JoJo Siwa and the Anatomy of a (Failed) Rebrand

[@Karknakkers]

she acts like a caricature of what an 8-year old thinks an adult is

[@ryan.1990]

Real

[@celer2010]

I think that's it. It's "arrested development". Like how DMX got famous in 1998 and didn't learn to use the keyboard or the internet because he was too famous to do any of that shit so he was basically computer-illiterate until his death. There are numerous cases just like this - when you get world-famous you basically stop growing and developing because you're famous - 'you're already perfect'. It might very well be that Jojo Siwa got famous as a 11yo and is now, however-old-she-is, mentally still a 11yo. Money and fame are not good for our species.

[@_labacanitaz]

THIS! THIS explains it PERFECTLY 👌🏽 👍🏽

[@_labacanitaz]

​@@celer2010and it not being "authentic." It being something she's doing to purposely show "hey, yeah, I'm a grown up! I know what adulting is! I'm bad just like all of you!"

[@gknettel22]

Hahahaha that is a great burn

[@BlueBoboDoo100]

You didn't even mention her biggest tell: The fact that she says "we" every time she talks about her career, art, or "rebrand." It's the ultimate proof that her entire life is still orchestrated by a marketing team and her psycho, control-freak dance mom.

[@RQRox]

I can't get over the fact that she's wearing her own face on her t-shirt in so many interviews...

[@spy6205]

@@RQRoxhave you seen her daily driver? She wrapped the entire car in a collage of her own face. It’s truly a sight to behold.

[@keriissovery9566]

Yes!!! So true!

[@winky8201]

How do u know shes not doing a gollum impersonation?

[@BasileosHerodou]

You're crazy, she is literally bleeding ego this is definitely in large part due to herself

[@thematiasmadness7010]

Serious question: was jojo siwa even popular enough for a rebrand? I genuinely forgot she existed until a few days ago

[@JimmyRobins]

I don't know about popular, but definitely well-known enough in theory...

[@ChrissaTodd]

I unfortunately only still was keeping up with her cause she defended colleen ballinger

[@lawrencelopez9839]

she's still popular with younger people. She's also one of the young californian influencers that didn't go partying during covid so she had that going for her

[@mattb1568]

I think she’s the youngest person to sell out the o2 arena, so yes

[@petergriffiinbirdistheword]

With children and gay children under 10, I'd assume she was

[@victoriaR587]

She needs to step away from the camera and live a normal life. She has been controlled by so many people from dance moms to the present day. It's such a toxic environment and it clearly shows.

[@orchdork775]

100%

[@occamsrazorblades]

All she has is the camera. She can not have a normal life.

[@stellviahohenheim]

Don't you see that she can't quit? She once said in an interview that her family expect her to pay for everything and hinted that she's a little annoyed by that. Her mom have made her work ever since she's a toddler and she probably thinks that is a normal child's life. That's why she acts so goofy on stage she probably don't even have time to grow up and play like every other teenager

[@Canadianvoice]

She can quit, family members can get real jobs. If they are living above their means already they deserve nothing.​@@stellviahohenheim

[@kidsamsa]

IMO Jojo is a person who never developed an authentic personality due to her environment, a fact she doesn’t see as odd or sad. She thinks everyone is as artificial as she is, and thus can only see peoples growing up as a rebrand/aesthetic change.

[@Abs0408]

Shhh be quiet, you’re making too much sense!

[@youtubesucks3882]

Her whole life she has been a brand, so it makes sense. Props to her parents for pimping her out as a money-making product.

[@northrnstar]

couldn't have said it better myself tbh.

[@Caffeine_Addict_2020]

Yea it's kinda funny - her previous success comes from her ability to weather WITHERING criticism, and push through while dancing well. Part of that comes from her massive ego, that was her best defense. But she's painfully average in most categories that usually make-or-break a celebrity - like looks, charisma, and intelligence, and so she's doomed to fail even if she wasn't also so good at pissing everyone off. I can't imagine that she stays popular outside of the time it takes people to get bored of watching her meltdown publicly

[@SarcasticPixie]

I think she may even be on the spectrum. I feel bad that everyone is just thirsty for her blood.

[@xombecca]

The fact she said she lost her voice several times while recording a SINGLE SONG will never have her surviving more than one album of singing before she sounds even more like a 75 year old chain smoker. 🙃

[@kitwillihnganz5972]

Is that her real voice? The way she's constantly engaging in vocal fry makes me think she's forcing her voice lower.

[@Suren2122]

​@@kitwillihnganz5972 she doesn't know how to sing properly so as the comment above said it's most likely a mix of vocal damage from poor singing technique and her trying to force a deeper voice to sound more mature (or like miley cyrus tbh)

[@randomchannel323]

I've been singing for a couple years and yeah at the start it is difficult to get through a single song without burning out your voice

[@randomchannel323]

You gotta train up the vocal cords over time

[@aurorasalamander]

​@randomchannel323 True, vocal cord is a muscle. It needs to be trained slow and steady over a long time and with a proper technique. Constantly doing vocal fry and screaming when talking isn't the right way lol

[@slimchelmi6940]

"you're not inventing a genre homie, you are making a playlist" bro that is the hardest line I've heard this year

[@jesipohl6717]

Andrew Tate fan?

[@bigcatdiary08]

@@jesipohl6717 I see you are having a literal meltdown in this videos comments

[@momo1234567solo]

Funny, i cringed when I heard it 😂, my first thought was that didn't go as hard as she thought it did, glad to see it does have an audience.

[@CarlosSuarez-uv3mt]

The video of her singing Olivia Rodrigo's Traitor and then turning as red as a tomato always gets me

[@Rmry_Gryffin]

I think all the ponytails restricted blood flow to her brain so she became THAT

[@JimmyRobins]

Hopefully we can get a Style Theory on this because I'm convinced

[@breakingbruh4930]

the pony tails and her mom bleaching her hair since she was like 2

[@grennoin3108]

Getting exploited by her own mother ever since she was a toddler and never understanding that what she went through was neither normal nor okay made her like this, someone covering for their crimes by drowning out the news via cringe.

[@AlaskanBee]

That and the bleach in her hair since she was like 2 or 3

[@accuser_of_the_brethren7816]

33:23 exhibit A. She's got a wicked receding hairline almost to the top crown of her head with a feint blonde widows peak from pulling her hair up so tight for that ponytail/hairstyle for almost 2 decades. It looks like she's adopted the "I'm bald under this baseball cap" style recently which makes sense and for music videos/concert appearances or meet and greets, she probably has some kind of piece sewn in so it doesn't stand out.

[@pearbear6418]

Her thinking that she's special because she went from child star to edgy musician is insane because almost every child star who was on Disney or Nick has done that exact thing.

[@voidhaseyes]

Omg yea. What shes doing is basically the equivalent to happy jid to edgy emo era we all been through. Shes thinking is special just scream out of touch

[@fabianshedenhelm2986]

I kept on screaming at the screen saying "Miley Cyrus"

[@Mikelaxo]

​@last-chance_ can you imagine her bragging about how her OF is revolutionary?

[@limehawk4989]

True, just look at drake

[@milliewoo337]

Yeah, I was like “honey… did we forget Miley so soon?”

[@MiltonGagliardi]

So Jojo went from Spongebob to Spongebob with a leather jacket. What a rebrand.

[@celinemccutcheon1988]

Ha,ha😂😅

[@gigimarie3989]

🤣

[@tyriquedampier8133]

Don't disrespect my man SpongeBob like that

[@greendragon4058]

Pretty much

[@Rajmaclart]

I heard sometimes she chews gum, what a rock n rolla!

[@railehtdoe2907]

She talks like a child. Like you couldn’t convince me she’s an adult. She looks, talks and acts like a cartoon. Her facial expressions is like an animated character

[@FirstLast-ii5cp]

Absolutely true. Well said. She’s a walking, talking cartoon.

[@wilsonlim2614]

Exactly! She's trying sooooo hard to be a bad girl image but it just feels she's forcing it. She still does not know who she is

[@MrsStormtrooper]

She was forced to hold that silly, bubbly, childish persona for so long that it delayed her cringe phase up until adulthood. She was supposed to be having those thoughts and edgy behaviors at 13 or whatever, but now is the only time she has the freedom to do it, since she kiiinda has some independence now. It's a shame, but she perpetuates the stuff she was hurt by, and theres no excuse for this.

