Karla Marie's Fiction Profits Academy Journey from Solo Entrepreneur to Eight-Figure Revenue.

In this episode, Troy Trewin interviews Karla Marie, founder of Fiction Profits Academy, a successful online education company. Karla shares her journey of growing the business from a solo venture to a team of 40, with about 25 full-time employees. She discusses key strategies for success, including building a high-performing team and prioritizing personal development, leading to eight-figure revenue generation.
Troy discusses flywheel, a product aimed at growing small businesses, and recommends getting a copy of the Marketing Funding Flywheel eBook from the GrowASmallBusiness website. This eBook contains 41 pages filled with over 50 tools and tips for your business.
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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
1. What do you think is the hardest thing in growing a small business?
Karla Marie believes that the hardest thing in growing a small business is not giving up when faced with challenges or uncertainty. She emphasizes the importance of trusting in oneself, being resourceful, and staying consistent even when things get tough. Karla believes that many people quit during difficult moments, but sticking with it is crucial for success.
2. What's your favourite business book that has helped you the most?
Karla Marie's favorite business book, which she found transformative, is "Millionaire Fastlane" by MJ DeMarco. This book helped her choose her entrepreneurial path wisely and provided valuable insights into business strategies and mindset shifts.
3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
Karla Marie recommends the "School of Greatness" podcast by Lewis Howes. She finds inspiration in hearing others' stories of overcoming obstacles, whether business-related or not, and believes these stories can offer valuable lessons for personal and professional growth.
4. What tool or resource would you recommend to grow a small business?
Karla Marie recommends a platform called "Hieros" for growing a small business. This platform integrates everything related to digital advertising on Google, KZbin, and Facebook, allowing users to see where all sales are attributed. This tool has been instrumental for her business, especially as they scale and invest heavily in digital advertising.
5. What advice would you give yourself on day one of starting out in business?
On day one of starting out in business, Karla Marie would advise herself that the journey ahead is incredibly important and will impact many lives, including her own. She would encourage herself to stay the course, as there will be bumps along the way but to remain present and enjoy the process. Karla would remind herself that the journey will be hugely transformative, not just for herself but for others as well.
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Quotable quotes from our special Grow A Small Business podcast guest:
Staying present and enjoying the journey is as important as reaching the destination - Karla Marie
Trusting your resourcefulness in tough times is key to overcoming business challenges - Karla Marie
Valuing people and their contributions is the cornerstone of a thriving team and culture - Karla Marie