Facebook Ads for Real Estate Agents 2024 - [Step-by-Step COMPLETE Facebook Ads Tutorial]

In this EASY tutorial for BEGINNERS I show you how to generate real estate leads using Facebook Ads specifically for real estate agents in 2024. We are going to walk you through the entire process from start to finish, from setting up your account to creating your first Facebook or Meta ad campaign.
If you are a real estate agent looking to generate a virtually unlimited amount of leads using Facebook ads, this is the video for you.
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[@enlaviacon]

Can you give me more information on where to access the free courses? 😔

[@ericbpreston]

Yep! You can sign up here: agntlnch.co/signup

[@enlaviacon]

thank you I'll go @@ericbpreston

[@AlphonseGoettlerRealtor]

The best video I've seen for how to set up a FB ad for real estate. Very clear and concise! Thank you.

[@ericbpreston]

Glad you enjoyed it!

[@ClintonJacobs-zd4ck]

Masterclass

[@livingindallastexasnow]

Master class info

[@RyanGifford-ii1pe]

MASTERCLASS

[@DavidGuzman-wc4ub]

Amazing..best Facebook Ads Tutorial video I've seen

[@ericbpreston]

Thanks David! I appreciate the kind words

[@Tonyhairealtor]

Thanks Eric. Love access to master class Eric.

[@samsandhu9240]

masterclass

[@livingindallastexasnow]

Master class

[@newyorkcityrealestate8525]

Master Class

[@guillermofernandez305]

Great info Eric ! would love to check out the master class you mention in beginning for multichannel marketing please , thanks !

[@stressfreerealestate]

when you set up facebook ads do you set the performance goal to Maximum number of leads OR Maximum number of conversion leads? Ad set level

[@ericbpreston]

Depends: If you're doing a regular campaign to a website: Maximize Leads If you're doing a built-in FB lead form: I prefer Maximize Conversion Leads If you have more questions, you can ask them in our community and our media buyers we'll be able to help you out faster! agentlaunch.com/community

[@elijahdean5362]

Typically, how long do you find it takes for leads to warm up. Let's say we start with $30 a day to warm up, day 1 I got 5 leads, day 2, 0 leads

[@kenyamoore9469]

Great Video Eric!!! Thank you so much for sharing!

[@ericbpreston]

My pleasure!

[@gokseninchannel9979]

Why are we limited to 15 mile radius while we can choose 40+? Thank you!

[@ericbpreston]

Can't choose age either!

[@tonyhernandez-fivestarreal1712]

The new change for "targeting" for real estate is ridiculous. If I have a listing, why would I want an ad for the whole United States? I don't understand how having a 50 mile radius around my listing is targeting. Are there any alternatives to be able to try to boost or advertise a specific listing?

[@zorathexplorer154]

Masterclass! Thank you!

[@ericbpreston]

Sure thing! Here it is agentlaunch.com/masterclass

[@markh5309]

access to master class, loved the video , GREAT!

[@ericbpreston]

Appreciate the kind words! Here is it agentlaunch.com/masterclass

[@user-cl2cl6lb7t]

what if you dont have a website for the privacy policy???

[@ericbpreston]

You'll need one. Should be standard with your brokerage provided website.

[@PedroGonzalez-me1qb]

Very good video, thank you Eric. I have a question, is the pixel required if I don’t have a formal website but using a fb page instead ? Master class

[@Hemanth09067]

Hey Eric, the video seems promising for our goals. However, despite running a WhatsApp Engagement campaign targeting a detailed audience for a real estate company, our results are underwhelming with only one lead per day. I'm a bit perplexed. Could you suggest interest and behavior-based audience types that might yield better results and more helpful for us

[@judithespinoza9461]

where do you download the leads generated from the campaign

[@Screaming_GOAT_HD]

Could you shoot me a link to that master class please. Thanks Eric.

[@keyahkavoosi2198]

Masterclass! :)

[@neliatarango2837]

Masterclass Thank you!

[@ericbpreston]

Sure thing! agentlaunch.com/masterclass

[@kerrydavies6036]

Great information as always Eric. Thanks so much for all your good work and information. Cheers!

