Ken Block’s NEW Audi

The future of Gymkhana has arrived! Introducing my brand new Audi S1 e-tron quattro Hoonitron! Brian and I take a quick trip to Audi’s Design Center in Ingolstadt, Germany to see my 1 of 1 Gymkhana Prototype. It's wild that Audi was able to condense a one year build process from the drawing boards to reality in only four weeks! The all-electric Hoonitron is essentially a fully modernized version of one of my favorite race cars, the legendary Group B Audi Sport Quattro S1 E2, so I'm extremely excited for this. All that's left now is to patiently wait for my opportunity to Hoon it.
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[@Auditography]

This is an absolute dream. Automovite fans like me, have been waiting for a revival of the S1 Sport Quattro for decades. If Audi makes streets versions of these, I swear to God Im getting one!

[@davfatboy]

fuck yeah me too this is what wee need retro cars with modern parts .

[@tatacraft791]

Not really tho, unless your super rich

[@enekmartinyeta1215]

@@tatacraft791 have you even seen Auditographys car collection…?

[@10cent_not50]

I hope it won't be all-electric If they're gonna make the production version of it

[@dustinbateman]

@@10cent_not50 definitely would be all electric

[@ConnorHammond]

Just moments ago, Ken was drooling over Audi's museum pieces and now they've MADE him a future museum piece of his own. Doesn't get much cooler than that!

[@angeloc1340]

@Satanic Panic Fun and Games how

[@chapel976]

Can I just say... the fact that our Audi design folks both showed up in exactly the same clothing design the original 80s team dressed in is amazing. I'm so glad to see the mono black short turtleneck look is still an indicator of "TRUE GERMAN DESIGNERS" I also love how intense they are about the design work too.

[@tarushdei]

They better release this as a production vehicle and put it into WRC as soon as they allow full-electric EV's. This is INCREDIBLE and a pure evolution of the S1 quattro design. I'm completely floored by this. Absolutely amazing.

[@chantychen8687]

You can actually see the passion in all of the designers involving in this project. Not normally things they get to do. I’m sure the Hoonitron will be amazing

[@sputnikalgrim]

Right, you know the engineers and designers heard Ken Block and turned into little kids imagining crazy awesome things

[@alexhernandez1218]

Ya ight

[@jonathanekat3852]

I bet both my nuts they were actually able to go all crazy. And also they had to have analyzed a massive amount of cars and the characteristic of kens other cars to really put his features in this new car.

[@andreipendle1778]

Management to Design studio: We've got good news and bad news. Bad news is, you have to come up with a car, from scratch, in 6 months. Good news is, it's a car for Ken Block to go hooning & you get to do whatever you want.

[@damarfadlan9251]

@@sputnikalgrim hi ProfPolish.

[@pjkf01]

Honestly, wow. This is great marketing by Audi. Enthusiasts want to see these passion projects from companies like this. It shows how much faith they have in you, Ken! Glad to see what this partnership is bringing.

[@goprojoe7449]

Audi just created a skyrocketing market for an S1 revival with ken block dna... just need to make a street legal affordable version of this.

[@oneeco]

As a previous student of civil engineering, hearing 4 weeks for a complete design makes me want to vaporize. That's wild.

[@OfentseMwaseFilms]

Ken Block is one lucky guy!

[@amenmoipushi8821]

Uncle Scrooch and Mama Nells 👌

[@MrJM540]

Talent brings you to the table!

[@echocharlie9812]

@@MrJM540 yep, and money doesn't hurt. :)

[@Skankhunter420]

​@@echocharlie9812 don't be hatin

[@Cartier2Shiesty]

@@Skankhunter420he literally wasn’t hating 😂 jackass

[@kashmaghney507]

When Audi builds you a dedicated proto-type and incorporates your branding to theirs and names it the" Hoonitron S1" just shows you your worth as not just a driver/rally car racer but a Icon in the industry! I see why Ken isn't driving the Hoonicorn on "This vs That" now! Next on This vs That- Hoonitron vs Hoonicorn

[@TheRealSykx]

wow what a show down that'll be! idk if we'll see it, but fingers crossed!

