Keyword Rarely Shown Due To Low Quality Score Eligible Limited

[@kevinp9110]

You are the gold standard of KZbin videos and knowledge spreader.

[@Astronic]

I got a keyword that has 1/10 quality score . Even though the exact keyword is in headlines on ad, in text in ad, and also as main headline on the landing page.. Really not sure how to fix it.

[@alexeijz]

The landing page experience is the toughest one for as it can be so many things that need improving. I wish Google was more clear in how they decide that one.

[@Surfsideppc]

It seems random at times and there's nothing worse than using relevant client landing pages and getting low relevant scores. I'm dealing with this right now so we've developed 3 new landing pages to make things even more relevant and it has barely increased the quality scores.

[@AndrewScarella]

Hi. You said the quality score is not used in the auction, what are the factors that are used in the auction to determine where my site appears in the search results?

[@son_of_whyachi9678]

Ad rank= bid x quality score

[@luiz4430]

@@son_of_whyachi9678 Yes! So the quality score is in fact used to determine where we'll be positioned and how much we're gonna have to pay in the end

[@illbill5971]

As for my understanding quality score is based on exact match and you are not going to see an improvement by changing the match type. I still use 2-3 match types for some keywords, but just to compare the cost x conversion easily. Am I misinformed?

[@Surfsideppc]

I believe you are right actually, I mean it more in terms of making sure all of my search terms are as relevant as possible and that my campaign is as organized as it can possibly be. Honestly this specific example has my head spinning because I have really relevant ads to the keyword and my landing pages are geared towards the keywords that are showing low quality scores. The whole website is relevant to the keyword as well so I’m just willing to test anything at this point to see if I can improve it because it’s a keyword that drives conversions.

[@illbill5971]

@@Surfsideppc I feel you. Sometimes quality score seems not really on point. Did you try praying more? Just joking, several times I had luck adding the plural (or singular ) form which often should have a very similar quality score, but I noticed increments of 2-4 points sometimes. My "nightmare" is landing page experience. Got a few pages with 15% CR and rated below average... sometimes I feel like it would be better rated with more text, which I like to keep short and clean and straight to the point, even if it would affect conversion rate. I guess as always, sperimenting is key but I don't obsess on quality score anymore if I get enough volume for my keywords. Thanks for your videos and response.

[@AndrewScarella]

@@illbill5971 I think landing pages with not enough text are viewed by Google as lacking information, so it sees it as a bad experience for the user. Google should look at the conversion rate of the landing page instead to determine how good or bad the page is.

[@shubhamrohila373]

I am getting this error for a long time, I have done everything whatever you explained but still the status remains the same!

[@maazahmed1695]

making a separate ad group for a single keyword will not work. making thematically ad group will work

[@KeywordResearchSimplified]

*Thanks for this!*

[@madness5693]

thank you so much