We should all be thankful that Joe uses his powers for good, not evil.
@veganarchistcommunist30513 жыл бұрын
Just hope he doesn't let Walrus take over.
@Isrjisoneavalable3 жыл бұрын
For good or mischief
@frankiejennings91323 жыл бұрын
How could he use them for evil
@User1906B3 жыл бұрын
Yess
@molly.dog8brooke7923 жыл бұрын
@@frankiejennings9132 Walrus
@margaretnicol34233 жыл бұрын
The power of the media when used correctly. Brilliant.
@robmarrin67203 жыл бұрын
Well said, humour will get you everywhere
@harirajkaur76833 жыл бұрын
Massive thumbs up to Joe and the whole team behind allowing him to do shows and exposures like this. EPIC results and trust!!
@TheStevenWhiting3 жыл бұрын
Won't last if Channel 4 goes private.
@whocares2693 жыл бұрын
@@TheStevenWhiting eff do you mean?? Channel 4 has always been private ya goon!
@jonahthrane8123 жыл бұрын
I like how Joe is making change, and being funny at the same time.
@dsmyify3 жыл бұрын
He's a modern day Esther Rantzen.
@sausagesandwich89383 жыл бұрын
Undecided gays are verified unpredictable at the best of times. Elton John was the same till he took the full sausage. Do we need this new self appointed people's spokesperson for money?
@lmm21033 жыл бұрын
@@sausagesandwich8938 bisexual people are not "undecided gays" thanks
@deeeeeeeench12093 жыл бұрын
@@sausagesandwich8938 the Roman empire was fine untill the men started kissing each other.
@jackpaterson59493 жыл бұрын
@@sausagesandwich8938 ironic considering your name.
@cheapshotninja3 жыл бұрын
Oh, good. I seen the title and was concerned that Joe was upset in some way. Nice to see he was just being a cheeky bugger, as per. [edit] I absolutely love how the British idea of 'storming' off stage is politely walking away as the cameras fade away. No throwing words or chairs, just an icey silence.
@flughafentxl3 жыл бұрын
*I SAW the title 🤦♂️
@satansbrother20713 жыл бұрын
Thought the same thing!
@Sebbir3 жыл бұрын
@@flughafentxl im glad you saw it too
@sweetpotatofries993 жыл бұрын
"Down with this sort of thing"
@carolinusTG3 жыл бұрын
Yes, but now you know. Joe is solid, nothing's gonna shake him. He, Has Got Your Back.
@Supercarl-zl3fl3 жыл бұрын
It also shows that no matter what is going on in the world, journalists will still make a celebrity walking of a show top news 🤷♂️
@tytzup53973 жыл бұрын
Celebrity? I've literally never heard of him.
@n0body5503 жыл бұрын
@@tytzup5397 Use your ears
@DasBookster3 жыл бұрын
@@tytzup5397 You need to catch up then!
@bingbong32213 жыл бұрын
You do know that news agencies have different people working on the important stuff than they do on the fluff, right? Just because every agency has a story about something doesn't mean that's all they were focused on it and nothing else.
@Sebbir3 жыл бұрын
@@tytzup5397 you might know him as Hugo Boss
@kris51873 жыл бұрын
Funny how a decade become < 12 months with a lil PR storm. Its like a miracle on a biblical scale :o
@bernitajenkins31803 жыл бұрын
Result!!! Way to go, Joe. Have no idea what YOP is, but I'm no longer buying white plastic.
@roseharvey26643 жыл бұрын
A yoghurt drink
@bernitajenkins31803 жыл бұрын
@@roseharvey2664 Thought as much, Rose...pretty sure I wouldn't buy that, regardless of how it was packaged 😁🤮
@eskileriksson44573 жыл бұрын
A clever way of selling water and sugar to people who want to be healthy.
@ofrenic3 жыл бұрын
@@eskileriksson4457 does anyone really think it's healthy?
@eskileriksson44573 жыл бұрын
@@ofrenic Yes. I think you underestimate the power of advertising. It's marketed as good for your body, so naturally a percentage of people will believe it. That's all they need, the sugar addiction takes care of the rest.
@ItsMeSami3 жыл бұрын
I love-love-LOVE the way he gets things done. Keep up the amazing work, Joe and team! ❤️
@Luzitanium3 жыл бұрын
this should teach people on how manipulative the media can be
@brianmeek52363 жыл бұрын
Ok, guess it’s time for Joe Lycett to run for PM, he gets things done
@xymonau24683 жыл бұрын
People with the ability to influence should feel obliged to make the world a better place. As should everyone.