[@toddc6682]

Also, you can't drive a Ford anymore when Audi are giving you $$$$$$$

[@extec101]

ken vs lia.

[@liamrmorgans921]

So hoonicorn just beat the Tesla Plaid so they have their work cut out for them

[@jeremiahm6628]

Dad vs daughter

[@Andy111Woodcock]

Imagine waking up one day and going to see the car Audi have made, just for you and clearly put everything they have into.... Living the actual dream 👍💪

[@sychosnare]

And getting owned by a Tesla roadster lol

[@timbob1145]

Rip to the ultimate hoonigan and straight up top bloke himself and credit to Audi for doing great things.

[@mikoriad]

Audi has really gone all in with Block on this entire venture. Kudos to them, and Hoonigan for this experience.

[@Sam_9988]

I was like “oh a Quattro”. Then “wait that’s not a Quattro, or is it?”. The pure design that is brought forward to a modern shape is amazing. I’m in love

[@humanactivated1017]

Quattro is just four wheel drive

[@manlymantis101]

@@humanactivated1017 I believe they were referring to the old car, not the 4wd system.

[@humanactivated1017]

@@manlymantis101 ya that is why it was called an Audi Quattro , because it was four wheel powered

[@914sam5]

Why electric ⚡️ Put a V8 in it

[@humanactivated1017]

@@914sam5 nah too slow , V8 is a boomer engine

[@chrisbeatty743]

Being a designer myself, I love how they said they had all of their designers create sketches and put them on the wall. That is a practice done in almost all of the design industries and it is really cool that they have credit to the designer who’s sketch won the initial design charrette

[@shwilly9186]

Yea for sure, company’s always like to take all the credit for individual work. Great to see them give him a shout out, and eventually include him in the video. Prolly made the designers day, knowing how much his work is appreciated! Good on you Audi 🤝

[@fugginrambo]

U said Shart!

[@damarfadlan9251]

@@shwilly9186 hoping this car can compete in WRC is something else.

[@sunnygogna5097]

I loved that part as well. It’s rare when whole design team allows and gives you freedom to sketch your interpretation of the future from classic like S1

[@shwilly9186]

@@damarfadlan9251 Well they said this car is only for gymkhana. Audi has an EV competing in the upcoming Dakar rally, so who knows

[@themorganator]

DANG...It just looks soooo right. Props to all involved for making this happen!

[@FPdesignfab]

The S1 has been my fave Rally Car since the 80’s. For real and in games. (Rally Sport Challenge 2!) They did a great job on this. Super rad design and livery!!

[@brettgetz2720]

8:07 gotta love how Ken goes off to the side to have a moment... He looks floored that a car company is doing all this for him.

[@devinbender8428]

He’s absolutely blown away at it. Going from a phone call with a crazy idea 6 months ago. Ken “Hey let’s throw the Etron GT power train into a Old S1!” Audi “why don’t we just build a NEW car” Ken ” ………….. in 6 months?“

[@bertusbredenhann7215]

Lol and he even shaved for this

[@djh5755]

Ken has already driven the greatest car ever designed. KEN SAY ...OK PAY ME.

[@sunnygogna5097]

He was genuinely humbled by this beautiful gesture that car company actually went ahead and took a challenge to make a whole new vehicle for him. That is a statement from Audi that they really care with their collaboration… I’d buy S1 e-tron in a heartbeat it looks super fun and I bet it’s going to be a beast to drive.

[@KittyBoom360]

Mad props to Audi. Loving this partnership.

[@andykay9437]

Audi is terrible, and a one-off built from Audi is going to be a nightmare.

[@deangregoric4735]

@@andykay9437 it's ok we feel your pain

[@JeremyCroteau96]

😭😭💔

[@seesitcoming]

I never get tired of looking at this car. I love everything about it.