[@BwooHuraca]

Honestly, I would've thought the whole cringefest could've been endearing if it wasn't for her defending Colleen and the ill treatment of the XOMG girls. Like if wasn't for all that, plus the ego, I would've been fine if she was a sweet person trying something out.

[@juannaym8488]

but it's not even edgy. It's just... idk what the fuck it is, faux edgy would be the best way to describe it

[@matthewtartt9422]

@@juannaym8488What is edgy? That term seems to be thrown around with no real meaning

[@sophiewang1025]

@@juannaym8488 Well she thinks it's "edgy", which is what I think OP meant by using that word.

[@euthanasiadumbwaiter2520]

@@matthewtartt9422 It means someone trying too hard to be cool for saying things that are shocking or deliberately offensive or rebellious for means of excessive attention-seeking.

[@Reagan.Kendall]

She has been a child for so long that she never went through an “awkward middle school” phase, this IS her awkward stage, she is growing. This was definitely her trying to get respect from the people around her. Also, this was probably pushed from her mom and producers to get more money and to cover up the XOMG scandal. She was not ready to handle children when she still had a trauma to work through.

[@teresalaveglia8152]

It's sad that her mom never let her grow because that would hurt the kid brand that payed for everything they owned, it's like she has a list for every stage of her daughter's life and is just listing off

[@Stettafire]

It's weird cus even at 11 she was dressing and behaving like an 8 year old

[@jumpsuitCD]

Exactly this. I feel more bad that shes a media tool than a person

[@sarac.3568]

Glad to see this, people are way too hard on her....

[@justanotherhappyhumanist8832]

Well said. I wrote the exact same thing on another channel the other day.

[@SnagTheRabbit]

This whole thing just feels like her saying, "I am the first girl to become an adult, can you believe it guys? NO ONE has ever done that before."

[@luna775]

Underrated comment XD

[@donmiller2908]

And of all the people she could have emulated, why Gene Simmons? No one else would do? She couldn't have hired some creative makeup artist to give her an original look? It's bizarre.

[@oldnursecarter]

Spot on… I actually could hear her fake raspy voice while I was reading this 😂

[@John_Notmylastname]

You’re not supposed to lose your voice while recording an album or even singing at all. This means your straining your vocal chords and damaging them. The Charismatic Voice has taught me a lot about singing lol

[@ShuGuai]

Hey, huge shout-out to the Charismatic Voice there! However, I will throw out there that Maynard James Keenan at least claimed to have lost his voice while recording the scream. (Maybe Jojo Siwa was just borrowing that classic Tool story, sort of like she did with the Tool-wrench.) I highly doubt anyone would confuse her flat recording of "Karma," however, with one of the greatest metal screams in history.

[@WolfHreda]

Love running into fellow fans in the wild.

[@chillfactory9000]

​@@ShuGuai TOOL mention. massive W

[@leileyaravencroft]

​@@ShuGuai I know quite a few artists that have or had destroyed their vocal cords. One such artist being Chester Bennington. I believe he even had surgery twice.

[@HavocHerseim]

she sounds like a lifelong smoker

[@SincerelyFromStephen]

The reason her voice sounds like she’s been a smoker for 15 years is because she’s singing outside of her vocal range and it’s destroying her vocal cords. She might be the first in her generation to lose the ability to sing

[@gingeranagram2467]

She never had that ability to begin with

[@grannym2880]

That would be a blessing!

[@jesipohl6717]

I bet ya'll hate trans women too.

[@luna775]

She has always sound like that, just like she always was loud, orange and had a bleached ponytail.. nothing changed, she does not seem to have that ability or self awareness.. honestly she always sounds like 70 yrs smoker because she does not talk only screams and has to be loud and be the center of attention all the time

[@7James77]

No, it's forced to sound edgy, which ironically will damage her vocal chords

[@captainsarcasm1567]

Her saying she "invented" gay pop is really truly the most disrespectful thing. She claims that she takes inspiration from artists like Lady Gaga, Freddie Mercury, Elton John and other famously queer artists but doesn't understand that they already made gay pop. Gay pop isn't a genre it's a collection of artists and songs

[@kitwillihnganz5972]

What do you want to bet she's never even heard "The Weakness in Me"?

[@ad_kk16]

Also, her saying "It's like kpop but it's gay pop" .. like wat?

[@PossumBuddy420]

You dont even have to go to popular artists to find "gay pop". Just walk into any gay club in America and you'll probably hear it

[@registeredjopper]

​@@ad_kk16korean pop except you're gay instead of korean

[@octoberscigarettes]

Kylie Minogue did not make Padam Padam to be disrespected like this

[@sietesamurais]

She’s ruined her voice with the screaming and her aesthetic screams “look for me at the next Wrestlemania”

[@chilibeer3912]

We’ll sell you the whole seat but you’ll only need the edge!

[@arran4285]

I mean she wouldn't look out of place at AEW

[@teddiespicker]

@DieterDuplak314 she’s pansexual, not a lesbian?

[@killergrooves2438]

It’s KISS. The aesthetic she’s going for is a disco version of the band KISS. KISS already made a disco album! KISS also had a stint in wrestling in the late 90s now that I think about it.

[@yankeehillraymie1296]

It is HPV

[@ashisntavailable]

“You’re the age that judges me” honey nobody that age (29+) knows who you are

[@1TieDye1]

Right? Had literally never heard of here until I started seeing her kiss outfit everywhere

[@timothy2935]

Thank you!!!!

[@mrsx7944]

I JUST discovered her this week and I thought it was a joke. I thought that Karma video was a parody. 🤷

[@slsthewriter1299]

If she really wanted to rebrand, she should've ditched the blonde hair and gone natural. But she hasn't, because this wasn't a rebrand, and she still does what her mom says.

[@christinac873]

I think she will be rethinking her relationship with her mom when she’s older. She’s just rich now so she thinks it was all worth it but trust me those things have a nasty way of coming up until you’ve healed

[@slsthewriter1299]

@@christinac873 Oh, 100%. That kind of thing does not leave. It's just baffling to hear her detail how her relationship with her mother is more "work" than anything. Cuz like. Girl. You are *so close* to the point, you're breathing down its neck, but still it hasn't clicked for her. I can only hope she can actually turn her life around at some point, because all her dramas have been either emulating what she's been told, so like in what she says in defended Coleen or literally reliving her trauma through a new generation of pop stars with XOMG, or it's been other things like being a shit person in a relationship. As in, she is not ready to have connections like that and it shows. I can safely say that last bit is what ultimately got me to get my ass in order (not in a relationship, but with a crush, so, not that far off either).

[@bunjijumper5345]

My twin girls are obsessed with her. They both became lesbians only because JoJo. My one daughter even became trans and had her breasts removed. This woman has put my family through hell.

[@stardoogalaxie9314]

@@bunjijumper5345me when I fucking lie lmao 😂

[@celinemccutcheon1988]

​@@bunjijumper5345wow!!👀

[@KB-tf8vp]

I hope she gets a voice coach asap. She’s damaging her vocal cords so much.

[@katy-hn2jm]

in one interview she says she's actually ruptured one of her vocal cords and no one is too sure when it happened, so she only has one working vocal cord left

[@The-Busy-Beeeee]

@@katy-hn2jmwith the way she’s going she’s gonna rupture the other one ffs

[@robertnapier624]

She’s going to lose the ability to speak permanently isn’t she? She’ll have to communicate via sign language despite not being hard of hearing

[@FullMoonOctober]

​@@robertnapier624 This is awful, because I really do hope she takes better care of her voice...but all I could think of was that she would refuse to use real sign language and insist on using her own version based on interpretive dance like some sort of bad charades.

[@bees.857]

I hope she stops 'singing'. That hard ass krump dancing isn't doing her body any favors either.

[@dr.wolfstar1765]

Jojo defending Colleen Ballinger was her downfall.

[@kashinimeyo]

Really her claiming she invented gay pop and doubling down on how she’s just the greatest is her downfall. It’s the hubris and the rejection of criticism.

[@brendolbreadwar2671]

@@kashinimeyo its everything combined lol. def not just one thing. she was doomed to the fact that shes a grown up child star that isnt attractive in any possible way. If she looked like Megan fox then she would be doing great rn.

[@FIRING_BLIND]

​@@brendolbreadwar2671bro just cuz she ain't your type doesn't make her unattractive. Shes fairly good looking. You don't have to be attracted to her for her to be overall attractive

[@lordfreerealestate8302]

What she did to the XOMG girls was her downfall.

