Jeff Bezos at MIT Amazon - Earth's Most Customer-Centric Company

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In this lively presentation Jeff Bezos, Founder and CEO of Amazon.com discusses many of the technological advances that have enabled Amazon.com to be the "earth's most customer centric company". Bezos talks about Amazon's first 30 days of operation, shows the very first home page and explains how the existence of a little known book warehouse in Roseburg Oregon led to the decision to locate Amazon in Seattle. Since 1997, Amazon has spent $800 million on technology, more than it has spent on either warehousing or marketing. A self-proclaimed "EECS-geek", Bezos tells of technological advances that have not only enabled customers to find products, (and now at 28 million items), enabled products to find customers. Hear how Amazon developed "real time personalization", how the company performs "active experiments" and learn more about salad spinners than you could ever imagine. Also appearing is MIT alum Robert Frederick, Manager of Amazon Net Services. Frederick explains how these services enable other retail services to interact with Amazon. Hear how the company that "runs on computer science" plans for more technological advances in the future.
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[@dougckelly]

55:40 - Q: "how do you keep the spirit of innovation alive?" - JB: "work hard to reduce the cost of doing experiments." Just one of the many gold nuggets in this video.

[@jeremiahweaver4677]

That “yeah baby” at 0:45 is the most 2000’s thing ever

[@joshediting]

On the front row you can see Andrew Jassy, who is the former head of AWS and now CEO of Amazon.

[@kjmurphy2]

Must have been Jeff’s Technical Advisor (aka Shadow) at that time.

[@spartanracer]

Andy Jassy has screwed up a lot at Amazon. For a while there was a lot of talk that Jeff Bezos was considering a new CEO or returning for a short time as CEO.

[@hankrearden7260]

0:21 instantly recognized bezos' evil villain laugh

[@Joshua-jy3de]

AHAHA this made my night

[@jenjen462]

Came looking for this comment. And the awkward, "yah baby!"

[@GinaRobbins-by1qh]

Oh my gosh 😂I like that laugh

[@christopherarmstrong2710]

11:55 *Customer centricity: 1) Listen, 2) Invent, 3 Personalize.* You can't run a business of any kind if you're not going to listen to your customers - that's fundamental. But invention is equally important. Invention goes far beyond listening to customers, because oftentimes customers don't really know what it is that they want. It's your job to invent on their behalf.

[@TrollMeister_]

Jobs, Bezos and Page are my three heroes. There is something common to all three and I don’t mean being tremendously successful. All three were _obsessed_ with customer experience. They put customers on a pedestal and did everything they could to make sure they had the best possible user experience - whether it was the experience of using digital devices, looking for information or researching and shopping for products. Nothing beats the quality of goods and services from their companies. And naturally their customers rewarded them by making them the most successful in their areas. It’s amazing how many businesses don’t get the simple concept of making your customers happy.

[@Concojone5]

This is a recording from 2002, if anyone else is wondering. Can be inferred from one of the questions from the audience.

[@zachbarber3211]

thank you

[@iamchriswick]

1997 + 5 years and $800 000 000 ,- so yeah; 2002 👍

[@catalystzerova]

Thank you!!

[@edwardblack9263]

what the heck!!! thanks a lot for the info

[@malayariver]

I don't understand how the uploader misses to mention the date of this event in the video description

[@khaledayad9554]

One of the best things I got from this is how well Jeff understands people's questions, he sometimes reiterates them in completely different ways but this highlights how important communication skills are in business

[@AbhayShingi51]

It’s amazing how clear jeff was from day one.

[@chiawildy563]

And every other subsequent day is also "Day one". Outstanding mindset!

[@myrtletrujillo491]

Amazon treats it's employees like they're machines too.

[@AbhayShingi51]

@@myrtletrujillo491 No one is forcing them to work. Don't criticize what you don't understand. In this case it's"Capitalism".

[@lumer2b]

@@AbhayShingi51 They are forced to work because otherwise they don't eat. And they can't work elsewhere because Amazon bought the competitors. That's not fair competition.

