Jayson Tatum: I’m not spending my Celtics money

Jayson Tatum and his mom / business manager Brandy Cole talk finances, including how they’ve learned to work together to handle discretionary purchases like designer watches. Plus, both Jayson and his mom reflect on how they're not far removed from living check-to-check and struggling to pay for gas or household items, like soap.
#Celtics #Finances #TreatYourself
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Episode debuted nationwide in 2022.
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[@verward]

Jayson: Makes tens of millions of dollars a year. Also Jayson: Sorry momma, I spend 12 000. His mom: -_-

[@vandanpatel923]

That money gotta go to someplace else on day

[@apuapustaja1]

No guarantee on contract renewal plus athletes get career ending injuries all the time.

[@sloppysteaks5813]

@@apuapustaja1 I think JT can expect a comfy ~15 year playing career. He’s a burgeoning superstar and if he keeps up his game, there will be big bucks to be made, with or without Boston

[@Torpid6441]

@@apuapustaja1 I'm pretty sure his contract is a guaranteed 163 mil, so a career ending injury ain't exactly going to make him live in poverty 😂😂

[@user-tt2zy9fs1j]

@@apuapustaja1 by the sound of it, pretty sure he has investments that’ll last long term

[@caffeinator1849]

Always love Tatum's relation with his mom

[@laflame7338]

As a huge heat fan I always find myself irrationally hating Tatum on the court (because he’s so talented 😂) but watching this is just showing me how humble of a guy he is. I definitely respect him

[@jordanzdebski5132]

he's my new jimmy butler

[@adamf7089]

@@jordanzdebski5132 he’s just not as tough as jimmy but more talented overall

[@briand1765]

Bro same 😂😂 I hated him in the ECF, but he’s a great dude

[@derrick8879]

Tatum brought up well man. Humble ass guy with a great mom

[@HannahRoot55]

Derrick oo

[@J.J.Redick]

i love how she’s a great mother but still let’s him be his own man

[@hairjordan2620]

She's very tough

[@wadjay1117]

Hopefully this don’t get in the way of a nice lazy friend down the line.

[@glupshitto1977]

What else is she supposed to do?

[@lindajoseph6611]

He's so humble, down to earth , polite during interviews, JT a gentleman

[@Ninjarro]

She is an insanely strong and smart woman. No wonder Jayson has so much respect and love for her.

[@bpdmf2798]

I remember reading about this his rookie year. He only spent his commercials money from his local Honey Dew Donuts commercials cuz that's all he got his rookie year for endorsements.

[@tmanning2000]

Gronk did the same thing as well

[@zacchfromdalou9679]

Nah in Stl his rookie year he was everywhere Imos commercials, late night car lot commercials, bra was even on the damn radio every other week💯💀🤣🤷🏾‍♂️

[@edmcdonough4530]

This is just a good family story. I like his mother because she did all the desperate and hard work necessary. I would like to know what it is to be able to not spend your paycheck! Admire them all.

[@HannahRoot55]

Yep

[@sjd071]

This is truly amazing. Staying humble and doing things the right way. Taking the hard times as teaching moments for when things are better. Blessings and continued success to them.

[@yvonne2965]

This interview is making me appreciate JT more

[@sashagardner23]

his mom is God sent! she seems so warm & intelligent.

[@dml143]

Huge C's fan and this makes me appreciate this young man even more. Great interview!!

[@bpdmf2798]

Imagine your job paying you millions a year and makes you so famous that you don't even need the paycheck.

[@jackconnaughton]

*tens of millions a year. Crazy!

[@obinnaezebuiroh7911]

God bless you Ms Cole 🙏🏽... you've done and you're doing a wonderful job with your son.. And God bless you, Jayson, for having and honoring such an amazing teammate and asset like your mom! I LOVE content like this 🤲🏽

[@shirleyreyes7130]

Thank you Mr Graham such a breath of fresh air this young man

[@mrwnking]

Dope how Jayson is so laid back and how and him and his mom are so humble.