[@becks6180]

I haven't been following KZbin dramas. What was the thing that colleen did that jojo defended her? genuine curiosity someone please answer😂

[@ClearCubess]

My most generous interpretation is that she is so incredibly sheltered and affluent that she is continuously having to learn the context of things after she says them and either her, her mom, or team aim to “play it off” to save face.

[@melt2947]

I think you’re absolutely correct.

[@stellviahohenheim]

Her mom have literally brainwashed her since she's a toddler that she need work, that she's a star probably conditioned her to not quit because how else will her family get money? It's very cruel that she grew up like this

[@marabanara]

Yep.

[@Tsuki0ni]

"Fun fact, I'm petty." I've never felt more represented.

[@JimmyRobins]

And people think that straight, white men can't provide crucial representation

[@itsobviouslyyuta1461]

Fr. The way ppl are like “that’s not very mature of me” THATS THE POINT? It’s beyond me

[@Fiddyscent]

@@JimmyRobinshey straight white men aren’t allowed to say things like that!

[@Fiddyscent]

@@JimmyRobinsI’m just fw you my g I think it’s bs when people try that race ish I gotta avoid those people

[@nicematerial]

​@@JimmyRobins😂

[@michellemariem]

I feel like jojo fails to remember an important fact. SHE WAS NEVER A POPSTAR. She never had a nice voice- she was an over animated character that kids enjoyed. You know who else kids enjoy? Barney. Could Barney ever rebrand and come out with a rebrand/ music video? NO. Because Barney has no actual talent.

[@LilithsCosmicLounge]

Exactly!! Why does she think she is a “Popstar” like who told her that?!! She is a dancer. That’s it and that’s all!! Music isn’t her thing and that’s ok!!

[@nymusano8131]

She said multiple times she knows her vocals suck and actually hates singing. She just had better stage presence and performance abilities than many performers even if she can't sing and now does everything just for money. And very sad but her huge dancing potential already is really badly wasted by her mom, actually always was just since she didn't teach her more than basic technique and pushed to the stage at age 2, although no problem she quited dancing as she didn't like even dancing either.

[@ericgropuis]

That’s disrespectful to Barney he’s got talent

[@sarielgrace]

I'd rather listen to a Barney going "I love you, you love me, We're a happy family" on loop than Jojo's Karmas a bitch

[@ericgropuis]

@@sarielgrace Hey, Mr. Knickerbocker, boppity-bop I like-a the way that you boppity-bop Hey, Mr. Knickerbocker, boppity-bop I like-a the way that you boppity-bop Now that’s a bop

[@acemorris6535]

I still can’t believe she didn’t know who Gene Simmons was, her rebrand debut look was based on KISS and she didn’t know who the bassist, co-lead singer and co-founder is??? And then she goes and says she wants to start a new genre of music called “gay pop” as if Lady Gaga, Lil Nas X, Janelle Monáe and so many other amazing queer artists aren’t singing pop songs about their experiences as queer people in the entertainment industry. She just seems so out of touch with not only the real world but the entertainment world as well.

[@Fallendown45]

Why doesn't anyone mention George Michael?

[@moontan_]

Right, surprised about George Michael not being mentiond or Boy George?

[@Bree420]

That's the biggest thing with her rebrand, ig. With rebel era, people have expectations of the artist taking control of the narrative around them, being independent, etc etc. But with Jojo, it feels like she's taking on the aesthetics, but she doesn't know where her people got the pictures for the imageboard from.

[@hexmaniacruby]

if shes going to base her look of the band kiss she should at least do some research and do some history research of kiss and how they became popular or about the makeup history and how its part of their identity etc. and how she could incorporate similar but i feel like she is just doing the whole rebranding thing for views and i feel it is just fake to me i guarantee you if you ask anyone who was a kiss fan about who was the bassist of the band kiss they will all tell you its gene simmons and the co lead singer being paul stanley

[@allytrudie864]

The only world she sees is her. She is a complete narcissist who can’t see beyond her own life.

[@cee_ves]

I wouldn’t even count it as a rebrand. she still feels exactly the same, she’s just enabled the black and white filter on her camera

[@blameitonthebubble5294]

A person who was associated with Shane Dawson ending up doing something questionable seems to be a pattern.

[@spectre9340]

I remember years ago, people were saying stuff like "We should look into every single person who's been associated with Shane Dawson in the early days of KZbin" Cos a few too many of them turned out to be groomers

[@TheHardestPill]

As they say... Birds of a feather flock together

[@nomoretwitterhandles]

That seems a bit harsh. Garrett Watts seems like a genuine kind soul. I've never really gotten a good vibe from Shane, Ryland (or his sister Morgan), or many of his featured pals--such as Jeffree, James Charles, and other various white people. Garrett was the only shining beacon of Shane's career, and he didn't even stick around for long. Garrett is the one who made me realize Shane was a total shithead, especially in that old video where Shane set up a surprise blind date for Garrett and then ruined their date. That's when I stopped watching Shane and started reflecting on his career. Garrett was too nice and too trusting, of course he'd end up being friends with a manipulator. It happens to me all the time... and trust me, we don't entirely realize we're in that kind of situation until we get out of it. Not everyone who was ever associated with Shane Dawson is also a horrible person. People who have gone through traumatic situations typically tend to get manipulated easily. I'm not going to blame Garrett and his friend Andrew for trying to see the good in someone awful. But I do blame Shane for manipulating people into being his friend. And I blame the people who support him, too.

[@c-puff]

Me and my friends literally joke that "associated with Shane Dawson back in the day" is a litmus test.

[@WafflesX3XD]

@@nomoretwitterhandlesbless garrett’s heart, he was too goofy and genuine to be tainted by association lmao

[@CapitalismSuxx]

There is nothing rebranded by Jojo. She's still extremely on the nose camp, just this time in black. A rebrand would be her going all in on dark academia, getting a degree in nuclear physics.

[@melissam.6652]

This comment deserves more likes 🥇

[@Greeeenmoss]

Omgg for REAL like whats stopping her, she def got the money to pursue that degree lolll

[@MinkSquared]

Does she even have any formal education to begin with?

[@jesipohl6717]

@@MinkSquared do you have any other women in your life?

[@carbonrobin]

@@jesipohl6717 we found the only jojo siwa fan

[@w3bbi3]

We should all collectively stop making children "stars" in the first place, they all end up wrecked

[@sunnydargonnel]

Olivia and Sabrina seem to be doing fine tbh

[@DatDiamondPick]

no because the extensive trauma is what gets them to be popular

[@BibiTheLinkBuilder]

agreed!

[@demoHous]

@@sunnydargonnel There's still many former child "stars" that are not doing fine.

[@fcukyou2_]

We need kill the term "influencer". Who are theycreally influencing? Never in a million yrs would i ever give money to a youtuber, or buy anything they are selling or promoting. I mean, whats more embarrassing than getting caught wearing some YT "influencers" merch? Lol like tell me you have no friends and never leave your house, with out telling me.

[@kole0429]

the fact that she had the audacity to say there hasnt been any "influencer" child stars who turn into adult stars is just flat out INSANE

[@mackenziewoloschuk7375]

I made a comment calling her out on that by listing several I knew off the top of my head lmao And her and I are not that far apart in age, if I knew them, then so the fuck should she

[@skywalkerchick]

“Like it or not, what’s been in your head the past three days?” Brit Smith.

[@jdbruce]

💯

[@wwondertwin]

Much better version. JoJo can't sing.

[@northrnstar]

“Like it or not, what’s been in your head the past three days?” assignments, but i think this word is too long for her to understand.

[@skygard49]

Skyrim spells.

[@Terry_and_Glenn]

Kendrick & Drake

[@jackel1994]

jojo be like that home school kid who got a mountain dew one time.

[@Joy_joyful]

As a home schooled kid .. that is facts .. haha. ❤

[@the___dude]

she's gonna lose her voice with all that vocal damage. She sounds like she smokes 50 packs of cigarette a day

[@Stettafire]

Ja. My first thought was "who is her vocal coach and why aren't they fired?" She is also aiming too high a range I think. She's got a lower voice, let her settle into that range and get comfortable singing there, then gradually expand that range. Don't have her belting out "high notes" it doesn't work for her voice and could cause her to strain and get vocal damage.

