Jojo Siwa's Rebrand Is Not Ironic, It's Just Bad Marketing

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0:00 Jojo's Alternate Reality
5:49 Sponsored by CareOf!
6:57 Karma's A Bitch
8:33 Choreography Chaos
9:43 Same Glitter, Different Shade
10:40 No, It's Not Ironic
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The old JoJo Siwa can’t come to the phone right now. The 20-year-old singer released her new dance pop song “Karma” on Friday (April 5), along with a truly wild music video for the upbeat track that marks an extreme departure from the kid-friendly persona she’s played since finding Dance Moms fame in 2015.
“Karma’s a b-h, I should’ve known better,” the KZbinr superstar sings on the track. “If I had a wish, I would’ve never effed around/ When I saw the pics of you and her, I felt the knife twist.”
Described as a “180° turn” from her previous music, “Karma” marks Siwa’s first release as part of a full rebrand she’s slowly been teasing on social media over the past few weeks. Gone are the days of hair bows and songs like “Boomerang” or “Every Girl’s a Super Girl.”
Music:
• [no copyright music] '...
End Slate:
• Radiohead - Karma Poli...

[@kaylasays]

For 50% off your first Care/of subscription order, go to bit.ly/3IS1Bnx and use my code kaylasays50!

[@Unfortunately_Mickey]

Wow it is incredibly disrespectful for her to insinuate she created gay pop

[@suicideshy451]

Move over lady gaga

[@cynical_chai8922]

smh we really need to learn our history 😭😭

[@natyinthehouse]

Like I mean, she even personally knows Todrick Hall….. like it’s one thing not knowing music history or LGBTQ history, but the ALDC literally danced in a music video of his.

[@glasstablegcrls]

@@suicideshy451she clearly hasn’t listened to artpop or the whole born this way album 🤦🏾‍♀️

[@aina3387]

Pink? (Even though she's not gay)

[@lordfreerealestate8302]

Her rebrand is a distraction from the abuse allegations, nothing more.

[@jiafeireal]

The way i actually forgot abt the allegations bc of this

[@devonmunn5728]

Oh I didn't forget. Dressing up as a KISS wannabe isn't making me forget anything

[@hyacinthmoon6289]

@@devonmunn5728yo, she didn’t even know who Gene Simmons is 😭 she just saw shit and said “I want to dress like that” no historical knowledge of anything, no music appreciation, nothing

[@AshlynVillage]

What abuse allegations? I know about the “JoJo Siwa supports Colleen Ballinger” but what else is there

[@greenbeantm1096]

@@AshlynVillageit gets mentioned briefly at the end, but Leigha Sanderson (former member of XOMGPOP!) and her mom have semi-recently come out about Jojo and her mom being abusive towards the group and during the creation of the competition show that created the group. There’s more than I can go into in a comment, but one of the worst was Leigha being told to put a maxi pad on when she started bleeding through her belly button so she didn’t get blood on her costume, just a few days before she had to have spinal surgery. She was also made to comeback and film a music video (disco believer) just a few weeks after that same surgery. The kids have also not been paid for any of the social media content they’ve made, as well as not receiving fair percentages/what they were told they’d receive for other jobs.

[@fart433]

“In our generation “ did we not see lil nas x twerk on the devil?

[@justyouraveragebaka9493]

Don’t remind me💀

[@xxangiiee]

EXACTLY LIKEEEE😭😭😭😭

[@r_u_s_t_y__h_o_r_s_e_s-hg4fe]

Unfortunately yes 😭✋ I’m not quite sure what she’s getting at lol

[@user-oj3li5yp5n]

imagine explaining the lore to this comment to a person from the Victorian era 😭😭

[@r_u_s_t_y__h_o_r_s_e_s-hg4fe]

@@user-oj3li5yp5n 😭✋

[@aeoligarlic4024]

Girl really thought she invented the good girl gone bad concept 💀

[@CarolBrownlovethelovesongs]

even RIhana has an album with that name lol

[@dxitydevil]

“Nobody has ever made this big of a change before” ☠️

[@aarnilapsi9336]

Why does she look like the Poppy I disagree album cover?

[@zerked.]

​@@aarnilapsi9336omg I see it

[@kennyb1588]

I think she’s aware she didn’t considering she compared this to Miley’s bangers era

[@koelkastridder3388]

She has the vibe of my fifty year old aunt who thinks she's super beloved, but everyone just hates her

[@Unfortunately_Mickey]

"People either love me or hate" me vibes 😂 it gives, actually, people just hate you

[@glasstablegcrls]

⁠@@Unfortunately_Mickeynarcissism core

[@Woozy.0]

I don't even know her and I hate her

[@Winter-Alpha-Omega]

Damnnnnnnn.

[@nurlagrande]

You silly mf learned this fkn “narcissist” word and now you won’t stop using it for absolutely everything. Painfully online core, never seen the light of day core etc

[@ladylynx9891]

What baffles me is how she completely ruined the very simple concept of "child star turned bad". Like people in the 2010's were achieving that status _against their will_ and she managed to fuck up doing it on purpose.

