How to Make More Recurring Revenue as a Web Designer through Growth Plans with Troy Dean

Ep 324 - One of my missions in life is to help web designers build recurring revenue streams. After all, my first course was a behind the scenes look at how I built and ran my maintenance and hosting plan which got up to nearly 5k/mo.
Hosting, maintenance, support and care plans are all variations of this important, core recurring revenue stream for web designers but there’s also a HUGE opportunity for you as a web designer to build even more recurring income…growth plans.
But growth plans can be tricky, open-ended and vague for both you knowing what to offer and for clients to understand exactly what you’re doing month to month.
That’s why I’m excited and a half to welcome back to the podcast, WordPress agency legend Troy Dean who shares exactly how you can offer growth plans anywhere from 2k to 10k+ per month for your clients. As the founder of AgencyMavericks.com Troy and his team oversee hundreds of agencies of all sizes with a core focus on growth plans and paid discovery so he knows what’s working TODAY, what rates people are charging and what services get results for clients.
In this meaty, recurring revenue masterclass convo, we cover:
How to offer and sell growth plans
How to sell digital strategy
Why support plans are a better term than “care or maintenance plans”
How and when to sell recurring growth plans
How to do paid discover
And OH so much more.
On a personal note, how amazing it is that (through this podcast) we get to learn from industry experts who are building 6 and 7-figure agencies?
Troy and I are going to be collaborating more and soon we’ll have some additional training on this topic in more depth inside of Web Designer Pro™ so be sure to keep an eye out for that.
In This Episode:
00:00 - Introduction
00:05 - Building Recurring Income With Growth Plans
04:17 - Importance of Recurring Revenue Plans
10:44 - Fractional Digital Strategist Business Model
19:35 - Digital Strategy and Paid Discovery Process
22:38 - Website Design Strategy and Planning
32:54 - Recurring Revenue Strategies for Web Designers
42:33 - Effective Agency Growth Strategies
54:14 - Implementing Growth Plans in Your Business
Connect with Troy and get all the links and resources mentioned in the episode at:
joshhall.co/324
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The Web Design Business Podcast is available on:
Apple - apple.co/36wnnc3
Spotify - spoti.fi/36ttME
or wherever you get your podcasts
Get all my podcasts with show notes and transcriptions at:
joshhall.co/podcast

[@jamiewalker1745]

26:43 Would love to see the strategy document

[@JoshHallco]

@jamiewalker1745 they're supposed to be sending that over today so I'll make sure we have it linked in the show notes at joshhall.co/324 as soon as they send it over!

[@JoshHallco]

Hey @jamiewalker1745 the free templates are added now at joshhall.co/324

[@JessDrenth]

I would love to see the template pack Troy mentioned!

[@JoshHallco]

@JessDrenth they're supposed to be sending that over today so I'll make sure we have it linked in the show notes at joshhall.co/324 as soon as they send it over!

[@JoshHallco]

Hey @JessDrenth the free templates are added now at joshhall.co/324

[@leadgenjay]

One advanced tactic is to integrate A/B testing within these plans to continually optimize client websites for conversion, which not only demonstrates value to the client but also justifies the monthly investment. Always focus on measurable results to keep clients engaged and satisfied with the growth plan.

[@stepherriffic]

I've been teaching about 4-figure fractional plans for a while now. Loved hearing Troy's take on it all! So good!! Awesome ep, Josh. 👏

[@derekshort]

Troy Dean!! 😃 I've been listening to his podcast show "The Agency Hour" and love it.