June's Journey: A party to die for - The power of community-driven content in gaming!

This is no BS gaming podcast 2.5 gamers session with ‪@WoogaGames‬ & ‪@MediaBodiesMarketing‬! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Host: Matej Lancaric⁠
Special guests: April Laws, Edward Fuller
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Agenda
00:00 Epic intro
01:30 Introduction and Guest Introductions
04:31 Planning and Logistics
08:13 Phases of the Project
10:18 Involving Players in the Ideation Process
13:45 Internal Team and Collaboration with MediaBodies
16:27 Challenges and Details of the Production
25:20 Engagement and Reach on Social Media
28:18 Episode Length and Viewer Engagement
32:29 Future Plans and Community Engagement
36:53 Reflections and Gratitude
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Matej Lancaric
User Acquisition & Creatives Consultant
⁠lancaric.me
Felix Braberg
Ad monetization consultant
⁠www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠ / jakubremiar
April Laws
/ aprillaws1
Edward Fuller
/ edwardjfuller
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Takeaways
Collaborating with influencers and involving players in a video series can be a powerful way to engage and re-engage the community.
Planning and executing a project like this requires careful coordination, from selecting contestants to writing the story and creating puzzles.
Community-driven content that tells a good story can be a more effective marketing approach than traditional advertising.
Long-form videos can be engaging and successful in driving player engagement, especially when combined with interactive elements like puzzles and QR codes.
Even with a limited budget, smaller-scale community content initiatives can still have a significant impact.
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