Join our Marketing Master at Erasmus School of Economics

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Our marketing programme distinguishes itself from other programmes by offering an intricate combination of marketing practice and academic marketing insights, based on the latest data analysis tools in economics and marketing as well as on marketing practice cases. The unique combination of models, structures and real-life practice cases covers the entire marketing area - from strategic marketing, target market selection and positioning, b-to-b and b-to-c segmentation, operational marketing plan, branding as well as measuring and quantification of marketing effectiveness.
In an age where your ability to use data and your flexibility to use both traditional as well as new marketing communication media to contact and influence consumers and businesses is crucial, obtaining your marketing degree at Erasmus School of Economics will fully prepare you for the marketing practice in increasingly competitive markets.