[@dionmarbury]

Let's hope so

[@anonymouse9833]

Right and it feels so _forced,_ like the Kardashian vocal fry

[@negroniusblaximus7420]

Lmao shees gonna sound like RFK Jr lmaooo

[@girthbrooks9571]

"ChatGPT actually cheated rather than include her'' had me fucking crying 🤣🤣

[@fallabeaufaebelle]

I keep hearing Jojo say things like "I didn't want to curse" and "these lyrics didn't make sense for me" and "I don't get these cultural references in my own work" which just tells me at 20 she's not in much control over her content at all. Even in interviews, it's not uncommon to get the list of questions asked before you go on stage. Her PR team has brainwashed this kid... When you think about the fact she's been in the bizz before puberty hit it's not a surprise. Personally, I think Jojo had a better grip on her identity at 11 than she does at 20. She's acting now like how most middle schoolers do. Even the arrogance comes off as inauthentic to me, like someone's told her "this is the stuff you're supposed to say" and "this is the body language you should have, now put these chains on and don't forget to post that break up video we talked about this morning". Given how she's defending the abuse done to her on Dance Moms, I think that adds to this case. She's still being abused, but she's been told she's an adult and manipulated into thinking these are all her own choices. We sympathize with it more for kids because they don't have maturity or experience, but Jojo isn't like most people. She's been both overly sheltered and not protected enough, so her situation is very unfamiliar to the general public. Which is why a lot of people are just angry with her. Im not saying she deserves a pass. I'm just putting it in context. Honestly, I think the best thing she could do for herself is step out of the spotlight and do something else in the industry that doesn't involve influencer/performer spaces- be a coach or choreographer, spend time experimenting, etc. That or she needs to fire this current team she's got right now and hire entirely new people. It'd be nice if some of her elders have mercy on her and help her get in touch with a team that manages her brand better. Either way, Jojo would benefit from counseling if she's not in it already. She seems lost and it's like she knows she's fake and she's hoping "fake it till you make it" will work for her, but it's clearly making her miserable. I hope she'll get some folks who have her best interests at heart come alongside her and I hope she'll be receptive to it. TBH I don't think it's overcoming pride and being humble that'll be her journey. I think she's gotta realize she's been abused and manipulated and navigate how to take personal accountability and grow without becoming woefully ashamed and burnout from embarrassment. The internet is rarely forgiving, but if she's got some solid people in her life then she'll be okay someday. Great video, Jimmy! I always love your insights and in-depth research. You never fail to deliver entertaining videos in a respectful but authentic way. When I found your channel, it was because I had an interest in the video topic. But now, I don't always know what the topic really is until I watch your video, but always get excited when you post something new anyway just bc I love *you* so much! You never fail to make my day better, man. I love your energy and how you conduct your content. I'm looking forward to what you do next!

[@QUEERVEEART]

this!! exactly

[@twiceshy9773]

Well said!!

[@bagelisdead]

this one of the more compassionate comments on any video talking about Jojo, and I agree. different people deal with abuse and trauma differently and that is especially true of Jojo because she's not in the position most people would be in. while that doesn't excuse any of her actions, it at least puts them into perspective, and considering that she's spent pretty much her whole life at this point in the industry, I think she would really benefit from just taking a break, or leaving the industry entirely. she needs to take time to just live like a person and actually find herself instead of constantly being told what to do and being gaslit into thinking that "this is what she wants". I honestly wouldn't be surprised if years later, she suddenly comes out to talk about how the industry affected her growth and mentality. we've already heard similar stories from people who were once child stars like her.

[@psychedelicyeti6053]

I read somewhere that she is her own PR team..? Not sure how that works, but whatever team she does have, they just feed her ego. And her mom will never let have that realization/break. I'm pretty sure the channel Dance Moms Uncovered made a video about Jojo and her mom. It's a pretty sad and toxic relationship. Edit to add: I think the title of the video I'm referencing is The Cycle of Child Exploitation/Jojo needs to stop exploiting the xOmp kids. There's another video from three years ago titled: was jessalyn Susan fame hungry? It's definitely a good time to consider rewatching these videos with everything that has transpired since then in mind.

[@PurpleCloudsRainCoffee]

While I agree that Jojo's case is very unique, I do not think she should be in the industry at all; considering how she and her mother have treated the kids group they're raising. Jojo grew up in a horrible environment and she will need years of therapy to grasp that, but she does not deserve any kind of platform right now, until she can get her shit together

[@ChrissaTodd]

tbh i really stopped giving Jojo the benefit of the doubt, when she defended colleen ballinger it adds to the abuse claims.also she tricked her tik tok into thinking she was pregnant for some reason. and she treated her ex badly

[@JimmyRobins]

Yeah... What makes it worse for me is how JoJo insists the accusations were lies, without pointing out any of them

[@ChrissaTodd]

@@JimmyRobins yeah same also how Jojo was in those chats, so it's clear that she is just covering for colleen, by calling them lies.

[@emiiii]

@@JimmyRobinsto me she seems like a very young and naive person who is still figuring out the ways of the world. And imo she sounds like a she was also a victim of Colleen’s grooming except she hasn’t realized it yet. In one of her interviews she says Colleen’s been a close friend of hers since she was 13… while Colleen would have been 30… it’s not normal but she doesn’t know that because that’s all she’s ever known. Yes, her behavior and choices are problematic but I just hope her critics don’t beat her down too hard. We don’t want another Amanda Bynes, Lindsay Lohan, Britney Spears, and countless other child stars who were beaten down by fame.

[@lordfreerealestate8302]

She also brutalized the XOMG girls and hangs out with James Charles.

[@Kirasfox]

She didn't fake a pregnancy

[@overthecounterbeanie]

Somebody called JoJo Siwa the third Paul brother and honestly it makes sense.

[@thedukeofchutney468]

The only difference is I feel that the Paul brothers are (shockingly) more aware. They at least seem to know that they’re assholes and that that’s their persona. Jojo clearly lacks self awareness.

[@jesipohl6717]

Oh wow, transphobic comments amongst all the toxic femininity and women hating. The Paul's are sexual-assault adjacent we should certainly listen to their evals of women (sarcasm).

[@indridcold9593]

she made a severe and continuous lapse in judgement

[@marys3738]

She totally is!

[@blingplayz6496]

The Paul Sister

[@unibocchi]

I feel like Jojo was manipulated her whole life, especially from Abby and her parents. This is what happens when you use children as a product and not as a person. I feel like she needs therapy and more love.

[@Sopjies]

I love her rebrand she went from child to child in a trench coat 😍

[@novalinnhe]

I love this comment 😂😂

[@Abs0408]

She’s actually two children in a trench coat. She recruited the second one.

[@jesipohl6717]

I love how maturing stars like Miley, Billie, Willow, etc expose the worst of toxic femininity. Women* are taught to hate others who are more successful or younger or queer.

[@ZimVader-0017]

​@@jesipohl6717Are you JoJo's sock account?

[@KineticWasEpicVideos]

​@@ZimVader-0017 Checking the music in that channel's Playlists section, I don't see how someone with that taste would produce the kind of music JoJo does voluntarily.

[@hey_thatsmyname]

I think how sheltered she has been (including being spoiled/lack of hardship in her life) is the biggest explanation of her behavior and strategy.

[@princesslucillaa]

yah and her mums behaviour towards her which is basically what ur saying but her mum is so weird tbh

[@naomivought9317]

Definitely trauma and mental illness

[@hey_thatsmyname]

@@princesslucillaa it's got to suck that Jojo thought she had a handle on what the world was, only to now see she was very, very wrong and actually has 0 idea about how it works. Failed parenting.

[@oceanstaiga5928]

Totally agree. It’s like those kids that grew up with parents doing anything to please them that then turn out to be utterly incompetent in any social settings with peers their ages because they never learned real life doesn’t go their way all the time.

[@nomoretwitterhandles]

She... wasn't really sheltered? She dealt with a lot of abuse and continued the cycle. She's acting out of all the trauma she has been through. And yeah, clearly there are many things she doesn't know, but that's how she grew up. She wasn't "sheltered," she was neglected of any love and real care.

[@raicrush]

I think the biggest issue is that instead of just transitioning her music and saying "hey I'm going to be releasing music that isn't family friendly" and lied about writing Karma's a B!tch it wouldn't be so bad. Her rebrand also is just her changing some makeup. She's still doing and making content as if she's trying to reach out to her kid audience. (Also she keeps bad company so that doesn't help too.)

[@JimmyRobins]

100% on the nose

[@flatpepsi]

I've been saying that her bad girl image is like a child's perspective on what being a badass looks like. Her costume and her corny crass attitude is like right out of Phineas and Ferb.

[@flovonnejohnson707]

​@@flatpepsito me it's a mix of what a child thinks and what plain middle class parents think their teenager will get into if they start "acting out".

