Jay Barney's VRIN model to test competitive advantage

[@shanicejoseph170]

This was a big help. I'm doing a Strategic Mgmt module and your explanation was much simpler than the text and lecturer's.

[@MrMICKFLYNN]

Very concise and helpful especially for uni students. Quick, to the point and saves hours of rambling through text books. Nice job

[@prajithprasad8438]

Conceptual Clarity at its peak!

[@RealJayGladney]

This was so valuable, thank you Richard! I now understand the rising prevalence of persona brands in recent years.

[@iemandmusica]

Amazing. Took me a lot to find it. Extremely helpful thank you !!

[@butterflytov1]

Thanks for this great explanation! Extremely helpful!

[@shanamunilall136]

Helpful. Thank you!

[@jsfernald]

That clarified things :) Thank you!

[@halbvampir07forever]

Very helpful, thank you so much!