Jindal Steel - The Steel Of India

[@dattebayo2956]

This has better cinematography than most modern Indian films

[@silentstormstudio4782]

Ofc it's jindal

[@G-X-7]

Watch Malayalam films. If you want similar cinematography

[@krjg9809]

​@@G-X-7 Not really. In Malayalam cinema the story is top notch, cinematography is very meh, even in recent films.

[@G-X-7]

@@krjg9809 i meant not in general. There are many movies, like malaikotte vaaliban, Bramayugam, mahesinte prathikaram, iyobinte pusthakam...etc.... this ad focused mainly on aerial shots and lots of post-shoot editing works

[@DrakDoesClips]

Have you seen kgf 2?..

[@sarthakpatnaik65]

Really puts into perspective how steel is just everywhere.

[@vivek7570]

Honestly tho, without steel there is no humanity

[@soumyadeep5]

The theme of this ad: Steel + Fire + People + India

[@soumyadipruidas6508]

yes you are right!

[@whats-ur-problem]

​@@lightgatha of other companies 😈

[@Skynomer]

Is this an AI comment? Cause it sure sounds like it

[@soumyadipruidas6508]

@@Skynomer no buddy, we just happened to have the same name, the name is quite common in our side of the country 😜

[@NEPALI-NINJA]

india 💩😂

[@thekrakenrises9040]

There is just something so powerful about this video. The way it captures so many different lives and tells us the story of how steel has helped shape the modern world.

[@certi_cmaster8368]

😊😊m m

[@Nabanitacg]

Absolutely fabulous ad. An art work . I ve never in my 53 yrs made and effort to find the ad and comment on it . Superb ad. Sharing with all.

[@Sportsj7]

😮😮😮😮

[@VinayPateel]

Art man, raw art. If ads were like these we wouldn’t need a Skip button

[@abirvaabchatterjee6439]

Very true!!

[@appelfrieter5869]

True! Man I'm here looking for the loop button.

[@shreyabareja8559]

@@appelfrieter5869m IK

[@SSRavikumar]

Felt like Cinema

[@justdoituniqueshyam3355]

yoo man seriously 😀

[@sahilshukla8127]

If there was a category of OSCARs for advertisements, Then this would have won multiple Oscars. Sound, cinematography, camera work, editing is top notch!❤️

[@ReDmackz]

Well my friend this won a silver and bronze lion at the cannes lions international festival of creativity

[@nirajmahale5765]

It won at Cannes, Oscar is nothing in front of Cannes

[@amitrana0505]

@@nirajmahale5765Cannes are joke, dozens of Indian below avg movies have won at Cannes. If you have money then you can set up a screening of your movie at Cannes.

[@BhupendarSingh]

This ad can put many filmmakers run for there money . An absolute piece of art.

[@Sportsj7]

😮😮😮

[@Animesh0709]

Absolutely right The cinematography is at its peak🖐🏼

[@sudarshansharma9807]

This ad can give not put

[@vinayaksunil6828]

Just saw this in a theatre ....this one needs an award .

[@harigovinds4138]

Same here.

[@appelfrieter5869]

It's a masterpiece, great creative talents at work. I would love to have that theatre experience. Also I can't find a 4k version anywhere.. this youtube compression is so harsh, especially in the darker shots. Much love from Belgium. I love India and I love cinematography.

[@BabuKhan-pm8ok]

Jb Jn vg

[@lahukamble4997]

Bc z​@@appelfrieter5869

[@jaim9206]

Well yeah it's won an award now at Cannes!

[@mustafapatel3536]

Saw this ad on jio cinema during IPL and here I am

[@chugachuga9242]

I was not expecting today to be the day were I see an ad for an Indian Steel company

[@takashi.mizuiro]

same

[@aianonymousinfo3216]

samee duubs

[@antoniobautista6718]

As a non-Indian, this is not just a great Indian ad, this is an amazing ad, full stop. And it's made even better with the showcase of your people and industry! Hope your country will continue to improve and grow in the future! ❤️🔥

[@Luffy-oi1mj]

Okay Antonio . Now go to c@rtel country

[@D__Ujjwal]

Thank you

[@divinecreation6]

​​@@D__Ujjwalwhy are you saying thank you did you make this ad?😂😂

[@nishantmaderna6295]

​@@divinecreation6 he said thank u because that guy was giving good wishes for India's future.

[@bolttracks]

Why is this produced like a teenage engineering ad? Absolutely fire.

[@spark9_]

Saw this ad in theatres. Honestly, better cinematography here than anything I watched later. The video team deserve their flowers.

[@THEVAGABONDSTORYTELLERS]

The music, or more precisely, Sound, is given by Sneha Khanwalkar, who gave music in Gangs of Wasseypur and Oye Lucky, Lucky Oye! Her expertise is in this raw sound and noises....