[@dxitydevil]

Naw ong now every time i see sm like this im js gonna hope they dont turn out like JoJo 😭

[@ewetn1]

I couldn't have said it better myself. Miley and whoever else were trying to evolve as artists, explore new passions and ideas, and were extremely irritated that everyone reduced it to "kid star goes bad, over sexualized, gasp".... But JoJo is actually aspiring to that. It's so..... Shallow.

[@6Haunted-Days]

Ummm it’s cuz it was on purpose helllloooo

[@justausername5749]

@@ewetn1Miley did *not* have the intention of “evolving as an artist” with the image she created for herself a few years back. Her shows featuring her twerking in front of life sized teddy bears is proof of this.

[@oqp489]

@@justausername5749 her changing era began in 2010 when she released 'can't be tamed'. the bangers era was just ppl being mad for cutting her hair and twerking

[@T3L3PH0N3.]

she dresses like a bad KISS spirit halloween costume, and its not real edgy, its safe edgy.

[@rood444]

and not even edgy just corny and cheap 😭

[@jomusicv]

Kiss + 2008 Lady Gaga

[@strawberriesstar]

​@@jomusicvKiss + Lady gaga 2008 IF you bought it off wish

[@lemonycitrus]

⁠​⁠@@jomusicv kiss + wish 2008 lady gaga + wannabe miley cyrus

[@jomusicv]

@@strawberriesstar I stand corrected... I was referring to her “new” “edgy” style that no one has ever seen”…. Not how she looked in it. Thank you for correcting my insult to Mamma Monster!

[@ridofchris]

She looks like she’s earthbending

[@kaylasays]

this is so funny omfg

[@mssarahmr]

In the M Night movie. All that movement for a pebble

[@JayJay-17]

Don’t disrespect earthbending like that 😭😫 They did nothing to be brought into this

[@desmond1164]

HELP

[@DiamondDia-ou8st]

Toph crying from the amount of disrespect rn😭😭💀

[@davidvitti8240]

The craziest thing about this entire saga is that Gene Simmons isn’t being a dick about Jojo wearing the KISS-inspired makeup

[@devonmunn5728]

Eh I don't really see why he should even make a big deal about it. It's nothing to make a big fuss about

[@bees.857]

Give it time

[@bees.857]

​@@devonmunn5728Gene is not a mature adult person

[@kuroneko334]

Kids sold there entire IP to a Swedish company for 300m like 2 weeks ago lol that's probably why lol

[@verszka1678]

someone commented on Instagram "when you order KISS from Temu" 🤣

[@mysticwater9056]

“I want to start a new genre of music called gay pop” wow what a tone deaf slap in the face to the legacy and works or queer musicians dating all the way back to the advent of the sexual liberation movement of the 70s like Freddie Mercury, Prince, Grace Jones and Elton John to modern day pioneers like Lady Gaga, Adam Lambert, St. Vincent, SOPHIE, Janelle Monae and so so so many others. That statement completely betrays her lack of knowledge of queer music and it’s history and the struggle it took for our voices to be heard AT ALL. I’m sorry but that comment just made me so mad

[@dxitydevil]

She REALLY does not know what she’s talking about jajajaja

[@zeleor6954]

she is so ignorant 😭

[@evanalexandr]

She just screams baby gay who is just finding out about all the culture and, therefore, thinks it's all new because it's new to them.

[@calamitysangfroid2407]

@@evanalexandr actually she feels more like those online-only baby gays who dismiss our history and try to cancel professors of queer academia for saying the word queer. the twitter kind.

[@susiem.2068]

I disagree with the take : "struggle of getting our voices heard at all". Being a famous artist, especially an entertainer, was one of the ONLY ways to not get wrecked if people found out you were gay (at least in the older Western world). It's one of the only spaces/areas where those voices could be heard and had an impact on the greater society (especially in France). But I do agree that the comment was ignorant.

[@xXMilkyMeadowsXx]

I've said it before, but I'll say it again. Jojo doesn't really have her own personality. Like what you addressed in this video is so spot on. She's been marketed and presented as a commodity for little girls her whole life, so now that she's trying to be "edgy" it doesn't come off as genuine at all! She's going through the motions of what she and her team thinks a "child/teen star" should be doing; she's trying to give Miley, Lindsay, Britney, Selena... But all it's really giving is the same fake sparkly Jojo just with a black-and-white filter on it. She's never been herself one day in her life! If she came out with something that was really stripped back, wearing less makeup and rhinestones, and going with some acoustic/folk sound I think that would've been received better. It would actually be the opposite of what she's been putting out.

[@07Flash11MRC]

The problem is she is trying to be everything but herself. She want her Bangerz moment(s) but she's not willing to earn them through growth and developement.

[@majelalover8837]

it feels like she went from Barbie to Monster High

[@piiinkDeluxe]

​@@07Flash11MRCshe probably doesn't even know who she is. She has been a billboard all her life.

[@kaz1819]

Problem is she still cant sing. I don't think you can make acoustic sound authentic with auto tune which is very present in Jojo's songs so pop make sense for her. Even the teaser of her new song (lover/fighter song?) you can clearly tell the original singers voice is most heard especially in the chorus. The blending of the og singer demos with the actual song seems to be a trend in the music industry if you look into it so I absolutely believe that's what happened with her new song.

