How To Price SMMA Services Correctly (Ad Spend + Service Charge)

[@JordanPlattenExtra]

Today’s Affluent Merch giveaway winners: Ahmed Tamer, Marketing Harry, Vasav Chaturvedi Please email [e-mail] with your t shirt size & address! To enter our next give away: 1. Like the video 2. Drop a comment 3. Check the next video to see the winner!

[@alisonie7583]

You might not believe how your advice in this video is so helpful for a person like me just learning Facebook ads to start my Agency. thanks you so much

[@madboyscomedy4212]

I do run ads in Nigeria, and I'd say this guy is right when he says prioritizing on reviews research etc, over charging or money. Today I've got a lot of brands that believe in my work or services. I could even later increase my charge cause they know my worth.

[@beverleyokonkwo4963]

Hi, I am just starting out can we talk about the ads. I need some advice. Whats your email?

[@christophelourenco9193]

Even though I've got a ditigal agency that's doing well, this video's been super helpful to help me realise how valuable my service is. I'm glad you've mentioned the service fees/ad spend rule as well as results over service fees when you're first starting out. You just got yourself a new sub Jordan, amazing work.

[@JordanPlattenExtra]

Glad it was helpful!

[@shrigadge09]

Hi Christophe.. Can you please share your success formula to run a digital agency.. Will appreciate much

[@christophelourenco9193]

@@shrigadge09 Hi, there's no formula mate. Or if there's one, it's : hard work + transparency with the client (even when things go wrong, nobody's perfect) + communication + delivering results.

[@shrigadge09]

@@christophelourenco9193 thank you...

[@thanos5220]

​@Christophe Lourenço Hi Chris I have a question. Idk if you do pay per lead or not but if you do does your client pay for all the leads up front? Or pay leads every time you get them leads?

[@agathachristie7253]

These are some great tips! I love helping clients figure out the sweet spot for their pricing. One of the biggest issues I see is business owners not re-evaluating their pricing on an annual basis to see if it needs to change. Great video!

[@colinchristiansen]

video starts at 1:45

[@janaomar7067]

Yeah please create a one for e-commerce businesses

[@ryanjriveraph]

Clear explanation on how to properly charge your clients. Fair enough. More Power

[@benitodifrancesco7254]

Isaac Ruble, who has a 7 figure mortgage broker agency says he usually charges a 1500$ retainer and a 1000$ on ad spend, he says anything under 3k total is an easy sale in this specific niche cause many of the brokers are funded when it comes this stuff by a third party and leads is really all they need, do you have any opinions on that?

[@bradhoyle3963]

4:13 the exact prospects and service I'm reaching out to. Not even a niche video, but my confidence in my own judgement really increased. Great video as always man.

[@marklouiecubio]

Man, I was stumbled on this video of yours. Thank you coz this is one of my problem. I don't want to jump immediately on a high rate coz. I do not have an exp. Now I know what is the right thing to do 💌

[@JordanPlattenExtra]

Glad you enjoyed!

[@movies-qd6yc]

Hey great video but I have a question I just started an agency I am in the solar niche with the Facebook ads service how much should I charge?

[@abhishekb.m9422]

Got the perfect video. Cleared all my doubts. Thanks bro

[@netochiagah]

This channel has been one of the most helpful channels in building my Agency. Please create a video for the e-commerce business. I work for e-commerce beauty, fashion and lifestyle brands and it's a gold mine. I just believe I undercharge. I'd appreciate your help

[@JordanPlattenExtra]

Glad you find my content helpful 🙌

[@nesrinemly1538]

00:00 How much should clients pay for ads? 01:32 Value-based pricing is important for agency owners 02:55 Starting a new agency can be daunting, but understanding the value you can bring to local businesses can help overcome imposter syndrome. 04:27 Facebook ads can generate an eight times return on investment for businesses 05:58 Charging clients for ad services depends on various factors. 07:11 Prioritize testimonials, case studies, and results over money when starting an agency. 08:45 Charge ad spend equivalent to at least 100% of service charge 10:25 Minimum ad spend for e-commerce should be $1000/month Crafted by Merlin AI.

