Jason McGraw Previews CEDIA Expo and Commercial Integrator Expo 2024

In this exclusive interview, Jason McGraw of Emerald previews CEDIA Expo and Commercial Integrator Expo (CIX) 2024, scheduled for Sept. 4-7. McGraw serves as group vice president and show director for the events. CEDIA Expo and CIX will bring together custom integration professionals and commercial AV integrators in a merged technology ecosystem. The show will emanate from the Colorado Convention Center in downtown Denver. During the interview, McGraw explains the natural synergy between the CEDIA Expo and Commercial Integrator Expo worlds. He says, "Systems integrators on the residential side for years have been doing light commercial projects. In fact, nearly half of CEDIA Expo attendees do some commercial work." Thus, it only makes sense to offer those integrators a show environment where they'll see the best of both worlds. That includes tentpole vendors whose products overarch channels, including Crestron, Sony, Legrand and more. McGraw also touches on the commercial verticals that CIX really leans into, naming corporate, higher education, hospitality, retail and resimercial as foundational to the show's vision. This year, there'll also be a focus on low-voltage architectural lighting and shades. Later in the conversation, McGraw dives deep into the associated conference content program, which key partners like the IMCCA are contributing to. As McGraw explains it, "We've been working with the IMCCA for several years now. They've definitely been bringing the state of play of the unified communications and collaboration technology space." This year, under the guidance of David Danto and Carol Zelkin, the IMCCA will present sessions covering collaboration platforms, future-proofing workspaces, home-office design and more. Watch the full video Q&A for more, as McGraw shares his excitement about CEDIA Expo and Commercial Integrator Expo 2024 with Dan Ferrisi, group editor, Commercial and Security, Emerald.