JOT COFFEE - Pure Coffee Or Pure Marketing

I found this Jot "Ultra Coffee" while browsing Instagram. They must have aggressively aimed their ads to anyone with coffee in their profile. The inner barista in me said no, but their well designed website and extraction claims said yes. So I grabbed a bottle to find out if it lives up to the hype.
↓COFFEE ROASTED BY ME↓
- Little Giant Coffee: www.littlegiant.coffee
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↓THE MUSIC↓
Black Goldie - Eyal Raz
#jotcoffee #coffeeextraction #sprometheus

[@jamesb.ofdesertdistrict567]

Been really curious about that since they’re advertising relatively heavily on IG. Guess we both get a lot of coffee ads haha.

[@Sprometheus]

Dat Dood oh yeah. It’s pretty funny. As soon as I posted this video to post directly below was their Ad.

[@1234428242]

@@Sprometheus so how much caffine do you get out of one table spoon ?

[@derekeys-]

@@1234428242 150mg caffeine

[@marisamarie1837]

I’m definitely not a coffee connoisseur but I do enjoy and appreciate a good cup of coffee. The fanciest I have gotten with making coffee is purchasing an Aeropress but I don’t use it everyday cause laziness. I started eat info some coffee videos and now ig is showing me ads for coffee products including Jot so I was curious about what people are saying about it. So thanks for reviewing it. It seems to be a fast and convenient answer for coffee making and maybe for when one is traveling. I’m so curious to how it tastes I may purchase a bottle regardless.

[@joeygutierrez513]

Quarantine does get us to try different things, I also love it when companies put a lot of effort into the overall experience of the product. Anyway, thanks for keeping us caffeinated during these times 🤙🏼 Stay safe

[@Sprometheus]

Thanks Joey! I hope you’re staying safe and caffeinated as well!

[@ericholmberg2963]

I have to say that this may be one of the best review videos I've ever seen. And I have watched a lot. Amazing job. Subscribing.

[@Sprometheus]

Thanks Eric, I appreciate that my friend. Welcome to the channel!

[@kristenbrasil]

Coffee and cats, my kinda guy! Thank you for this. I was very curious about these ads. The packaging is such a waste.

[@idiotequek]

lol love the "hint hint" part. Wait....also love the entire video.

[@Sprometheus]

Haha, thank you my friend!

[@RSW725]

New subscriber here. What tools / programs and camera do you use to create this video ? Thanks !

[@KhGoosey]

I've also been getting a ton of ads about this. I was considering trying it out as I work in a hospital so having an easy way to grab good coffee is key. But I'd also be worried about leaking and carrying a dirty tablespoon around. Seems more versatile than instant but single serve packets from Sudden or Voila still looks like the way to go for me.

[@Sprometheus]

Kevin Goslen yeah I’m not sure how well that lid seals. It’s not a screw on, more of a rubber cork situation. But in that case Sudden or Voila probably work well. If you haven’t tried Steeped that’s another good option.

[@stephenthorsteinsson]

After ordering Jot, I can confirm that a lot of time and energy was put into marketing and customer experience - which I appreciated. It was fun. I posted a review on my page a few weeks ago. I got a ton of acidity - to the point where I could only describe it as sour. It's interesting to me that you didn't get those levels of acidity, which tells me that Jot may be quickly tweaking their brewing process in response to customer feedback. If that's the case, good on them! Thanks for your review, the production level was 👌

[@Sprometheus]

That is interesting! Maybe batches differ a bit too. I wonder who is roasting their coffee. Or if they are sourcing directly from a roaster. Either way, it’s an interesting product. Thanks for watching and the thoughtful comment!

[@anniejadem]

Can you do a comparison between jot and javy? I just got a ad for javy and it seems to have copied jot. Thanks !

[@kaleyramirez6617]

Wait i saw the reverse gravitational process when I ordered just 2 days ago, and now it appears gone for me too. I remembered the term because it was foreign to me and i was curious what it meant

[@supernova1562]

Spro, who is the author of the Coffee Culture book?! Thanks in advance!