[@marcvslicinivscrassvs7536]

@@lumer2b This is so real. Eventually there will be very few brick and mortar retail places left at which to work. Pharmacies and everything will soon be a thing of the past.

[@staceyc8780]

This is crazy. I always hated Jeff Bezos until I saw a couple of old videos of him talking about Amazon before it blew up. And now I just kinda feel good for him. Like what an accomplishment to build a company as big as Amazon and become the richest person on earth. What a crazy life experience.

[@zl1lt473]

Do some deep research and you might change your mind. That's all I'm saying

[@TheTillmanSneakerReview]

"Wait...you want to open a bookstore on the internet? The internet won't last and people will never stop going to Barns and Noble. You're a fool!" - All the Haters in 1997

[@setiaki]

Because people like version of yourself on the past is envious people that only don't like someone being so rich and successful. People must realize that brain and hard work matter.

[@gcg8187]

@@setiaki that is true

[@spartanracer]

@@setiaki lot of the dislike isn’t about envy. Most of that dislike is from his former employees and people who have experienced his controversial practices and policies and working conditions. I worked for Amazon corporate years ago. There were a lot of practices that made the employee last among Amazons concerns. Rich status may earn the respect of rich men, but putting people first earns the respect of everyone else.

[@sanjitselvan5348]

This level of tech detail in 2002!? Damn! No wonder it's what it is today! Simply amazing!

[@AntonioRillera]

Why have only 5k people watched this? There is so much value here.

[@AntonioRillera]

1:11:30 How Amazon got the idea for Alexa? Someone get that dude some money.

[@sailaab]

exactly

[@nbme-answers]

That Q&A could have gone for another 5 hours. I wish it had!!

[@mikal2338]

Those are the ones that seek this type of data

[@brianj1203]

@@balmans hahahaha hell yea

[@erikabarragan2571]

I really love this he sounds like he's a really nice guy and not like he's sitting there telling an inside joke I have a lot of respect for this man.

[@alv2601]

I came upon this looking for a Jeff Bezos interview. Finding this was a gem. The words work hard and challenges and curiosity are thrown in from his visit. Success requires this. I like his speaking style. Intellectually calm and somewhat laid back and he’s engaging.

[@vimalcurio]

The most positive comments section I ever saw on KZbin

[@l.s.754]

Man is simple, down to earth, and brilliant.

[@SirNonkin]

When he got 1B., he still driving the Honda Accord. Unbelivable guy.

[@vimalcurio]

The positive side of youtube comments I ever saw in my life.

[@toddharig8142]

hahahahaha

[@saskk2290]

And a sociopath. Rendering the other traits negligible

[@00y93]

Was

[@ronit.pereira7172]

55:44 Key takeaway: Always while innovation try to keep costs of experimenting low so that you can experiment more. This is among the core principles which amazon cracked early on and went on innovating so rapidly and in case they failed as in case of Fire phones, the cost was low relative to the cash they were already generating, they didn't hesitate a minute about shutting the operation completely.

[@vimalcurio]

His laugh tho.. Even I feel laughing listening his laugh lol

[@EMERGENCYBROADCAST2024]

Is amazing

[@adamlee9347]

10:58 Andy Jassy, CEO of AWS

[@ShantanuBal]

Wow are you serious?! That is incredible

[@AssimoOne]

And now... of the whole company!

[@adamlee9347]

Andy Jassy, CEO of Amazon

[@abhiagarwal281295]

Really?

[@guigodss1]

AND IN A DIFFERENT DECADE

[@rodionpavlenko4680]

Student: Your not gonna have a fulfillment center in every city! Jeff: Hold my bier

[@sailaab]

😄 . maybe a bit difficult here in Bharat wikipedia.org/wiki/Bhārat_Gaṇarājya but tgey sure get by with equal distribution/spread . and logistics is actually all dependent on ancillary support infra too. . good vendors, roads, railroads, less bureaucracy et al

[@bryxxdore4150]

@@sailaab India*

[@futurepreneur5403]

Hold my Customer Obsession

[@RohitBansod15]

I miss this Jeff

[@ThePursuitOfReailty]

Anyone else notice future Amazon CEO Andy Jassy sitting in the front row at 10:58?

