Is Customized Hair Care a Scam? Function of beauty for Target review - Kayley Melissa

[@JoMarieHartup]

Function of beauty has always struck me as influencer marketed expensive pseudoscience.

[@argusfleibeit1165]

Exactly. Pseudoscience hoo-ha. smh

[@katerrinah5442]

I will say as expensive as the online version is to get shipped to where I live (Australia) it's the best shampoo and conditioner I've ever used and my hair loves it. I will say though the bottles last me 6 months so it's not the worst expense ever.

[@jessthom1016]

I tried a subscription for over a year... and ended up not liking it. I gave it a fair go and just felt like my hair never felt as good as it did with the products I was using prior.

[@Witch.of.the.bog.]

I used the face routine and it cured my acne which I've had my whole life and I've had the products for 3 months now and they're only half gone. $100 for all 3 products with shipping so about $30 for a 6 month supply of each product.

[@cmzy729]

I’ve seen a lot of people say it ruined their hair

[@MonicaMettert]

I’d love a video of you comparing the Target version to the custom version sold online. The ingredients for the different “hair goals” are mostly completely different so I am super confused if one is better than the other and which hair goals to chose for the online version. Pleaseeee Kayley? Lol 💕

[@creatrixcorvusarts876]

I 2nd this!! Yes please!

[@Redh3adElizabeth]

We need this. I was also totally thrown by the different ingredients for the same goal

[@mallorymcwhorter898]

I was about to comment a similar thing! I would love a video in this format that does a rundown of the online add-ins & maybe even the other hair products they offer. It makes me feel a lot more confident to drop that kind of money on these products.

[@violetash9597]

This needs 12,000 more likes.

[@blue_moon_wolf7989]

Absolutely needs to be done! I loved the layout of this video, but I am more interested in ordering these off of the website instead of going on a small road trip to get to target!

[@SamanthaMarshall108]

I'm a PhD scientist and I am SO HERE FOR ALL OF THESE SCIENCE VIDEOS.

[@ducklingscap897]

She and Sarah Ingle are really amazing at making hair care science based 😍

[@adrienjensen6884]

Do u like function of beauty? As a scientist

[@heatherstein9576]

Heck yeah same here! I'm a chemist :) I do like my shampoo but I only buy the shampoo. I don't use conditioners, only hair masks. They all make my hair too oily

[@stolen_heart]

@@heatherstein9576 I’m the same way! Any idea if the boosters can be used interchangeably? If I’m only using the shampoo and the strengthening booster, I don’t want to simply throw out the booster for the conditioner. Any idea if I can use the booster for the conditioner for my shampoo the next time I purchase it instead?

[@heatherstein9576]

@@stolen_heart I have no idea but as a chemist I love mixing things... to my own dismise sometimes... I would totally try mixing the booster into the shampoo if it fits. Wouldn't it in theory be the same concept as a 2-in-1 treatment?

[@realtorviktoria]

Lol why does her outfit remind me of that Dwayne Johnson meme 😂

[@its__destiny]

😅😅💯

[@JoceToyii]

AHHHHHH OMG u unlocked a memory of mine I forgot about 😭😰

[@emmamlis927]

A timeless fit truly

[@Thisplaceisaprison3912]

Its the turtle neck chain combo haha

[@clairewillow6475]

I noticed lately that a ton of KZbinrs are rocking the turtleneck chain combo a la Dwayne Johnson 🙃

[@analorena6832]

What I need, ma'am, is an entire series of Kayley Melissa explaining the science behind haircare. Legit think I learned more in this video than I did in all of high school

[@abbyyates9533]

Same

[@bennie1223]

You may like Manes by Mel, she really gets into the science of ingredients. Her target audience is curly girls, but I still learn a lot from her channel ETA: I'm also hear for Kayley to teach us more science and cultural significance to things too. Her last couple videos have been awesome for that

[@kpaigeboz]

ok but same I feel like crazy smart right now lol

[@Nickimay]

Would you ever try shampoo bars and how they compare to normal bottle shampoo?

[@marlener6960]

I would like to know this answer as well.

[@kath_erinelara]

This would be good info, like shampoo bars are a little expensive, I want to know if it's worth it (besides Eco friendly motives)

[@cynnimini2650]

Yes! I only use them now, so I'd love to know what to look for :)

[@megan55121]

Big +1 to this idea!

[@safirog1226]

I use Viori shampoo and conditioner bars, and I’m obsessed! I like them better than my Kerastase . My oily scalp is finally balanced, my hair is soft, strong, shiny and full of body. I’m never going back!

[@amia_calva]

"I don't need a new shampoo, but I love Kayley's videos so I'll watch anyways."..... And that's the story of how I bought a new shampoo/conditioner set.

