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Sports business analyst Joe Pompliano looks at the business and venue model of Mercedes-Benz Stadium in Atlanta, Georgia, site of the 2025 College Football Playoff National Championship. Joe breaks down how Atlanta Falcons and Atlanta United owner Arthur Blank created a blueprint for stadiums across the country with Mercedes-Benz Stadium. Joe also explores the stadium's finances, revenue-sharing agreements, operational deals, its unique design, and much more. Enjoy!
Joe Pompliano creates weekly videos on interesting topics at the intersection of sports and business. If you enjoyed this video, make sure to subscribe to his channel.
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