[@CommandoMaster]

Jeff learned how to write HTML to get their website up and running in the beginning. That's really fantastic!

[@CommandoMaster]

And designing the algorithms to optimize the efficient picking patterns of customer orders in the warehouse is really amazing.

[@CommandoMaster]

Pick your first job out of uni with high learning per unit time.

[@sailaab]

Wix?

[@movement2contact]

@@sailaab Squarespace

[@maulanakamal6188]

More than that

[@BuyTheDip627]

0:45 Is this Bezos? Lmao I love this guy.

[@Nnda8731]

That’s definitely Jeff aha love this bit, getting so hyped over 100% of the faculty buying on Amazon 😂

[@nbme-answers]

YEABABY!

[@TalkerWhoLovesToTalk]

Yep, you can tell from his trademark laugh

[@skiran6316]

Jeff has always been genuine refer to all his interviews he will always say the same thing but people twist it. His plan has always been long term best customer service and adapting to the situations

[@patriciascott1085]

I built my business off paying attention to Jeff , Elon and Donald Trump I started my business from the bottom just me in my house now I have 3 very successful business with customers all over the globe those 3 men gave this woman a lot of hope and I am thankful for all the success it turned into

[@vif3182]

1:02:36 just about everyone when Bezos is speaking

[@thejonycrash]

"...but you are not going to have one in every city" "well..." This piece of the conversation aged well.

[@luisgualpa7019]

Man, Jeff Bezos is a good story-teller, I pictured this whole talk like a movie

[@Perfectslim7days]

I love his history and how he present, pretty much 😍️

[@JB-kx9bx]

I just got a job at Amazon, ill be an engineer in one of their warehouses. Can't wait!

[@grahamwilkinson6902]

Congratulations.

[@javiersoberanis9718]

How do you like your new job so far? I’m glad you were able to find an opportunity! 🥰

[@jackgerberuae]

Great. How is it going so far?

[@RabbitConfirmed]

Amazon is a bad employer xD have fun though

[@00000000000101010]

@@RabbitConfirmed They are a worse business "partner"

[@chiawildy563]

*Me* places another order from Amazon for a coffee mug. Simply outstanding.

[@atinshola]

Fantastic presentation by Jeff Bezos as always. The session on "reviews" was extremely funny ie 39.43 where the customer reviewer recommends "Buy deathstalker instead" - who buys these DVDs lol

[@vimalcurio]

People in 2002

[@JOHNKDUFFY]

Once set of source code .. how so so true - and the embedded knowledge - thanks for sharing.

[@himanipku22]

1:14:45 "but you're not going to have one in every city"

[@NathanielGreenwood]

Andy Jassy at 10:59, CEO of AWS and now CEO of Amazon?

[@JanEspen]

Fun to look back. Thanks for sharing. Did I see Hugo Barra in the audience at around 1:11:38 ? He must have been around 16 at the time but looks much older.

[@gfang3694]

Thank you so much MIT for uploading this precious video! As I consider Bezos as one of the best entrepreneur and fabulous person in the world, I learn so much in terms of business and technology from this lecture. Bezos' view on the approach (to reduce the cost of doing experiments and at the same time have an objective standards for what better than what) to continuous innovation is especially enlightening. This is very similar to The Lean Startup approach proposed by Steve Blank, but just for a startup lacking of resource. The underlying philosophies are the same: a framework fo low cost testing and being fact-based/data-driven. I find his advice on career very true as well: "Whenever you try to catch a wave, you're almost always too late. ... You basically have to wait in place and let it come to you. So just find something that you're passionate about." This resonate very much with Peter Thiel's opinion on "following a theme VS. doing one of a kind business.". When you look at a trend you find all undifferentiated companies doing all the same things and profit gets competed away.