[@wordswarsandsymphonies]

yeah i shaved my head less than a month ago and im honestly considering trying this. ive always been curious but before now the price point was way too high for me

[@hilarystillwell9061]

😂😂

[@tianacarrao4842]

SAME 🤣

[@wearesatellites91]

I don’t think I’d spend the money on this. It’s cool that they let you customize your mix, but I think a lot of people get caught up in the novelty of that and don’t stop to wonder if these products work any better than what’s already on the market. At the end of the day, is the quality actually better than the high-quality salon brands you can get for less?

[@FruitsFantasyKingdom]

I dunno. My high-quality salon brand shampoo costs $35 and that's just the shampoo. It is Kerastase. Function of Beauty is kinda a steal at $29 for shampoo and conditioner.

[@orngee]

Honestly I tried them and it ruined my hair.. almost a year and my hair just isn't the same anymore 😕

[@marissalorraine8700]

@@orngee my sister had the same experience!

[@dactylodactyl6979]

I think it'd be great for people like me who don't have that many great options for their hair type. I'm 2c-3a, but I have super porous fine hair (natural ash, almost white blond), so it tangles and breaks without heat styling or dying. I end up mixing several products on that cost about what this does to get the same results some people can get with one. I usually end up having to do a weird rotation of products for coily and wavy hair depending on how it feels before I wash it and how long it's been since wash day. The in between is too light after washing and too heavy a few days later.

[@felixhenson9926]

@@orngee What do you mean by hasn't been the same since?

[@abbyyates9533]

I see this everywhere, and I’m so glad my trusted hairstylist is reviewing it👏🏼😍

[@kayleymelissa]

Same! I *had* to try! I hope this helps!!

[@abbyyates9533]

@@kayleymelissa thank you!! Also I was wondering, I also have straight/wavy hair, but my roots get oily easily so could I do the straight hair base for my shampoo and the wavy hair base for my conditioner??

[@kayleymelissa]

Absolutely!! I do that kind of thing all the time!

[@phatnat13]

@@kayleymelissa hey there! Is the scent the only thing NOT customizable if you buy these at target? If you want custom scent is function of beauty online the only way? I feel super ripped off though paying $50 for the shampoo and conditioner online, and it’s only $13-$16 with the boosters at target? Im confused by this...what’s going on with the drastic price difference if it’s formulas coming from the same brand??

[@kaitlynventenilla]

@@phatnat13 I think it’s that at target it’s less ounces, as well as less customization. At target you kind of have to figure it out yourself but online you do a whole quiz. I’ve used FOB online before and I’m currently using the target version, I honestly like the target one more!

[@annabelyang5074]

The timing of this couldn’t have been better! I was just considering buying these this weekend, so thank you!!!

[@rmalacas]

I just canceled my subscription last month. It smelled good and my hair felt nice but that was it lol

[@treblemaker21]

I agree! I bought the shampoo for straight hair thinking “I hope kaylee covers this. She loves doing target stuff.” And an hour later this video dropped!!

[@joannam1284]

I used to have a subscription, and it was so bad!! Maybe I had the wrong formula, but after 5 months of using it, my hair felt like oily straw and I was losing way more hair than normal. I asked for a refund and have never tried them again.

[@hailyjohnson407]

@@joannam1284 it might have been that you were using a lot of heavy protein ones that built up in your hair! I feel like based on this video, that maybe you need the additives when your hair is unhealthy, but once it looks good, you are probably best to just use the base and maybe one additive, because there is such a thing as too much of a good thing! A lot of these seem like theyre super good for your hair, but if you use too many protein strengtheners, its gonna start to overload and damage your hair, or too many hydrating ingredients will make your hair oily, etc. It's probably just finding the right balance for you!

[@dwallens]

I literally just saw this at Target this morning. I didn't know they were selling in store now. I like the idea of the boosters but I'm going to learn more before buying. Thank you for your research and explanations! 😊

[@sugarkisses888]

I ordered Function of Beauty about 2 years ago when all my friends were raving about it with their cute little bottles with their names on them. It wreckedddd my hair. So so so dry, even though I said I needed something for dryness. I will never try them again.

[@elvenleaf5589]

Try japanese shampoo brands they are the best

[@KathrynsRavens]

I had the same issue with Dove's shampoo and conditioner but it was significantly cheaper!

[@AnniCarlsson]

@@KathrynsRavens dove is the worse. Can't ecen wash hands with it without wabt to scratch my hands to they bleed

[@Longingtobesomeone]

@@AnniCarlsson I hate Dove's scent, and everything 'Dove' smells like Dove. Nope, nope, nope.

[@Zosime22]

The Function of Beauty website actually uses different ingredients for a lot of these

[@vanessa3550]

I've had fob a year ago, and I really liked the first one, it genuinely changed my hair for the better at first. And even more so my scalp. But halfway through the bottle it stopped working as I wanted it to. It did nothing more than what Drugstore shampoo and conditioner did for me. I then changed my goals for the next shipment and that didn't help much either. The shampoo and conditioner work. They don't irritate my sensitive scalp, my hair is healthy etc. But it's not good enough to be worth the money, if I can get the same result for a fraction of the price, especially with international shipping and taxes which I had to deal with.

