Jesse Williams at Sons & Brothers Announcement

On October 9, 2013, the California Endowment announced an unprecedented commitment of $50 million over the next 7 years to make a difference for boys and young men across California in their "Sons & Brothers" campaign. Over 100 foundations, celebrity spokespeople, political and religious leaders, students, parents and school faculty stood up for their shared commitment to the health and success of boys of color.
The Sons & Brothers campaign is a core part of The California Endowment's Building Healthy Communities initiative, a 10-year, $1 billion plan, in which residents in 14 places across California are working to transform their neighborhoods. The California Endowment has already been working to support common sense school discipline reform, restorative justice efforts to reduce youth involvement in the juvenile justice system and implementation of more school-based health centers to improve the long-term health and success of boys and young men of color.