Jay Acunzo Coaching Call: Developing a B2B Startup's Premise and Message

In B2B Storytelling Stars, I partnered with Intuit Mailchimp to bring you a limited series, going behind-the-scenes with 3 exceptional marketers as they develop their messaging and stories to be different and resonant.
In this 1:1 call, I help Natalie Taylor, head of marketing at the video software startup Capsule, articulate their core message.
To get all episodes of the series, plus an associated template with each video (no forms required), visit jayacunzo.com/...
Special thanks to Mailchimp for making this series possible, and huge thank you to our storytellers: Sarah Stockdale (founder/CEO of Growclass), Shez Mehra (founder of The 194 Group and Partner at Raina Music), and Natalie Taylor (head of marketing at Capsule).
ABOUT ME:
I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.
With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches and stories to influence, inspire, and drive results.
After starting at brands like Google and HubSpot, I’ve helped organizations like Mailchimp, Salesforce, Wistia, and GoDaddy, plus dozens of individual authors, founders, execs, consultants, and creators with their storytelling and public speaking.
I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi via jayacunzo.com
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