[@ACWells13]

Out of interest did you pick a formula with silicones? I've had a similar experience- switched to a different shampoo, which has been amazing for a while then has just stopped working, and my hairdresser said it was probably silicone deposits building up over time.

[@vanessa3550]

@@ACWells13 No, I got the silicone free option. I've never used shampoos or conditioners with silicones in my life before, so I didn't see the reason to start with fob. I genuinely think it just worked to well 😂 My hair became so much more healthy, I then also had a haircut and that left me with pretty much only virgin undyed hair and because of that the old recipe became too nourishing. The second shipment with adjusted goals worked, but since my hair by then was so healthy, it didn't work that much better than drug store shampoo would and just is not worth the price. I'm still using up the shampoo bottle (they do last forever) but I'll switch to something cheaper afterwards.

[@ACWells13]

@@vanessa3550 I've been thinking about trying them, maybe I'll just get one to try :D My hair gets super greasy super fast and they don't seem to have any options to prevent oil!

[@andreal3239]

@@ACWells13 I’ve heard overwashing can cause that so maybe that could help? Dry scalps can sometimes freak out and overproduce oil to overcompensate as far as I understand it

[@ACWells13]

@@andreal3239 I've heard that! It's good advice generally, but my skin is just generally very oily so if I don't wash it it's just gross :D

[@ce4me810]

Regarding itchy scalp and dandruff, about 4 years ago I started a low carb lifestyle (50g/day). Before, my scalp was almost scaly and itched so badly if I didn’t wash everyday. Now, no dandruff or itchiness-completely gone, and I can wash twice a week. If I splurge and have cake or something high carb, the dandruff reappears until I get those carbs back down. Great video, I think I’m going to try these products!

[@isabellebarrett1318]

Best of luck to anyone actually using these, my hair is still recovering from the absolute havoc these products wreaked on it. I have straight, virgin hair that's super healthy, shiny, and balanced normally so I figured it wouldn't do any harm to try out personalised hair care. This stuff left my hair greasy a few hours after washing, matted and tangled constantly, dull and overall limp and lifeless. I've used literal poundland products that made my hair look and feel better lmao. At first I thought my hair was just adjusting to the new product but after 3 months it was still awful so now I'm stuck with over half a bottle of shampoo I literally can't use and a conditioner that doesn't really do anything more than a standard drugstore product.

[@elvenleaf5589]

Try japanese shampoo they are the only ones how worked for my curly hair

[@amandaosborn8923]

Interesting. I also have straight hair, far from virgin hair but still really healthy (according to my hair dresser). I LOVE function of beauty! It works sooo well on my hair. It did the exact opposite of what it did to your hair lol

[@thecreatedvoid117]

I had the same problem! Somehow made my hair greasy while simultaneously drying out my ends. I even tried doing a second customized set with different goals in hopes of it being my fault the first time.... nope! The best my hair has ever done is with Aveda. It’s far from cheap but I always go back to it after trying other products.

[@leeblackett7099]

Weird. Totally opposite here-- ive had huge issues w greasy hair my entire life. Using function of beauty immediately fixed it for me, I can go 4-5 days without washing compared to the 2 day cycle I had to commit to before. My hair is also the softest its ever been and I've even gotten compliments from customers at work saying how healthy my hair looks! I wonder how people get such drastic results...

[@thecreatedvoid117]

@@leeblackett7099 Clearly it’s not a product that works (unlike the way they market it) for everyone but I’m very happy it works for you! It’s hard finding hair products you end up really loving.

[@amy-hs3ky]

Could you try out Brad mondos products? I feel like AL would love the wavetec product for curly hair that he has💗

[@christielizalde3991]

I really like Brad Mondo's products! The scent is so nice! Hair colors nice too, I've done purple and blue, but I think overtone works better

[@frostyskeletons8950]

I am in love with the the moisture cream and conditioning mist. The wave foam I’m still trying to figure out though (I have thick, straight-Ish hair tho)

[@ellierayne2970]

I'm just curious how it compares to their pre mixed customised version you get online, since it seems like the ingredients are quite different from the Target release...I'd rather have less plastic waste, but, it seems like the online version isn't as worth it as far as the quality somehow...???

[@hannahdulset61334]

The last few videos have been so incredibly informative and so well researched, loving these!

[@shesaysdisco]

I’ve been sort of considering looking into this brand for a little while, so this video is fantastic! The nearest Target is 45 miles away from me, but a really good Thai restaurant is in the same city, so I could totally justify a little trip...

[@solaiya1426]

Have you tried the "online" function of beauty shampoo and conditioner? I'd be so interested what you think about that since the price point is noticeably higher.

[@elliottrozwen1767]

I think the price point is probably comparable, actually, considering the online allows for five goals as well as offering a larger size. I would like her to review though because the ingredients seem to be different for each indication.