[@annagitana1]

She’s undeservedly arrogant but she never claimed to write it. She talked about the song being presented to her.

[@lasskinn474]

what people miss is that her gay pop creation is putting on that makeup (I mean that's what she means, not style of music or something since obv. there's nothing new about that even for her). as if that wasn't a staple of pop already.

[@Dynoids]

Also interesting to note that Jojo released the song under the name "Karma". And Brit Smith released it as "Karmas a bitch". Jojo didn't even have a title to match the supposed rebrand.

[@FreshGuap]

She's literally going through her "it's not a phase mom" phase

[@ZEEZob]

As a 12 year old I could see that. However old she is now it’s more of the Arvril Skitzo arc

[@ZEEZob]

@wotermelon_ Avril Lavigne

[@ZEEZob]

@wotermelon_ I remember when you could burn your own cds from your iTunes playlist. I also remember seeing her go from girlfriend to hello kitty ughhhhhh ughhh

[@GayleenFroese]

Kate Bush--wrote Wuthering Heights in a few hours at age 18 and recorded the vocals in one take. Wrote Man With the Child in His Eyes at age 13. Had her own sound from the start. That's a generational talent.

[@elleg3651]

You must be very old. Thank you, Grandma, for the history lesson.

[@melt2947]

She had Satan writing through her hand

[@nicolajackson7992]

Melt2947 then Satan is very talented 💖😍🤓

[@colmivers]

​@elleg3651 she's not wrong though

[@yellowblob405]

@@melt2947what..

[@d_c_C]

Honestly if she really wanted to shock people, she should’ve stopped the wild antics, dressed in regular clothes, and started something mundane (by her early standards) like a cooking channel. That would’ve made people do a double take like woah this is Jojo? She’s a grown up now !

[@mavicityrelayson2924]

She should’ve shown up on Shark Tank with a revolutionary mop concept. That would’ve been a dramatic change.

[@cantprocess]

@@mavicityrelayson2924and her hairstyle is the mop end 😂

[@ab-gail]

That would be sweet and somehow more edgy?? lol

[@mackenziewoloschuk7375]

"There's never been an influencer child star turned into musician adult star-" My mind: Miley Cyrus, Selena Gomez, Demi Lovato, Brittany Spears, Ariana Grande, Justin Bieber, Jonas Brothers, Harry Styles, I CAN KEEP GOING SISTER, YOU ARE NOT INVENTING OR REINVENTING ANYTHING!

[@DampNoodles]

She give off the vibes of a highschool freshman desperately trying to impress his older brothers collage friends.

[@maximusprime3459]

She seems like a future elementary school gym teacher.

[@supraguy4694]

collage

[@wyattgeorge9696]

I always dreamed of being able to add pictures to the collages my older brother and his friends did, so I feel for her kind of

[@shawmsm]

that's oddly specific

[@mikemiller5637]

What did they make the collages out of?

[@Anthoneyyy]

“I even do cigawettes” is so fkn funny

[@kimchi_bokum_bap_baby]

Why does she talk like that?! 😂😂

[@DustyHoney]

She sounds like she’s been smoking a pack a day

[@JessicaMarquez-tx8rl]

Is that a Boondocks reference?!?

[@iva6865]

Haha boondocks 😂😂

[@GenericMcName]

You can just see the poor guy form Billboard who's running the interview die inside and get intrusive thoughts while Jojo Siwa is talking about how no one ever has made such a drastic rebrand before.

[@mae7532]

Him trying not to laugh SENDS me 😂

[@northrnstar]

she says this as she walks on the red carpet... wearing the exact same outfits and style she has worn since she was a kid. even the rhinestones on her hair

[@gwenStar]

😂he was trying his best no to laugh😂

[@alrightyru]

She's never heard of Wham!, Dead or Alive, Bronski Beat, Frankie Goes to Hollywood, Simply Red..??? I could go on!

[@DocAnaStasia]

I just popped in to add my favorite Culture Club, and my days out in the clubs it was Cher. 🕊️

[@pthesmith]

Elton John. Little Richard. Liberace.

[@NutNut70165]

Simply Red?

[@alrightyru]

@@NutNut70165 gay, English .. check out If You Don't Know Me By Now

[@notthesnowman]

If Jojo siwa is a “bad girl” then I don’t want to know what a real bad girl is

[@Deletirium]

Amy Winehouse was a "bad girl." Peaches Geldof, Courtney Love, were bad girls. JoJo Siwa is an overinflated balloon with a ponytail and no "off" switch.

[@lauriesmith4575]

​@@Deletirium😂 that's the best description I've ever heard

[@notthesnowman]

Calling Jojo Siwa an overinflated balloon is an insult to overinflated balloons

[@fuutasfootrest]

she even pulled out her own HAIR because of the stress and still defends abby like that??... wow..

[@FukaiKokoro]

That what grooming does to people. Once she hits 25 she hopefully will have her aha moment and it will finally click and make sense to her. She has been abused her whole life. Unfortunately she's now repeating they cycle without even knowing. Those poor girls from XOMG pop

[@wyattgeorge9696]

I used to be kind of violent and an ego maniac and I totally grew out of that in my mid 20's when I got into the real world and matured. I think a lot of these people have the capacity to grow up, but they're stuck in their ways and aren't capable of seeing things from different perspectives. They will never change

[@coralMITOCHONDRIA]

@@wyattgeorge9696also she’ll never get the real world, she’s stuck in Hollywood, fake images, fake people, she’ll never grow if she stays in that environment

[@MsJubjubbird]

Abby is the first person who told her no. Kids respect structure.

[@cheeto.burrito]

​@@MsJubjubbird found the abuse apologist

[@ericapierson-way213]

"This is BALLSY. Nobody has ever made THIS extreme a change." "Effed." Thats all.

[@northrnstar]

tbh I think the effed is so adorable. she wants to be edgy and grown up so bad but she's too scared of making her mommy upset, kinda like saying "heck" instead of "hell".

[@anut8733]

​@@northrnstar But still you can't just make edgy and provocative contents only to be scared to just use some swear words. It makes her a hypocrite. It would be better if she doubled down on the bad review she got and be the villain of the industry to build her character.

[@6AlphaMikeCharlie9]

Can you point out ANYONE who wears their own merchandise more than she does?

[@A.The.H.]

Shane Dawson for one

[@dendomlil]

Hulk Hogan only he's awesome

[@BlaximilianD00d]

Lil Wayne?

[@Chadimusprime87]

Chris Angel lol

[@KaraTheGirlie]

Markiplier. But that's cause his clothes are actually fire.

[@AngryGrape1337]

Jojo Siwa went from an 80's aerobics instructor to Shang Tsung from Mortal Kombat. Next she's gonna say "Your soul is mine!"

[@mavicityrelayson2924]

😂😂😂😂😂😂😂😂😂😂 my millennial ass lol’d at the references.

[@lobodefuego69vr2]

Lmao! Here I thought she wanted to look like a stand user from Jojo’s bizarre adventure

[@ROSS_AND_FOUND]

It’s more like Quan Chi to me

[@lobodefuego69vr2]

@strawberrymilkshake915 boomerang? Or maybe wrecking ball?

[@rustyshackelford1413]

And Liu Kang is going to laugh in her face

[@Pearnarrative]

I hope we don’t forget that right before her rebrand she’s facing many abuse allegations. But all of a sudden she just dramatized her dancing and now that’s all people is talking about

[@GoogleAids]

Im only 3 mins in and that seems like a very shallow thing to focus on. Abuse allegations vs decades of ongoing abuse to another.

[@Sunday_is_socool]

@@GoogleAids i mean i think it's pretty obvious that shes only doing a rebrand to stop people from focusing on the abuse against literal disabled children but that's just my opinion

[@Emdez]

@@Sunday_is_socool Seconding this. It sucks to see people focus so much on the rebrand as opposed to, y’know, incredibly serious allegations of abuse, one of which involves that of a disabled person. There’s also videos made by one of Jojo’s exes, and she says that Jojo was pretty nasty towards her (berating her, bringing her down, etc.)

[@jspaingreene6350]

Almost anyone who has grown up in the type of Toxic environment the Dance Moms kids were in is going to be out of step with reality. Her mother is a monster willing to sacrifice her child for refracted glory... And now JoJo has already made a choice to be an abuser like the adults in her life. She's perpetuating the abuse cycle. I'm zero interested in supporting her. I hope she gets help. Great video as always, Jimmy! You hit the nail on the head.

