One Simple Campaign to Get More Views on Your Facebook Videos in 2021!

Content creation is a major undertaking. The time and effort involved to consistently produce and publish blogs, videos, and social posts takes a toll.
Notwithstanding, if/when a video goes viral, if/when a blog ranks in the search results, and if/when a social post generates a bunch of hearts, likes, comments, and shares-well then it’s all worth it!
On the other hand, if/when the content doesn’t perform as hoped or expected, then it’s easy to get all gloomy and question the point of what you’re doing.
Whatever should you do? Well, one idea, for instance, is to ante up and pay-to-play. Boost your posts on Facebook and Instagram to purchase the desired attention.
In the training video above, I explain how to create a SINGLE (Facebook/Instagram) ad campaign to promote ALL your social content -- posts you’ve shared within the past week or even the past month. This method of promoting content, compared to Boosting every post (on Facebook/Instagram), for instance, offers some noteworthy benefits!
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[@anaquintana]

Incredible information. Super!!

[@JasonPantana]

Glad you liked it

[@MikeyDubs227]

Great Video!

[@JasonPantana]

Awesome! Thank you 🙏

[@tracykirkleyrealestate]

This was fabulous! Thank you so much . . . yet again Jason!

[@JasonPantana]

My pleasure!

[@livingindxb]

You are the best .

[@JasonPantana]

😊

[@milsteadrealestate1193]

I'm glued to every video you post. We're starting to create good video content. Now trying to implement these systems to our business to get more EYEBALLS!!

[@JasonPantana]

Love hearing this and can't wait to see more awesome videos from you all!

[@rahulmahra6138]

great content

[@JasonPantana]

really appreciate that!

[@grandeprairierealestate]

Thanks Jason!

[@JasonPantana]

of course!

[@livingindxb]

Good training , thank you Jason.

[@JasonPantana]

Glad you enjoyed it

[@ShaneAndersonHFX]

Great stuff Jason!

[@JasonPantana]

really appreciate that, Shane!

[@kadlacdixon-thedrawmylifep3293]

New subscriber...

[@JasonPantana]

Welcome and thanks for subscribing!!

[@williamtheriault2430]

Is this an all encompassing campaign setup specifically for Facebook/Social Media or does this extend to Google business ads? Do you recommend also promoting yourself on LinkedIn for realtors? Thanks for all the great content!

[@JasonPantana]

This video is just FB and IG. Yes, definitely recommend exploring Google Ads and also LinkedIn. But some is better than none

[@jesslprovencher]

Thanks Jason! My dash looks a bit different and I can't choose "video views" I have to choose "engagement". Do you have a suggestion for where to drive engagement? On the add, or website or page? Also, I am not able to choose "play throughs" it's greyed out? Advice?

[@JasonPantana]

Yes... it's been updated since this recording. Choose "Engagement" and in the Ad Set Level you'll have an secondary option to specify Video Views... it'll be toward the beginning of the Ad Set screens.

[@JasonPantana]

And for the conversion, you'll wanna choose "on the ad"... then you can pick video views as the specific type of engagement. Make sense?

[@jesslprovencher]

@@JasonPantana Thank you!!

[@elikalenrealestate787]

At 13:58 you talk about threw plays. Why would my option be locked?

[@JasonPantana]

Confirming you selected "Video Views" at the Campaign Objective level? Assuming so, you should see the "Show more options" hyperlinked text in the Optimization and Delivery box.

[@tonyrenchdenverrealtor1231]

Great video Thank you - However, it appears that FB has "locked" the ThruPlay edit option of "When you Get Charged"??

[@JasonPantana]

I've not experienced that. Will have to investigate.

[@UtahLifestyle]

Awesome demonstration. If you wanted to drive traffic to your YT or Website, what type of ads would you choose to run?

[@JasonPantana]

Traffic... they'd click a Learn More button and it'd redirect to whatever link you choose. If I could... drive to your site. Try embedding a YT video in a blog and send to your site, not KZbin. Thoughts?

[@UtahLifestyle]

@@JasonPantana That's what I was planning! Thanks for the confirmation :- )

[@kadlacdixon-thedrawmylifep3293]

So wait does this only wait if you have a business Facebook, can you do it with a personal page???

[@JasonPantana]

All Facebook ads require a business page… So it would be run through that, which could be synced up with your Instagram.

[@kadlacdixon-thedrawmylifep3293]

So is there a way to create a business Facebook and transfer my current friends. It literally took years to find the type of friends list I wanted, so it could take that long to build the type of business Facebook friends I want.,. Ugh... But thank you so much for answering, I already love your channel. I’m so frustrated with KZbin so I’m trying my hand at TikTok, so I found you from one of your videos about TikTok...

[@twinkstarr267]

Great info Jason! I did mine and am getting an error regarding bidding. Do you have the fix for that? Thanks

[@JasonPantana]

What's the error message?

[@twinkstarr267]

It’s giving me a #1815121 It’s saying please enter a bid amount or switch to automatic bidding.

[@twinkstarr267]

@@JasonPantana I just duplicated another add set and found that if I publish it before duplicating it, I don’t receive that error message

[@JasonPantana]

@@twinkstarr267 Odd. I was able to recreate the error. It occurred when I duplicated the ad set. Once I renamed the ad set and each of the ads, however, the error went away. There's no option w/ our campaign objective to mess with the bid strategies prescribed by the error message... seems like a bug. Let me know if my solution works for you too.

[@twinkstarr267]

@@JasonPantana Thanks I'll do that on the next one and it should work for me also. BTW, I did 3 campaigns with 6 ads that have been running for a little more than 24 hours and have 232 ThruPlays at $0.05 Cost per, Reach of 770 people with 1,104 impressions. Not bad for $10.54 :-) Thanks so much! This is one the most profitable videos I've watched!

[@LuisGonzalez-bh9qr]

Hi Jason im a big fan thank you for your work! Where can i find the video on how to upload my contacts into fscebook so i can target follow them you made a few how to videos if you can help thanks in advance

[@JasonPantana]

Through FB Business Manager (Business.Facebook.com). Not the Business Suite. You'll need an ad account that's been assigned for "business use." That's done in the Business Settings of your Business Manager. Then you just tap "Audiences" and follow the prompts. Hope that helps. I've done trainings inside of our Tom Ferry coaching platform, Illum.

[@LuisGonzalez-bh9qr]

I got all that do you have a video you can share me the link. Thank you want to see it I want to hear you talk through it

[@SpencerBMcDuffy]

Great Video!

[@JasonPantana]

Thank you!!