[@dindog22]

They’re probably just using an old school percolator and giving it a fancy name

[@griplove]

Well for a guy who doesn’t really do reviews this was a pretty good one. Honestly I’m surprised you found it palatable. I expected it to taste more akin to instant. Price vs how many coffees you get out of it... well let’s just say I’m definitely not the target there. I started roasting to save money, and If I quit buying brewing toys one day that dream will come true. Thanks for sharing -Joe.

[@Sprometheus]

Grip Side thanks brother! Yeah I was surprised too. Went through the whole bottle. It’s not something I’d buy again, but they definitely try. I’ve had many emails with discounts and all that since. But it’s not for us that’s for sure. Haha.

[@whoami724y]

so their extraction method is similar to a mokapot?

[@Sprometheus]

Yeah it would seem so. Probably more pressure coming up, but who knows. I always feel like people should just come out and explain it. But maybe the patent hasn’t been completed yet.

[@AJ-ox8xy]

Dam and here I thought it was this new thing, but you're right it's the exact same process that a moka pot uses to create esspresso.

[@rafayetn]

The description of reverse gravity-extraction, the concentration of the beverage, and the image of the upside-down portafilter made me think of the 9Barista.

[@alexlazaridisf.7276]

@@rafayetn Yes exactly. And that's the big difference. 9 bars of pressure v. the 1 or 2 bars you get from a moka pot.

[@erictaylor2605]

Omg just got it and on my second glass...ice, milk, that, n stir......🥰 ! First class and its sooooooo fine n tasty...Wow , endless combos

[@artium1]

Interesting to know. Who is this product is for then?

[@splatterbrained]

Ive gotten ads saying you can get 14 days worth of coffee per bottle and...i wasn't sure if it was worth the price for that little since I drink at least one cup a day.

[@cianmadden9341]

Cool video and all but the real question is: where'd you get those sweet ass coffee mugs and glasses...

[@iffanf9178]

Dude is man of science. I love it

[@tophadam9616]

Great video bro

[@jhern3230]

I was hoping to hear about any hours of energy boost, that you may have experienced?????🤔

[@jononthejourney]

It’s so fascinating when companies take the convenience factor and apply it to coffee. I’ve tried great options and not so great, but no denying marketing plays a big role in it all.

[@Sprometheus]

Coffee Pilgrim yeah I mean, I get it. The ready to drink market has exploded. In the US convenience seems to be king. This isn’t the worst option out there, but still more questions than answers.

[@jononthejourney]

The Real Sprometheus it definitely seems to be. I’d love to see more funding for coffee professionals who have great ideas and a knowledge for quality. There are some great tasters out there who if involved could help create products that bridge the quality taste and convenience bridge.

[@ReIigionlsForIdiots]

@@Sprometheus What is your favorite ready to drink coffee option? Used to have time to make my own but kids will take that time lol.

[@mikkei_]

Wow. I actually subscribed when I realized, I must've been part of that statistic.

[@Sprometheus]

Haha thank you! I appreciate that. I noticed a slight upward tick in that statistic.

[@chandlerreyes53]

I'm going to try Jot next. I just tried javy. Not bad but not the best for my liking. I tried the original flavor. It has that molasses taste to it.

[@lowdavey9474]

If its $24 a bottle it's a bit pricey, but still not bad and I think I'm gonna have to grab one to try this myself. Thx for the vid ;).

[@xlaunamx]

This video has made me want to try it. That iced latte looked reallyyyyyyy good.

[@Sprometheus]

Edward Girard Flores it’s not a bad product. Just still prefer the craft of it all really.

[@MiguelGebremedhin]

Do you think this would be good for practicing latte art ? I practice with a Moka Pot but the crema that it produces is not always favorable. There's instant coffee as well but the ones from my supermarket are horrible tasting. How's the crema on this when you make a hot milk beverage ?

[@Sprometheus]

Miguel G I wouldn’t recommend it for latte art. There is no crema on this, makes for really flowy art. It’s a challenge.

[@MiguelGebremedhin]

@@Sprometheus I couldn't tell. you made it look easy lol

[@bjornegan6421]

so are you in a zone that is under quarantine or are you using the word incorrectly?

[@sbahhur]

So did it feel 20x stronger than regular coffee when you drank it ??

[@joannepasmore7735]

Can you compare Jot to Javy?