[@JimmyRobins]

Thank you j, and thank you for sharing your thoughts!

[@-xirx-]

This needs pinning. Fr

[@AfroGaz71]

I think you hit the nail on the head.

[@MsJubjubbird]

Celebrity as a child can skew your perceptions of who you are. Even Abby and the substitute teachers said the kids thought they were better dancers than they were in the later seasons.

[@cheeto.burrito]

​@@MsJubjubbirdOh, did the abuser devalue the skills of her victims? What a shock.

[@venod3134]

Janet Jackson was a child star in the 70s and definitely rebranded before possibly anyone. Very successfully might I add. Oh and her brother Michael don't forget about him.

[@c-puff]

"Nobody has made this drastic a rebrand" Girl.... I am about as clueless on celebrities as its possible to get and even I was like "has she never heard of Miley Cyrus?"

[@KossolaxtheForesworn]

and as bizarre as it was, miley cyrus did it better. like at least she went all the way. she really was that bad girl that jojo pretends to be.

[@stan8479]

@@KossolaxtheForesworn Personally I feel like the intent is also completely different. Miley underwent that drastic change to bold, controversial music and fashion because she was sick and tired of Disney and the expectations that come with being a (former) Disney child star. Jojo was never in that position, her rebrand is purely because she wants the attention. Which isn't inherently a bad thing! But it makes it feel a lot less authentic.

[@S3cr3t_Qw1rtz]

Even in her generation, Melanie Martinez is right there.

[@jimmymeridian5174]

​@@KossolaxtheForesworn I still personally think it was try hard at the time, but I know Miley's rebrand was definitely more gradual then Jojo's. Her image slowly became more mature and sexy before she finally came right out with that. We were surprised but not that surprised - same with Britney and Aguilera.

[@annacanova7060]

​@@stan8479miley did it for the attention as well, her mom was proud when interviewed with miley saying" no other celebrity is being talked about as much as Miley". They're all trash imo

[@arran4285]

Why is it whenever people who wasn't allow to be normal kids get older they end up doing things or being like this

[@diestormlie]

My theory/understanding: We are born entirely dependent on our caregivers. As 'full' adults, we are expected to be (more-or-less) fully -in-dependant. Good parenting, then, involves working to imbue the child with the skills, knowledges and wisdom required to navigate the world as an independent adult. (And I don't just mean stuff like 'how to pay your taxes'. Stuff like 'Knowing I will need to go to bed by this time to be awake for this thing tomorrow'.) Children being children and doing all the stupid shit that entails is an important part of this process, for reasons that I hope are obvious because I can't articulate them right now. But someone who's not been allowed to 'be a kid'? Who's been managed and directed their entire childhood and adolescence? They've been kept dependent; woefully unequipped to function as an independent adult. So when they're let off the metaphorical leash, or course they go buck wild- they have no experience of what the 'normal' is!

[@torijones5194]

​@diestormlie To add to your point about development, I follow a podcast where the hosts talk about celebrity memoirs. One theme is that whenever the celebrity was either a child star or "had to grow up fast" and they missed key parts of their development, they become a bit of a mess as adults, especially young adults. The hosts concluded that even the most mundane activities are important to development in ways people don't understand. Things like having a crush, going to prom, going to school, having friends, having your parents there to support you when you mess up, and rebelling. Things people don't even think about. These mundane things are so important that what was noted in the memoirs is that the celebrity almost had to go through these experiences in a way to have a normal life in middle age. Except they had to go through this as adults, at a time when most of their peers have matured past this and the celebrity just comes across as crazy.

[@slsthewriter1299]

Because it's quite literally *the* tale as old as time, and for whatever reason, people persistently choose to forget it and have to relearn the same lesson over and over and over again.

[@nomoretwitterhandles]

​@@torijones5194 To also add onto YOUR point, one thing I hate the most about cancel culture is this stupid idea that everyone has to be perfect all the time no matter what stage they are in their development. "Oh well when I was 18 I wasn't problematic!" becomes "Well when I was 17..." "Well when I was 16..." "Well when I was 15..." and so on. Thing is, nobody is truly an adult until they hit 30. Even then, people still grow and change. So when you take child stars who have their entire lives broadcasted for the world to see, that kind of pressure to perform at all times is already incredibly hard on their brain development. Toss in social media addicts who think being straight is homophobic, and you've got yourself a whirlwind of self-doubt-turned-rebellion... and never in a good way. Children need to f*ck up in order to develop properly. Like children literally struggle to learn if they do not get proper stimulation in their brain, and some of that stimulation comes from.. well, guilt! Making amends! Empathy! Apology! If a child is never allowed to make a mistake, then they live the rest of their lives believing they can do nothing wrong, or that they do EVERYTHING wrong so they may as well fulfill that prophecy... it's a nightmare and I really feel sorry for those kids. Some child stars, thank god, managed to turn out alright. I don't know what it was about the set of Suite Life + On Deck, but somehow most of the child stars turned out pretty well! (We don't talk about Cole Sprouse though) Part of this could be due to the fact that the directors were less shitty towards the kids, but it could also be due to the fact that social media was all but a whisper of some tech nerd's wild ideas. The kids were allowed to grow up and become their own people. Kids now don't get that luxury. Hell, even looking at Noah Schnapp, who came under fire for saying some iffy things recently.. what on Earth am I gonna take some kid's words so seriously for? He is obviously too young to truly understand the gravity of certain problems--and that's fine! Young people are just like that! Young people are stupid and that is OKAY. Because plenty of adults can be stupid too! But the way we get BETTER is by LETTING PEOPLE F*CKING GROW AND CHANGE. I'm really sick of today's internet culture trying to ruin future generations by pretending like humans need to be perfect. We are not perfect and we never will be, especially not if we're constantly at each other's throats. Let kids be stupid while they have the chance, or else we end up with stupid adults instead!

[@magical571]

@@diestormlie i think it's less that they have no experience of what normal is, and rather that they had no space to mess up and experiment, come on, she was a brand since she was a baby. It doesn't excuse her mistreatment of the crew and the like, but trying stuff out and making mistakes without it being broadcasted or the end of the world or her career, making those mistakes earlier in her life, probably as a teen, would have avoided all this. Everyone is way more cringey and ignorant and tryhardy and all of those things at different points in time. Usually the peak is as teenagers, but it doesn't surprise me that for child stars that process gets condensed once they hit 18 basically, instead of it being a smoother transtition from, let's say 12 to 25, it's more like, i'm a preschooler one day, and i'm 21 and drinking and exploring my body the next day once i have some ioda of space.

[@LunaWarsong]

She's not an adult. She wants to be but she's trapped as a shelter child.

[@jesipohl6717]

who is younger and makes more money than you ... if that comment stung, consider that you have been trained to hate such women*

[@luna775]

Truly the voice and avatar of her generation

[@luna775]

Also.. found Jojo's alt account complaining here lol

[@dontblockthebox]

@@jesipohl6717lol it didn’t at all. You’re really reaching there pal get over yourself.

[@LunaWarsong]

@jesipohl6717 where's the hate? if anything I defended her 🤷🏽‍♀️

[@MysteriousKammm]

Its kinda sad tbh. Like she was homeschooled and start working from so young, she never really was able to socialise with kids her age. She was "forced" to keep a kiddy personna in a age where she should have explored and discover who she really was. Even her rebranding is childish, like the idea of maturity a 12 years old would have (d4rk and ev1l, like My Immortal) instead of a late teenage rebellion like some other child stars had. I really hope she can escape her mom, grow and heal and realise the wrongs she did.

[@mxveewz]

I did NOT expect a My Immortal reference here 💀

[@deannawharton886]

She’s trying to be “confident” but it comes over as cocky and self righteous.

[@indridcold9593]

yeah, arrogance can be a charming trait, but only if you've earned it. jojo just hasn't demonstrated anywhere near enough skill to pull it off

[@TwighlightLugia]

I mean it certainly doesn't help that she openly rubs elbows with someone who groomed minors then sang about how not sorry she was on ukulele.

[@f0rkk]

To be fair, cocky people do tend to think their cockiness is confidence.

[@_labacanitaz]

And thats because it's not real! It's not authentic. When something is real, the person doesn't have to go out of their way constantly to show it as such. It just naturally shows. But saying something over and over and over do people know it, just proves your trying to make it seen, make it shown because it's not really already there!

[@petscraftsandwonderfulthin1279]

@@indridcold9593 "Arrogance is NEVER charming. Confidence can be... But not arrogance... ever.