[@AdTrailblazerAdeel]

i get this question a lot in my client interviews and always causes issue you are amazing needed this video

[@joelbrandt1294]

Finally a good video on KZbin covering this. Thank you Jordan

[@JordanPlattenExtra]

Glad you enjoyed 🤘

[@Hulyssess]

Yes, could you make a video for pricing e-commerce businesses.

[@WillZ20]

Hi Jordan! This wa a great video! Can you do a video on the pricing for brick and mortar after 1-2months of getting them results - how to calculate and scale what is the new service free + ad spend + comission rate?

[@rhfardin5536]

Please make a video for E-commerce charging. Please It would be helpful.

[@JordanPlattenExtra]

Thanks for the suggestion 👍

[@SamMudd]

you mentioned that you should never charge more for the services than what the ad spend is, but you also said that they're the ones deciding the ad budget. So are you deciding the service charge after you find out their budget? Might be a stupid question but I'm super new to this. Thanks mate!

[@billyrhodes_]

yea I have the same question to... did you figure out a good answer?

[@tk-zv8ni]

The amount of knowledge is insane here. thanks Jordan

[@exdroidz]

Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing!

[@oddballicyy]

Please make a video on ad pricing for E-commerce businesses!

[@juanitoqueintin5908]

This cleared up a lot for me thank you so much

[@JordanPlattenExtra]

Happy to help!

[@jamiecoade4757]

So helpful! I’ve been working for a company for so long and know I can deliver but struggle with the proposals. Thank you 🙏

[@JordanPlattenExtra]

Glad you enjoyed 🤘

[@mediariser]

Hey Jordan nice content i relate to what you are talking as we went through same when we started our agency. but would like to know about ecommerce pricing

[@The_success_story-]

I just had a question on the difference between ad spend and service charges? What is the difference between them? Do the clients pay for ad spend or do I ?

[@jauresiyoro7934]

Hahahaha, this video is so funny because it comes to answer a problem I experienced today. I have been a Digital Marketing Consultant for 03 years and I charge $700 for Facebook Ads campaigns and $300 - $500 for KZbin Ads campaigns. And I never go below $500 for Facebook Ads campaigns. Today I was talking to a prospect who told me she had a $450 maximum budget. And since I'm about to open my agency soon, we couldn't come to an agreement, she told me she'd get back to me later, in a few months I guess. But with this video I realise that I can go below what I'm used to doing. And charge $500 with advertising expenses included. I'm going to apply this technique and see how it goes over the next week.

[@christinesarima4233]

Hi, how did it go?

[@jauresiyoro7934]

@@christinesarima4233 Thank you for asking. Today I have a Team with 03 full time people : one video content creator, a media buyer and a social media manager. Our Agency had made 70k$+ last year. This year we are going to have more than 100k$+, quitting soon our coworking space to a brand new office, actually our biggest client is a Bank (we have 15 banks in the country where I live). Actually I still charge around 500$ for paid media but with all of our services so one client can be worth 1 500$ - 3 000$

[@UzairKhan-xc3hq]

Thank you Jordan. This video is definitely a helpful piece of content.

[@JordanPlattenExtra]

Glad to hear it!

[@EchoIIX]

one huge hurdle us new agency need more understanding,

[@xerox5749]

I'm running FB-ads for 2 eCommerce clients and would love to hear your ideas about how to do pricing on them! I currently have a % model from revenue but because FB makes it difficult to track results accurately nowadays, my profits are getting worse

[@memegodboiiiii8076]

great video I totally agree but how do you say on a local business you want 500 for ads and 400 for service charges i believe on the small markets these are high-budget

[@Jenty28]

Exaclty what we are all looking for!

[@JordanPlattenExtra]

Glad you found it helpful!

[@MarketingHarry]

I can't believe you picked my name 😁 Well, I just rarely win anything this way, but it's a cool feeling. As for these questions I got asked such all the time, so this video is quite useful!