[@irondragonmaiden]

Not really, the "stripped back acoustic/folk sound" can also be fake as hell, especially with how some go on and on about how they are "real" with manufatured authenticity

[@simont390]

"no one has made in my generation this extreme of a switch" and literally nothing has changed. And extreme switch would be if she started only wearing earth tones and got a job as a bank teller

[@iandean1112]

I was thinking secretary

[@LizMcDo]

This is quite funny thank you

[@Twinkdoesdrag]

"Dance Moms is the closest we've gotten to a modern Stanford Prison Experiment". Truer words could not have been spoken.

[@creekandseminole]

There was a band from the 90’s I loved called Stanford Prison Experiment

[@iain9757]

So even 15 years ago when stars “go bad” you could tell it was those artists “learning to be themselves” - nowadays when so many people “go bad” it feels all massively produced and planned out. Yeh she’s a “bad girl” but she’s a corporate bad girl.

[@bluecircle06]

💀💀

[@Embrinna]

Like Taylor Swift bad girl era

[@ADWebTV]

​@@Embrinna She has a bad girl era?

[@E-ga-0]

It feels so planned that I think it’s just deliberate cringe (as that’s what the internet talks about) to hide allegations against her, since when you look up Jojo Siwa on google there will be nothing about the allegations, it’s all buried under the memes about the “rebrand”

[@Embrinna]

@@ADWebTV Lol xD It was her Look what you made me do era xD

[@12thWardGator]

The reason she says bitch, but not fucked might be because bitch can be said on network television without issue after 8 pm. The song can be sold for promo commercials or background in an episode of like a cheesy drama.

[@littlemisslizilon]

1000% this. Radio play too.

[@ihatemickiegee]

thats why they make clean versions though, she actually wouldve gotten more press / sales if she had “karma (explicit)” and “karma (clean)” lol

[@xxangiiee]

😂😂😂😂😂

[@12thWardGator]

@@ihatemickiegee That’s assuming that Jojo is singing. Jojo is pulling a JLo. The track was recorded over 2 years ago by someone else.

[@kaitlynmarie5545]

Poppy went from a blonde, pastel aesthetic (which is a little different from Siwa's image, but they're both similarly feminine) to doing metal with cool, costumy looks. The difference is Poppy understood how to pull off that kind of change and blossom into another type of artist. Jojo just comes off like she's cosplaying what she thinks edgy adults are like

[@hellbound_psyker]

Poppy also has talent, unlike Jojo

[@xXInfinityDiesXx]

Poppy is the goat

[@throwawayaccount4008]

Didn't Poppy change her image and music to distance herself from her abuser though?

[@kaitlynmarie5545]

@throwawayaccount4008 She got away from her abuser and shifted her image around the same time. I always interpreted it to mean she's finally in charge of her career and doing the kind of music she wants to

[@insanecreeper91]

i went scrolling through comments just to see if i could find this one, thank you

[@CarlDillynson]

She’s acting like her new song is so revolutionary when its in fact been done 200 times before, and much better. I don’t think she’s even comfortable with this tame “rebrand” as her new aesthetic is just black sequins instead of rainbow, she keeps talking about how scared she was (“I was scared to say I was a bad girl”), the music video has extremely sxless (if not cringey) dry hmping and she can’t even bring herself to use the language she clearly thinks is so edgy. “Effed around.” Really? That’s all you can say? She’s also clearly *hyper aware* of the reaction she’s trying to invoke - it’s giving desperate.

[@StarlaBizarre]

It's just Miley's old scrapped song

[@CarlDillynson]

@@StarlaBizarreright, which makes her comparing this new “era” to Bangerz is even more bizarre to me. Seems as tho she’s literally just trying to copy Miley…but Miley already did this (and much better), and Jojo isn’t adding anything new to the equation at all

[@rhuonaChanel]

​@@StarlaBizarre scraped songs from her Disney days 😅😅😅

[@ChillHills]

She completely missed the whole point of the Bangerz album if she thinks it was just for Miley to say “Look everyone! I’m a bad girl now.” Very Blair St Clair from RPDR.

[@katiekimbb503]

@@ChillHillsthis is so real

[@smurfyboy92]

The worst part about all this is Jojo actually going around telling everybody that she wants this to be her own Miley Cyrus Bangerz era. In other words, this is all just a pr stunt, and not a legit progression into adulthood. All the people she’s trying to convince to take her seriously, she just gave them more of a reason to not take her seriously

[@mrggy]

Bangerz was also highly controversial at the time it came out. It's viewed as iconic now, but wasn't at the time. I was in high school at the time and I remember people comparing Miley to Britney Spears when she shaved her head. Everyone thought she was going off the deep end. You can't have a non-controvercial "Bangerz Moment," which is what I feel Jojo Siwa seems to want

[@arianna5270]

@@erinmelonMiley absolutely woke up one day and intentionally co opted aspects of Black and hip hop culture to communicate her transition into adulthood. The Bangerz era was just as fake and cringe as JoJo’s current era.