[@ok8171]

Watching Ken my whole life has been awesome. To see him get his own Audi is so inspiring and amazing. Hel yea

[@ThoughtlessDestiny]

Man that thing looks amazing. Imagine if they ever made a production model.

[@badabing2302]

Like a modern e tron corrado almost is what I’m picturing.

[@DanielFrost79]

I was about to comment just that. I freaking want one!!

[@paulrebel8043]

With a motor

[@DefinitelyNotEmma]

So basically a homoligation special? Like the Ur-Quattro?

[@float32]

@@paulrebel8043 have you driven an electric car?

[@ccbishop]

This is a dream come true! Finally Audi & Gymkhana come together

[@jasonrogers7171]

RIP KEN may the legend live on

[@edwardfairbanks5758]

Hands down, sweetest aero ever? Beyond cool. You live an incredibly charmed life Mr. Block.

[@drivethru6155]

Wow Audi really really went out of their way for Ken. This is amazing, what a great reflection on the people who work at Audi!

[@Cynsham]

for real im shocked how much audi is doing for ken. cool to see a huge company work with him like that

[@alalal123421]

🔥

[@vulcan7307]

If this doesn’t get added to Forza Horizon 5 in the next 2 years I’ll be sad. It looks insane.

[@ImJCyo]

I notice that Forza loves hoonigan. So they're probably gonna add it. If not, it'll be in FH6.

[@ravenks1sr15]

LOL Bro how to win rally races 24/7

[@real_Fabiot]

You mean FH6

[@rcbeagle5804]

or GT7

[@ryanmurphy2089]

@@rcbeagle5804 garb

[@screamneagle8420]

Perhaps one of the coolest cars I’ve ever seen! I can’t wait to see it in motion!

[@danielraymond9631]

This is what we've all been waiting for. I knew Audi would go above and beyond to give Ken an amazing car.

[@badabing2302]

Makes me happy seeing Audi doing something like this for u guys , and us of course. My only question is , how much scumbagging if any was needed to make this happen ( this is a question for Bryan , or one of the editors that would know Bryan’s answer ).

[@badabing2302]

Hey u can’t heart my comment and not let us all know about the scum-bagging

[@TheJaironman99]

@@badabing2302 I think that who's managing the account doesn't know but has saved the comment to try and get you a real answer. I, for one, am waiting here.

[@SOLOIIguru]

In for the update from scotto

[@JosephJonesboy88]

So much scumbagging I’m sure!! Lol great question

[@jwt4le]

@VALYA 🤣

[@dukiemoto8676]

The more you look at it the more you realize what a smart design it is. Like that floating front end. It gives the illusion of the boxy original but in reality it’s straight aero!

[@jadc3654]

The 3D tail lights and floating rear spoiler too.

[@greengoat5654]

I'm surprised floating front ends aren't more common in just general sport cars, there's probably some safety stuff you could do with them

[@momitch62]

@@greengoat5654 488 pista has one! beautiful design, maybe hasn't happened a lot because other companies don't want to look like they are stealing the idea I guess...

[@marcoherman788]

It's absolutely insane how they managed to make an box shape into an bodylicious shape but still maintain the heritage of the S1 Quattro...

[@lledrockralc178]

So glad it was Audi to work with you it’s so awesome !!

[@petertousignant6566]

Design decals and color choices perfect

[@sethparker4624]

WOW! This is a brilliant marketing move by Audi. What a way to capture the imagination and awe of the next generation of car enthusiasts who will only know an electric future. Kudos to Ken for being the agent of such change! Congratulations to both parties!

[@tonydwietwarze]

Only electric , is a lot of buzz , but not a lot of growl , if you know what I mean

[@993mike]

I think it was kind of dopey for Ford not to continue with Ken, especially when the company is making a big push in the market trying to create cool EV’s. Pretty short sighted.

[@sethparker4624]

@@tonydwietwarze Yeah, it's certainly not the same and not nearly as visceral, but thats what we'll have our classic cars (like the Hellcat) for😂 Who knows, maybe personal drones are the next transportation enthusiast market!? That will make supercars look tame by comparison!