[@udaysharma236]

How did you know about this??

[@THEVAGABONDSTORYTELLERS]

@@udaysharma236 I follow her on insta. She gave this trailer in her profile.

[@Sportsj7]

😮😮😮

[@lolcat006]

Tung Tung baje. I was just appreciating the sound design. Sneha doing this makes so much sense

[@satviksingh1200]

Sneha is a genius

[@Naturexyz-ow1ri]

Not a flimstar pr actor in sight. Just hard working people, cultural diversity of India, world first martial arts etc. one of the best ad.

[@SubroBose]

the sound, the cinematography, the editing and the colours blew me away. on point

[@divyajagathesan7682]

Congratulations to the brand for trusting the creative vision and creating something like this.

[@nalinimehta6747]

"I'm blown away by the quality of your production. Truly impressive!"

[@kalyanbkc]

AI huh

[@ShankarGond-f1h]

wEel​@@kalyanbkc

[@simulify8726]

@@KinoForest Then explain why it is in qoutes?

[@sarthakpatnaik65]

"I agree!"

[@paragtech97]

@@simulify8726 because he used chatgpt to write this comment and forget to remove the inverted commas.

[@EktaSingh-zo3xm]

This ad is a piece (master) of art! Saw during IPL, came here to give it it's due.

[@Sivakiran33]

Saw this ad in theatre. Felt like I already got my tickets worth with this ad.

[@letmeknnow4902]

One of the best compliment 👌

[@arangarasa]

🔥🔥

[@narindersingh2892]

Very True

[@FahimKhan-b6z]

​@@narindersingh2892सत्त्ययतगगग

[@revanthchandrad7621]

Crazy boozy right!

[@da_partner]

I'm not Indian nor currently in the steel market but I really want to buy some Indian steel after watching this

[@daizdamien1409]

Lol

[@S00rabh]

You guys deserve an award for this. Fine, I will buy your shares now.

[@bharathballamudi136]

Looks like Cannes has heard you my friend.

[@zenpai4480]

Bro cooked the hardest steel edit

[@Sportsj7]

😮😮😮😮

[@dimden2145]

its not "bro" , its made by jindal

[@VeerBhogamBhasundhara]

​@@dimden2145 exactly he is as wrong as you having a sense of humour.

[@ac1dm0nk]

@@dimden2145 woooooooosh

[@daftfunk]

​@@VeerBhogamBhasundhara new age chapri jokes are not meant for intellectuals

[@Pdrock2001]

This ad was fanstastic . Saw it in a theatre before watching Dune 2 , honestly felt like a mini movie .

[@amalclt1985]

1:34 temple pond in my village ❤😮

[@SatvaMoliya]

Muchukunnu Kottayil

[@MultiSciGeek]

Which village bro? I saw this today in instagram and trying to find the location. Looks amazing.

[@AbdulMalik-tz4mp]

Mind blown after watching this ad at theater and this deserves more recognition and any award kudos 👏 to the team

[@sparshsharma7573]

An ad that fits what India should and can be, absolutely amazing. Will only buy steel from them

[@krishanjkariarollno178ekar5]

"I can't stop watching this! Your editing skills are top-notch

[@TheEnigmaticPoet]

Editing? Bro the whole production was outstanding. They used money like water

[@santoshamilkanthwar8888]

They used money like Steel ​@@TheEnigmaticPoet

[@shreeSKpandey2061]

Steel water you left fire

[@mahimamouli6283]

Best ad ever. As a business post graduate, I really appreciate the efforts of the team, put for this advertisement. A Team this talented is the backbone of every business......Good luck Jindal...

[@XYZz881]

Kudos guys. What an award winning ad you guys have made. Great work. I literally clapped after watching this and I was alone at home.😂

[@javedkhan2885]

Thank u jindal steel for supporting our Athletes for Olympic Games 2024....

[@sushilkumarpatle8522]

One of the best & most excellent Campaign Movie👌👌of Our Company Jindal Steel & Power

[@thedarkprince911]

this is such a good campaign, saw it in imax last night and was totally blown away...kudos to the team

[@rfabhinav8639]

Absolutely, imax experience with full range volume was really a treat to watch, it acquired everyone's attention at the theatre

[@angeloliv]

A billion times original and quadrillion times masterful than any that crap Bollywood has put out in the past 70 years

[@Oasis-]

Seeing this ad in ad break during IPL. This is most satisfying and marvelous ad. The bgm is too good. Hats off to the advertise agency. Keep making such ads❤

[@rawkerboi]

Blown away. I will buy Jindal shares now..