[@liv97497]

Thank you for this video! I had been skeptical of them since it seems like they're sponsoring everyone on youtube lately, but the only unsponsored reviews I've seen seem to be aiming for drama and were kind of all over the place (as in, big chemical sounding names are bad for your hair!) so it's super nice to hear from someone who *actually* knows what they're talking about and who's trustworthy.

[@mckennagray9928]

Heyy luv u Kayley! I've seen Function of Beauty so many times but I never tried it because it was a bit expensive so I'm sooo glad you are doing this!

[@mocha1821]

Wow, I was literally just lamenting how people don't get as detailed and in-depth about hair-care products as skin-care products, and then I stumbled across this video! I love how digestible you made all this information! Love how much research and work you put into this 😊

[@daninee]

I have to say, this is the most informative video I've ever seen. Well done Kayley, you can tell how much work and research you have put into this it's great!

[@heatherj9029]

So thankful for this. I’m severely allergic (epi pen) to sesame. I would have added the thermal protectant if you hadn’t mentioned this ingredient. Also will never use anything with xylitol since a very small amount can be lethal to dogs. Not worth the risk in my house. This shampoo could have been pretty bad for my home. Thanks again.

[@laurendaniels6817]

Love this! I would really love other videos where you deep dive into the ingredients. Olaplex in particular I've been wanting to understand better.

[@CreateYourSpace_.]

How you taught me all that without me glazing over or getting bored is talent! Thanks so much for making this, I have been debating function of beauty for a while and this is what I needed!

[@theadventuresofbrooklynrose]

As someone who is mixed race, this is the only ones I use bc i can customize it and its decently cheap compared to some brands. I love how it makes my hair feel personally and it also mixes well with my other hair products.

[@kvic3729]

Kayley. I think you literally saved my hair and scalp. You posting this convinced me to give FoB another try and after one use we are THRIVING over here!!

[@missbramirez]

This was very helpful! I was actually standing in front of the display at target today trying to decide & became too overwhelmed & left! I’m excited to go back with a lot more info under my belt to make a decision now!

[@ThePunkTheory]

I got a function of beauty set from their website a couple of months ago and so far I really love it. Wasn't aware they're partnering with Target now, that's really cool.

[@IonIsFalling7217]

But... would your hair fall out if you put in four boosters? Would the police cone get you? Would your house catch on fire? Can shampoo count?

[@WYIN98]

I was thinking the same but maybe it ruins the formula?? The shampoo curds? Separates? Gets more runny?? 🤔🤔

[@sinaimoon836]

I think it’s just too much product for the bottle. Or maybe it’s about diluting the bases?

[@theywalkinguptoyouand4060]

Nothing will happen. This is why they can easily sell these things. Because they know nothing bad will happen

[@cam1152]

Ooh I’m super excited!! I see function of beauty sponsoring people all the time, always wondered how it could work ;))

[@alanamarie7114]

I need like a whole consultation with Kayley for my hair! I just got Biolage shampoo and conditioner for my hair. I honestly love talking about hair. I normally let it air dry as much as possible for less damage. I do color my hair too so there’s that damage. After seeing this video I’m still kind of lost on what my hair need 😬 I have frizzy hair too and I love all the boosters!

[@marissalorraine8700]

I love Biolage. It changed my hair for the good - I’ve almost been using it 3 years now! Amazing stuff. It’s amazing on my colored hair too - especially since I do reds.

[@alanamarie7114]

@@marissalorraine8700 yeah I’ve done read for a couple of years now too. I really love my shampoo I’m using.

[@kaerden3766]

I just got my FoB set from the site a month ago and I love it, but it's cool to see you so giddy about the science-backed ingredients.

[@CarlyPiotrowski]

I really appreciate the fact that you explained this in a way that uneducated people explain. I know nothing about the literal ins and outs of hair so this was super easy to understand !!

[@amberros2619]

Omg this is SO helpful! I've used function of beauty subscription in the past and loved their products but couldn't handle the price tag, so when I found out they were in Target now I was stoked but skeptical. How could the product be comparable when it costs so much less? Its good to hear that you also love it, and to learn more about the add-ins because it turns out I was choosing the complete wrong ones for what I wanted from my hair! Thank you for this, I feel so much more confident buying this product now that you've helped answer so many questions I had about it.

[@CoolShadowCat19]

“Feed two birds with one seed”

[@Antimuffin]

LOVING the science you've been sharing with us lately. Hair products are such a mystery to me and now I feel less mystified. More please!

[@classhole302]

Girl I LOVE when professor Kayley comes out!

[@RaeCarroll96]

Just placed my order from target!!!! Also, would love a video about Annalaura’s sleep style and next day refresh! My waves are similar, but a bit looser. I have the hardest time with sleep styles keeping my waves in tact.

[@Marvulven]

Wow I’m five minutes in and this video feels like the textbook definition of undisclosed advertising...