[@damarfadlan9251]

@@tonydwietwarze hi Tony Dwietwarze.

[@bunyip42]

Not just car enthusiasts - every graduating engineer & designer will be thinking of this. Audi can pick the cream of the crop

[@IssaqAl-Ahmed]

This is actually wild. The people at Audi must have just dropped everything to bring this thing into reality in such a time frame. It really shows their commitment to bringing some excitement back into the brand. Hats off, this looks absolutely sick.

[@BlackOmegaVirus]

RIP 😢

[@pghjman1]

RIP Ken ;-( Glad he got to shoot the Vegas video in his new ride.

[@drobgyn5615]

I got chills bro, it's so amazing.

[@stratos9222]

Would love a production version. The narrow cabin, the low roof, the potential for rear storage, the pedigree, and the fact that it’s a 2-door electric performance vehicle are all huge selling points. Adequate ground clearance and a low center of gravity too! Absolute dream car.

[@tonyb9735]

"the potential for rear storage" ..... Really? That was one of the first things you saw? Wow.

[@stratos9222]

@@tonyb9735 Oh yeah. I drive a FR-S over a Miata for the folding rear seats. The small trunk aperture remains a big issue.

[@sportyj123]

watching the joy on the exterior designers face as he describes the livery is my dream. I cant wait to be doing that in footwear.

[@stevanaeastwood8059]

So stoked for you guys!

[@2Quietus]

Good God, that thing's a masterpiece work of art. Huge respect to the design team. Beautiful.

[@sputnikalgrim]

This is just so cool. Appreciate what Ken has done for racing and design. It’s one thing to go and do crazy things, but it’s another to get people thinking and talking and creating.

[@BlahBlah-wp9gr]

man, I didn't think you could make the e-tron look even cooler. This just made my day man, congrats and I hope to see this more in the future.

[@Xceloverdose]

You are witnessing the aphex of car design and performance. Outstanding!

[@thecompanioncube4211]

What an amazing re-conception of the legend. Audi design never disappoints

[@ashleymoriahh]

It’s really interesting to see how designers act and talk about their creations. I can feel their passion- it makes me want to understand how their minds work.

[@VictoryAviation]

Hell I get more and more excited the more they show how much detail and thought was put into it. It looks like a dream! I hope it handles the same :D

[@ashleymoriahh]

@@ControversialOpinion Everyone is entitled to their "Controversial Opinion." I can see your point.

[@robartlavigne]

Being an Engineer myself and working with Designers from VW, I can say you will likely never understand their minds unless you are an artist yourself. They speak a different language so to say. When we sit together in meetings trying to bring their Imaginations into reality, there are often misunderstandings and long discussions arguing about a tenth of a millimeter. We simply don’t see what they see, they have a well developed feeling for proportions and we don’t. However it can sometimes be very interesting to listen to them. After all I do enjoy working with Designers.

[@h0rk3d]

thats a polite way of putting it! i wish i had your skills, id say it looks like a knocked over toilet

[@kennethraff2002]

I’ve always respected Audi for the race heritage however seeing how they’ve treated you and the crew has made me a long time fan of Audi for them to do the things that they’ve done so far is amazing I look forward to seeing more content with this absolutely savage modern S1 beast good job 👏

[@kennethraff2002]

@@alisiayani4311 I’m calling about your cars extended warranty

[@ansongoindoo1]

glad to see you guys are back - hit the road Block

[@jesskoenmaniac]

This partner ship with Audi is working REALLY REALLY GOOD!!!

[@philipschrantz8402]

The S1 e-Tron is the physical representation of musical harmony with the original. Beautifully savage. Of all of the European manufacturers, Audi’s design is head and shoulders above everyone else.