@Etherian873 жыл бұрын
why?
@jackpaterson59493 жыл бұрын
At the end of the day, nobody is going to remember or give a shit.
@Kojak.k3 жыл бұрын
Oh do I have news for you lol
@Dessienewshoes3 жыл бұрын
Bullshit. People will do whatever they want
@xymonau24683 жыл бұрын
@@Dessienewshoes Only morons fail to learn from others.
@BensBrickDesigns3 жыл бұрын
This was excellent. I'm excited for you to be on Travel Man.
@alexgior70872 жыл бұрын
I'm always very cautious about big media based sustainability stunts like this. Inevitably some information ends up distorted or missing. White PET is harder to recycle than clear and does cause an issue in waste streams but other colours cause even more issues. In some cases the colour of the bottle is needed to provide UV protection for the contents (often used for some medicine bottles) and can make the contents last longer depending on what it is. It's also worth noting that it is often easier to make recycled PET into cloudy or coloured bottles as this disguises any mixed colouration from different coloured virgin bottles. I'd hate for people to avoid these recycled coloured bottles because they view them as unsustainable. Generally speaking, yes clear PET is better and I know everyone's heart was in the right place like this but it's campaigns like this that often cause the most eco-confusion (such as switching out multi-use plastic shopping bags for multi-use cotton, which unlike jute has a much worse carbon footprint than plastic, no matter how much you use it.) Bottom line is we can't expect everyone to research deeply into topics like these, we need well-researched and sensible product packaging laws for sustainability, the same as we do for safety.
Bloody brilliant, well done! Although companies should be ashamed of themselves and not be able to get away with stuff like this considering the state the planet is in!
@karldiamond97223 жыл бұрын
Well done Joe and the rest of the team, just goes to show the power of social media and what a brilliant way of using it
@bubblegum89593 жыл бұрын
One of these days i am gonna put on this show and Joe is just gonna say "I solved world hunger" and I am just gonna believe him
@tiff12773 жыл бұрын
Honestly soon come
@jkasaunder22811 ай бұрын
The year is 2024... The bottles are still white.
@Boulderhighland3 жыл бұрын
Good on you Joe! Well done for using your position so well. We need more of this
@MrLarry3 жыл бұрын
It was a bold move, but the payoff is definitely worth it. Well done Joe!
@aliaksandracueva7776 Жыл бұрын
It's a third time i am writing this - Joe Lycett is a genius
@mikeher2 жыл бұрын
If Big Oil ever manages to hire Joe Lycett, expect immediate apocalypse.
@horrorfan71483 жыл бұрын
First time I have seen you actually change something.Well done and I applaud your achievement. Less plastic is always good but less white plastic is even better👍
@crashvds777 Жыл бұрын
Joe is the chaotic good we need in the world
@igorioshka3 жыл бұрын
It is such an honor to see a great wizard in action. Unbelievable
@jakublis123 жыл бұрын
That's just absolutely amazing!
@jzwadlo Жыл бұрын
I love how he had his mask on to talk to the camera, but not in a room full of people 🤣
@summer-roseknight7 ай бұрын
Joe Lycett basically trolling everyone, and I love him for it 😂
@BrettCahill3 жыл бұрын
Man that advert certainly was something 😂
@adamnelson8817 Жыл бұрын
Do you know which song he used?
@remixplastic73242 жыл бұрын
Far out this is amazing. I was so nervous watching the build up to the storm off!
@theresenydahl95313 жыл бұрын
I loved this, so funny and he pulled it off so well😂
@lewiss62611 ай бұрын
As far as im aware YOP still use white coloured plastic......
@nellydoyley38153 жыл бұрын
Got to love him! Love how he did this so incredibly clever
@Melpheos1er3 жыл бұрын
Come'on, 10 years to change the packaging ? But suddenly it will take only 1 year...
@upendasana78572 жыл бұрын
I just love joe Lycett..he has principles and is still popular ...amazing !!!!! he also is a truely balsy comedian and is prepared to take things to edges that very few do nowadays
@Franciehatescoffeeicecream2 жыл бұрын
Anton Du beke...he ain't wrong 😂
@Spencerlayne3 жыл бұрын
Plot twist he really did walk off live TV and made all of this up afterwards
@dvyt4333 жыл бұрын
Yeah i thought that.. seems a bit desperate
@princesssparkle55423 жыл бұрын
I agree,
@nigelhearne83683 жыл бұрын
I thought the same, how to get yourself out of a hole and look good 🤔
@daniellamcgee42513 жыл бұрын
I guess you people aren't familiar with Joe. This isn't weird by his standards. This is a man who legally changed his name to Hugo Boss to make a point/ positive change.