[@LIFEHACK彡-f8u]

Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing! ♥️♥️♥️

[@chocola9]

Thanks Jordan. Very useful insights! 👍

[@mariocontreras3074]

thank you Jordan! It’s time to take action!

[@Jolliephotography2]

I would like to see a video about ,,how much should I charge for e-commerce businesses" please :)

[@jeremycabrera8747]

You have just gotten a sub my friend! Im starting my agency for Realtors so I'll be stopping by your channel very often lol

[@JordanPlattenExtra]

Thanks for the support 🙌

[@ryanrallyoh]

This video has come at the right time for me 👍

[@zgamer7626]

video on e-com charging pls

[@Sphesihle.lushaba]

Please do the e-commerce charging video

[@ujwalh.r5733]

Wow superb one waiting for this video from the long time

[@nii_ob]

Video on Ecom charging please ✌🏽

[@ItsBillyDavies]

Awesome video, thanks for the endless value Jordan!

[@JordanPlattenExtra]

Appreciate it 🙌

[@daddydullah3549]

do you recommend charging like a small setup fee like 250-500 and than charge per every client that walks into the business?

[@UnknownBoss197]

Hey is there anyway i can contact you directly? Or can anyone help me with my question? So I have to make only 1 ad for the client per month or multiple ads?

[@lllllllllllllllllllll408]

Hi jordan Ive been setting up my car detailing SMMA but I dont know how to calculate CPL and the Aprox. buget of my customer If you said It In the video sorry

[@Andalayae]

If a company has given a budget of 60k what would my profit be on that and how would I share that on ads and personal profit

[@ricktamminaers]

Another great video Jordan! Was struggling with this

[@max200__]

Woah mate , thanks so much this really helped and I like how you are straight to the point

[@JordanPlattenExtra]

Glad you found it helpful 💪

[@HuzzyTV00]

Lets get that affluent merch to be motivated

[@copylyndon]

Amazing video Jordan! Could you also make a video on pricing on ad spend + service charge for E-commerce brands? That would be cool!

[@anisskab3742]

Hi Jordan, thank you for the valuable information your have ben so helpful.

[@nicolesharonbarnes659]

Hey Jordan! Did you ever end up doing that ecommerce pricing video?

[@CJFlashbang]

Give us Ecom pricing you’re a legend

[@leons1731]

Such an important topic! Love the video

[@jamiecoade4757]

Please make a video on e-commerce!

[@JordanPlattenExtra]

Thanks for the suggestion 🙌

[@flaticdigital4213]

Dude Jordan this was amazing you opened my eyes tremendously I love your content bro I appreciate you so much.

[@JordanPlattenExtra]

Appreciate it! 🙌

[@ewanmcbride3288]

Another very valuable video here jordan!

[@malfi8867]

I’m a bit confused on the calculating side, what exactly is a lead?

[@julienostrowsky1432]

E-commerce pricing video pls !

[@alfieschannel8842]

Amazing video Jordan, A video for e-commerce clients would be great! Also I would love some merch😁

[@lifetimeaccomplishment2272]

Thank you so much for this tips i will mark this on me.

[@mette3946]

I would love to see a video about ecommerce

[@SpeakerConsuela]

@3:55 Why wouldn't you recommend going into e-Commerce?

[@Kaito-01]

thank you so much for explaining everyhing

[@rociodeleonpantoja]

Thank you for this video!

[@safedtamu6284]

I'm so glad I found this video! It's been exactly what I've been looking for. Thank you so much for putting out such high-quality content!

[@JordanPlattenExtra]

Glad you found it helpful!

[@oddballicyy]

I’ve actually been looking for this question to be answered for a while, thanks so much for the quality video! Looking to join the Affluent family in the near future!✨

[@abdulrahmanosman3267]

Please do one on e-commerce

[@lexusrcfglazer]

thank you so much jordan, very helpfull information!

[@JordanPlattenExtra]

Glad you found it helpful!

[@ForFunNupur]

Wow, this was incredible and really helpful to know about it. Thks for all this information

[@JordanPlattenExtra]

Glad you found it helpful!

