King Crimson lyrics but with AI generated art

[@raidenliveee2]

Hey everyone! Just wanted to clarify I used Midjourney to make these images! Below is a link if you wanted to try it out yourself! They give you a trial period so you can see how it works. Link: www.midjourney.com/home/ Also if you wanted to download any of these pictures here's where you can download them... Link: imgur.com/gallery/oDaJT7E Thanks for the support!

[@tranqlity]

Wow, this is accurate, thanks for the site link, I've been searching for one that could do this.

[@THExRISER]

Thank you!

[@asssnatcher4759]

I feel like "In the year 2525" would have some terrifying results

[@Catgirlholic]

You rock bro!

[@zachary-schmidt]

@@asssnatcher4759 yes.

[@HoveringZero]

It's like it's creating lore for a world. All of these images are so cohesive.

[@PrixtoTNT]

Amazing lyrics

[@DanielPlok]

Yeah! It really makes me want to read a story based off the world that has been established by the Ai, just imagining the aesthetics of crimson red, black and purple clothed, homogenous people interacting and intertwining with each other and having antagonists/characters like the witch involved makes me really wish for that kind of story to be written.

[@jda3595]

the SCP features something very similar, you should read about the Sarkicism

[@teratoma.]

AI generated artstyles for movies or games are gonna be magical

[@ericanightshade]

Ive been living the distorted world world beyond the breach for aeons

[@kurtchandler4588]

As if the song didn’t already give me goosebumps… Well done.

[@Bell-ih5ln]

Well done? Bro used an AI

[@seggsy2]

@@Bell-ih5ln still the images he picked were great

[@Brandon82967]

@@Bell-ih5ln But they made the video and got the views, unlike you

[@changedlater6802]

This is absolutely terrifying, but amazing

[@big_sea]

yes

[@gabrielclark1425]

I like how the AI is obviously equating "The Crimson King" to "The King in Yellow" and applying an eldritch motif to the art it makes.

[@DankMemes-xq2xm]

Stephen King drew inspiration from Lovecraft when creating The Dark Tower, didn't he?

[@yeeter6240]

This song itself always reminded me of the King in Yellow anyway so this goes hard

[@ScisaacFisaac]

This is basically just The Dark Tower concept art, I love it (The Crimson King is a villain in the series, and is described like this)

[@gerardotejada2531]

Evrything is a Fripp reference

[@Rik-B]

Yeah, that character is actually based on this song

[@dastardlydoofus8757]

It’s all 19 baby

[@ididgt4259]

I remember the face of my father

[@edwardtaylor8971]

Love the dark tower.

[@Aj-oj8tq]

Please do It on other king Crimson songs like "Fallen Angel" or "Starless".

[@johnwise9811]

YES PLEASE

[@pharros2645]

Starless is my favorite

[@glogner]

yeah i love fallen angle

[@Aj-oj8tq]

@@glogner Who doesn't?

[@Aj-oj8tq]

@@pharros2645 Absolute masterpiece

[@Amirrorofmirrors]

How are they so coherent? Usually ai generated paintings are just a clusterfuck of colors and patterns that vaguely resemble the prompt, but these looks very good. In the first photo (when the lyrics start) alone you can clearly see gates guarding an area of an abandoned town. You can also clearly make out light poles and two moons as the sun sets. All of it looks so much like something a person would actually paint it’s incredible.

[@GS-tk1hk]

Maybe you haven't kept up with the recent advances in AI-generated art, the last few months have been insane

[@cookiemuffin3208]

@@GS-tk1hk Google is already doing AI generated Gif's and videos now

[@Amirrorofmirrors]

@@GS-tk1hk i guess not.

[@espelhogamer]

I know it's a completely different color of king, but this gives me super strong The King in Yellow vibes. Amazing.

[@Brien831]

my thoughts exactly

[@highgrove8545]

The depiction of the fire witch is absolutely amazing. It's like fire twisting and splitting a tree open with the witch appearing amidst the flames

[@acjnse8258]

An AI made this amazing art? Man that's incredible

[@rettenthetetlen8759]

It's not art.

[@andrevasquez7892]

@@rettenthetetlen8759 what is it then? (Genuinely asking)

[@miguelealo8468]

@@andrevasquez7892 a picture with no soul

[@zZzZ-rj7xq]

@@andrevasquez7892 art is a expression of the feelings of the artist, this AI is just imitating art but isnt really art because doesnt have emotion, personality ou anything really artistic Sorry if i said something wrong english isnt my first language

[@rettenthetetlen8759]

@@andrevasquez7892 Photo bashing software for people without skills and talent. With this effort everyone is a photographer who can use the fancy Instagram filter. But No. This is not art, because art requires skills, feelings and human. AI generated images are hardly art. If it's art that means you can be a mechanic without knowing how to build a vehicle, you can win running contest with a motorbike, you are a pilot only driving a drone, you can be a tourist without traveling and the list goes on. All of that requires a soul and a human. Ai is a toy and a gimmick image generator for people who think they can be artist with cutting corners.