[@sailaab]

🖒🙂👍

[@AnnissaMW]

This is gold! Thank you SO MUCH for posting 💚

[@shivangraisurana9955]

well touch screen phones completely changed that

[@chupaperro4]

What I get from this is to have a defined mission and purpose from the very beginning.

[@TheRusschannel]

Crazy watching this 20 years in the future!

[@danielchurchley140]

Is it just me or are there too many KZbin videos like this that you can only just hear if you have your volume set to 11?

[@cotedazure]

Wow, Andy Jassy sitting in the front row!!

[@ericpixley4594]

Noticed that. This was a couple years before AWS started

[@BUGZYLUCKS]

WHAT AN INSPIRATION

[@danielalmeida9332]

10:59 new Amazon CEO at the bottom

[@cvxcfv]

my god thanks for uploading this video MIT

[@Octovisuals]

Jeff Bezos, amazing. Amazon, amazing. Love it. Very long AMZN. Thanks.

[@jayashreechakravarthy4949]

Wipe out the memories of those who I don’t want remembering things.

[@adrienburel1874]

16:22 "This is a collage of brands I put out of business"

[@sailaab]

😆😅😅😄😃😂

[@VIsTheMusic]

Awesome!!

[@willr82]

Favorite video of all time....

[@zakariajaiathe]

Amazing to see how Bezos has been recruiting top talents. Great storytelling skills, funny stories, sex, algorithmic problems, repeating again and again he is a computer nerd. A lot to learn!

[@anujchaturvedi5642]

Great Inspiration.

[@martinjones5965]

31m16s and 33m44s - love how 'smooth' the demo is :) Awesome customer experience. Maybe it takes more than 3 hrs to build reliable web site.

[@martinjones5965]

40m01s JB you were the only one in the hall not laughing ... it WAS funny.

[@josephcoatofmanycolors]

This information about to change my LIFE, thank you for uploading.

[@terrytwotoes3225]

The thing is if I look at one thing online I don't want to get bombarded with ads for that said thing after I've already purchased it.

[@raymondoo0209]

Amazon does everything physical retailers such as product suggestions (he uses "personalization algorithm" for giving suggestion) , breaking bulks and store inventory in a warehouse (fulfillment centers) except he does everything online. His business still needs lot of real estates spaces for fulfillment centers but they are actually cheaper than other prime retail locations. So his business doesn't benefit from moorse law like the way he mention here. It probably benefited the back end operation for data centers. Because Amazon is not constrained by needing shelfspace to display their SKUs, they can have a huge selection with minimal cost. They also got tax benefit for incorporating a specific city which did not collect sales tax. So they were able to provide huge selection and low prices which usually is a trade-off for tradition retailers. For physical retailer, to provide huge selection require large shelfspace which increases cost. Also they negotiated fiercely with their suppliers with a lot of leverage tactics such as taking them off from the top spot of the search result etc. What is revolutionary about what they did was actually logistics in the warehouse including picking and sorting efficiently and ship them out to customers' doorstep in two days. Their head of logistics was hired away from Walmart. He actually admired and learned a lot from Walmart. Not trying to say what he accomplished wasnt a big deal. Probability of a company becoming a trillion dollar company is extremely low. There are a lot to learn from him.

[@swyxTV]

38:00 the whole slave girls beyond infinity bit cracked me up loll

[@yacquubxayir7301]

0:51 I recognized his laugh before seeing him. 😂

[@jacksprat7087]

Gees, I wrote HTML code a lot in the 1980’s. Nothing to complicated about it. Not as tough as waiting Assembler for the Atari.

[@TavgaHawramy]

Jeff Bezo has many inspiring innovations

[@drgeorgek]

Fair questions from the students bravo 👏

[@ibrahimnoon]

This man will be rich one day

[@jeromjbrown]

Makes me want to execute on some ideas

[@nbme-answers]

Do it, Jerome! We're rooting for you man!

[@johnbedoinecom5158]

Have you executed yet bro???