[@shayla106]

@@littlepoodle7443whoosh

[@egg_bun_]

​@@erinmelon absolutely yes. Like do I think it was stupid. Yes. But was I convinced it was HER? Absolutely.

[@Cherrypie626]

@@erinmelon She started to change her aesthetic with Can't Be Tamed and Who Owns My Heart. She was making out with girls in the Who Owns My Heart music video. It was definitely a more drawn out transition and not immediate like you said earlier.

[@sawyer6264]

I’m sorry but I cannot take the Karma costume seriously. She looks like if someone told an AI to create a mashup of Gene Simmons and Shavo Odajian

[@Twinkdoesdrag]

Gene Simmons if he guest starred on My Little Pony

[@homogenicmp3]

😭😭😭😭😭

[@throwawayaccount4008]

I'm glad I'm not the only one who thought of Shavo when seeing that weird braid that Kayla mentioned at 10:16

[@lesfleursdumal7]

Doesn’t dua lipa wear the same thing

[@Twinkdoesdrag]

@@lesfleursdumal7 nawr Dula Peep exclusively wears adult diapers

[@noellefrisco5121]

The raspy voice and the sunglasses on during a podcast/damage control too cool type thing is giving major Gabbie Hanna

[@ah-ie9dy]

I had to mute the video at that point, she's trying so hard and it's so painful to watch

[@stxrstrxckmxteo515]

She is so insufferable in that podcast. I saw a clip of her reacting to Tana mongeau making a tik tok of her that literally wasn’t shady but JoJo was being so stuck up and had such an attitude about it that you want to root for Tana because JoJo was being so obnoxious

[@oliviamayer24601]

Jojo siwa feels like an eternal child which is what makes this rebrand seem try hard. Even though she’s the same age as Miley when she released Bangerz, jojo still seems so much younger like she’s still stuck in a middle school mindset

[@Winter-Alpha-Omega]

I thought she was 16, because she looks 4 years younger.

[@aeoligarlic4024]

@@Winter-Alpha-Omega her plump baby cheeks makes her more youthful

[@Gman1998]

For the past like 5 years I thought jojo was 14 or something, it’s a very drastic jump from having this like bubblegum princess to emo clown

[@Twinkdoesdrag]

LMFAOOO not emo clown 😭

[@dxitydevil]

IKR JAJAJA it felt like she was a child for SO long

[@ok-zb3sf]

“emo clown” 💀😭

[@mjh5970]

There’s an interview where she references Lil Nas X praising what she’s doing, which makes me think she is borrowing his shock marketing style. Only issue is his feels fun and authentic, her’s feels like a Nickelodeon writer’s interpretation of a pop star’s bad girl era.

[@iain9757]

It’s massively “ Nickelodeon being bad” vibes

[@screamingbanshee1282]

Lil Nas x, is actually shocking people, Jojo is just going as far as can while not actually offending anyone

[@sunb5738]

​@screamingbanshee1282 And for Lil Nas X it actually feels genuine, Jojo's literally smells like PR

[@ChroniclesofCuriosity319]

I'm reminded of that one Victorious episode where Tori gets the silver wig and new identity.

[@padillaphile]

@@ChroniclesofCuriosity319 Spot on

[@MillennialMagic]

The costume is definitely a dance team costume but it sort of looks like she’s cosplaying as a female wrestler/entertainer from WWE world (which I admittedly know very little about). My first split second thought when I saw it was “is she making fun of KISS?” tho 😂

[@DiscoTimelordASD]

I immediately thought of when The Undertaker had his "Ministry of Darkness" in 1999 WWE. She looks like that awkward person in the crowd who was dressed by a friend for laughs!😂

[@missmoanypants]

There was a wrestler called “The KISS Demon” and she looks like the reincarnation of that.

[@angelinaxtriana]

ppl clowning on her rebrand and how bad it is but everybodys talking about it and its getting her the attention she wants, so its clearly working

[@Drm3221]

Suuuure for a few days, give or take. The thing about negative attention is it’s short shelf life

[@aeoligarlic4024]

I mean... in a Rebecca Black's Friday kind of way. The amount of parody dances i've encountered on the shorts and i have the song stuck in my head against my will

[@deltasaves]

But will it translate into sales? If no one buys the music and product, did it matter. Ok she got down headlines for a bit. But if the album doesn't sell, what then?

[@kaz1819]

You're right she probably does love the attention but you can tell with this rebrand its an attempt to be liked and seen as edgy. All her life she was fine with being cringe and marketing to little girls even into her teenhood and obviously her team loved it so from a money making perspective she is doing amazingly however this is a 180 turn from her old cash grabbing empire. The fact that she is trying to claim "gay pop genre" , gassing herself up that she is some revolutionary artist that done the craziest rebrand, using cheesy pop music, showing her sexuality etc it all screams "PLEASE LIKE ME NOW" as she is trying to appeal to an adult fan base, in particular trying to be an icon within the LGBT community by being over the top. At least with her old brand people came to respect the grind and her relevantly unique style, it was camp and funny. She didn't seem to be trying hard to impress other her age like most preteens/teens do and kept true to her style for years so it was a lot more authentic (ironically cause as I said, she was just slapping her face on products and making millions) now she just seems desperate for lack of better words. And obviously that doesn't work with someone like Jojo who is very out of touch with people her own age.