[@asakurayoh3909]

Lol

[@LeviAckerman-li7lr]

*LOVE YOU INDIA* ✌🇮🇳

[@mastershooter64]

Bro Levi get back to killing the beast titan

[@cos_alpha07]

A masterpiece in all fronts, from audio to video to editing.

[@alexanderkyriakou]

Amazing! Kudos to the agency. Cheers from Greece.

[@naveenboddu410]

I invested in Jindal steel after watching this ad Man give the creative team a raise And Bollywood forget Hanszimmer and grab this music director or sound engineer

[@Sumit_Girhe]

Bhai hans Zimmer ko bekar bol diya iski tarif karne ke liye?. Wah

[@naveenboddu410]

@@Sumit_Girhe I didn't mean to dismiss Hans Zimmer's talent-he's undoubtedly a legend in his field. However, my point is that Bollywood should also encourage and support local talent like these creators who have produced this amazing piece.

[@Sumit_Girhe]

@@naveenboddu410 this ad wasn't made by Indians tho 🥲

[@lolcat006]

This music director did gangs of wasseypur. She is a known legend

[@bhupeshwankar9316]

​@@Sumit_GirheExcept it was. By an Indian Production house called Early Man Film. Directed by Ayappa KM

[@vishnupthampy6562]

Now that's art... They conveyed a whole book about steel , in just 2 mins.

[@rajuisback1]

Never saw such beautiful ad ever. If anyone has the Audio kindly share.

[@LetitSINK-IN-1310]

Watched it again and again...loved the SOUND EFFECTS OF STEEL ...

[@prashantrathi6740]

I feel this is one of the most intriguing advertisement I have seen in many years. It made the impact with the message JSW wanted to convey, they actually made a mark in people’s mind and heart. Brilliant Work by the agency

[@sovereignexcellencetutoria8283]

Now that's what I call a good advertisement. It's not even an advertisement, it's a message 🙏👍

[@iamstrange2418]

We need this kind of cinematography in movies

[@wailinaungfilms]

It's more than just a commercial film. Jindal steel gave the chance to the right production team

[@22benjacksonc75]

The only ad I searched

[@VikalpRajKisku]

Blown away by the filmmaking and creativity! This is pure cinematic genius. Mind-boggling creativity in this ad are absolutely stunning. A visual masterpiece! This ad is a testament to the power of imagination and exceptional filmmaking. Every frame is a work of art!

[@Rahul_K_Gupta]

What a master peace, in this materialistic world hard to find out such a high quality message without uttering a single word. The sound of India, the steel of India

[@rishishroff92]

Who made this ad?

[@adimukherjee5680]

The name of the director is Shrinivas. He has done a lot of ads for cred

[@rishishroff92]

@@adimukherjee5680 By any chance do you know how to get in touch with him?

[@Girish4944]

Me

[@TradingMicro]

Indian made this ad

[@renkaizaki4764]

Ayappa Director Anand Menon Producer Daniel Fernández Abelló Director of Photography Manisha Khandelwal Production Designer Aitor Bigas Editor Sneha Khanwalkar Music Early Man Film Production Company

[@MANAZEERMASOON]

this is not just an ad, its an emotion.... from your birth to until you die,, steel somehow connecting with you... Technicle team, great job

[@fauzxan]

I've never felt this motivated looking at steel before.

[@pandeyhere_]

I've no words to justify how amazing this is. The production quality and the music and the selection of shots. This is pure goosebumps. 🔥🔥🔥🔥🔥

[@rajareddydevireddy9668]

When we are find the fire there will be start a new life.... I think this is the best add in the world because best cemara man and best editor...best director...best music..... Please say I'm right 👍👍👍👍👍👍👍👍

[@abhishekssrivastav]

One of my all time favourite commercials - absolutely brilliant! Deserving Cannes Lion winner 🏆

[@krishnanatarajan4953]

These edits are simply amazing, it's one of the best campaigns I've seen in a long time!

[@fishbarbeque8540]

Im so blessed that youtube recommended me this, INSANE cinematography, sound design, and color grading. Its just perfect I can't really find a flaw in it. This should be studied at film schools.

[@ramyasrikanth8423]

Wow! Truly a work of art.. very well picturised!👏👏👏👏

[@velvet901]

my algorithm outperformed with this one

[@verfasor]

Such a bombshell of an ad. No wonder why KZbin's algorithm is blessing everyone with this.

[@harxstermanchester5199]

I never thought I will see Jindal steel's ad on Home page of my KZbin. What an ad!!! Whoever came up with this ad needs a raise if not, whole team did marvelous job on it. Cinematography, Music, Editing, Color grading everything was on point. Capturing the essence of India is so touching and how steel is ubiquitous in our life was portrayed perfectly.

