John Lucero Bobshirt Interview

Caught up with John Lucero to talk about a few classic early '90s Black Label graphics, receiving sponsor-me tapes, John Cardiel, Gino, skateboard production in the '90s, candy bars and much more!

[@diversifyyobonds]

I mean nobody who watches bobshirt interviews skips credits anyway right?

[@iamnotanumber100]

Is the correct answer, glued to these videos to the last second

[@buckodonnghaile4309]

When this man smiles you still see the kid in him. That's a remarkable feat to pull off in in this world. Long Live the Label

[@erichanhauser3190]

Every picture of my Grandfather from the early 70s, he's holding a Black Label tall can & a cigarette. God bless. Cards on Label=Rad. Gino too!

[@stevenbaker436]

I remember he and Grosso chased me and my friends in peace of shit car for throwing rocks at a CASL contest in Linda Vista. Grosso grabbed me. I said you hit me I'll scream. John yelled from his car, are you gonna kick his ass or what? Grosso said I'm not going to do that. He looked at me and said yeah fuck that contest, your cool. Jump back in the car. John's like why didn't you kick his ass. Grosso said, that kid fuckin cool. Grosso for ever.

[@mattnthat]

don't ever stop these videos, watching them is so cathartic for skaters like me who grew up in all these era's.

[@Nothing-qq4hd]

Ginos and Luceros mutual appreciation of each other is what skateboarding is. We love our history and and those we shared it with.

[@BB69175]

This just made my week

[@johnarbuckle2823]

If anyone needs me, I'll be watching this on repeat for the next few months.

[@j-mac7401]

This sincerely made my day - Christmas of 1987 I received my first skate video which was a Schmitt Sticks video with Paul Schmitt , Joe Lopes, Monty Nolder and Lucero. Then he bet on himself to start Lucero Ltd then into Black Label and has been going strong for over 30 years. Cant say enough about this gentleman -

[@heathboniphant]

I got it for Christmas also and feel the same!! Black Ohio Forever 🔥

[@diplenski]

what a legend. black label is still as rad as ever.

[@MycoMatty]

This was one of my favorite interviews you have done Tim. Very well done. John is such a rad guy and a great story teller. Those early Cardiel decks are fucking sick.

[@sanisidro5730]

We can’t thank you guys enough for this!

[@ericholland5676]

I just bought that Cardiel shirt from local shop! I love it. Thank you John for all you do, respect!!

[@marissac870]

wait wait wait ..... There s a SHIRT ???

[@ericholland5676]

@@marissac870 yeah its dope asf!

[@kimrice394]

John has been the heart and soul of skating for countless years! His art has sold great from day one! A gift to skaters and the business!

[@benjaminpowell4121]

Just skated the cardiel reissue a couple months ago and absolutely fuckin loved it. Shape is sooooo good

[@mattimaranda9638]

A long time ago I was shooting photos with this guy in Huntington Beach. It was just him, myself, and Adam Alfaro. After the sesh we had to go to Black Label to pick up some boards and holy shotballs John Lucero is standing right in front of me.

[@disprogreavette8545]

Thats awesome. I'm pushing 50 and I'd fan out on him to the point of embarrassment. Big fan of the Label. Cheers

[@Pitlane326]

Amazing, not sure how many of these original candy boards are still out there. I still have one of the 1st that's nearly untouched and has been hanging on the wall for 30+ years. Sure would be nice to get a couple autographs on it haha.

[@ItisMeMike]

So glad jonas got boards with label. He deserved it. He was under rated. R.i.p.jw

[@bail_gun_gary]

John is a gift to skateboarding

[@aaaaaarg6551]

Always hyped on a new bobshirt video!!

[@ratmeout]

thank you so much!!! the after credits special got me too stoked

[@folkskateboards]

Pure Gold! Thank you Tim.

[@skait174]

u guys asked the questions i wanted to know. I'm a huge Lucero fan, and am obsessed w/ his shape preference. Interviews like this help me pick his brain a little bit, and i gotta thank u for that, Bobshirt🤙🏽🤙🏽

[@LooGanida]

This was great! It was a frontside noseslide. The shadow from the box truck tricks your eyes.

[@thewalrus27]

good stuff as always!

