Full series - Branding, Packaging and Website design

[@dejangegic]

Fascinating how much value from such a small channel. And then you have people like Hormozi and Futur who drag out a topic and get waaay more views

[@Kayla-app]

I'm so happy you enjoy the video, that is such a nice compliment! I always strive for calm and informative but right to the point 😊

[@Kaeliving]

wow! the amount of effort you put in this video is above and beyond! Thanks for doing this!

[@Kayla-app]

Oh thank you! That makes me so happy to hear :) Thank you for watching 🙌

[@enemmii]

This was really helpful. Please do more of these often. It's a great way to guide new designers who dont know what process to follow :D

[@Kayla-app]

I'm so happy to hear that! Just let me know if there is a specific step you would like more videos on as well :)

[@soul_l]

Such a useful video. I'd try to take inspiration and create something good. I'm learning on my own so it's really helpful when I find videos like this one

[@Kayla-app]

That is so nice to hear! 😊 I am also self taught and there is so much helpful information out there 🙌 Thank you for watching!

[@tammyk79]

This is amazing and very informative. It was great to see the process from start to finish. I am new to graphic design and this had many gems for me to take away!❤❤❤

[@Kayla-app]

That is so nice to hear! 😊 How exciting to start something new, best of luck with everything and just let me know if you have any questions along the way 🙌

[@zeyadahmed2639]

I enjoyed the whole journey, very informative, thanks!

[@Kayla-app]

That is perfect! I'm so happy you enjoyed it :) Just let me know if you have any questions at all 🙌

[@tobiaslehning]

Snyggt jobbat! Väldigt lärorikt och intressant!

[@johnmosesa5692]

yayyyy another one(on branding)

[@Kayla-app]

I'm so happy you like them! There is more to come :)

[@johnmosesa5692]

@@Kayla-app hey i got a question r u guys experimenting with ai tools ,thinking about using in your workflow, if u guys already using them then how? i'm just curious

[@roseannabryan]

Your videos are my favroutie design videos 💕

[@Kayla-app]

Oh wow, thank you! That makes me so happy to hear :) Just let me know if you have any questions or ideas for future topics 🙌

[@bhaya-765]

Thats really help.Want more case study...

[@syvsolorio481]

I loved your video! It was super helpful seeing your process and approach to creating a full brand. I do have a question. If I design a logo with a custom font that I purchased online. Does that client have to buy the commercial license for that font separately from me? I’ve always wondered.

[@Kayla-app]

Hi! I'm so happy you enjoyed the video 😊 Great question! The safest way to know for sure is to read the license agreement for the font but as a rule of thumb, if you have a license to a font and create a unique logo with it, the client can have full use of that logo without needing their own license (since it is more of an image). If however you pick a brand font for them, they will need their own license to use it. Big disclaimer that I am not a lawyer but this is how I have understood it :) Hope that helps! If anyone else knows more, feel free to add to my answer 🙌

[@olensneyloh413]

I love you.. I like your personality. You're very helpful 🫶🫶🫶

[@julzarboleda5744]

how many days you did this whole branding?

[@Kayla-app]

Great question, this one is a little bit different to a client project since we didn't have all the meetings and shortened it down to just one concept. This design took about 4 whole days if you don't include the filming and editing. For typical branding projects though, we usually spend about 6-8 weeks plus a few more to add on the packaging and website. I hope that helps! :)

[@julieroussel8609]

Great video as always! Where is located the file you link to the download button in your brand guideline ? How you do it ?

[@Kayla-app]

Great question! I set up a folder on our Google drive with all the brand files. Inside, I add a folder for logos, one for illustrations and so on. This way, I can link to the exact one in the brand guide. I hope that helps! :)

[@carolinafernandez4152]

Hello, how are you? Is the competitive analysis done with large competitors or those that are just starting out? Thanks in advance

[@buckwheat6245]

Dang, Kayla knows how to use every software in the Adobe Creative Suite. She will never go broke!😂

[@Kayla-app]

Haha 😂 I'm a real beginner at Figma though :) And Aftereffects would be a dream to master :) What program do you like to use the most?

[@buckwheat6245]

@@Kayla-app Oh wow, I was under the impression that Figma would be easy to grasp if you’ve already mastered XD.😮 I would say I’m currently decent at using Photoshop and Premiere Pro. I’m hoping to get better at Illustrator with the help of creators like you!

[@FadwaMojahid-fw4mb]

wow I love your videos

[@Kayla-app]

I'm so happy you find them helpful! 😊 Just let me know if you have any questions at all!

[@marcod.643]

I've some problem with the R you have chosen. For me it reads SitKus and legibility in my opinion should get a little more weight in the decision process. Other than that very nice and interesting video about the creative process.

[@Kayla-app]

Super interesting! Yes legibility is super important, part of the inclusion aspect but also for the brand recognition. Happy you enjoyed the video :)

[@NavyCrack1]

So creative Kayla :)

[@Kayla-app]

I'm so happy you enjoyed it! :)

[@hannah123278]

I really like your videos. Very informative 💙 Hoping for an affordable course for aspiring brand identity creators. I am a web dev, at the same time, and have an interest in branding since I also have a lil skill in graphic designing.

[@hannah123278]

Just a question though, may I know how you came up with the keywords like cottage core? That's one of my weaknesses. I mean finding keywords is one of my weaknesses.

[@Kayla-app]

Oh I'm so happy to hear that! :) We are actually making a course on creating brand concepts that will come out at the end of August! I'll make sure to share it here in the community. In both Pinterest trends and Google trends, you can see related keywords. This is a great way to come up with ideas for keywords. You can start with something more simple based on the client's business and go from there. Looking at competitor social media accounts and which hashtags they use is a great way to find good keywords :) I hope that helps!

[@tsmsimane7]

I see you use some interesting books for inspiration, never seen anyone on youtube using those, care to share?😊

[@Kayla-app]

Yes! I love a good design book :) I shared this post over on Instagram with my favourite books. instagram.com/p/C55uyANLrJ7/?img_index=1 Do you have a favourite?

[@conqueefstadorthefirst]

🫂