[@diyguidetv]

Nice review, looks good to for me

[@marcmadler454]

Nice Video! I now you dont like Cold Brew. But have you tried Nitro Brew? Greetings from germany

[@Sprometheus]

Marc Mädler thanks Marc! I have had nitro cold brew, it’s decent in small portions. Like maybe a 5oz glass. No more for me though. Haha.

[@QWEEKEN73]

That’s the same price for a bag of specialty coffee

[@MegaBlert]

Hi, what application are you using when comparing the exctraction percentage ? Thank you

[@Sprometheus]

MegaBlert's Experiments it’s an App called Optimal Coffee Extraction. Not a great name, but pretty useful and is free.

[@MegaBlert]

@@Sprometheus thank you very much for your quick response. Just discovered your channel with your morning routine coffee video, I love it.

[@Sprometheus]

MegaBlert's Experiments not a problem! Thanks for watching and welcome to the channel.

[@johnnyCheeseburger]

How similar is it to a cold brew concentrate?

[@Sprometheus]

johnnyCheeseburger I’d say it’s a similar idea. But even more concentrated, and likely not brewed with room temp or cool water. But that’s just a guess. They don’t tell us much.

[@TonyRobinette]

I just ordered it. Lets see...

[@chrisbeckwith9025]

Their extraction method sounds identical to how the 9Barista works

[@BariSaxGod25]

Jot: achieves 304% extraction Scott Rao: shits his pants in glee and jealousy.

[@Sprometheus]

Well that depends. It’s high extraction, but does it “sparkle”. Haha

[@-Sean_]

But how does it taste straight up?

[@Sprometheus]

Like liquid nightmares

[@rickracer78]

Although you certainly wouldn't take it as your be all end all, it could do well for a travel pack when on vacation instead of bringing hand grinders and whatever brew vessel with you if you wanted to save space. Oops, forgot... No one is allowed to travel right now. My bad.

[@Sprometheus]

Rick Racer haha well that’s true. Someday maybe. I need to go to Australia.

[@DarrinLin]

Been getting this ad like crazy. Very skeptical. But sounds like my assumptions about it were confirmed in this video. An approachable coffee that the general coffee drinkers are going to like. :)

[@Sprometheus]

Skeptical is healthy. It’s not a bad product, but it’s not for those who love the craft.

[@wisecoconut5]

I would love an alternative to fresh brewed coffee from beans as I live on a sailboat and storage is at a premium. The promise of concentrared coffee with the same delight as my pour over has a huge appeal. But I am put off by the slick marketing and high cost. My bullshit meter is ringing. I think your review confirms my skepticim is justified. Jot sounds like a rather ordinary product that doesn't quite deliver equal to the hype. I sound so cynical. My applogies for the sour note! But the bunny logo is appealing!

[@kingofthebums]

So I'm just brainstorming here. I guess it depends on how long your trips are. And at sea weight is less of a concern than volume. To start it's great because the need for a brewing device and filters is gone. No grinder. And the bottles make for a pretty decent package. My original thought was you could store a lot of beans in bags and that might be better than little bottles for a really long trip but now I guess not. Really if the product tastes good enough that you never feel the need to experiment then it could save a ton of space.

[@gunayorbay]

i wish you did an equal concentration comparison with an espresso shot.

[@Sprometheus]

Günay Orbay so the bit about extraction showed how it compares to a “standard” shot of espresso. With Jot landing in a 40% extraction range and an “average” shot ideally in the 18-22% range. It’s a significant difference.

[@armaanilyas3185]

I wanna see how they do it

[@Sprometheus]

Armaan Ilyas gaming same! I want to really put those extraction claims to the test!

[@Sevenminussix]

I'm interested in what they called "reverse gravity" extraction. I'm also interested in their claims of environmental impact, and what that means for their sourcing since green marketing almost always falls short and 99% of the time ignore the bulk of the Sustainable Development Goals. But, I would always rather have the worst pulled shot made by a person in front of me than something made by a silicon valley startup.

[@Sprometheus]

Yeah I’m curious too. Maybe just a name to make it sound more interesting than it actually is. Also find it odd they took that wording off their site and replaced it. But in the end, who knows why anyone does anything. I do think it’s very easy to toss the word sustainable out there, and it’s used very liberally with very little oversight. To stand out they should really put that out there with a bit more transparency. I agree though. In the end I miss the experience of having a barista, skilled or not, make my coffee. It’s all part of the overall feeling.