[@hindustanimapper]

The editors, the directors, the musicians, the cinematographers, everyone involved in the production of this ad certainly cooked 🔥🔥

[@vishwaa970]

genuinely the most impressive ads ive ever seen in my life. just wow man. so engaging...there's no catch to the ad like all ads, its just 2 minutes of pure steel. no better way to advertise your product when it's practically everywhere. and even the music is steel ffs. such a good ad. i come back to this every once in a while to remind myself i want to edit such a thing, may it be for any purpose. but damn this is one impressive ad.

[@faisalahmad1052]

Advertisement + Creativity at its peak. Seen such an ad after a long time from the era or happydent and fevicol ads era.

[@the_pawn_star]

Thankyou team for giving this masterpiece. Amrish Kondurkar, founder and creative director of Kondurkar Studio, Ayappa K.M. and Bharat Sikka, one of India’s most versatile photographers & one of the most talented music director, Sneha Khanwalkar.

[@Sanchit95]

Brilliant cinematography

[@SpitGangLama]

The cinematography and the post apocalyptic vibes right in the beginning is sooo awesome!

[@icyjaam]

Saw this ad in the theater, did not know what it was about, but I loved it and made a note of it watch it again. The sound there felt much more dominating.

[@mayolnis3119]

Without us realizing it, steel has brought us this far.

[@ishitashah8059]

Couldn't resist to see whole ad. Hats off to all the creative minds behind this ad.

[@JayKumar-tw7mr]

Give the man who came up with this idea... A God dame steel

[@swapnilsonawane9874]

Just makes me realise how ubiquitous the iron is around us. Really the backbone of human civilization.

[@sh1vvyy]

the likes and comments dont justify how awesome this advert is, man got me simping on an advert damn.

[@onlinementorgroup284]

This advertisement won awards too !! Ultimate work and the music is too energetic ❤❤

[@MoonStruckHorrorsX]

Beautiful. Colors, sounds, music, scenes. Everything flows together so well. This is how you do an ad.

[@mohitparmar-ki6qq]

AD of the Earth Goes to..................JINDAL🔥

[@rohankumar-fp8io]

First time in my life,I have searched an ad for listening…….just incredible!!!

[@prachityagi7990]

Indian tourism should hire jindal goup for advertisenment

[@folders_apries]

sound design is a masterpiece!

[@manpavitersingh1569]

Wowww ,,, this ad deserve a oscar

[@MASSIF101]

That's honestly one the best pieces of branded content I have seen in my entire life, and I work in branded content. It has impact, it has human connection, and it is explicitly and straightforwardly about what the product can do for people entirely following the SHOW don't TELL maxim. This is a remarkable piece of work, really deeply impressive.

[@Tamil2020-ub3zo]

*PRIDE OF INDIA* ✌🇮🇳

[@drunkcat1713]

didn't skip the 1st time I watched this ad on YT on another video, absolute masterpiece

[@sword_of_damocle5]

The only other ad that I can think of that matches this level of spectacle is the Sapporo Beer one that aired in the early 2010s. Damn, this isn't an ad...it's a piece of art!

[@punyashankar927]

Now this is how an ad is supposed to be. Tooo damn good ✨

[@athulsabarish828]

Best Ad Ever.

[@behindtheglosss]

Absolutely terrific but truly an editing and musical masterpiece, after Direction.

[@moseshamlett3887]

This is essentially an add for a steel company?? Wowzer. This is beautiful art.

[@tishanchamoditha9033]

0:02 ATOMIC breath of godzilla

[@Zylth69420]

247😊

[@unpopularopinion9976]

1:22 the fabric moving looks like water and the leg surfing over it , thats something i've never seen , awesome ad !!

[@shivanshagarwala5836]

This was apple level edit for literally steel...

[@sarthakpatnaik65]

As an engineering student majoring in Metallurgy, I feel kind of happy seeing steel companies getting public attention :)

[@imviiku]

This is so Good ! Huge W for Indian Manufacturing

[@krishmehta3693]

Holy, this is straight up unreal. Beautiful sound, beautiful shots, beautiful meaning, insane production, and very well aligned with the company’s brand

[@akhiltanwar2293]

Absolutely exceptional, people who made this, wow. Stunning. Saw this during the ipl, can't remember the last time I went on youtube to search for an advertisement. Gobsmacked. 💪🏼

[@markussenaviev4688]

Holy jeez, this is the most beautiful ad ever, no more words than "The Steel of India. Jindal Steel." are needed to invest me; you can easily get lost in its beauty and still understand what it wants you to know. Simply outstanding!!

[@vivek7570]

Jindal is not the biggest steel producer in india tho 😂

[@Out_of_this_world99]

This is what ads should be. So innovative, so aesthetic and artistic ❤

[@Echosorts]

This ad is going to be a masterpiece in this era !