[@debalinabiswas9994]

Great video zordan straight to the point

[@JordanPlattenExtra]

🙌💪

[@mala_365]

How much as spend should you use per day on a campaign?

[@foodforthought6260]

Hey jordan, you gotta speed up the number of videos you post on this channel. Agency owners want to go on a mission to start grow their own agencies with you having their back. How about we all go on a 30 day agency building journey? It would be so much beneficial for all of us. Hope you take this advice of mine

[@GreekwithMatt]

But how does a company make money if you're investing 100% of the service charge back into the ad spend. Especially if your thinking of outsourcing this work to somebody else how can you make this genuinely profitable? On the contract or however you get paid do you also charge for performance or something else and how would you charge for this?

[@xzomik1829]

No, he meant that charge at least 100% of what your service charge is to the ad spend. So if your service charge is $500, spend at least $500 or more for the ad spend.

[@JoseSoto-mp6tl]

Great video brother, please do post a video on quoting e-commerce clients! Would love the knowledge. Appreciate your time & energy 👍🏼

[@itsyourboimac8362]

Thank you for providing such valuable content Jordan, some of the most transparent stuff on this platform for marketing

[@56348u]

8:05 min is when I clicked on the subscribe button, without being asked to subscribe.

[@tulikadebnath7958]

This video really amazing, thank you for sharing this video..

[@angelicafabros2161]

As usual, excellent value! Matching the service charge to the ad budget is especially important. I'd be interested in learning more about ROAS percent commissions for e-commerce. Continue to do fantastic work on the channel.

[@James_m7]

Why not ecom business first, what are the advantages and disadvantages?

[@gerardoespinoza4746]

Hey mate, I've landed to your channels few weeks ago and I just needed it this video as I'm about start outreaching potential customer for my SMMA, great value content mate! when it comes to charge services for B2B in the supply chain industry, so one lead can turn into a ten thousands of dollars, do you apply the same rule for pricing ? cheer pal!

[@liamkennedy8498]

Great video , very helpful keep bringing the thundaaaaa

[@farze41]

Yes please we want the ecom video Jordan 🎯

[@mwabakangote7731]

Great video Jordan straight to the point🔥🔥

[@JordanPlattenExtra]

🙌🙌

[@melodyfestus783]

Sir I really love your content

[@donsy4109]

Hey Jordan, how would you price or structure a retainer + performance fee/commission ?

[@darshanwalunjkar1816]

Jordan, how much should I charge to a Car Dealership?

[@serbanalin5191]

So much information!!! Love it❤

[@JordanPlattenExtra]

Glad you found it helpful!

[@modestasurbelis]

So you suggest charging $1000 as a service charge and matching the ad spend. How about in the UK? would you still charge £1000 or you would match that $1000 with correlating £800 as a service charge? Also, is the price of the original $1000 Net or Gross? Thanks!

[@DannyDiatribe]

This is what I was wondering aswel. £1000 is not $1000. So many use them interchangeably like they are the same thing. Which one is it 😂 Like potentially one you might be overcharging and one you might be undercharging.

[@jacobjoshy6435]

hey jordan, do the e commerce charging

[@yourstatusfrombaisa]

Hi Jordan thank you for your valuable time to explain it 💓

[@jvmmal]

Videos are always so informative!!

[@tehezlit3932]

@JordanPlattenExtra What if I signed a client, however I am unable to actually fulfill our service offer such as 4 Guaranteed Leads, or maybe none of the leads even buy the service of the clients. Don't you think that the client wouldn't want to work with us anymore?

[@VinnaRecruitment]

just to be clear, when you say it needs to be 100% - ad spend $2000 - service charge $1000? Is that what you mean

[@DavidChux24]

Sir what should I change a real estate investment firm

[@jpsl5281]

I'm having a hard time getting my services in the hotel industry, I've called about 500 hotels. They only provide the lobby phone and the receptionist only gives you their email, which they never check. I also tried messaging the CEO's of hotels. What are your recommendations?