How to grow IAP revenue by 375%? SayGames Special with Anton Volnykh

This is no BS gaming podcast 2.5 gamers session #112. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
Special guest: Anton Volnykh
Podcast: podcasters.spotify.com/pod/sh...
Join our slack channel here: join.slack.com/t/two-and-half...
Agenda
00:00 Epic intro
03:36 Admiring Say Games' Work
09:19 Transitioning to Hybrid Casual Games
14:08 Consequences of Different Approaches
27:45 UA Automation and Internal Tools
29:40 Building Analytics System and SDK
31:32 Shift from Ad Revenue to IAP Revenue
32:28 Testing and Data-Driven Decision-Making
33:27 Scaling the Game Economy with Currencies
36:21 Balancing Interstitial Ads and User Retention
42:20 Optimizing Monetization through Ad Segmentation
57:48 Building Games at the Right Pace
01:01:36 Working Towards Bigger Games and More Revenue
01:03:32 Learning from Teams with App Monetization Experience
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Matej Lancaric
User Acquisition & Creatives Consultant
⁠lancaric.me
Felix Braberg
Ad monetization consultant
⁠www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠ / jakubremiar
Anton Volnykh
/ antonvolnykh
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Takeaways
SayGames focuses on automating processes and using internal tools to operate their games.
They work closely with their teams to help them transition from hypercasual to hybrid casual games.
They have a continuous process of iterating and improving their games.
They have built their own analytics system and SDK.
They have seen a shift from primarily ad revenue to a significant amount of IAP revenue. Testing is crucial in game development and monetization, and data-driven decision-making is essential for success.
Interstitial ads in games should be carefully balanced to avoid negatively impacting user retention.
Segmenting users' ad experiences based on factors like platform and user behavior can optimize monetization.
Continuous learning and adaptation are necessary in the gaming industry to stay competitive and achieve success.
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www.felixbraberg.com/post/the...

[@JohnWelsh-vr5hb]

Long awaited interview! Nice to see Saygames on the show

[@2.5gamers]

great to hear that! thanks

[@born2beBest]

Guest preparing for the podcast in front of a mirror: "It depends. -IT depends. - Iiiit DepenDs!"

[@kitaraarnoldkevin6573]

The guest is giving humanoid vibes at 1:38. I bet he would pass the "I AM HUMAN" test

[@ignaciocanepa6233]

I am sorry, nothing to do with the content of this video, but how can I join Slack group? link seems to be inactive. Thank you

[@2.5gamers]

join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ here try this one

[@idunnolol43]

why does a person come to an interview if he cannot or does not want to tell anything? I'm sorry for the guys, they tried their best, it's just the wrong guest.