[@InboundRex307]

The fate of this song being made is truly made in heaven, no one can skip this song not until time itself is gone

[@kingspeedwagon2271]

This is what I loved about King Crimson is the mysterious effect these rather random but organized lyrics have when listening to them. It is so cool to see images matched up with such lyrics, the only way to describe any of it is something out of a dream, and therefore truly brilliant.

[@baldman4119]

Bro speeswagon best girl Besides trap

[@Compute86]

Oh my gosh. That art is amazing.

[@MyHobbyKeepsMeBusy1]

The reality of this art is more terrifying than the strongest view I had in the years while I have been listening this album. I think it never will be unseen in my brain if you know what I mean.....well done

[@darrellgoudeau2961]

What if this is what the songwriter pictured in his head when writing the sun

[@os_p]

Great imaginary, but honestly I had a completely different head canon. For me images were in style of book illustrations of that era, with same warm unsaturated colors, the court I imagined to be almost entirely white, with the Crimson King being a single figure standing out. Then as the song progresses the endless hall fills up with various other characters

[@flynntaggart7216]

Stiil better

[@darudesandstrom1067]

Tbh this is one of the reasons I’ve avoided watching The Wall. I love that album so much and I have an idea in my head how everything plays out but I feel like if I watch the movie it’ll all be erased.

[@Dustz92]

There's a drawing of the Crimson King in the album's inner cover anyway, it's the moon with hands thing.

[@zettovii1367]

@@darudesandstrom1067 Then how about if you write down your vision? Even if it stays private just for you, that's one way it could stay real, giving many more opportunities to revisit it beyond playing it by memory.

[@laytoable]

Your comment reminded me of the debate that has been going on on Twitter for the last few weeks about the art made by AI's. THIS, this is what makes (imo) the artist vs AI Artist debate meaningless. Even if AI can portrai some aspects of what we picture in our head, and give meaning to our words, the words are ours. WE are the ones imagining the scenarios and our imagination is endless, everyone can picture this song in different ways.

[@Cdglass]

This looks like a mixture of beksinski and dark fantasy (one looked like it came out of elden ring) inspired paintings. They looks amazing !

[@ijontichy471]

Yes indeed!

[@jimtsap04]

The fire witch painting is literally ranni in front of a grace in caelid

[@mikaelpalm2130]

The AI turns into Beksinski surprisingly fast. I think it's prefered style is to use weathered stone or wood as a texture and that reminds us of Beksinski's art since he used that style so often.

[@oxyman10]

Same it gave me Elden Ring and Bloodborne vibes as well.

[@SamsIsDead]

This is just amazing! I never visualized King Crimson this way and its absolutely terrifying

[@damasadi4697]

Just play a game called "terraria", pick the crimson biome and you immediately get the visualization of it

[@cominguponinfra-red3038]

@@damasadi4697 Gonna keep this in mind, thanks!

[@iforgotmyname1669]

I love generated Images like this because 100 people could instantly give you 100 separate stories about what they are/mean. They are so inspiring to the imagination.

[@_d_u_c_k8998]

It looks so detailed but the more you look into the picture it looks so abstract

[@hyperion303]

And empty.

[@yesinrealtechnicolor]

This is one of the greatest things I have ever seen in my life. This ai generator is absolutely what it feels like to be in the future. If you are a writer, regardless of age, please use this generator and get the best concept art you can ever possibly imagine.

[@orangeflavoredtoothpaste7420]

Absolutely based and Crimson Pilled

[@klapacjuszanimomon8501]

This song is the musical incarnation of dark souls xD

[@loweffortproductions1985]

I was also thinking Darkest Dungeon lol

[@razorxt9]

My exact thoughts

[@willianslartiguez7601]

the ivory king soundtrack

[@matty_daddy]

This is Lord Mohgs Theme song

[@alucard5841]

Could we say it's the dark souls of music?

[@loweffortproductions1985]

Can I just gush about how obsessed I am with this video? The imagery and music (and lyrics) pair so well. It's beautiful and horrifying in a very eldritch way. It makes me want to visit and explore this realm, but I would probably die quickly and/or be trapped if I tried.

[@shinobix4925]

Oh my God I'm obsessed with it too, I would literally kill to watch a movie or something based around these concepts

[@generic6489]

Dude, definitely ye.

[@ekathe85]

You should look up Zdzislaw Beksinski if you like this.

[@loweffortproductions1985]

@@ekathe85 wow, his work is disturbingly beautiful. I feel like I can put together a novel just based on his paintings.

[@ekathe85]

@@loweffortproductions1985 Hope you do! It'd be nice to have contributed even in a small and humble way to that.

[@MrLeFilipfloppyvelarde]

Holy bayisus this looks like a fantastic scifi fantasy live action serie

[@0liver192]

This is what AI Art should be Not a NFT shit for people to get money on and be over the actual artists and people who draw in general Should be a different experience that makes cool things you cannot fully understand in details, but as a whole, it looks as incredible as actual drawings

[@Evergrimrecordings]

This is an awesome tribute to one of my favorite bands. Might have to use one for album art sometime!

[@DvlDddy]

Definitely got some Dark Tower vibes here. Love it! All Hail the Crimson King.