[@_jolie_]

kinda sus

[@sharonthornton8803]

It does feel odd that she has nothing at all bad to say about them

[@danielleforrest2763]

Especially considering the title....

[@vortexwriting1026]

I mean technically she has a affiliate code, which means if you click any of the links in the description technically she makes a small portion of the profit. Though she doesnt have to disclose that in the video, as affiliated links only have to be disclosed in text under FTC guidelines.

[@dsalazarm]

Yeah.. I don’t think she’s straight up lying but the amount of “this is great!” is suspicious.

[@InTheNameOfMusic77]

I've actually been using Function of Beauty for two years now and I really like it! It's a little pricey, especially because I live in Canada and shipping here is expensive, but I was using Moroccan Oil before so the price is pretty comparable. I also found the bottles last a really long time so it feel worth it to me. If you're willing to spend a little more on hair products, I would recommend this brand.

[@lalaleilei1]

This video helped SO MUCH!🤩 I kept eyeballing function of beauty cuz let’s be real, I’m at Target frequently. This really helped me figure out what I should get! Example, I have straight hair but it is also heavily color treated/bleach so I ended up not getting the straight hair shampoo/conditioner because of the benefits of the wavy hair option. SO HELPFUL! Thanks, Kayley💗

[@KarenLee-ms2th]

Thanks for this video. I ordered from the company for the first time without knowing any information about their ingredients. Their customer service is terrible. They only email you a general statement without addressing your issue then they send you another email saying the issue has been resolved. Multiple emails have never solved my issues or answered my questions. Its ridiculous. Good to know that Target carries this product and your video has been 100% helpful!!!!!!!

[@oceanexpressway]

When I say I’ve been waiting for this, I mean I have been waiting since the launch 😆 I bought it anyway (Wavy base with scalp smooth and deep condition) and I’m in love! I’ve been alternating between this and my Kristen Ess ones, and my hair has never been happier!

[@StardustandMadness]

Thanks for putting the ingredients here. I was looking at trying them, but I’m allergic to coconut and I couldn’t find their ingredients listed anywhere, so this saves me a ton of money. Thank you x

[@aintnoother15]

This is really cool, I just placed a target pick up order based on your recommendations! Thanks for the research!

[@JasenWilson]

Let me tell you, I've finally found a shampoo and conditioner that works for my hair, I'm really glad that you explained all the boosters, I was able to find the perfect formula and my hair actually looks nice and healthy!

[@RedhairedBallerina]

I have a question though - if ingredients that block DHT are in the conditioners, CAN THEY EVEN WORK? I mean, wouldn't you have to put it on your scalp?

[@FaerieQueene517]

Pro Stylist here. The key is to put way less conditioner on the scalp than on the ends to prevent the hair from being weighed down.

[@Redh3adElizabeth]

I’m with you, as someone with fine, oily hair, I never put conditioner on my scalp, so those ingredients are completely pointless to me and I wish they were in the shampoo instead

[@akashika]

I decided since I was shipping my in shower hair care from the US anyway I'd give actual function of beauty a try and this has helped me choose the "help" I need for my next batch. I had chosen lengthen and strengthen but since they're basically the same that means I can add in colour protection. Thank you Kayley for doing the research for me :)

[@leopardqueen86]

Im definitely going to try this next time i need shampoo/conditioner! (I just bought some) Also i noticed its cheaper getting them at Target then from their actual website. Thank you for all the research!

[@tessam1290]

Their actual website makes shampoos and conditioners customized exactly to you, so a bit more involved than Targets stuff

[@kpaigeboz]

This video is literally EXACTLY what I needed right now!!! My shampoo and conditioner are almost gone, and I've been trying to find the perfect (more healthy option lol) product for my hair. It seemed like a lot of work was put into this video, and it was super amazing and informative so THANK YOU!! :)

[@PlantBasedBride]

Are these formulas different than the ones on their site? This was so informative!

[@calvirose]

I have been using Function of Beauty shampoo and conditioner since May 2019 & I absolutely love it. However when choosing my hair goals I didn't really know the difference between them and what would be best for my hair type. This video and your explanations has helped me so much to understand all the benefits of each goal! Thank you Kayley 🤩I'm about to go and have a revamp of my formula!

[@laraschmitt9539]

Could you do a review about hair vitamins? Maybe different brands and if they actually are effective. In the same style as this video cuz I loved it 😍

[@Author.Noelle.Alexandria]

Skip Gummy Bear Hair and such. Get a prenatal vitamin. Folic acid, biotin, and zinc at the big ones recommended by dermatologists, You can google that. GBH and such have some, but you’re paying a whole lot more for a lot less than going to Target or GNC and getting a non-cutesy version meant for function over KZbin influencer cuteness.

