Key Elements of Marketing by Hermawan Kartajaya

In this video, the Founder and Chair of MCorp, Hermawan Kartajaya explains MarkPlus’ very own definition of marketing, which is dubbed market-ing, and the Key Elements of Marketing, which contains several marketing frameworks that are instrumental in winning the competition in the ever-changing market.
Several marketing case studies of notable brands such as McDonald’s, Coca-Cola, and Kopi Kenangan are also explained, making it an insightful video for novices, professional, and everyone in between with an interest in marketing.
Supported by Samsung WAD Interactive Display
Chapters
08:47 - The Three Cluster of Works by Hermawan Kartajaya X Philip Kotler
10:31 - The Fundamental of Market-ing
17:16 - 5 Drivers of Change
43:28 - 4C Competitive Landscape
47:16 - PDB Strategic Marketing
13:52 - 9 Core Elements of Marketing
#hermawankartajaya #HKLectureSeries

[@BisnisOnlineAlaSirTiman]

Haru maunangis inget jaman kampus ke gramed beli buku beliau sampe ambil jurusan manajemen pemasaran sampe sekarang ilmunya slalu kepake.

[@bisaolahdata]

Matur suksma pak HK ilmunya...banyak insight dan knowledge yang saya peroleh setelah menonton video ini...gak sabar menunggu video HKLectureSeries selanjutnya...

[@AnakDesa-hg4nj]

Keren banget ngawruh ilmu marketing dari the Father of Modern Marketing Ki Dwija Waskita Hermawan Kartajaya.

[@dreamfishing3794]

Pak Hermawan Kartajaya adalah seseorang yang saya idolakan ... terimakasih pak...

[@dewi9611]

Gokillll, ilmu mahal bgt ini 🙂🙏

[@satria_ari_777]

MasyaaAllah ilmu gratis, mahal sekali ini ! Semoga sehat dan sukses selalu Pak HK !

[@baliaerotravel7034]

Luar biasa - udah 20 tahun saya follow dan belajar dari Prof Hermawan. Beliau membuat Terori dan Praktek Marketing yang jelimet di Kampus menjadi sgt simple dan mudah di pelajari dan bisa di terapkan. Never Stop Learning with MarkPlus - salam dari Bali

[@heruinstinct9593]

beliau satu-satunya org tmp sy belajar marketing sjk th 90an dan blm ada bandungannya smp skrg

[@timothyistianto1316]

Thank you ilmunya pak HK ❤❤❤

[@Patricia-i7e6i]

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[@MuhammadLuthfi-xh7kk]

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