[@gwencatz2483]

13:51 seeing people doing the choreography normally with jojo having a conniption in the corner fucking sent me oh my dear LORD

[@ZimVader-0017]

I had to go back twice. It made me laugh way too hard 😂 That can't be good for her neck or back. Watch her having to get spine surgery in a couple of years.

[@hosaepalvin9795]

im surprised her head didnt go flying back with that one whip around

[@MsLemon42]

Good catch. The backup dancers actually make it look fluid and somewhat interesting of a move, where JS looks like she’s attempting to give herself whiplash.

[@EinFelsbrocken]

Oh wow; its been a while. But here goes the obligatory: *C O N N I P T I O N S*

[@kittenfarms]

“i’m the first to do it” Elton John is shaking in his bedazzled boots

[@NearsightedNarhwal]

“I’m the first to do this” While she lists off her “inspiration” who are people who have already done it

[@KossolaxtheForesworn]

"Im the first to do it" Freddie Mercury literally died of aids. shes tryna fill some mighty big shoes and she is a microbe in comparison to what he was.

[@jesipohl6717]

Elton John is also famous for writing virtually none of his own songs.

[@Stettafire]

​@@jesipohl6717He wrote the MUSIC for his own songs and got a LYRICIST but he did write them. Tell me you know nothing about the music industry without telling me you know nothing about the music industry FFS

[@snailcorn7480]

honestly i think the only way Jojo could really do a rebrand is to make herself seem like less of a “brand”, everything she does is still so planned and corporate that it doesn’t feel different. true authenticity is the only way she could really seem different from her past self

[@killergrooves2438]

She looks like she started a KISS cover band. The first thing I thought when I saw her was that she tried to make a “sexy Gene Simmons” Halloween costume.

[@MsJubjubbird]

Her costume makes me think she's on dance moms and the aldc are doing a kiss tribute, and this is the costume. It's not a pop costume

[@jesipohl6717]

Comparing a gay women to a homophobic transphobic bigot makes you a terrible person.

[@gigimarie3989]

Then she acts like she doesn't know who Gene Simmons is lol At least give credit where credit is due.

[@dante6985]

For someone who's been in the national spotlight for a decade it just feels forced (like Miley Cyrus MTV Blurred Lines performance). I think Miley was largely able to recover from that because she had the talent (i.e. the pipes) to rebound. JoJo Siwa 'clapped back' at people saying she doesn't have the range by singing to Pink eFFin Perfect in the car. But it just came across as what it was: someone singing in the car. Pink sounded so much better and JoJo couldn't hit the high notes. Like don't get me wrong, Taylor Swift or Madonna aren't the best singers either (compared to people with similar levels of fame like Mariah Carey or Whitney Houston) but they've been REALLY good at branding.

[@megangifford3912]

i got a six-page paper i need to get done tonight, this upload saved me

[@JimmyRobins]

Teamwork. Good luck!

[@bees.857]

Write it about Jojo Siwa

[@psychedelicyeti6053]

What was the topic?

[@megangifford3912]

comparing two music genres and delving into the historical/social contexts of them. i chose hip-hop/rap and country, finished it the day it was due😎

[@BarcingMatter]

Despite her claiming to be the "creator of gay pop" her song karma is one of the straightest revenge/breakup songs I've heard. Like you know how theres songs that feel gay when theyre straight? Like jolene? This was the opposite.

[@sg-qi7np]

not to mention the song is actually just a cover lol

[@StarDustwolf77]

Plus the video feels very.. I don’t know, fetishy? Like when straight men sexualize lesbians, it gives me that vibe

[@northrnstar]

fr like there's a lyric that's like "lmao checked on your new girl she's kinda boring and vanilla" if that ain't the most pick me thing a woman can say...

[@iamcasihart]

Absolutely nothing about Dolly Parton’s “Jolene” sounds gay. Nothing. That song just flew right over your head. How? 🤦🏻‍♀️

[@greyblueme9711]

​@@iamcasihart People interpret it as gay because of how Jolene is described as attractive. Also because of covers made by LGBT people (Most popular being Nas) making it more about grief/insecurity about losing your partner to someone of the opposite gender. It really just depends on the listener/singer, kind of like how the new beyonce cover got turned more about anger than insecurity despite having a lot of the same lyrics.

[@GigglingHamster]

A rebrand would be JoJo never screaming again.

[@wolfieinu]

25:44 "I dunno, it just rubs me the wrong way when someone tries to enter a new space but so clearly thinks that what they're doing is beneath them" This, just 100%. See also NFT bros trying to enter gaming, AI bros trying to enter art, the list goes on. Your attitude should be to do what you're gonna do but to pay respectful homage and understand where you're at in context, not to barge in and claim that you're about to surpass and take over an entire field that you're transparently inept at.

[@Lauren-pl7bi]

I really think her mom, or some other adult on her team, styled her rebrand. It's been said before that her whole "Bad girl" rebrand looks exactly like what a 40 year old PTA mom would consider rebellious. Jojo really set herself up by forgetting to do anything....bad. This makes it really easy for people to start looking into what exactly Jojo did to be a "Bad girl", and instead of finding planned controversy, they just find all of the actually terrible things she's done to children and with her relationships. So yeah, she *has* been a bad girl, by allegedly abusing her dance crew. Not by doing anything that's fun or artistically rebellious.

[@prettyllady]

How would you know what a 40 year old pta mom would consider rebellious?! What are you ageist or something smh

[@BrightWulph]

I was just thinking this, her rebrand is very carefully constructed by someone other than Jojo, by someone who thinks this is edgy but is 30 years behind the curve of what is actually considered edgy.

[@QuipsterIX]

If Amy Schumer was a "musician"

[@MrMartellSincere]

😂

[@AC-hj9tv]

Amy Groomer

[@GiantPetRat]

Jojo Siwa is like the human equivalent of an egg fried too quickly on high heat.

[@werebunny131]

Wow. That's a simile that I never would have thought of, but its damn perfect

[@BuckScrotumn]

As a 31 year old man, thank you JoJo for making me feel much better about my hairline.

[@TheLastDragonborn1245]

Bro’s just puttin’ salt in the wound.

[@brittneyalexander8381]

😂😂😂😂😂😂😂😂

[@viviennemorgan7217]

agreed

[@jhoelheslop3473]

😂

[@shadowfluff2255]

​@RoundtableKnightVyke878 Not, just putting it there but scrubbing it in there.

[@lunaloveless7234]

Christina aguilera went from the mickey mouse club to singing about she wanted to be dirty in assess chaps

[@puffitale]

Let's not forget her in between stages of being a genie that needed to be rubbed the right way, calling a guy over cause she likes his sexuality, and her brief stint as a early 1900s prossie so fucked up on the green fairy, she looked liked she was fronting Twisted Sister.

[@deusexmachina9776]

rebrand = just be sexual. cheap aND CLICHE

[@Zinervawyrm]

Yep, anytime I see someone going from being a family friendly squeaky clean bubblegum pop artist to, "Oh I'm an adult now, I'm edgy and sexy now." I just go, oh, you're just going through your Britney Spears Toxic and Christina Aguilera Dirrty phase. For example: Miley Cyrus' "Tame" was her "Toxic" LOL XD

[@gingeranagram2467]

Except Christina Aguilera is immensely talented

[@Zinervawyrm]

@@gingeranagram2467 True!

[@YashaVatrushka]

Jojo saying that Abby was right next to Chloe Lukasiak is so insensitive and dumb. Chloe suffered so much and she went on to dedicate her life to anti-bullying. She's really the proof that not everyone who has been abused will perpetuate the cycle. We're watching dance moms atm with my boyfriend and I'm so impressed by that little girl and who she became.

[@handlemchandleton3255]

Personally the way I look at it is her father clearly isn't involved and her mother is living through her. I also think being a child star is a terrible environment for any child to grow up in so I think the abuse has been that normalised to her she does view it as normal

[@jaredbezes7806]

This was a super good, in depth, documentary on her “rebrand”. Usually other people just concentrate on the most recent things she’s done. But I never knew about all the other stuff about her

[@Theartfulldodger55]

Fail so bad everyone overlooks your child sweat shop. Good job JoJo.

[@Haleyh629]

I think if compare Jojos “rebrand” to someone like Olivia Rodrigo’s “rebrand” you get very clear examples of “telling” vs “showing”

[@skilldeadly8888]

Olivia is at least a respectable artist, Jojo, not so much. She even says she's not a singer. She is straining to hit notes and has a ton of vocal correction to make the song. It's clear she is not a singer and should stick to dancing.