[@TheDemethar]

It probably involves some sort of hydraulic press action.

[@rehannoor2090]

have you ever heard 9barista ?

[@ahmedtryaq7853]

Reverse gravity extraction = Moka pot with extra steps

[@Scotttarlow]

how long does this last - could it be good for instant coffee substitute for camping ?

[@Sprometheus]

Scott Tarlow the bottle I got had an expiration date in May, but they said it should be consumed with 150 days of bottling and be refrigerated after opening.

[@Scotttarlow]

@@Sprometheus thanks ! guess not then. Seems like its a substitute for like "cold brew concentrate". type stuff. but maybe its also good ontop of icecream or w/e if you don't have an espresso machine.

[@Sprometheus]

Scott Tarlow yeah they talked about affogatos. But I love the warm espresso on the cold ice cream. The contrast is part of the appeal. This doesn’t have that unless you heat it up, which seems to defeat the purpose of its simplicity.

[@mazin8411]

This is espresso in a jar that has been made days earlier... It bogels the mind how these so calls espresso professional tasters which Mae claims that not tamping or distributing equaly makes a "Huge" difference in coffee taste.. Yet an espresso drink made days a head tastes good..

[@TheEmeraldboy100]

What happens when you drink the entire bottle in one go?

[@Sprometheus]

TheEmeraldboy100 you either become a superhero or need to seek medical attention. My guess the second option is more likely.

[@RR-ud9km]

Have you ever smoked crack? I'm guessing it would be the same.

[@khaledramadan862]

So basically bottled moka coffee ?!

[@Sprometheus]

Khaled Ramadan id say it looks similar, but the intensity is ratcheted up quite a bit more.

[@nemo4evr]

So in short, it is just liquid instant coffee.

[@jboothe849]

No, it's never dehydrated, just brewed very strong

[@akquicksilver]

Meh, should we really try to make a wheel more round? Interesting though and of course at a premium cost. Convince them they want it and sell it to them for a profit.

[@Sprometheus]

JB yeah not sure. Curious to track them over the longer term and see how it goes. More people are making coffee at home these days, but I feel like that means they may get more into the craft than just the convenience.

[@akquicksilver]

@@Sprometheus Yup, as a confessed coffee geek. I roast my own beans that I buy on line. I am continually playing with different origins and roast profiles and it is amazing what a quality beverage you can extract with the right roast profile and the right extraction temps, not to mention grind and storage variations. Yeah, it is a fun hobby and way cheaper than carry out. The expensive toys pay for themselves fairly guickly. Really enjoy your content. Keep up the good work and stay well.

[@esmedodd5939]

AND IN THEIR ADS THEY ILLEGALLY USE TALLY HALL MUSIC!!!! REPORT JOT COFFEE

[@curse6186]

i'm also here after reading andrew's tweet loll

[@esmedodd5939]

@@curse6186 haha, tally hall fans unite

[@sgroadie6367]

Minimal waste, but what about the packaging? If I buy this on a regular basis, I would have a lot of spoons. Not thought through. More marketing than product.

[@Sprometheus]

SG Roadie yeah I wonder if they send spoons on every order for those who are subscribers. That’s a good point too. Considering the spoon is made in Japan. Imagine the carbon footprint of producing, packing, and flying massive amounts of spoons across the world.

[@upnup48]

They only send it with your first order! I just received my first package and it’s super good :)

[@ericlawrence6721]

Rai R how do you know they only send it with the first order.. if you just received your first order

[@aliciastaley-best7763]

Nice video, but the background music is awful and too loud.

[@centuruslee]

the texture like viet nam phin coffee

[@LumiLunar]

If it's not for coffee enthusiasts, then who is it for? I can maybe see it being used to make cocktails. I'm guessing this stuff isn't cheap. The average person who might want to put cream in their coffee wouldn't buy this imo.

[@Sprometheus]

Ricky Ng that’s not a bad point. I’m sure there some coffee nerds who bought it out of curiosity...like me. I would be curious to know who specifically they are aiming for. But based on their design and marketing it’s people in the 24-34 range with disposable income, like coffee, but don’t want the hassle. Not sure how big that demographic is, but it’s out there.