[@annaschwarz5747]

I know she said in a video she uses Halo hair vitamins

[@ducklingscap897]

Sarah ingle mentions hair vitamins in her science videos on hair. I recommend you check her videos out. There is no scientific proof that it helps the hair unless you have a serious malnutrition.

[@NeoSpaceRanger]

I am so happy for you to have done this video. I am a professional and have been looking at these wondering how they are since you can customize it so much! A favorite youtuber of mine did video about purchasing this brand online, and then I started seeing it in Target too! Happy to hear so many good things about it. Thanks professor Kayley!

[@jupiterliam7961]

This was so helpful!! I was skeptical of the "Soothe Scalp" one because they always have tea tree oil in them, which irritates the hell out of my scalp, but it's great to know that it actually has helpful ingredients, and not just a bunch of essential oils!

[@AHulst]

I just realized I've been watching your videos on and off for almost 10 years. Your haircare videos have always been my favourites! You give such great advice that's super useful for everyday people, and you're so positive and nice to watch!

[@t4me7]

I ordered from them online and I kinda feel like the soothe scalp option actually made my scalp drier and more flaky....like I switched from slightly oily dandruff flakes bothering me 3 days after washing to dry super itchy flakes bothering me the next day. Idk, I really want to love it, so I'm taking a break but gonna go back to it and hope it was just weather or hormone related or something

[@ebatdorf9991]

Such a great video! Thank you! Ok, here are my experiences with some of the CORE ingredients: -GLYCERIN: Makes my 3A curls frizzy when it's humid/rainy (which is most days, here). -SHEA: looks nice at first, but builds up so that my hair gets so heavy it stops curling. My hair stylist is a curly hair specialist and thinks that Shea builds up on everyone, all the time. Maybe someday, customizable hair products will let us skip on the glycerin and maybe someday, Shea will be less common in curly products.

[@kayleymelissa]

Very helpful!! Glycerin is in freaking everything, and I was wondering how such a strong humectant would act on curly / humidity sensitive hair.

[@emmaociee]

Take a shot every time Kayley says “significantly”😂 kidding 🍷🥂🍻🥃

[@kayleymelissa]

Only if you wanna get drunk and have a great time 😅🎉

[@katethegreat4918]

This is the first of your videos I’ve seen and I don’t really care that much about hair, but I just love listening to experts explain their stuff

[@TwinMamaCrafts]

I was wondering about this! How would you compare it to the Kristin Ess shampoo and conditioner?

[@BullDurham12321]

I’ve been using FOB for a while now and it’s amazing. My hair is fine and thin, oily scalp and dry ends. Best hair care I’ve ever used. My hair looks and feels super healthy, no static, oils stay away. I love it.

[@Itsgaabagaabaxoxo]

I suffer from all those things too. What is your shampoo concoction?! Help!

[@jadetaylor8727]

YES WHATS YOUR CONCOCTION

[@binx5185]

Can I just add the boosters to my shampoo that I already have at home?

[@erinvanlyssel]

That’s what I’m wondering 😂

[@franniedibona8581]

i bought some to do just this! I feel like it might depend on the booster but i got the heat protectant one and i was gonna use that in my regular conditioner and shampoo! i do love the ingredients in the wavy one so i might grab some of that

[@Just-Paige]

Here to ask the same. I have too many shampoo backups right now to justify another...

[@rebeccastaupe1521]

I did this and so far my hair is intact. It hasn’t seemed to impact the shampoo and condition negatively or change the smell.

[@bibliophilecb]

Ooh I love this idea! Especially since these have fragrance and I’m sensitive to fragrance, I might try adding some boosters to my fragrance free shampoo + conditioner...

[@yoshira321]

This was awesome! My hair care line is launching very very soon and I love watching videos that break down ingredients, my products are all about the actual health of the hair and not just cosmetic 🙏🏽

[@daughter_of_yeshua]

Please review bumble and bumble new bond building line. I would love it if you would break it down on the ingredients and go over what makes it bond building.

[@WishAtElevenEleven]

I tried function of beauty a few years ago when it was first popular with a lot of influencers. I thought it felt nice and good quality, but I didn’t notice any improvement in my hair compared to medium priced products like bedhead or redkin so I didn’t repurchase since those are a much better value.

[@junglekiity]

*opens video* *signs into Function of Beauty in other tab and begins tweaking my formula* edit: Just realized my current formula has the Strengthen booster. Can attest: quarantine hair grew like nobody's business.

[@valarya]

I had NO idea Function of Beauty was in Target, now!! I've been using their shampoo/conditioner for over a year via the online subscription service and LOVE THEM. I feel like it could be a bit easier to customize online via buying different things to chemistry lab @ your house, but both ways are awesome. Thanks so much for going in-depth on what all the different boosters do and how they're helpful. LOVE

[@valarya]

Also PS the online ones come with pumps, which is a must for me in the shower. I don't want to shake and squeeze when my hands are wet :D

[@Julia-cp9nt]

the fact that you included 2c/3a just proves to me how amazing you are

[@hibernatingmummabear]

I ordered some for my 18 yr old daughter who has long natural auburn hair, that has a mild frizz and can appear dull. I got the wavy/antifrizz/strength/shine combo in both shampoo and conditioner. She's been using it for a month now and she's blown away by how her hair has responded to it.