[@treycooper4155]

Love these videos so much thank you from everything with the logos to cutting to Clips it’s all so clean and awesome it feels like it’s my mind in a video also thank you John for sharing and contributing so much to skateboarding and two influencing to keep people using their mind

[@michaelkelly6154]

Always love Bobshirt content! I’ve watched many of them over and over.❤️🤌

[@zuzurewind]

Lucero is too sick!!! My first board in 2001 was the black and green “Chopped Elephant” graphic by Blacklabel! 2001 was the height of Shortys graphics and Chad Muska boards but that damn elephant just stood out so much in the skate shop I had to have it! It just goes to show how cool Lucero is and his graphics! 👑🙌

[@booftoot]

i never had a black label back then but i remember being mesmerized by the power beam top graphic for some reason

[@StationaryRocketFlipChampion]

@@booftoot 🎵 it's the boof toot boogie 🎵

[@booftoot]

@@StationaryRocketFlipChampion we meet again.....

[@erichanhauser3190]

Awesome. I have a few Label guest boards. Steve Olson Black Label Red Cross & an Hosoi Black Label Emergency. Hosoi is set up with Indys & Ricta clouds. Santa Cruz Rails. I'm old. I know. Love it. "Filmer wheels".

[@elhubro]

gave me the feels

[@kryptichands968]

16.5 wb pheww! Stoked for this

[@joshharper1917]

The Sweet Slick was my third pro board. I bought it at Lazaar's Bazarre in Eugene, OR. I learned so many tricks on that thing, really wish I still had it.

[@bondalero0074]

I want that 91’ John Cardiel “Copenhagen” deck so bad now in 2024!#Lucero4Ever#LuceroLTD.#BlackLabel#🛹🔥🤘🏻

[@blueberryjuice5773]

This was awesome ! Thanks for the great work you guys are doing. 💯

[@PhilLayshioh]

This was amazing. If they can ever get Mike Hill 👽 on here I can die happy.

[@toynazi]

Him and Carter would be an epic episode.

[@christophercranmer2397]

Man i feel better now.,,,,,,thank you guys for making this video.

[@Jdigger4130]

I bought this deck three days ago just cuz John n John are rad dudes! Curb nerd fer evvs

[@faunaflage]

Never be bought. Never be sold. --Black Label

[@dannyo2964]

Sickest video I’ve seen in a minute. Thanks bobshirt

[@reidellis1988]

Never Forget.🐘🐘🐘

[@thepancakemann]

I blame John Lucero for turning me into a curb skating hesher. Don't even go to the parks anymore. All my favourite boards were Black Labels. Whether they were the beer style team decks, the Shuriken Shannon cobra deck (impossible to find pictures of), the cheesy Y2K Mike V board, even had a Salman Agah. Kills me though that the Black Label runs were so consistently limited that there are boards from my childhood you simply cant find anymore in any form Either way, Label kills. Grosso forever.

[@DAWIII]

Great interview from an Honestly True Skateboarder!

[@jackthehumanofficial]

these are quite literally the best

[@adambalon]

This was rad. Thankyou.

[@T_D_]

At the Gotcha Grind in Seattle 1988 I tried to get Lucero to autograph my shirt but he was being mobbed for autographs from every angle. I didn’t get his signature but got Steve Scheer, Danny Webster, and Dave Duncan’s. I was a kid and it was amazing

[@WolfWould]

Great interview! You always learn listening to Lucero! 🐘

[@P1Brand]

Thanks Lucero! RESPECT!

[@tommccabe7351]

Lucero's love for skating is a perfect match for bobshirt. Such a sick interview.

[@PeteTNT]

This made my day, thank you!

[@StationaryRocketFlipChampion]

Fuck yeah!!! Lucero rules!

[@hunterdavis3003]

I can’t get over how much I love this

[@ian_davidson]

👀 spotted that Jonas Wray deck!!!! Love it!! 🤙🤙🤙

[@ian_davidson]

RIP Jonas! Would love a black label reissue Jonas deck 😉

[@ununseptium7961]

15:17 Cherry Clan is the best candy I have ever eaten. They are cherry "lemon heads."

[@PhilLayshioh]

Agreed. Those were the best candy period back in the day.