[@kingo904]

He’s lucky to have a mother like this.

[@DREPR0787]

Indeed. Underrated comment.

[@dakota8381]

Kobe's mother wasnt the same

[@kevinzapata5348]

Sounds like a smart plan. Especially when he’s making a lot as a Celtic.

[@doodmayne7535]

His Mother is an absolutely incredible woman. Gots damn. I'm very blessed to have the Mother I have and it is awesome to see such an amazing athlete and person have an equally as amazing Mother who supports him and let's him still be the man he wants to be-- through the mistakes, lessons, good, bad and everything in between.

[@anthonycoleman8399]

His mom is dope! She’s bout the business 🔥🔥

[@jessesantamaria8294]

Great interview, definitely learned more about Tatum

[@anardastewart3091]

I am now a Celtics fan because of Jason Tatum. Love this young man.

[@davidwhite8158]

Love Mama!!!! Great example and relationship.

[@blackprix]

Being a mom I can connect with all of us, I was the overseer, and I love my children and they love me. And that’s what JT has with his mom a single mom by the way, so was I. I love his game and I love the person

[@pablospendejos2081]

I've done business with multi millionaire businessmen who live like thousandaires driving their camry and wearing their laundry weathered shirtstrying to ask you for a quote reduction when you know they could easily afford the original quote. Skills and opportunities make money, practicality ensures you keep all that money.

[@kiatiming101]

I've heard numerous stories like that too especially from self made entrepreneurs worth millions of dollars. Some call it frugal others call it a scarcity mindset. But I think fundamentally it's a key understanding that financial freedom can't work without financial discipline. That's why a significant number of lottery winners lose the majority of their windfall jackpot within a year of winning. Most and up worst off before they won too. You also hear about former athletes who retire with little to nothing in their accounts and debt due to bills that went unpaid the contract money stops coming. These are powerful lessons.

[@lizzobeth1875]

honestly love jt’s mom so much

[@josephdelgiorgio3997]

Wow. This made me have a new perspective on Tatum. Great story

[@getrealhood]

Protecting his assets..what a good mom

[@JodyLeeSchroeder]

yes mums !! shout out to the real mums out there holding it down growing and supporting

[@tjaythepoet]

This is really cool I wish my ppl understood me like this

[@MrWeaver]

I love their relationship 💪🏿

[@johnnysalami27]

It’s really really smart to only spend endorsement money and money from sponsorships. The money you make from the team is meant to be used after you retire because that money won’t be coming in anymore. Even after your game is over you can still have endorsements and all that because most likely you have a personality. I’m pretty sure Shaq has yet to spend his money from what he made in the NBA. MJ has more money from his sneaker line, Gatorade, and everything else he’s done

[@kevinmoy3752]

Thats wholesome.

[@DeanRyan89]

What a fantastic mother

[@SH-jv5uf]

I don’t know his mom. First time seeing and hearing her. Love her!!

[@christian_zitney]

This so 🔥🔥🔥🔥

[@dionjackson9857]

Word I love it

[@cmills53]

She’s a great mom who raised a great son!!

[@Drewp617]

Smart man and woman raised by a real smart woman and u can tell with how he expresses himself

[@coachkenny]

Great mom!

[@FranciscoSousa-wo9tr]

This woman is amazing holy shit . Respect

[@liamk7440]

Damn his mom is smart. Love to see that relationship.

[@sylviafoster6626]

This is real talk real life

[@johnjunior7231]

Gods greatest gift on earth loving mothers🙏🏽🙏🏽

[@dp2120]

Gronk did this as well. Very smart.

[@carolynmoffett5]

Great! He is saving his money, very wise.

[@yubiendale3367]

He is lucky to have a momma like that!!

[@jenkinsmanly-spain1252]

God bless this woman.

