The Insightful Leader Live: How to Talk about Your Work (and Yourself) So People Listen

In business settings, you’ve probably been asked “So what are you working on?” or “What does your company do?” dozens of times. You’ve probably developed boilerplate responses, too. But are your responses punchy and thought-provoking? Are you giving a memorable first impression of yourself and your work? In this complimentary webinar, Kellogg’s Craig Wortmann will offer concrete strategies for crafting a brief but compelling elevator pitch for your job, project, or company.
Craig Wortmann is a clinical professor of marketing at Kellogg, as well as the founder and academic director of the Kellogg Sales Institute. He is also a three-time entrepreneur and CEO, an operating partner at the Pritzker Group, and the author of the book What’s Your Story?. (Oh, and he has great ways of describing each of these hats! Join us and learn more.)