Key Events and Conversions in Google Analytics

[@johntaylor9624]

Perfect, these signals can hopefully inform all the important key events on the way to conversions to better inform google throughout the stages. Performance based signals Love this!!!

[@MeniLavie]

Thank you, this is a game changer for micro-conversions and audience targeting optimization.

[@AlexeyCherepanov]

To clear up the confusion, it may be better to keep all documentation in one place. For example, how to implement attribution on iOS devices. You've placed the necessary information in four different places across documentation for three different services.

[@AnalyticsAbir]

Great video on key events and conversions in GA4!

[@daweiJOBS]

The biggest change is if you don't pay for the google ads. you have to calculate your "goal" rate yourself which we used to call them conversion rate not they called calc your self rate.

[@ExposureNinja]

Why make this change? Conversions are a widely understood concept, but now all training, reporting and stakeholder understanding is out of date. For what end? Is Conversion Rate Optimisation now "Key Event Rate Optimisation"? No. Google, please stop

[@timdavid9750]

Conversions are now something you pay google for (through Google Ads), not something that your website generates, regardless of the source of your traffic. That's quite the paradigm shift, but I guess we'll have to get used to it.

[@melb2449]

Thank you very much! This helped me create my first Key event :)

[@jennifercaust6872]

This is cool! If we're a B2B app, should we track each stage of our sales process as a conversion, ie. conversion 1: sign-up, conversion 2: sales call, conversion 3: customer's first payment?

[@wensom8781]

Where do the key event details show up on the GA reports? Such as the event_value data?

[@swagatamukherjee8630]

Add this to the playlist 😶

[@Malanu00]

how do i filter my key events in an explore dashbord ? i cannot show only the data for purchases and not every other keyevent ?

[@EdwardMansourian]

UA please come back

[@RenegadeLoki]

Does this include Campaign Manager 360?

[@PallaviChowdhry]

The idea of marking an event as key event when its used for a conversion in google ads makes little sense. What if a click on a CTA needs to be used as a signal for bidding in google ads. In this case its just an event, not a key event. So why should google automatically make it a key event, its not that important event from a business goals perspective. Its just a signal for ads

[@raffaelemac780]

Mi ha stufato

[@EmmanuelNarikae-bz4oq]

this is amazing

[@tompazoum6727]

I bet no one could have thought about this confusing similarity across the two different platforms right from the beginning. Even a junior team could've done better.

[@darthcutiemunster]

IDK...its kind of easy??