[@frederichoyos678]

At 1:11:30 they actually discussing the Echo show, they just don’t know it yet

[@andrey5.109]

39:45 LMAO villain laugh

[@mostafafadel2735]

you're right 😂😂😂

[@BallyBoy95]

49:10 - God reviewed the Bible? Love that review.

[@knowledgehunter4871]

😂😂

[@bartiyo2821]

Extraordinary speech

[@qwerty-dv8zj]

Sheesh. He's talking about aws in '02.

[@stefanhauser2804]

10:10 letter from bulgaria "the money is inside the disk. 2021 Me: Ah bitcoin, find a floppy and open the disk. Short time later: 2 100$, floppy and disk destroyed

[@aks9545]

Awesome stuff

[@jayashreechakravarthy4949]

Neil Gaiman you are coming to Vizag?

[@EaeDavidCruz]

Amazing

[@saravananmylsamy6809]

wow, at 1:10 he predicted iPhone rise way before..he does operate 10 years ahead of others...

[@rubencanodiaz]

Great knowledge i learn a lot from this video, Bezos is very smart

[@123asdzxc7]

1:10:00 enter Steve Jobs

[@AriaBreath]

Congratulations!

[@brabra2725]

"Yeah, baby!"

[@martinjones5965]

39m45s JB Deathstalker laugh a full 2s after everyone else has stopped laughing about the same thing. Strange social behavior.

[@erich9779]

Who is Shell and why isn't he on the founder list of Amazon

[@nikhilati4120]

10:58. Andy Jassy?

[@chriskerley1508]

39:40 - "Buy Death Stalker instead, Bahahahaha" - Such a Dr.Evil Laugh.

[@julebennett2985]

Trouble

[@TylerHeeman]

im half way through and it just feels like Jeff is flexing his dope ass website on us

[@nbme-answers]

When Amazon affiliate commissions were 5-15% 👀👀 (!) 27:00

[@sivabudh]

How much is it now?

[@johnbedoinecom5158]

@@sivabudh 0-10% varies on what product you’re affiliating.

[@justshane1]

Good look

[@davidlofton2457]

Good business men

[@JoeAllenCarnivore]

Brilliant

[@e.r.6147]

35:57 ohhhhj we know some names that wished they had taken offers 😮

[@yungredi7601]

1:14:20 wow lol

[@Ammon6]

Wow he was in-between transformation, like the cell in dragon ball z. This is one of the intermediate stages

[@johndicksonkaraoke2554]

Amazon Employees Workers Need A Union

[@jayanthmanklu8642]

Would like to see any one of those folks whose names were announced that they had offers with amazon in this talk to reply - Did you end up joining? If yes how long have you stayed and how was the experience of witnessing the growth in those years?

[@user-bt5nk9ko8d]

Hey did you all see my last News episode #38 ? Tought it was one of my best so far 😁 kzbin.info/www/bejne/mqnbkn58n7Wlm6M New one coming Sunday of course, JAM-PACKED with Tesla news, just so much going on in the World of Tesla 👌

[@jayashreechakravarthy4949]

Tristan Gallant is to replace tsugumi. She is to sleep and eat a lot. She can take advice from him and then, give it back. He’ll have the final say.

[@danielallyway]

Looks like the next BIG entrepreneur!

[@AKPrashant]

Robert Frederick, the MIT alum in the 21:26 video & now a Former Senior Manager of Amazon Web Services, talks about Amazon Alexa devices: kzbin.info/www/bejne/inrIm4x7qNeZmNU

[@mrebholz]

Did that guy just invent Alexa for Jeff? -> make a different suggestion per room!

[@haydenwilsonx]

GOLD

[@willdeeny5509]

10:58 Andy Jassy, CEO of AWS

[@solysoly89]

This is from 2002.

[@UserName________]

This was uploaded in 2018 - but when is this session from? what year?

[@UserName________]

Ok so per @1:10:00 this was clearly before iPhone... so anything between 2005 and 2007 perhaps? or earlier?

[@kumarprateek238]

@@UserName________ 2002