[@AHondaCivicEX]

Quite the irony to mention musical harmony when its an electric car lol Jokes aside, for the look? yes its eye-pleasing, but bummer if it didnt have the other option (or trim?) to have the inline-5 turbo version

[@Saladdressing67]

"Of all of the European manufacturers" *cough* *cough* BMW

[@Precisiongaming23]

@@Saladdressing67 BMW design is in the worst place its ever been

[@terraincognitagaming]

Musical Harmony Except it'll be completely quiet

[@goprojoe7449]

This just created an absolutely huge market for an S1 revival... and the consumer version is going to be absolutely epic due to it's DNA being a Ken Block custom. It's going to be an instant classic, and perhaps the best revival of all time, up there with the GT40.

[@Daytonaman675]

I will straight swap my RS6 for this - the perfect complement to my current NA supercar - 991.2 GT3RS

[@MrApplefan1]

That is insane! What a cooperation. Electric cars like that are going to be breathtaking in the future because there is so much more freedom in design language. Love it! And that Design Studio is amazing.

[@TS34675]

What an honor it would be, excited to see how it performs.

[@basithph8958]

Now this my God I'm so stoked for this collaboration man! It's like Ken Block and Audi were made for each other can't wait to see this thing rip around Gymkhana!

[@williamhobza4991]

When Audi builds you your own one off hoonitron, I'd say you've made it to the top.

[@poplaurentiu4148]

Lucky son of a gun.. (on top of the previous hooning the other cool whips : Group-B S1, Group-S RS002 secret prototype, V8 Quattro IMSA and the e-Tron Vision prototype..

[@maddoctor99]

What an exceptional video rendering - love it.

[@jason454ss]

Ken looking professional Scotto looking Scotto! I've got so much respect for both of you.

[@firedell1031]

It would be so amazing if this spawned the existence of an "S1 Quattro E-Tron" for production.

[@damarfadlan9251]

Yes.

[@AlexZanderMuro]

hell yeah; id gladly pay RS7 prices for one

[@KillerLettuce]

I love hearing about how a car was designed and the thought process behind it. I dont care so much about the engineering and mechanics but hearing about the form and how it came to be is fascinating. I'm liking Audi more and more.

[@SkrillaxingPS3Only]

tell me u arent able to comprehend mechanics and engineering without telling me

[@ENI6MA]

Wow! It has everything it doesnt need. An E-tron sticker in the front and christmas lights in the back. Electro powered hoonicrap.

[@SNTMoto]

Usually not a fan of electric car prototypes but this one is insanley cool, can't wait to see it in action!

[@peteramadio1854]

How, literally how, that is one of the coolest things I have ever seen

[@markprzekurat]

I love Ken... he's so personable, awkward, gracious and accomplished.. all at the same time.... Looking forward to this collaboration!

[@dfend451]

The Graphics are PURE GENIUS!!!

[@WhyNot-sb9kk]

Ken Block is a legend. So Cool the collaboration with Audi. Can you imagine having these two cars at your disposal? Every Audi-ites dream

[@DefinitelyNotEmma]

When a car has a front wing bigger than 90% of all rear wings on any production car lol I love this automotive lunacy

[@streetaction4245]

Can't wait until this vs that ,going against the hoonicorn!!!🔥🔥🔥

[@paulrebel8043]

Nothing electric will touch American Horsepower

[@chequeredflag05]

@@paulrebel8043 Come on man. Don't be one of those guys.

[@jf8188]

@@paulrebel8043 sorry the hoonicorn is gonna get mopped

[@10cent_not50]

@@jf8188 nope, hoonicorn shits on it 💩

[@azertyytreza8947]

@@paulrebel8043 you know it’s just a matter of time.

[@mattlunetta490]

That car is so amazing. The folks at Audi really understand how to create pieces of rolling artwork. Love the video, it's always fun to watch smart people operate.

[@godsmackssa]

Holy moly! The reborn of the Audi Quattro! Legend on the 80's.

[@magnusonf1]

That was fantastic! so many times, there is a disconnect between Ext. Design and the Graphic Design team. Here you can see they worked well together. Sasha was able to translate what elements were important to carry through to the graphics side to accentuate the design best. And it did just that. Love it!