[@LumiLunar]

@@Sprometheus they can sell this to masses if they got a celebrity endorsement. Or get free advertisement from reviews *cough cough* you and James haha.

[@kristaherrera8750]

I saw this on Instagram and went to see some reviews and now I’m here lol. Subscribed btw too & I thought it was a very informative video and aesthetically pleasing. I’m not a coffee enthusiast, but I do like coffee every once in awhile. I don’t drink any sort of caffeine every day. I would buy this product to try it, because I like iced coffee and I’m lazy, so this would be super easy to just pour in a cup and add ice and milk or creamer and ice. So maybe marketed towards lazy younger millennials like myself? I’m 26 btw.

[@anindividual9225]

How many Instagram accounts do you have with coffee in the name? 😳😅

[@thebitterbuddhist1489]

It’s kind of funny that he was talking about nice presentation when they sent out a bottle with the label printed on defectively but with alllllll that trash in the box. Not a fan since this isn’t sustainable. Interesting concept though for sure

[@prachi205]

You mentioned that this product was not designed for you which does make sense. But who do you think they're trying to appeal?

[@Sprometheus]

That’s a good question. But I think it’s for people who maybe want to be able to make coffee at home but don’t don’t want to deal with a somewhat expensive and skilled craft. But that’s just a guess.

[@byunique2]

Convenience IMHO, when you need a hit and your expectations are lower

[@pyxylation]

JonTron and iDubbbz! Pulling out all the youtube legend memes. Just missing FilthyFrank 😂

[@Sprometheus]

Pyxylation haha, oh I’m sure I’ll find a place for him someday.

[@2TTC]

I found Jot to be…well…weird. And it just got worse with every sip I took! The marketing is top notch though! They managed to wrangle $40 from me! 😂

[@TimRogers81]

Interesting BUT is eliminating THE PROCESS and me no likey 🤣.

[@Sprometheus]

That’s a fact. That’s why I feel like it obviously is wasn’t intended for you and I. But it was a fun little thing to do, and it’s not a terrible product. Just needs a little fine tuning and a lot more transparency.

[@TimRogers81]

Definitely has potential to be a travel companion it sounds like. At least you would know what your getting instead of these airport coffee shops. Those are like Russian roulette 🤣🤣. Definitely can’t wait for my Linea Mini to come.

[@orionmcafee8629]

That music sounds like it was made by cats

[@tonywhitmarsh]

I'm not in the roaster tier list? :c

[@Sprometheus]

Tony Whitmarsh hi Tony, the Patreon lists update at the beginning of the follow month after signing up.

[@tonywhitmarsh]

@@Sprometheus Ahh I see, my bad Spro :)

[@Sprometheus]

Tony Whitmarsh no worries! Sorry for the confusion, and thanks for the support!

[@mwk5]

Jot in korean mean male genitalia....lol

[@mwk5]

In slang lol

[@Sprometheus]

Haha well it’ll be interesting if they come to the Korean market!

[@herbiesnerd]

I just received 2 bottles today. I got the cool cup with it but no Tablespoon. I haven’t tried it yet. I drink only hot black dark roast coffee so I’m curious how this will taste. I’m suspicious it will be bitter drinking it black. UPDATE: This morning (Sunday) I tried it this morning. 8oz hot water and 1 Tbsp, per the directions. I’m a very simplistic coffee snob. I want simple maximum coffee flavor. Nothing more, nothing less. This Jot stuff is 100% absolute CRAP. It tastes like they used the left over sweepings off the floor of poor quality coffee beans, then made concentrate from that. They went bottom budget by using low quality roasted beans and concentrated it hoping it would yield extra coffee flavor. It tastes like old stale low quality MJB or Folgers. I gave it a fair try and took a second longer sip. Nope. I dumped it straight down the sink drain. I proceeded to use my French Press with ground Espresso beans like I do 7 days a week, and it was glorious as usual. The quality is so poor I don’t even want to give it away. Anyone who likes the flavor of this knows nothing about good coffee. To each their own, but this isn’t for me.

[@kalashsharma5306]

1st

[@Sprometheus]

kalash Sharma as the wise Ricky Bobby once said, “if you’re not first, you’re last”.