[@Jesus-is1qu]

In a "I cant look away from this horrific traffic accident" kind of way. Nobody is going to buy the debris from the car wreck.

[@janine6779]

I finally figured out what it reminded me of… shark boy and lava girl lol

[@DiscoTimelordASD]

I can't unsee it now🤣

[@iandean1112]

JAIL

[@-Ermine-]

FOUL

[@eileenbraswell3791]

Nuh-uh, don’t disrespect Sharkboy and Lavagirl like that lmao

[@partyanimal9382]

​@@eileenbraswell3791But the bad remake or versions yk

[@vicg2652]

I can’t help but feel bad for her. Is it cringe? Yes. It’s high cringe. But when your entire life has been as weird as her life has been with every adult around you looking at you as a commodity, shit’s gonna be cringe.

[@overgrownkudzu]

I feel like this is such a bizarre costume when literally all she had to do to rebrand and actually surprise anyone was basically just... nothing. taking out all the crazy hair, all the rhinestones, all the glitter, but her in a sleek dress, or maybe a suit if that's more her thing and boom, surprise.

[@maxs-lz4pn]

She'd be so annoying if she wore a suit. She'd act like she's the first woman to ever wear one

[@justacutepieceofshit]

She had such a good opportunity and totally missed it

[@talonthehand]

I really hate the argument "I'm not being insulting, I'm just stating facts" like you can't fucking ruin someone by saying facts.

[@liv.s.]

it's not always a bad thing imo

[@_straubry]

you can though??

[@hazyhope._.]

@@_straubry..huh? can you read the comment again? They said just that.

[@_straubry]

@@hazyhope._. you lack reading comprehension.

[@_straubry]

@@hazyhope._. my point is yeah, you CAN ruin someone by stating facts. Sometimes, facts ARE ruining. God, people are so slow

[@AlessandroPioltelli]

13:54 Jojo being friends with not one, but TWO groomers is wild 💀

[@dxitydevil]

I am, frankly, not surprised

[@ZZ-qy5mv]

It’s 3 at least. Shane…

[@dxitydevil]

@@ZZ-qy5mv she collecting them like Pokémon cards ong

[@AlessandroPioltelli]

@@ZZ-qy5mv Jesus that’s dark…

[@susiem.2068]

It's not shocking, she was a child star. A few years ago, she was their target demographic.

[@high_itsheather]

The outfit is literally what “bad” looks like in a child’s mind

[@johanna7446]

my issue is this: when most artists do a rebrand, they don’t constantly bring up the fact they are doing a rebrand. if they want to build suspense with their audience, they either give hints to it by removing old content and then drop their new look, or they just start producing new stuff. Jojo genuinely believes she is doing something original and being such a gay icon for gen z, but in reality nobody cares because it’s super forced on Jojo’s part

[@dxitydevil]

I cant believe she said she tryna create ‘gay pop’ like there weren’t a TON of better examples of that

[@OfJournalandJourney]

To be honest I think she’s learning her way to being JoJo I’m curious to see how that would translate later later on in her career

[@andarwarje8127]

I agree with you, she's trying to pretend now that she is in on the joke, but she is very much not. She didn't even seem to know who Gene Simmons was when an interviewer asked her about looking like him. She had no clue how cringey this whole thing was, she thought she was dropping BOMBS

[@laurenloo]

the costume is very colorguard does KISS

[@Twinkdoesdrag]

veryyyy that 😭

[@iandean1112]

NOT THIS 😂😂😂

[@hueyfreeman8865]

PLSS

[@maxs-lz4pn]

That many rhinestones are too expensive for a color guard costume but yeah looks like a catalog costume

[@veritypreston3534]

Can we focus more on her mother now?? Like holy shit JoJo really didnt have much of a chance.

[@iain9757]

A few days ago it was 16 years since Lady Gaga put out “Just Dance” - thought that might be relevant to JoJo saying she’s changing music

[@miss.paula1111]

For those saying that the rhinestones are childish, I think you can still wear rhinestones and sparkles and still be sexy/edgy. Look at Beyonce, Jlo, Anita, the female regeatton stars, etc. She just has a costume designer that dresses her as if she were 15

[@BradleyBoy]

She went to Hot Topic once

[@iandean1112]

Not even. She went to FYE while her FRIEND went to Hot Topic

[@adribbs]

As someone who knows very little of Jojo Siwa, this rebrand strikes me as another failed attempt of trying way too hard. When you're a child star growing into adulthood apparently there's two options: sexy girl who has sex sexually or evil Peter Parker from Spider-Man 3.

[@Gman1998]

Jojo with the classic “I was doing it as a joke!” When you get caught doing something embarrassing

[@Joe-gf6vn]

I feel like she needs to sit down with a therapist and really take a good look at her life. It's just a matter of time before she has a full on meltdown.