[@JP-fo5kn]

Wow It's literally straight out of a game type concept. Unbelievable work on the aesthetics 👏 You're one lucky man Ken!

[@guypickrell2011]

Okay, it's still just a model right now. Look forward to seeing the final build. Stunning design!

[@slicaltimistic1]

😊Audi has really step their game up this time. Nicely done.

[@Kyle.Brouwere]

Ken brought subaru to great heights. Now that Ken and Audi have teamed up, the legacies created between the two are absolutely endless. By far the best ending to 2021

[@Ptrmrkks]

Agreed

[@BananaChair89]

absolutely beautiful. It is pretty obvious that this is a tribute to the audi quattro, but at the same time it looks like a really modern car

[@lastationproductions]

Cool loved your Hoonicorn and now i really like Hoonitron

[@raullasvegas]

Kudos to the lighting team. The lights int eh from are perfect. The rear light is just awesome. Fire across the middle. So creative. That rear light bar is fire! Literally.

[@pint_size_crawler]

The way that car just flows all the way around. From fenders, flares and wheels all tied into the livery. Tops. 🙌🔥🏁⚡️

[@matthewjones1209]

Imagine if Audi got back into rally. that would be insane

[@TheRealSykx]

ya seeing this thing full send through a forest! hot damn

[@Jushwa]

Truly a beautiful creation, well done Audi, for many this car is like a dream come true.

[@menzoberranzam]

The front wing is sooo beautiful!

[@utbdoug]

Absolutely blown away. What an incredible piece of engineering! Speechless!

[@karenstewart3047]

That's insane...I want one!

[@kushstreams4260]

Let's get a large round of applause for the Audi marketing team, and the board that approved this marriage with Hoonigan! I can't wait to see what you do in this machine

[@PH1M0]

Loved hearing about the design and how this project started to take shape. Great work!

[@goncalomafra2439]

I study industrial design and i can tell you that pulling this off in 4 weeks is almost impossible

[@JonnyEnglish-gu1cs]

I am in awe what a fantastic project I can’t wait to see you putting it to good use 👏🏻👏🏻👏🏻👏🏻🐇

[@plumb-bob8597]

Seeing that in the old rally livery would be so cool

[@xXDoUbLeDDXx38]

So stoked to see the finished product, super happy for you Ken! This is a huge milestone for you and we're all dying to watch where it brings you!

[@Alkistduem24]

all hail to the designers that involved in this amazing project, the future is about to be awesome, can't wait!!

[@luismiguellopez3852]

Brutal Racing mecánic Ken block 🚀💥🔥🏁💪

[@paulgignac1111]

Congrats KEN and team. I’m looking forward to your bad ass video I know is coming. Most entertaining driver of all time.

[@tristantuyn8703]

Absolutely stunning design, a perfect modernization of the s1.

[@gidr2398]

Ken block is one of the best drivers out there and totally deserves the car. Good job audi!!

[@eos-photo7775]

Best drivers?🤣🤣🤣🤣

[@cossiefordman720]

Your not being serious 😂😂😂😂 best driver…..with the car doing most the work….think you need to look up Colin McRae and Richard Burns….

[@corbanx0809]

can't wait to see this beast in action

[@MrSquirrel1693]

Awesome video, was a very insightful video!

[@sparkplug964]

Love the design, the S1 looks amazing.

[@tobychalkley5915]

This thing looks fantastic! I saw it and immediately could tell the car it was based on. Huge respect for Audi for doing something like this, they pulled it off perfectly. I REALLY want this on FH5.

[@SimonMezgec]

Exactly what I was thinking! Here's hoping we do get it in FH5, that would be phenomenal.

[@joshmcdonald9508]

Omg these guys are the GREATEST NERDS ON THE PLANET! These engineers are top level and it really shows! BTW I LOVE IT

[@tonecold216]

Rip to once my hero and now a legend kb43ver

[@zachattack5414]

I've always loved Audi, so to see a car as legendary car like the S1 E2 get remade into a machine *just for Ken* it's really really amazing