Blue Badger You understood the assignment

[@saltydefense]

peepy and the blue badger are my sleep paralysis demons

[@shiloranxxer]

I got the peppy ad on new years eve. 10:06 PM CST.

[@dragonsandlove7192]

Dinkle was not mentioned. He has canonically killed 20 people just for not liking his chiptune. Lock your doors as you may be in trouble.

[@electrowarrior7210]

im making a scratch game where you take care of a peepy then another plushie comes and steals your soul

[@MoodyVR]

i had seen the ad at 1 am and it had a button that said "let him in" i was freaked out and didnt like it

[@awesomeocelot7475]

Same….

[@TheOofdoof]

i have seen ads for peepy and mun mun mun mun fr gives me the chills he showes up infront of a either a murder or accident and is just dancing...

[@kingwuxavyx1631]

and the fact the ad link says let him in

[@fidoandthecakes4468]

I came across that peepy ad when I was delirious with a fever, I thought I had finally lost my mind and it was my que to go to bed

[@rebornotherlan]

You know what is scary I swear I’ve seen this ad before 7 years ago

[@awesomeocelot7475]

Is it weird I have the same feeling?

[@rebornotherlan]

@@awesomeocelot7475 I’m glad I’m not the only one

[@MrTobi013]

Good lord, this was one rabbit hole that I fell down...after being smacked in the back of my head and thrown head first down said hole.

[@cnnorrr2194]

i have bought 8 things from itemlabel so far in the past 2 months it's your turn

[@AuroraSoto204]

I have never heard of itemLabel in my life until today. My brother gave me one of the plushies (as a Christmas gift) right before leaving for his basic training for the national guard. Now it's on my bed.

[@CodeNameKayTV]

Insanely good video my dude, good to see you back in the content creation game 🙏

[@IAmShewy]

Thanks my dude! Missed making videos and my homies!

[@Foxoxo]

gdi Shew. I want a Peepy now.

[@IAmShewy]

Everyone should own a Peepy. It's the law now

[@myriadhues457]

"Revenge based company from Maryland" What the heck happened in Maryland?!

[@nathanblevins9870]

That intro….

[@HawkMcBlade]

You say cursed, I say fantastic.

[@EpicCatProductionsYT]

When I got this ad I was just sitting there confused I now own a sucklet

[@73frogs]

saw you shared this on the server and it's a gr8 video!! only thing is did you call moley a penguin 😭 its in the name friend

[@IAmShewy]

HAHAHA OMG I DON'T KNOW HOW I DIDN'T NOTICE THAT, IT'S EVEN IN THE SONG I PLAYED 😭😭😭

[@skystoyhunts7225]

I remember getting a ad for peepy years ago and was very confused. I want one now

[@BbyKatt]

Why are you only at 860 subs?? (Well, 861 since I just subbed but, UNDERRATED!!!)

[@alz_da1noob]

6:35 transmascs when the egg finally breaks be like:

[@tallreversd]

I was watching a video for my social studies class, and and itemLabel ad showed up, and my teacher was very confused

[@IAmShewy]

Tell your teacher I said same

[@plantpotspepper]

As somebody who has been in love with itemlabel and super interested it makes me happy to see others loving them too!

[@WishGender]

I haven't watched this yet and if I hear a single damn negative word about peepy, itemlabel, or emamouse, I'm going to riot

[@jimmybobsqusher5897]

OMG 3:10 my friend has that pink cat with the bell.

[@SL33PY_Gacha]

3:35 a cute penguin? Moley is a Mole lol

[@epicface2199]

I actually got that ad at school

[@snipelfritz]

My friend gave me a Peepy when I was in the hospital after brain surgery ❤ 🐄

[@LHPC2]

I have a feeling I’m going down a dark path with these things.

[@enchroony6656]

Yo I’m in this video!! 5:37

[@voidify3]

I got the peepy ad a couple years ago and it’s the only KZbin ad ive ever CLICKED

[@shiloranxxer]

“Relevant ad”

[@CorgiBorgi]

I've loved item label ever since I saw there dinkle chiptune video! I love itemlabel!

[@draximo9036]

Fun fact, the first man to get a golden peepee was Osiris from egypt.

[@KiwiBomber7]

Who, is Peepy? What, is Peepy? Where, is Peepy? How? Why? Is Peepy.............

[@ashlynseymour8030]

Got this ad last night at 10 pm i was half asleep, ive never thought WTF harder in my life 😂

[@skeletalkilljoy]

I literally keep getting the Peepy ad. I got SO many Peepy ads that I just said fuck it and ordered a peepy a few days ago. I also now have 262 plays of Peepy's theme on Spotify

[@moji_mojyo]

finally someone recognizes this delicious scrumptious i love itemlabel

[@mikemikemikemikemikemeup]

The homie song is the ad that a saw. Weird stuff.

[@patche]

Im finding a lot of people who have a lower subscriber count than me or maybe the same number that deserve more recognition- you're one of those people- I literally thought your channel had at least 100K subscribers and was shocked to see you had about 400- Ive subscribed, I wish you good luck! Also i got the peepy ad at 3am, added to the mysteriousness LMAO

[@ungui56channel]

2:07 I ALMOST FORGOT ENTIRELY THAT GAME WAS A THING LOL

[@IlbryenVT]

We have Peepy and OuiOui now

[@youshallnotpass2]

wait until he finds out about dinkle.

[@eyesyt7571]

I was researching cybersecurity

[@MeepsScience]

i think my favourite one is dinkle, i can't afford any of them but man am i not thinking about tomorrow's homework.

[@Victini7472]

ngl this is kinda sick, also i swear ive see peepy before lol now i actually kinda wanna buy them lol, and now just peepy

[@rikustorm13]

Peepy is a Marylander technically? Yo wtf :o

[@plasterboardwall]

i love peepy, he looks so stupid and i LOVE HIM

[@Dylandylan-tc5dr]

When I saw this ad I was so confused🤔

[@-catlove64-]

a cute penguin thats a mole sir

[@FizzyFang]

Wait why is this channel so small and underrated??

[@cherrym1069]

*EATS PEANUTS 🥜* bro what

[@shanelamereux9878]

It's after 4am so I'm drinking beer. I hope that's okay there youtube regulations. -_0

[@carolerobbins9522]

What does it say about my character that I never even saw Peepy in ad form and it showed up in my recommended videos instead??

[@cubirk]

holy shit 30 dollars?

[@Bye-Bye-hf3yw]

I only know Item label for Andyland and Greenys Grand Game (GGG)

[@someweirdo428]

3:34 he’s a mole. I feel like that’s obvious. His name is moley, he lives in the ground. Why did you say he’s a penguin? What kinda penguins have you seen?

[@IAmShewy]

Ones that look like moles. I've also weirdly seen moles that look like penguins too.

[@abvidcanon]

the songs go hard tho ngl

[@MattIsTheCat]

2:24 why is this character at a The Pirate Bay Mirror site? Do you think that the creators of the advertising really do torrenting piracy?