[@dxitydevil]

That’s unironically so real tho ☠️

[@iain9757]

I hope it is *her* money, that it is for JoJo as seeing Honey Boo Boo not being able to afford college is vile. Child stars are terrible but it’s so much worse when it’s the parents

[@SpectreSaunders]

🎵"Karma's a bun, she should've tied it better. Karma's a ponytail and the hairline alopecia is out to come and get her" 🎵

[@SpectreSaunders]

Before I get *_those_* kind of comments... I have alopecia (on & off) due to a medical disorder, which is why I feel it's ok for me to make light of it... It's just a joke, nothing that serious 👍

[@ZaddyZin]

how dare you make fun of alopecia, dont joke about something you know mothng of just for shits and giggles

[@SpectreSaunders]

@@ZaddyZin Lol... If you're being serious, please read the comment above that you know "mothing" about 🙃

[@suicideshy451]

​@@SpectreSaundersthey actually said mothng lmao This line was just as beautiful as this lyric i need to see these two in a collab

[@SpectreSaunders]

@@suicideshy451 🎵"Mothng's a spelling error. ZaddyZin should've known better!"🎵

[@dannielleburrus6117]

I am a full 16 years older than Jojo and I understand that on the internet that makes me a dinosaur. To me all of this comes off as 50% a lack of awareness of past pop moments and 50% a young person who thinks everything they discover is truly new instead of just new to them. As Kayla pointed out, Jojo has never lived in reality.

[@aenikka]

she even rebranded her voice to sound like steve-o

[@sillycybin420]

😂

[@iandean1112]

LEAVE HIM OUT OF THIS 😂🤣🤣

[@herbertlongfellow7702]

I predict her future to be in Mexican wrestling, that's the vibe I'm getting from her costume and demeanor

[@DiscoTimelordASD]

Wrestling or figure skating. It's 50/50 at this point.😂

[@melloncollie3321]

That'd be really funny tbh

[@Givemepeacealone]

I’ve blocked, disliked, unrecommended, asked for certain words to not be recommended, pressed the “this post made me uncomfortable 😢” on every post I see about her on instagram and reels, and I KEEP getting videos about her, idk if she’s paid the algorithm or something but it’s making me annoyed, I never comment or watch too long cause I know it effects the algorithm but I can’t help but winder cause I’m gay and into music that the algorithm keeps pushing it

[@sleepyninjarin7971]

I do the same with certain content, I think the algorithm sees we stay on the posts longer than other posts so they give more, even though we stayed long to block the content

[@denizi6323]

yeah i heard that, especially on tiktok, trying to block or use "not interested/don't show this post" type of buttons is perceived as engagement and that's why you keep getting those recommended posts that you don't want, and the only way to actually keep those away is to scroll as soon as they show up. it's very stupid and annoying but i guess it might be worth a try, since i don't think anyone cares enough to fix that...

[@fart433]

Yeah those don’t work sadly you’ll have to ignore it just close out the app it’s so snnoying

[@Givemepeacealone]

@@sleepyninjarin7971 it’s so annoying. I keep getting weirdly creepy Christian posts aswell and it’s literally so frustrating I will keep scrolling but I can’t stand “this is the way the Lord saved me” “when I can’t clean I listen to my favourite praise music”

[@alim.9801]

​@@Givemepeacealone dude I keep getting the same kinda thing and I don't know why, so many "this thing is demonic" videos One of them played COLORS OF THE WIND backwards AND CLAIMED IT WAS DEMONIC 😭😭 I'M SO TIRED

[@Milkythefawn]

Its cringe, but it isn’t bad marketing. People are talking about her, which means on some level, her marketing was successful

[@dxitydevil]

Perhaps, but it all comes down to whether or not her album/music is actually gonna get a lot of sales. Ppl can make all the videos they want about her but shes not getting money unless we actually consume the media shes creating jajaja

[@user-pp6pr5fg8w]

It is bad marketing. The internet is just going through a phase and will soon forget about her

[@dxitydevil]

@@user-pp6pr5fg8w thats so real though. Nobody’s gonna care in a few months and this whole thing will have been a flop

[@Milkythefawn]

@@user-pp6pr5fg8w maybe, but they’re talking, and making memes. Even if it’s only for a month, they’re basically doing free advertising for her.. which is pretty decent marketing. Making other people advertise you for free I mean

[@jsam78]

Wait now why is Tate McRae catching strays in this 😭

[@Yggdraseed]

Credit where credit's due, it was a clever play on words to model her style change off of a villain-of-the-week from JoJo's Bizarre Adventure

[@bees.857]

It's giving ice skater

[@DiscoTimelordASD]

They just have more talent.

[@bees.857]

@@DiscoTimelordASD True. At least ice skaters have fluid movements lol. Jojo is like violent crumping 😂

[@captaintalon4485]

Once just once I’d like to see when a former child star leaves their child star status they actually go mature and skip the “edgy” mature phase

[@craftsncreations1398]

I think Zendaya might’ve done that well.

[@aleciahansen7859]

I agree - Zendaya and I think Taylor Swift too.