[@shirleyreyes7130]

Such a "Class Act Athlete" Go celtics❤💚❤

[@NJSportsGirl2]

Great mom. 😊

[@bpdmf2798]

The west you can apply this in your life is too divide your paycheck up and have X% go to a savings account and you can't touch it for anything other than bills or other necessary purchases, and leave the left over % for you to spend on whatever you want. Make the split like 85% to 15% and use the 15% on whatever but the 85% is strictly for bills and the leftover gets saved.

[@bubonicplague2300]

pretty much what I do, I roughly put 12.5-20% of my checks as spending money for gas, food, etc. The rest goes into savings for bills, student loans, or even just to have money saved in case i need it one day

[@colinb8332]

Need more people with financial literacy and self control.

[@s7anroyce653]

ROAD TO MVP!

[@patrickbello8130]

damn lol ...This is smart.

[@ronthompson95]

These are the athletes I like. Smart.

[@rampage8617]

As a celtics fan ofc im a fan of him, but you cant tell hes a really down to earth dude and really likable.

[@ryanbernier2930]

Mama Tatum know what she doin setting her baby up for life

[@marlynnek6449]

He's a really smart young man. Mom did good.

[@SirStrongilan]

I’m high school 6 years ago

[@futurefox635]

Shes at every game I honestly though tthat was JTs baby mama for a bit cause she looks so young.

[@traits2101]

"Who is Mr. Jones an why you give him $12,000?" lmaooo

[@TheDonUrbas]

Wish Lukas mom was this good now he has to deal with a dragon

[@thetony8959]

smart kid

[@armin38822]

Luka had the same deal with his mom and now the realtionship is going sour. Is not always ideal to have this type off buisness deals with your family.

[@FaTCaKeSs1995]

She right people when he retires he’s going to 500 million saved probably more saved just from cs because he’s getting two more max contracts

[@nonanimeprofilepic]

most pro athletes dont touch their money they make from the team they play for anymore and a lot of money from endorsment

[@AM-my3jk]

Good people

[@cyrus971]

thinking like this as a 24 year old is crazy

[@101elelky]

Tatum got some nice shoulders lol 😂

[@musicalmelodies3595]

His mom cute. JT the man

[@kingtut4561]

he mad cute too

[@musicalmelodies3595]

@@kingtut4561 whatever makes you happy :)

[@nothembajozi2862]

Kobe's parents tried this role . I hope Tatum won't do his mom like Kobe did his parents.

[@user-ip3ym2sm5r]

Jayson your father not only liked you ..he loved you. As adults we have to remember that we do not know our parents 'back story '. Parents never really tell their children every thing about their upbringing. Somethings are better left unsaid. Sometimes parents mimick what was shown to them maybe your father only knew though love as a way of saying 'I love you'. That doesn't mean it was right it just means that's what he was taught. I am sure you father showed love towards you as best as he could. Never forget that. Always strive to be the change you want to see in the world. Keep this in mind..no matter how much of your upbringing you share with your children you will never tell them everything because some memories people mentally block out for one reason or another. I will tell you something that a wise person told me. 'Hold on to the good memories, and let the bad ones go". In time you will see that having inner peace is worth more than you could have ever imagined. While you will never be perfect you will always be a work in progress as a child of God. Your friend in Christ Jesus.

[@MultiMrVideoMan]

His mom has a very pretty natural face.

[@tinobrown1780]

Yup, I saw her at a Celtics game and was thinking about shooting my shot lol. I was sitting behind her. Me and my brother was talking with her the whole game. She’s a cool person.

[@datguy1569]

@@tinobrown1780 I would've shot my shot, took a stab at it however I had to get it done.😆

[@saritamoorebansa4485]

Mom needs to teach a class on spending…. Baby Boy will not go broke with Mama looking after his financial life.?

[@michaelcalibri3620]

I know right. I need that class too.