@dvyt4333 жыл бұрын
@@daniellamcgee4251 Very familiar and this didn't ring true enough. Everything about it can be plausibly filmed after the event. Don't get me wrong, I'm a fan and I like the guy, but I wasn't convinced. Only Joe and the producers and presenters of that show know. And this took a long to come out. I get the sentiment though and it worked for me, I'm aware of the white plastic thing. So I guess whether I believe him or not, it was still effective. I think I would have been happier if he'd put his hands up and said "ah shit you got me". This was trying slightly tooooo hard.
@missrachael17093 жыл бұрын
Wow always liked you Joe but now I'm a bit in awe, you rock dude. Thanks for being a brilliant human being!
@lulospawn3 жыл бұрын
The blinking eyes behind joe disturb me
@clairehawkes11123 жыл бұрын
It is weird but clever
@cc85303 жыл бұрын
Brilliant! And that’s coming from an Aussie and we don’t have Yop in Australia :( Perhaps Joe could push for it to go global!
@bernitajenkins31803 жыл бұрын
Same here 😁😎🇦🇺👋
@daniellamcgee42513 жыл бұрын
@@foolishlyfoolhardy6004 Yop is a Yogurt based drink 'created and marketed' by Yoplait. Coles sell it. Maybe not everywhere in Australia.
@TheVerticalDave2 жыл бұрын
Love Joe. Love the way he uses humour to challenge the status quo
@DogNamedWatson3 жыл бұрын
HOLD ON HIS BACKGROUND BLINKS
@censorbleep30183 жыл бұрын
5:00 the artwork starts blinking . . . I thought I was losing it.
@SamFr10003 жыл бұрын
This is the only way I'd ever watch Steph's packed lunch
@SamFr10003 жыл бұрын
Garbage
@linebrunelle1004 Жыл бұрын
Joe. You are a force to be reckoned with. Keep going, my friend.
@nightingalerose17903 жыл бұрын
Yup I remember this being all over my Facebook and the news
@tetchuma3 жыл бұрын
That’s awesome. Now, go after GM for acquiring, defunding and eventually destroying our inexpensive, city center, electric trolley systems, and replacing them with GM diesel buses.
@flala22613 жыл бұрын
I Love the blue suit jacket/ blazer it’s so nice! ✨
@ZestySea5 ай бұрын
Joe Lycett’s brilliance 😂😂😂😂
@Atleeriksen3 жыл бұрын
Recycle bottles and cans like we do in Norway by paying 20p extra pr bottle which you get back when you recycle them in the machine at the stores!! Norway recycle over 92% of all bottles and cans sold!!!
@wewemcrhyne2 жыл бұрын
Love it! I’ve never heard of a problem with white plastic
@LuciferTJ3 жыл бұрын
Entertaining to see that the builders at Channel 4 didn't have the 'fox' to remove the lazer paper from the stainless framework holding the plexiglass in the makeup room! Don't blame you. I usually don't peel it off either. hahaha :)
@TheFkhkwf3 жыл бұрын
Joe!!! That's the jumper I wanted to buy!!!!
@cristop52 жыл бұрын
And now he's been questioned by the police over a joke - which is how I became aware of him!
@MG-uz5mr9 ай бұрын
I hope they will do that in Australia! Currently our YOP is in white plastic
@budle893 жыл бұрын
Damn, Joe! I hate unbearable moments like this. I was nervous the whole build up to the action as if I was directly involved.
@Challenger-pi2vm2 жыл бұрын
I freaking love Joe, come to Australia!!!!
@lucysmith65303 жыл бұрын
It’s all a really good message but I can’t help feeling like I’m being haunted with that blinking drawing... I feel like I’ve come to the end of my days and blinking woman is the one who chooses if I go to heaven or hell! Back off Margery I’ve got a few good decades in me yet!
@marcushull123 жыл бұрын
Yop will have known about the plastic but chose to do nothing until publicly shamed and are changing to clear for fear of loss of sales, not to save the planet but will then advertise it as changing over to be greener , as though they care . The only green they care about is $$$
@squalloogal3 жыл бұрын
Bravo Joe and team.