[@user-pp6pr5fg8w]

​@@aleciahansen7859yep, Taylor Swift's "rebellious" phase was speak now when she explored different genres and realized that relationships are more than just a fairytale, and that life's ultimate purpose isn't just getting a boy - with songs like never grow up, haunted, long live or innocent

[@realmothchu]

first thought was bridgit mendler but her "mature phase" was just getting a phd 😭

[@artsyheartsy361]

​@@realmothchu She's so iconic for that

[@JordanJSparks]

it's not the lack of fluidity in her dancing, it's the lack of Dynamic. It's all one note, all done at 110%, no accents, no nuance, and pause at all for the choreo to breathe

[@iain9757]

Why does nothing ever feel real nowadays? It makes me sound so old but in *just* my 27 years on this planet, society has changed so much. No wonder my Boomer parents are basically checked out as life feels so fake now. In a years time no one will care about this era of JoJo.

[@Thenewboidahlia]

Seriously…I keep trying to think back to when things shifted but..I’m getting to lost in nostalgia and it makes me so sad 😭

[@csuszka]

​@@Thenewboidahliain 2016 when david bowie died

[@glasstablegcrls]

@@csuszkaprince and george micheal too

[@cynical_chai8922]

​@@csuszkano way bowie died in 2016 r u serious 😭 im so mad

[@pisceanbeauty2503]

To be fair, many of us had this same complaint during the 2000’s super pop era. It’s probably better now with social media allowing a broader spectrum of culture to be showcased.

[@ryry_2720]

I guess Jojo really has been having a bizarre adventure, huh?

[@darling3905]

HER ASS IS NOT A JOESTAR 😭

[@flowerbloom5782]

Lmao 😂

[@ernie39]

hahaha

[@gabormolnar2208]

I feel like they are trying to do something like what Miley did i the 2010s with the tongue -out, pot-smoking, rebel girl attitude. But in JoJos case it feels way more cringy and weird.

[@07Flash11MRC]

Well, JoJo has no reason to go through something like that. Miley, much like some other A Lost celebrities who started out as child stars, was trying to free herself from being artistically strngled by Disney. JoJo just wants to copy her for no good reason and without going through and struggle that would be necessary for her to understand why and how Miley did what she had to do in order to survive in the industry.

[@merpmerp7220]

you said it pretty well in the start, her growth was stunted. Jojos is going through the cringe phase most people had in their early teens, and hers is worse because it so public. she still has a childish view of what's "adult"

[@973yanou]

The way Jojo still hangs out with Coleen , Shane Dawson Like she is just very misleaded

[@Chiwowza]

Reminds me of Maddie Ziegler and her weird codependency "friendship" with Sia, starting when Maddie was still a literal child

[@vickinator]

She’s a truly terrible person who supports predators! She’s an adult and responsible for her actions!

[@dxitydevil]

Fr. The allegations towards her and the xomg pop group should be talked about more than whatever this is

[@justjoannak]

Agreed

[@aporue5893]

well,I don't know if that's true but her attitude isn't kind from what I can see.I hope she learns form her mistakes as she gets older.

[@dxitydevil]

@@aporue5893 take this as you will but both James Charles and Colleen Ballinger (problematic people ,,) showed up at her release party for karma there are pictures She seems to still be friends with them even after the freak shit they’ve done

[@TheGabbieShow]

Tate McCrae CAN sing, VERY well. She got famous on KZbin be being an amazing singer. She's also a more than decent writer. I didn't even know all that until I searched her the other day and clicked her old viral videos. The fact she's an incredible dancer just makes her a prodigy. She's not a manufactures music act. She's a true artist.

[@kaylasays]

GABBIE YOU’RE AN ICON!! I’ll look up more of Tate’s older stuff, maybe there’s more I’m missing outside of her commercial radio hits. thanks for the comment !!

[@jesekreanne]

Jojo acts like Bangerz came out of absolute nowhere. As if Miley went from the first Hannah Montana album to Bangerz. Yes it was still a big jump. But Miley already had singles, and EP's, and music videos with more explicit themes. It wasn't a 6 yr old audience directly into adult.

[@DiscoTimelordASD]

If JoJo was caught doing drugs, I don't think people would even bat an eye lid at this point.

[@SpinelFan64]

she's giving "no mom, i'm 13, i eat unhappy meals now" 😭😭😭

[@carlabarrick8538]

You explained this situation perfectly. I support an artist wanting to reinvent/rebrand for artistic freedom/expression, but this feels similar to the JLo and Justin Timberlake situation this year in some ways They all lack of ability to understand and navigate what the public really want from them at this point in their careers. They're stepping in it either because of what they're saying/doing or not saying/doing re their promotion and projects. And there isn't people on their teams to tell them the truth. What an interesting year for all of this to happen.

[@erinm7716]

tate can definitely sing she literally started out doing youtube covers and blew up originally bc of her singing voice

[@JamesLawner]

This is not Jojo Siwa’s Bangerz era, it’s her Can’t Be Tamed era! 😂

[@CarolBrownlovethelovesongs]

but very poorly done

[@loganbingham2389]

It’s the beard makeup thing for me💀

[@dxitydevil]

It reminds me of those maori tattoos they get

[@Snogard45]

hearing her say she wants to "invent gaypop" is the fastest I have ever lost pity for another human being

[@Jgotmilk555]

I didn't realize that Jojo was 20. I feel alot of empathy for her now. She's just going through her "rebellious" phase. She'll figure things out. Great video!!