[@shamarcampbell8545]

Y'all go listen to Mr Jones by Pop Smoke and you'll know exactly who he's talking about 😭😂😭😂😂

[@ciaradavenport2793]

MAY GOD BLESS YALL & EVERYONE IN JESUS NAME AMEN 💕😊

[@washredskin887]

Jason, if you read this let me give you ONE piece of advice. When you settle down or get married KEEP your mom as your business manager. DO NOT let you wife or any other women manage your money. Women will come and go but you only have ONE mother - and your mom will ALWAYS be invested in what's best for YOU.

[@carolynmoffett5]

The great thing is his Mom is a lawyer who can advise him.

[@ro13esp]

Meanwhile Luka Doncic suing his own mom lol

[@vripper2678]

This is the issue with rich people. They don’t spend. Bruh you’re making millions. Anyways it’s the individual’s choice. Family first. But bruh you’re a millionaire. Buy all the watches you want.

[@Anonymous-go2uh]

The money will run out

[@jermainerodgers]

Tatum deserve 200 mil next max contract. Celtics need to re sign JB first.

[@C-Hood]

Isn’t this what Shaq did? Or something similar I think

[@lilmizzdtss12]

Shaq applied that to his life after he blew a million dollars of NBA money the day after he was drafted. Tatum was smart to have people in his corner to make sure he never touches his nba money if it's not necessary.

[@michaelcalibri3620]

I like when how people are like you should do it yourself they actually mean hire some strangers who will inevitably screw you over (Beatles, Elvis, boy bands, etc...). JT money is gonna be alright. Hardly anyone manages millions of dollars in income themselves. Yes family can rob you too but as her sole heir and legacy who she has held up against the odds time and time again as shown in the videos, he gonna be alright. I have no doubt if she had a choice 50 million or JT she gonna take her son overall. Don't mistake her for your untrustworthy fam.

[@shawna7813]

Endorsements and up to 20 percent of my NBA money for spending if I'm a star player suits me fine...

[@TheDonUrbas]

I think it can get well above if you a superstar

[@shawna7813]

@@TheDonUrbas Tatum has a $200 million contract, He can easily tap into 50-70 million of that and be fine. I think his mom is being overbearing and extreme because of the trauma of growing up.poor...

[@TheDonUrbas]

@@shawna7813 they take en endorsment bucks which is likely at least 50mil. Its a lil much I agree but its not like she forbids him. They just on a same page. Edit: i mesread your original post I though you said endorsment end up at up to 20% my bad

[@shawna7813]

No, you read me right. Of im being extremely conservative i can tap into only 20 percent and still be good. But nothing, cold turkey? I don't think that's necessary...

[@TheDonUrbas]

@@shawna7813 No no I agree with that I missread that you wrote endorsments are up to 20% NBA salary. You wrote endorsments AND up to 20% salary. We are in agreement

[@dantheman8152]

It will benefit him in the long run when he is retired. A lot of NBA players have gone BROKE!

[@AT-wb2ph]

Nah bro if I'm the one making the millions of dollars I'm not asking nobody can I spend it ain't nobody helping me earn it

[@samdefore2692]

His mother is a lawyer and his father is the coach for high school, are we supposed to pretend they came from the hood or something seems pretty middle class. He was talking about a car, most high school kids don’t have cars besides worrying about gassing it up.

[@vickyzhao-silvestro59]

He's not from the hood. I don't think anyone besides Smart on the Celtics Is from the hood. All middle class or something.

