Keith Helfet: Design is about emotional appeal

[@ronaldbaatjes2470]

So inspiring ,yet so few comments? More young people who have an interest in automotive/design/precision engineering will benefit from watching this short clip.I like that Keith Helfet hits those all- important 3 notes: Cape Town,passion and can-do.Add discipline,anything is possible.Re-inforces for me that south Africans do not have to stand back for anyone on this planet, if working for and presented the opportunities .

[@user-je3cr1wr4k]

PRE-ORDERED that book a few weeks ago ;) can't await!! I wished there were more stories out there which open up "behind the scenes" of car design.

[@scottdrake1941]

Congratulations on the book! My father was a huge Jaguar fan, had a 3.4 MkII

[@zyberworld]

I truly believe the reason Jaguar endures is because of the desire for the design. I'm a big fan and cant wait to add this book to my library!

[@kalcine]

Huge fan myself ! XJ41/42 concept,XJ220, XK180,F type concept are all fantastic designs.