[@ericbpreston]

My pleasure!

[@garfella]

Master Class. Thank you

[@ericbpreston]

No problem, here it is agentlaunch.com/masterclass

[@AbinavSripathi]

Masterclass!!

[@ericbpreston]

Sure! here it is agentlaunch.com/masterclass

[@musictilldaydreaming7290]

Masterclass. Thank you!

[@ericbpreston]

agentlaunch.com/masterclass - No problem!!

[@dyannibarguen]

Masterclass ❤

[@ericbpreston]

agentlaunch.com/masterclass - Here you go!

[@tevinballislife8130]

Dude amazing in detail video! Thanks!

[@ericbpreston]

Glad it was helpful!

[@leshastull9355]

when connecting accts can I use a business FB page or must it be my personal only? I think I know the answer but I had avoided mixing business and personal.

[@raybtrec]

master class info

[@ericbpreston]

agentlaunch.com/masterclass - Here it is!

[@labiisound1984]

Would this strategy work in the Philippines? Please answer.

[@AshleySmithWillis]

Would love to see more classes on your app!

[@ericbpreston]

We're definitely going to do that! Any requests?

[@NanichiCaleroRealtor]

Master Class!!!

[@ericbpreston]

here's the masterclass! agentlaunch.com/masterclass

[@charliethekitty]

is the housing category applicable to commercial real estate such as a factory or a warehouse question is quite urgent thank you :)

[@johnyohanna5044]

Masterclases

[@ericbpreston]

Hey! You can find the masterclass here agentlaunch.com/masterclass

[@jrfitness5340]

Master Class plz and tks !!!

[@ericbpreston]

agentlaunch.com/masterclass here it is! Enjoy

[@dyannibarguen]

What about Placements, you skipped that part. 😢Any suggestions for a single image?

[@ericbpreston]

Yea! Feeds works best for images most of the time.

[@glenamurphytnrealtor]

I would love access to the funnel! Also, waiting to see your retargeting ad video these are gold!

[@ericbpreston]

Thank you! Sure! here it is: agntlnch.co/signup

[@RAGINGGAMER333]

Whats the typical conversion rate for real estate ads on FB?

[@curatorsvoice6807]

Thanks Eric!

[@ericbpreston]

Welcome!

[@estephaniagonzalez6770]

im interested on learning more about your master class

[@ericbpreston]

Sure thing! you can find it here agentlaunch.com/masterclass

[@Jamjasn]

Master class please and thank you.

[@ericbpreston]

Hey! Here it is! agentlaunch.com/masterclass

[@therealagent]

Access to Master Class

[@JCSPhotography-iu2nx]

Hi, do you offer consultations/ads management outside of real estate? I run a photography business. I'm not looking for free resources. Thanks!

[@ericbpreston]

I don't do that anymore unfortunately. Hyper focused on my company.

[@michaeldanielson2602]

If we’re just getting started, what is better, Facebook or Google Ads

[@ericbpreston]

These days we use both. Google is typically better quality but it's ideal to use both nowadays and retarget your sudience. Omnipresence is key.

[@Dietwin-Realtor]

I'm interested in MASTERCLASS

[@user-vr7xk1wd2v]

Masterclass :)

[@ericbpreston]

agentlaunch.com/masterclass here you go!

[@alexsmith5537]

Thanks so much

[@ericbpreston]

You're welcome!

[@albertocordova553]

Masterclass, please!°

[@ericbpreston]

Sure thing! You can watch it here agentlaunch.com/masterclass

[@goldtechrealty954]

Masterclass...plsssss.Thanks

[@ericbpreston]

Sure thing - here it is agentlaunch.com/masterclass

[@RamananReport]

Thanks for the Video Please send m ethe Master Class details

[@chuckschneweis-realtorbyex8052]

I am interested in your class for 1.5 hours. I need help setting up some fb $$$$

[@ericbpreston]

Hey! We don't yet have a FB course in our community but we have a full google ads setup available. You can find more information here agentlaunch.com/community

[@alexsmith5537]

Access to master class

[@ericbpreston]

agentlaunch.com/masterclass

[@cheechongyean1888]

Hi, I am interested to learn and would like to access to your free courses. Can share the link with me?