[@wynn324]

plenty of struggling lawyers, and high school coaches dont make jack shit, also they were not together so no splitting bills. you really think tatum is lying about that stuff? come on bro

[@greysonG10]

Speaking from personal experience, you're gonna want to start handling your money and doing your own thing sooner than later, because if you don't show your mother that you're capable of doing it on your own, she'll always view you as an immature child that can't live without her assistance. And once you start maturing, around 25-26, it'll start to bother you more when she crosses boundaries and still treats you like a 17 year old kid. Maybe that's just me, but I'm 27 now and my mother still uses things against me from when I was like 15. Always treating me like I can't do anything because I messed up and waited until 25 to finally stop being lazy and dependent on her. No hate on my mom though, but some of the things she does and says to people at this point are extremely humiliating. Because most of it isn't true, she just has a superiority complex or something idk. So imo, you should probably start taking care of yourself without her help, unless you don't care what others think, which I wish I didn't. But sometimes I do, lol.

[@michaelcalibri3620]

Nope, I think everyone is different. If he shows he wants to, I'm sure its a done deal. She's serious but pretty laid back "we'll deal with it after." I guarantee 90% of people around haven't had a mom like that. She's not control freakish, is actually hella mature and managing your own money is full time work which means you'll hire some hedge fund like Michael Jordan did and be done 500 million in one year because you entrusted your $$$ to strangers. Competent and trustworthy fam is rare and most people just don't have it. I don't know them directly but I think his money gonna be alright. It's hard to see past our own circumstance sometimes and honestly most people have very trash family who you couldn't trust with $5. Watch Tatum gonna have a billion by the time he retires.

[@wapoj4220]

That boy got hella pape smart move when he retired he gone have a half a B in the bank probably more

[@lalboi4053]

Hakimi 2.0

[@edfa3706]

Don’t mix money with business. This will come back and start some beef

[@AndrewHedlund100]

Give me a break you’re going to earn over half a billion in NBA pay stubs

[@deflategate1297]

Yeah money goes away quick trust me with all the taxes and expenses

[@nickreeder99]

Absolutely the smartest things he could do. Your argument is that it doesnt matter? Tell that to Antwain Walker

[@kingtut4561]

money goes if you not money smart . if i give you a million youll be broke in a year

[@user-nx9ec8mr9p]

He will earn more than that. This his first contact and it's for 230 mil 😭 contracts going up more and more he gonna be over 800 when all said and done

[@dp2120]

As Warren Buffet says, “You can’t outspend your stupidity”. Anyone can go broke.

[@datguy1569]

His mom looks like she could be his girlfriend in the highschool picture because they look the same age.

[@johnnyblaze3166]

trash with the bulls shirt .... that's why your not a Celtic yet

[@msellick5237]

Where's daddy?

[@msellick5237]

Who Daddy?

[@Gustavo-xz8os]

The dude earned that money, thats his main source of income and hes not allowed to spend it? That is just stupid.

[@TheDonUrbas]

He is a allowed its just a smart financial agreement he made

[@twoeyes1922]

altho she means no harm, the mother is a bit too much. tatum not being allowed to spend his celtic money is insane. i could understand not spending half of it or even 75% but 100% is ridiculous.

[@ericulric223]

You make a deal you follow through. The difference between someone disciplined and successful versus someone concerned with excess. They concentrating on generational wealth, someone else want flash to impress people. Struggle made them wise and clearly he's not living in poverty off of endorsements. He can probably spend some of the interest off the invested/saved money. Does he need to spend 25% of his Celtics money? Will that make someone else feel better? He's legit got a smart af person, concerned for his future who there's practically zero chance will backstab or try to swindle him. I'd say Tatum is lucky af and most of all don't have that kind of support. He and Deuce are her living legacies so she gonna ensure they good for the future. Also, he can change the terms anytime he wants.

[@c-meezy765]

He's a first generation millionaire and a father. They are thinking long-term.

[@user-jh5lk9fb5k]

Use your brain I beg

[@OdieSalmon]

it was probably just for his first contract in case some disaster injury happened. Super Max will change that haha.

[@cdk1067]

Sing it with me y’all … you just a baby boyyyyy, you not the real mccoyyyyy

[@alanalan-uc4zb]

i am not a celtics fan but i totally respect tatum. i actually love watching him and the celtics much better than my team the lowly knicks.