[@mc540flip]

John is rad! He seems like a cool, down to earth guy. I loved his Shmitt Stix boards (jester graphics) and have always respected Black Label. The bonus Gino interview is gold!

[@badepersona]

Thank you Tim!

[@codyclark2780]

Like hearing all of the little stories to the candy slick. Really cool stuff.

[@nespoo38]

So good !

[@Donkeysj]

Another one for the record books.

[@carolynmcnaught9669]

Love this! Blacklabel. My first tattoo.

[@TalkinSchmit]

That Cardiel Candy board is so f'n good!

[@AMMAZZARE]

I had that beer can slick. Thing was sooo heavy. I sold it to some kid a week later.

[@dabble855]

Omg Iv been waiting for new ones. this is a public service or should be lol. naw but for real I love what u do plead keep them coming.

[@cappy_skateboarding7920]

I love these interviews

[@uraba624]

The skateboarding lords work is being done by Bobshirt. all my work deadlines can wait 40 minutes.

[@weinersmalls5684]

thanks for this.

[@Nothing-qq4hd]

We need a 60/40 episode

[@tarransanders21]

Bobshirt baby!

[@wojowestcoast]

lucero is a fucking legend

[@sheahan53]

I could listen to Lucero tell stories for hours

[@DAWIII]

He rode for VARIFLEX🤣

[@goldwold]

I had the candy slick too. I loved it.

[@75YBA]

Just ordered his Welcome to 1988 deck. So stocked.

[@mikelarryperez]

So sick, thank you.

[@posted3235]

Been waiting for some new stuff this goes

[@xruraldustx]

John seems like such a genuinely nice guy

[@Bettydance985]

how much would a candy slick sell for today in 2023 ? I'm looking to purchase one

[@Drew-lu4vn]

Incredible stuff

[@hunterdavis3003]

I freaking love this

[@loveandnapalm]

that Gino bs 360 into manny clip was someones signature on SLAP so I saved the .gif and watch it on a loop when I need to remind myself of how naturally un-talented I am.

[@RollFastJoe]

My grandma found and saved me an OG Blue Schmidtt Stixx Lucero Joker from an apartment trash can. it says copywrite 1988. why would someone throw that away :O its in storage now but when i take a pic i'll instagram it for the skateheads

[@32srt32]

JOHN please go on the Nine Club!

[@fintanoclery2698]

He needs to write a book telling his story with a 1000 page of photos for all the skate nerds like me.

[@777-g4m]

Ultimate

[@ghakal007]

i wasnt ready for the secret bonus after credits part

[@AmazonCrime]

C-U-L-T-U-R-E --- Thx Bobshirt

[@heshwuan]

39:10 One of the cleanest flatground nollie heels ever.

[@scottgarred6261]

This was rad

[@NittyGritty420]

Dope

[@adamcarpenter1869]

I always assumed Gino’s trick was a frontside noseslide. When I saw the question and watched the footage i saw a bs 180 nosegrind.

[@adamcarpenter1869]

@@slowboycapital looks like it may be. The footage is quite fuzzy. Can you prove it’s not a backside 180 nosegrind??

[@PhilLayshioh]

@@adamcarpenter1869 mystery solved. It was in fact a front nose slide. I saw an interview recently with Gino from thrasher and he alluded to that day. He went back though and did a 180 nose grind.

[@pdxraves]

Wow. The best dude.

[@Adrian-rn1ym]

Fuck yeah !!

[@jefwhitehead7243]

This rulez!!!! Hey,Luce

[@erniefematt3328]

The man Lucero

[@cheapy247]

The best!

[@jsmith10170]

LABEL KILLS!!!

[@matthewjames206]

Love the WGBH intro 👌👌

[@seanvolk4202]

I like this here

[@drinkingpoolwater]

so cool that he ended up on dills company.

[@tylergates4075]

I never knew Cardiel was on blacklabel

[@drinkingpoolwater]

lol what? he IS black label

[@douglaswares5614]

Thanks

[@JonasPolsky]

Sick & Sweet

[@thestonedandstripped]

I got a C.Hosoi Black Label shaped board from 2007ish

[@jayfunk5988]

Need one of those Cardiel boards.

[@vesanissinen2641]

So good ⭐⭐⭐⭐⭐