[@tetsuoakira8294]

​@@skilldeadly8888 I've seen her dancing...she shouldn't stick to that either. She should just fade from public view and learn to live a normal life, like the majority of people.

[@metpach]

​@@skilldeadly8888actually no, Olivia is pretty terrible too.

[@mramisuzuki6962]

@@metpach she has the looks and the mouse so her rebrand was an easy change.

[@deannadanielle]

@@metpach and your talent is?

[@FragmentJack]

Her so-called transformation reminds me of the Key & Peele sketch and Jordan Peele’s character is trying to prove he’s the loco one in his gang but is just doing whacky things.

[@stopTHEmad]

Damn you hit the nail on the head 😂

[@29jgirl92]

This really supports the hypothesis that celebrities mentally get stuck at the age that they got famous.

[@tonymarshall3978]

The smartest thing for jojo to do would have been to do what she always has done with some slightly more adult references and maybe less glitter but still in her regular sense of dress. This super performative “rebel” look makes her appear even younger then she already was as if cosplaying as a rock star

[@caitlynsult2685]

her rebrand would’ve of been better if she wasn’t constantly reminding us, she should just evolve over time like miley or sabrina, instead of being liek “LOOK AT ME, IM REBRANDING AND IM NSFW WOOOOO”

[@FukaiKokoro]

She kinda had to because she was being accused of abusing little girls in a similar way she was growing up. She has this girl group under her called XOMG pop. And she really was cruel and abusive towards them

[@heathergreenakers]

As a 41 year old, I remember the days of celebrities actually shocking people. But the Marilyn Mansons of the world have come and gone and nowadays there’s next to nothing any famous person can do that will make me go slack jawed saying ‘WHHAAAAT!’ Sorry JoJo, you were born way too late for all that.

[@luna775]

Man and ppl forgets Marilyn Manson actually was smart, well spoken and made sense.. not whatever this is..

[@gab1159]

@@luna775 What made him so popular is that he shocked people, then when the media or concerned parents tried to pin him down, he would absolutely school them with absolute calm, respect, and well thought out arguments.

[@anamariapopescu266]

I’d really recommend you to look into Maneskin! Maybe not as big yet or in the future, but their story and current involvement in pop culture at an European level is really undeniable

[@BoeBinsky]

She’s like that one end of the year assignment that you keep forgetting exists and have to be reminded of 20 times so you don’t forget to turn it in

[@conehero2941]

"no one has made this dramatic of a change in my generation." The change was her turning 18. That's it. It's the same Jojo, just older.

[@Bwhite2020]

“No one has made this dramatic of a change in my generation“ *enter ThatPoppy*

[@paccinocappaccino]

I'd also like to argue that Mileys switch felt so right because even during Disney, she was caught smoking, dancing on a pole at award shows, sheet picture with red lipstick, can't be tamed etc. Literally, the seeds were planted there, so when the switch happened while shocking, it felt right.

[@Sickhippie-d8t]

Wrecking balls title alone told us all… idk what Jojo is doing

[@paccinocappaccino]

@@Sickhippie-d8t exactly

[@rich1051414]

Miley didn't rebrand, she unbranded. That's very different.

[@vivigarr]

Miley was also owned by Disney in really shit ways and I can see that her rebel arc was a way to get them to dissociate from her.

[@megamegaO]

both are straight cringe. There's silently moving away like Hillary Duff and keeping your dignity....and Miley, jojo, etc.

[@laurasalas8375]

What’s also crazy is that around Covid when she did DWTS she had started to portray a much more adult image. I saw her as someone who was beautiful, attractive, and much more grown up than I had previously seen her. There was no need for all this

[@BrightWulph]

It certainly feels like she's trying to cash in on a trend, so her rebrand feels less authentic and more like a careful construct of what someone (her manager maybe?) Thinks will get her the most views and money, but in reality it's just pushing people away, while she death spirals into the abyss.

[@Mikelaxo]

Same, I haven't really head about her for a few years or so, but I remember back then when I thought that maybe she would go on a direction that would result on me liking her better

[@luna775]

Idk i think you are looking for something that its not really there, i mean she has not changed much tbh both in personality or appearance

[@enigmadrath1780]

People (and Jojo) keep bringing up Miley Cyrus in comparison. Many dismiss it because they feel Cyrus was genuinely going through a bad girl phase, not just for show. But I think, more importantly, Cyrus also has the chops to actually sing. Oooooh, how scandalous! She's swinging naked on a wrecking ball?? Sure. But, also, DAMN that's one belter of a song! Jojo is a dancer. As a kids' singer, her vocals didn't have to be great. But if you're going for "maturity" then the audience expects you vocals to have matured as well. The fact that we have the Brit version for a one-on-one comparison only highlights where Jojo is lacking.

[@vanessac1721]

Same with Britney Spears and Christina Aguilera's rebrands with more mature looks, and songs. Both had absolute bangers doing this. All three were great performers and had reasonable to great singing skills. Three, including Miley Cyrus.

[@Sk801Erik]

I said "Aww" out loud when you said Brit was releasing music she wrote years ago. Happy for her

[@TheReclusive1]

Jojos treatment of children is not a surprise when that’s exactly how she was brought up for her entire life, just seems normal for someone who has NEVER lived a normal life and was treated the same way for her entire childhood. What she needs is a therapist to deconstruct her childhood. Few child stars start their career at her age turn out normal when they’re adults. She has never been told no and has never failed

[@BlxckoutRx]

I feel like JoJo's going to end up being one of those child stars that ends up getting addicted to hard drugs in the future

[@baxoutthebox5682]

Holy crap, watch 40:15 when she gets called out for stealing the song she goes right to picking at that spot on her head. At least she was being honest about that.

[@lizastrickland]

OMG!

[@Inkblotchy]

I mean she didnt steal it though? her label bought the song for her. What was wrong was her parading it around and presenting it as this special personal song she worked on or which was made for her when it simply wasn't and as-is is exactly the same as how it was when bought. Framing her and her team considering making changes and then not as the authentic writing process of the song and its meaning to her. Very disingenuous and doesn't make her big debut song seem interesting or special, but at least it wasn't stolen.

[@GravyBaby420]

The songs not stolen. It’s normal for songs to be written and sold to different artists.

[@Stettafire]

She didn't steal it, she was licensed to sing it. That's how the music business works. You think Rhianna writes her own music? Lol

[@jumpsuitCD]

Not vouching, but she didnt steal it. She bought it. This is a producer label issue. Not a JoJo issue

[@trinomial-nomenclature]

You had mentioned that the other people who did a 180° turn and rebranded themselves, were naturally growing up and getting older, so the rebrand reflected that. The problem with Jojo Siwa is that she's not ready to grow up, she still acts like an arrogant, self-righteous preteen while technically being an adult. It doesn't sit well nor look good on her because you can't be an edgy, sex selling 12 year old 🤢.

[@D_YellowMadness]

Exactly. That music video is awkward because I feel like I'm watching a kid. And as someone who watches Vtubers & Asian streamers, I'm used to seeing adults who look & sound like kids in inappropriate situations but that doesn't bother me because they don't act like kids. She acts like a spoiled 5-year-old but with a moderately better vocabulary. When I first saw clips of that music video, I thought I was seeing something illegal until I remembered her age.

[@PB-qe6ce]

It's embarrassing because she sounds so oblivious about everything, talking about a genre that she claims to want to represent but knows nothing about, using a look heavily inspired by a group she doesn't know, singing a song that was previously sang by someone she is not aware of, all that just makes it seem like she has no involvement with what is going on, she is just being propped up by people behind scenes to say and do what they consider to be edgy, it's not authentic, it's not organic, it's cringe.

[@Mikelaxo]

I was thinking the same. She probably just told a production team what she wanted to do and handed them the reins

[@PB-qe6ce]

@@Mikelaxo I bet in less than a year she will rebrand again and claim "this time it's the real me"

[@Frazzled_Chameleon]

Yeah, there's a reason there aren't any kids' pop groups anymore. Something about child labor laws and exploitation. You know...everything JoJo grew up with. LOL.

[@PixelsNcreatureS]

Jojo is having a Bizarre Adventure

[@northrnstar]

emphasis on bizarre

[@thedukeofchutney468]

Honestly that’s how I fırsat heard of her. I was looking up when the next season was coming out and when I googled Jojo this b*tch came up.

[@DeannaGoonasekera]

That pun was punning !!! 😂😂

[@EinFelsbrocken]

Bravo 👏