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Love is as much a verb as a noun; one of those things that has to be expressed in order to fully realise itself. It’s a radical act that can change everything.
And in today’s atomised world, love becomes more vital and unselfish than ever as we walk together into whatever comes next.
We’ve called on these ideas to form AW25 both in collection and casting. This season, our friends and loved ones wear our most treasured pieces from the past which are revived to form the quintessential JORDANLUCA wardrobe. This season has a particular emphasis on Britishness, celebrating the few remaining English and Scottish mills and suppliers, including Harris Tweed and Marton Mills.
New takes on Duffle coats, Barbour-esque rainwear and double-belted trenches dominate the silhouette, while seasonal updates on JORDANLUCA classics include refreshed double collars, college suits, the signature Robin zip pants and a full launch of the mini Gotham handbag.
We revive our artisanal technique of threadless embroidery across tailoring, shirts and dresses. Footwear features shearling and leather wedges in womenswear and flat Oxford style across menswear, all sporting the lock-and-key detail.
Love is, for us, this life with you.