[@yuuriahl]

Jojo really looked at LilNazX's coming out video and went "I wanna do that but lesbian"

[@NancyGomez-iy5om]

“No one has made THIS dramatic of a change yet” giiiiirrllllll 😂 wherever she lives in her head is a whole other dimension of reality holy fuck

[@Meg13428]

Sorry…did you say Tate McRae can’t sing? I’m not even a fan of hers but I can acknowledge she has a beautiful voice, definitely nothing compared to Jojo musical talent wise

[@varshamenon3140]

agreed, Tate may not be the greatest vocalist but it's unfair to say she can't sing

[@homogenicmp3]

Her baby voice-like is annoying

[@Bree420]

She’s good, I think she had the problem lots of artists had lately (over processing)

[@kalicogirl1]

8:20 girl what? tate mcrae absolutely can sing…

[@etervenly]

fr, she just sounds off sometimes bc of her asthma

[@jaymesEo6]

Her level of arrested development is incredible.

[@hyacinthmoon6289]

I’m sorry for commenting twice but my god I’ve never been so embarrassed for anyone in all my life. The cringe I’m feeling is visceral.

[@Pinkles666]

Omg it really is! She has zero self awareness. It’s honestly too much.

[@frankenfurterr3432]

dance moms shouldnt have existed lmaoo

[@Octobris]

Once she's mature enough (in her case... 40s?) she'll cringe so hard.

[@overgrownkudzu]

either that or she'll just be depressed once she realises how all her life has been manipulated to push her into this bs

[@jadaok888]

she looks like a villian they fight in the winx club cartoon

[@StateofKait]

Tate McCrae can’t sing? Girl WHAT

[@kimberlyporter9555]

I thought her face makeup represented a deconstructed (cut apart) bow.

[@Ninjaagentxx]

See now that might have been cool

[@Hiiiiiiiiieeee]

She truly looks like she’s auditioning for the next season of drag race. Good for her if she’s having fun, but the fact that she thinks she’s doing something so groundbreaking is truly laughable.

[@oliviastarck306]

Okay Idk about the Tate McRae slander, she can definitely sing and has been posting songs on KZbin since she was a kid

[@india1846]

literally

[@Dominique129]

This such a good deep dive and you summed up all my thoughts on Jojo, Kayla. Its really sad when you think about it because she is another child star that was exploited by adults (i.e. her mother, Abbey Lee) and was allowed to form inappropriate 'friendships" with adults (Colleen & James). And the brainwashing worked because she defends them still and has her own allegations of cruelty towards young girls. I can't remember but she was on a podcast and said something along the lines of being scared of therapy and as outsider looking in, she certainly could benefit from therapy to unpack the bullying & her chaotic childhood.

[@katherinealvarez9216]

So not an evil mermaid movie. Well that's disappointing.

[@lane7764]

I’m happy that this is being documented thoroughly so that historians and anthropologists of the future will know exactly what “messy babydyke era” means in no uncertain terms

[@cupofcoffee4611]

What's funny is that she is dressed like a lost member of KISS, but when someone called her Gene Simmons she had no idea who that was... SMH

[@witchmorrow]

I think the most cringe thing is that she keeps shouting about how she's 'having a rebrand'. Like girl, you think actual stars say 'Hey look everyone I'm doing a rebrand, come look'. So cringe

[@jacki8106]

She and JLo thinking they are moguls

[@BeccaAl]

“Gene is going to get you Jojo, you need to STOP!” 😅

[@laurendukes3099]

I agree with you. I think this is what she thinks is edgy due to the dance moms background. She was serious with this.

[@tbam73]

She could have just hired a stylist, dyed her hair back to its original color.

[@hannahbarley97]

This whole thing is just her trying to sweep her abuse of her girl group kids under the rug

[@JordanJSparks]

I feel like lots of people think Tate can sing. She's certainly not on JoJo siwa level bad

[@sksksks7533]

"dance moms is the closest we're going to get to a modern day stanford prison experiment" 😶 facts though could be said for nearly all reality tv

[@efadfa3]

Man, I really like her image and I couldn't put my finger on it but 10 minutes in it struck me. Eurovision! I like it because it's very Eurovision!

[@StarlaBizarre]

ahahahahaha the beard and the little fangs and the widows peak i can't

[@_bum_bunny_]

Tate can definitely sing, what on earth?

[@deli5194]

I honestly feel so bad for her I always hoped when she turned 18 she would speak out about her mom and dancemoms like jennette mccurdy but I hope she seeks help one day

[@Oksurewhynot13]

I think it’s important to note that other former child stars who “went bad” didn’t do it on purpose. It wasn’t a publicity stunt, they were either seriously going through something, or they were just growing and being an adult (and people can’t deal with that for some reason). Jojo is doing this on PURPOSE. There’s nothing genuine about this.

[@JordanJSparks]

I was IN Descendants and yes same guy produced and did back up vocal. That being said, I have used tonnes of clips of it on my channel and none have been copyrighted yet