@reallystraightguy27163 жыл бұрын
6:00 Anyone know the name of the song and band singing here? I did a lyric search but it kept bringing up the wrong songs.
@YTFlove4ever2 жыл бұрын
1 year later and I see they're still using white bottles??
@tan88133 жыл бұрын
If ther are smart they will take him up on that offer and run that ad, and make the bottle clear
@TM-hx7mm3 жыл бұрын
The blinking eyes of the people in the painting behind Joe are kind of creepy.
@alexrodgers9247 Жыл бұрын
I can’t believe that is AJ, she’s beautiful! I could only recognize her by her voice.
@grahamwells1733 жыл бұрын
Brilliant 🤣😂🤣😂
@osx86x3 жыл бұрын
Didn't know what Yop was until this video
@renejean25233 жыл бұрын
Joe didn't so much storm off, as mince off. But I get the point.
@joshyoung14402 жыл бұрын
Is THAT why a lot of recyclers won't fuck with milk or yogurt containers! Now I get it!
@LizsFitnessLife Жыл бұрын
Wondering when this US company will be doing the same in the fricking US.
@logiclanguagelearningFrench2 жыл бұрын
He says not classically trained as an actor, I thought he read drama at uni ?
@rg-web-design3 жыл бұрын
Good on you. Truly well done.
@jennyharvey41273 жыл бұрын
Totally love Joe ❤ your a legend xxx
@22Phantasm2 жыл бұрын
you're
@purplemonkeyelephant9 ай бұрын
2024 and it doesn't seem like they made the switch from what I can see online? (I don't actually buy the product)
@christinea23552 жыл бұрын
We are halfway through 2022 and yop is still in white bottles. I do hope they really will change the packaging, and soon
@adammcintosh9783 жыл бұрын
A true mad man god bless him.
@isabellaangeline21753 жыл бұрын
lol I like the, “Grow up @joelycett...” comments as it shows how utterly stupid it is to let yourself get so involved in other people’s drama (real or perceived) that you post about it on social media - especially when you don’t really know the people involved (just because someone is a celebrity doesn’t mean you know them). Why not spend that energy tweeting companies and asking them why they’re so terrible?
@Damoboyle3 жыл бұрын
Probably should have pressed for a different material than plastic completly, considering only a meager 8-15% is actually recycled in practice.
@thomash28062 жыл бұрын
The real elephant in the room it that only good plastic bottle is the one you don’t buy…
@justincoleman38053 жыл бұрын
I’ve never heard of Yop. But now I must have it.
@jenniferhill9924 Жыл бұрын
So unfair that Yop isn't sold in America! Had it first in France 30 years ago....
@daze19453 жыл бұрын
I never even heard of Yop. I assume it is a drink of some sort?
@bmljenny3 жыл бұрын
It’s a yogurt drink from Yoplait.
@narvul3 жыл бұрын
Yop strawberry drink; guaranteed without a trace of strawberry.
@leesandle683 жыл бұрын
I like how willies look like penguins
@renejean25233 жыл бұрын
They do?
@beccymalloy Жыл бұрын
Let's have more Joes in the world please!!!
@LouisePlusOne2 жыл бұрын
@Joe Lycett. Where did you get your sweatshirt?
@kellymm76303 жыл бұрын
10 years is a tad extreme yopp lol
@nedbigby96943 жыл бұрын
The eyes in the background
@Franciehatescoffeeicecream2 жыл бұрын
Also a clear plastic bottle is not easy to handle though
@zapkvr3 жыл бұрын
Another winner. Good job. A decade my arse. Liars
@santa15633 жыл бұрын
the fuck??? why don’t we have yop in the US??? I want yop!
@ナンのカラス3 жыл бұрын
I thought something was off about that interview, he doesn't seem the type to walk away like that.
@leahhoward76453 жыл бұрын
I will buy a clear yop if I see that advert. Never bought it before
@innesgibson61813 жыл бұрын
This is proof that companies are capable of doing many things when under pressure. We should use this knowledge to force more companies to be better to the environment and people in less economically developed countries
@JustAnotherPerson4U9 ай бұрын
It'll be front page news, unless Meghan does something. 😂😂😂 That's funnier than it should be.
@carolinalindberg23503 жыл бұрын
He's awesome❤
@thearcticfox3432 жыл бұрын
my god this was so nerve racking for some reason
@cantsay3 жыл бұрын
So where are you running the commercial? Prime time or late night?