[@mystic_mimi21]

I hope this comes to the uk. This sounds so interesting and you could always just buy the boosters and add them to your own shampoo etc

[@jenmedlock]

Thanks for your in-depth review on the bases and add ins. I've been on the fence about customized care for my daughter's hair. My hair is straight and simple, not hard for me to find shampoo/conditioner, almost anything works for me. My daughter has very curly hair and I have been struggling to find something that works for her. $29 for a pair is definitely doable to try for her. I've been spending $9-10 a pop for other shampoos, conditioners, leave-ins for her every time we try something new, and half the time we hate it and throw it out before it's used up. Very much looking forward to trying this. Heading to Target!

[@Redh3adElizabeth]

This video was amazing! Can you please do the same but with the one from the website and then compare your impressions of each? I noted that if you select the same hair goal they use a different ingredient in the website version compared to the target version

[@stagnantfox3027]

I do not have any PHD yet but I have been in numerous hair product factories.what I learned with customizable products is the issue with mixing boosters is that you will be most likely altering the pH of a product which is not a good thing to do because you can easily get overzealous with it and come out with a pH that is not good for your hair and scalp and the can promote more fungi in your scalp (that we all have) that feeds on dead skin. Which can lead to more dandruff.

[@liv97497]

Also, all of this is great information for *any* shampoo/conditioner we wanna buy. I've learned so much!

[@CatrinaMaddern]

I have been a fan of their online shampoo and conditioner for ages. It is nice to know that scientifically it is good stuff too. I live in New Zealand so we don't have the Target option but I am happy with getting it sent to me.

[@Anni1208ka]

More ingredient-talk please!! It's so helpful and highly appreciated 💛

[@nurak3716]

I have heard some people who used the function of beauty and it caused them hair loss, then once they switched to a drug store shampoo their hair loss decreased. What do you think might be the reason for that? And Love you soo much!! Been following you since 2016! 💕💕 :)) I am so happy that you reviewed this!

[@TinkerBell-bt6vu]

That is what I saw on reviews also. There are SOO many reviews that said their hair fell out and it stopped me from buying it

[@samgay9571]

I definitely thought this was a scam but now I want that pea extract..

[@daisymae3717]

😱 I just had an amazing thought. There is no reason you couldn't add the boosters to a super cheap shampoo/conditioner! Imagine adding these to a $2 bottle of suave.

[@itchywitch420]

When you order on the website you get 5 boosters!

[@claranimmo1792]

Ordered mine online. I’ve been using this product for about a year and love it! A little pricey compared to some drug store shampoos but for someone who doesn’t wash their hair everyday this product has lasted me so long and with the immediate benefits I saw, TOTALLY WORTH IT !

[@kelseyg71993]

I would love to see a review with someone who has naturally 2c/3a curly hair like me. I’m interested in trying this line, but I finally found a shampoo and conditioner from Kevin Murphy that works so well so I’m nervous! I plan to do some more research!

[@MissAlyssa108]

Curious what shampoo and conditioner it is cuz I’m a 2c/3a

[@bibliophilecb]

AnnaLaura definitely has some 2C curls (and maybe some 3A? It’s hard to tell). But honestly as someone with 2B-3A curls, I’ve learned that curl type only tells you so much. My curls got so much better when I decided to cater to thickness and porosity before curl type.

[@mariejoylifestyle]

I will be reviewing this very soon :)

[@drupelet]

I've used the products from the website and customised it to my hair etc (so not these Target products), they were nice products but didn't rock my world considering the high price. I think stylers are more important for my curls, I have yet to find anything that really keeps my curls nice and defined for any length of time. I emailed Function of Beauty to see if they had suggestions to improve my chosen formula, and the responses were vague and just referred me to the hair quiz, which I had already done.

[@DestinyFroste]

I just bought the Wavy conditioner with Lengthen, Strengthen, and Volume...I used it for the first time last night and my hair feels SO soft. I cannot wait to see long term effects.

[@AlexandraASaenz]

Dang, this sounds amazing but I don't think I'd try them out :( I've been trying to reduce my plastic waste as much as I can so having multiple packets for a single end product seems like too much for me. Oh well 🤷🏼‍♂️

[@k4rapace874]

saaame (i wish fob would come out with shampoo bars, i think that could be really fun!)

[@melissalee2286]

I'd love to see your update reviewing FOB shampoo and conditioner. I used it for thre past 5 months and had great results! I used this video to help navigate the boosters. I really appreciated the time you took explaining all of them and discussing the ingredients!!