[@ericbpreston]

Hey! Unfortunately we have closed free access to the courses, but monthly access is only $36/month. You can find more information here! agentlaunch.com/community

[@marlenejones7224]

Masters

[@ericbpreston]

Hey Marlene, here is the masterclass agentlaunch.com/masterclass

[@howdyhd]

I appreciate the app!

[@ericbpreston]

Awesome you can sign up here: agntlnch.co/signup

[@ankitdutta6236]

whats the easiest way to put pixel in webpage

[@ericbpreston]

Depends on the site, but usually installing it in the header.

[@brycedehaan9265]

Hi, no matter what I do it says I may get zero leads. I can’t increase my budget to over $10 per day.. what do I do?

[@ericbpreston]

Hey- if you have questions and want help you can join our free community and there's more support there agntlnch.co/signup

[@kirabladergroen3087]

I would be interested in the free community courses

[@ericbpreston]

Unfortunately, the courses are no longer free but more info can be found at agentlaunch.com/community

[@brookethomas9925]

I would love access to your master classes mentioned in this video.

[@ericbpreston]

Hey Brooke! Here it is agentlaunch.com/masterclass

[@DavidMorris-i1m]

Masterclass please

[@user-ng9bn5ds6b]

Masterclass, and are the courses only for realtors? I am not a realtor but I want to learn marketing for realtors. I tried signing up and it didn’t let me because I don’t have a realtor profile.. 😢

[@ericbpreston]

Yes they are! Here you go: agentlaunch.com/masterclass Email [e-mail] and screenshot this - if you are a marketing team, show us some evidence of that and we will let you in!

[@zgamer7626]

master class pls, thank you in advance

[@ericbpreston]

agentlaunch.com/masterclass

[@Mo-luxuryofLagos]

im interested in the masterclass .please send me the link

[@ericbpreston]

agentlaunch.com/masterclass

[@user-ld4oz9sc9b]

can you send information to me about the new app to access courses

[@ericbpreston]

For sure! Here is the link to sign up - agntlnch.co/signup

[@AUM_________]

Hey wanna know is it good idea to use pre qualification budget assessment to bring targeted leads for realtors?

[@ericbpreston]

What do you even mean by that?

[@AUM_________]

@@ericbpreston someone told me on discord to use it to bring targeted customer for my clients, it basically means that we have to put a form that all the leads coming through fb ads have to fill and based of the information, they will be redirected to landing page, the form ask them for there budget, country region they are interested in, there primary purpose etc, etc.. So do you think it works?

[@rizwanwaris]

Good Effort but that was not helpful in my case. I am trying to get quality leads but am unable to do so. Detailed Targeting was very important part which could not properly describe. Anyways. Thank you

[@ericbpreston]

Thats because you can't use it in real estate with the special ad category in any meaninful way.

[@rizwanwaris]

@@ericbpreston So can we run real estate ads without selection of special ad category? Because I tried to do so but fb did not allow me to do so. Any tip from you then how to get quality leads for off plan property in Middle East?

[@ericbpreston]

@@rizwanwaris No you need to selet special ad category. You might be able to get away with it where you are though! I am actually not sure.

[@lydiabuchananrealtor]

very good.. App info. Thanks

[@ericbpreston]

here's the link to sign up - agntlnch.co/signup

[@user-jv7iu1bz1k]

advantage plus placements? or manual placements?

[@ericbpreston]

I have found feed placements typically work best, but are now quite a bit more expensive 🤷‍♂️

[@EricGilmanRealEstate]

Master class please sir

[@ericbpreston]

Sure thing! Here you go agentlaunch.com/masterclass

[@MontanaDreamProperties]

REALTORS are not in a position to advertise something that is not listed on MLS per policies and Code, so how do you propose soliciting customers for these new construction homes "not on the MLS"? Rock/hard place.

[@ericbpreston]

Whether or not you can advertise off-market opportunities is dependent on the board and area you work. If you work in a market that does not allow that, I’d advise getting in touch with the builder directly to ask for permission to advertise their projects.