[@thebookalchemist4353]

I mean, the ingredients sound cool and all, and I really appreciate that you did your research and actually read proper scientific articles. However, without knowing how much of each ingredient is added we cannot know for sure that they are actually benefiting the hair in any way. They do sound promising, which is a great start, but when it comes to ingredients dosage is everything. Too little of something will not have any effect, and too much of it might even be harmful. Also, there are other things that come into play, such as how the ingredients interact with each other, stability, delivery systems, etc... I am a bit skeptical about some of the claims, since both products end up getting washed off anyway, so are the ingredients going to be effective by just laying on the hair/scalp for a few minutes? I would not make a general claim that these products are good based solely on the ingredients, I think we can only know for sure after trying it out for a good while. Great video regardless, just some thoughts from a molecular biologist :)

[@kayleymelissa]

Fair enough! Based on the order of the ingredient list I was personally happy with the amount of active ingredients in each formula. I am trying to learn more about cosmetic formulations to learn how things work together so if you know any good resources off the top of your head, I’d love to know! ☺️

[@thebookalchemist4353]

​@@kayleymelissa It's really cool that you are diving deeper into this world of beauty science, I personally find it fascinatingI I do have some experience on scientific research, but I work in biomedical research, which is a different world altogether, so I am no expert on cosmetics, much less on hair care ahaha But, like you, I am very interested in learning more about formulations :) I don't really use any specific resources, I just go on pubmed, researchgate, or even google scholar and search for topics of interest when curiosity hits. I can suggest two really great youtube channels off the top of my head though, which present well-researched information in a simple and engaging way: - Lab Muffin Beauty Science has a PhD in chemistry, so she really is an expert on active ingredients and talks a lot about cosmetic formulation - Angie Burgs is a chemist that also debunks a lot of beauty myths Highly recommend both if you haven't checked them out yet! However, I believe they do focus mostly on skin and makeup, as have I in the past, which is why your video left me excited to know more about the effectiveness of these ingredients and formulas :) I appreciate that you left a lot of sources in the description box!

[@kayleymelissa]

Thank you so much!! I just found Lab Muffin and I'm going to check out Angie Burgs now. It is a really fun journey for me trying to get to the bottom of all of this and learn as much as I can on the way!

[@khills]

@@kayleymelissa Over on Instagram, there's also Science of Skincare (@skinchemy), Caecilie Johansen (@makeupandmedicine.dk), Stephen Ko (@kindofstephen), and for hair in specific: Valerie (@cosmetic_chemist). Cheers!

[@Bv3276]

@@khills And for the Afro hair textures, I recommend Curly Chemist here on KZbin! :)

[@jilljones9590]

I feel like I need to comment as someone watching this for the first time but has been using the wavy shampoo & conditioner since Target released this stuff - I love it. The $29ish in shampoo and conditioner has lasted me about a year per buy with shoulder length wavy hair and I wash about once a week.

[@danceteamo6]

Can you review the new Hairitage products! Thank you!

[@rachelp5849]

Function of beauty saved my hair after alarming hair loss due to DMDM Hydantoin in a product I used!! Now it’s my go to shampoos/conditioner

[@FPWER]

The conditioners claim to do a lot for scalp. But aren’t you supposed to apply only from the ears down?

[@katiepadilla7315]

yup!

[@MonicaMettert]

I hope Function of Beauty starts giving you that coin soon!!! I had to run out and buy this right away. We have very similar hair so based on your breakdown, I got the Wavy formulas with Color Protection, Strengthen, Deep Condition, and Soothe Scalp. Idea: 1 Soothe Scalp packet in the shampoo, and 1 Deep Condition packet in the conditioner (see what I did there?). If you are happy doing them, you should keep with these types of science-based myth and marketing OR efficacious type videos! Between this one and the rice one, I am LOVING!!! And it seems totally like something that could be “your thing” to further distinguish your channel. Love ya girl! 💕

[@atmreads]

8:28 a little editing mishap, you can't see what it says cuz the words are over each other.

[@jamiehenry5053]

I’ve used function of beauty for 2 years!!! And I only order my shampoo and conditioner every 6 months!!! I change my formula every time to adjust what my curly hair needs!! It’s amazing!!!

[@ohheyhollynoel6394]

Does anyone know why it’s only up to 3 boosters? Like does the bottle only have enough space for 3 or is more than 3 not good for your hair?

[@ReneGrays]

I was just asking myself the same. FOB states on their websites faq: "You can buy 1, 2, or 3 - but not more than 3, as it won’t all fit and mix properly." So theoretically you can absolutely add all of the boosters, as long as you use a bigger bottle.

[@multifaceted7]

I think it's also because the more boosters you add, the less each will work because each one is being diluted more and more with each addition. So if you add too many, you won't be getting as much of the benefits of each booster.

[@maddieknodle5770]

Omgosh this is great!! I was literally going to order some but could not decide between the straight or wavy base. Your breakdowns were a lifesaver! Thank you so much for all the time and research put into this!!