[@user-rc9it2et6b]

Please I want to access your course

[@ericbpreston]

Hey! Unfortunately we have closed access to the courses and community at this time!

[@parkalan]

I want access to the masterclass

[@ericbpreston]

Sure thing! here's the link agentlaunch.com/masterclass

[@kennymau889]

Can I know about the free course?

[@ericbpreston]

Join our community you can find them all in there! agntlnch.co/signup

[@bhosproperties]

Can I get the information for the free course am in nigeria 🇳🇬 I will love to

[@ericbpreston]

You can now access our full Google ads course AND the cheatsheet in our community on the left under "Links" once you're approved. Join here: agntlnch.co/signup

[@user-zs7tz2rt6j]

Hey Eric, I am interested in your courses. I am a Real Estate investor, not a Real Estate agent. Please let me know how to get on board.

[@ericbpreston]

I dont think they will help you so much!

[@user-zs7tz2rt6j]

@@ericbpreston I am interested in the disposition part. I have some properties to sell in my portfolio

[@GuidoAlbornozCarrazza]

Great information and content!! Im from Brazil, please send me access to your app! Thanks!

[@ericbpreston]

Sure! here it is: agntlnch.co/signup

[@BanglaCartoon-nm7nh]

I used instant form and 100 out of 100 was fake leads. How can i deal with that?

[@ericbpreston]

Landing pages help increase lead quality, but often come at an increased price - but not always. You may have got unlucky with some bots, 100/100 is unheard of.

[@hashimashrafmba7305]

Hi can you send me the link for free app and resources you mentioned in the vedio

[@ericbpreston]

Yes, join our community here: agntlnch.co/signup

[@MikeAtkinsonKWPreferred]

Would love more info!

[@ericbpreston]

Sure, you can book with us here: agentlaunch.com/book

[@amyjohnsonreese2788]

Masterclass info please

[@ericbpreston]

Sure! Here it is: agentlaunch.com/masterclass

[@LindaHernandezBury]

MasterClass please!

[@ericbpreston]

Thanks for watching! agentlaunch.com/masterclass

[@Joshcastillo88]

Masterclass plsssss

[@ericbpreston]

agentlaunch.com/masterclass

[@jennykim667]

Master class please

[@ericbpreston]

Hey Jenny, Here it is agentlaunch.com/masterclass

[@century21lakelandrealestat62]

Masterclass please?

[@Alireza-zc3kc]

App too please Also like to talk to you in person if possible

[@ericbpreston]

Here's the link to sign up for the app - agntlnch.co/signup If you want to chat with the team, book a call at agentlaunch.com!

[@user-ls9te5cv8u]

I am interested in Master Class.

[@ericbpreston]

Perfect, agentlaunch.com/masterclass

[@residencebarbados]

How easy are you to contact?

[@ericbpreston]

Hey! if you want to book a call with me you can apply on our page agentlaunch.com/claim

[@residencebarbados]

@@ericbpreston I didn’t understand how I can bulk message my contacts with a specific label.

[@rhonnitherealtor]

Masterclass link please!

[@ericbpreston]

Here you go! agentlaunch.com/masterclass

[@ericbpreston]

Hey, if you aren't already a member of our free real estate marketing community, sign up here --> app.agentlaunch.com/sign_up#email and get access to our live Google Ads Q&A happening tomorrow at 9am PST/12pm EST.

[@mattlees5992]

Please send me info on master class

[@ericbpreston]

Here it is! agentlaunch.com/masterclass

[@SkyBelleMedia]

all these info gurus are trying to sell you their course or mentorship

[@user-jo9rx3eg5u]

MASTERCLASS

[@utahhomemaker]

Masterclass

[@akshatsawraj]

masterclass

[@Homesinorlando]

master class

[@ericbpreston]

agentlaunch.com/masterclass

[@CurtisGodfrey]

Masterclass!! Thank you!

[@ericbpreston]

You're very welcome! agentlaunch.com/masterclass

[@North_York]

Masterclass!

[@ericbpreston]

agentlaunch.com/masterclass here it its!