[@Skogstrollet8854]

Fuck man, I got chills creeping down my back at that first mention of the crimson king Much respect for not changing the picture until the needle drop

[@UseTheLess00]

I never knew I needed to read a fantasy book about the Crimson King until now

[@veefrog]

I love how you never see the kings face, makes him feel like an eldritch ruler.

[@robertcornhole5197]

I'd love to see the final verse too! Computers have imagination now. I hope we can be friends and not go to war Terminator style or Butlerian Jihad.

[@adke3696]

I thought for a second that was the final verse

[@lukidjano]

@@adke3696 I read it in the melody too lmao 😭

[@saferabies]

I want to befriend computers. Its logical to work together. Because working together we advance further. Than alone.

[@duncangriffiths4399]

I wouldn’t worry about the computers but about the people who own them and the small few who are qualified to create them, do you really think they’ll share utopia with hordes of people who are essentially obsolete? The naivety is astounding. You are not going to be allowed to be friends with any computers. You will be deemed obsolete and sublimated one way or the other.

[@epithat4582]

@@saferabies until he is smart enough to advance alone, then he kills you because you are not necessary anymore, AI's will be AI's.

[@ifanythingiwant]

Thank you for posting this video, it literally inspired me to become an author. Specifically the image at 1:26. It looked so cool that I decided to make an OC that looked similar. Then I went, "Hey, I could put him an a Made In Abyss fanfic." Then I went, "Huh, I could write fanfics about other things I like. I'll do Star Citizen next!" And now I'm writing an original supernatural action/thriller novel. So yeah, kudos to you

[@tarunchandrasekaran7701]

Imagine a film with the complete lore for The Court of The Crimson King, with the same art and landscapes as the AI generated images, and of course, King Crimson as its soundtrack. It would be legendary.

[@sleeper5905]

and the main villain being king crimson(if u know what i mean)

[@changsiah2]

@@sleeper5905 jojo part 5 golden wind

[@CrisisMoon7]

This video is 2 years old, I remember watching this video when AI art was a new thing. And before I got really into King Crimson 9:40am Sept 3 24 Tuesday

[@raidenliveee2]

@@CrisisMoon7 2 years went by really quick 🥲

[@mayotango1317]

You should remake this video with how advanced AI has become. And with the full song. Please.

[@BrotherOrwell]

That pilgrim's door shot is INSANE. Like the whole video is amazing but that shot and the purple piper go HARD.

[@m.e.m.e.s3584]

I cant wait to hear the new gen use A.I art analogies in their insults, like " If i were to create a story of your life and base A.I art the most ,advanced art to represent your story it'd just show up blank, cuz you do nothing".

[@lockndock1929]

This is what I imagine the scarlet king lore looks like from the SCP universe

[@nidhogg2284]

I had goosebumps in my whole body I have to admit Boy you should update this song complete with those artsworks, would be amazing to see

[@MananaMan]

I think part of the reason why this is so stunning is that the AI was fed both classical art and contemporary art and fused the two essentially creating a new genre that has impeccable composition from the classical art.

[@johnwise9811]

This is so cool pls do this for other Crimson songs!

[@EnRandomSten]

Ngl this is exactly the stuff I like to see done with AI, not trying to ""make art"" but using it for something that is playing to its own strengths. A human *could* make something like this manually but an AI makes the process faster and has a far wider range than any human would have.

[@SvenS2]

This is so beautiful! Wish it was longer

[@daryllandrewsamson5896]

It's bewildering that Ai can create such intensity with their art pallets and depth.

[@一二0]

I’m an artist and seeing how beautiful everything in this video looks kinda makes me sad…but doesn’t fail to give me goosebumps.

[@matthiasflukiger4866]

Damn I remember seeing this vid 2 years ago and thinking wth how is AI generated art even possible. And now you can hardly find any art that isn't AI..

[@parzival1641]

BRILLIANT Now This is next level creative thinking, imagine if someone made all these arts by him self, biased on the lyrics I’d give him a creativity Medal

[@furia151]

man this is absolutely mesmerizing!!

[@pgabrielrr]

Meus deuses isso é uma obra de arte, simplesmente belo e maravilhoso, a música já é incrível e a ideia de que eu tinha da corte era totalmente diferente, isso é mil vezes melhor do que imaginei. Belo, simplesmente belo.

[@BunnyChannel918]

Cool, can't imagine what an actual human artist could do with a coherent vision and meaning behind it

[@JenniferLLopez]

Pretty rad and wild.

[@mr.bright5390]

This fits amazingly with any mark lawrance book and creats a whole new layer to the atmoshphere the lyrics create. It leaves you wanting more and more

[@marcoalarcon8735]

Recuerdo cuando salió el video y apenas tenia 10,000 visitas, estoy feliz de ver cómo es que aun es recordada esta bella música

[@joeorden2832]

Ever since this video was uploaded I’ve been watching for inspiration.

[@rogercreech1973]

Watching this, the art reminds me of Zdzislaw Beksinski's paintings. Baroque and alien, but full of emotion and human experience.

[@defalt3260]

Impressive, very nice. Now let's see the "Raining Blood" version

[@THExRISER]

This is dope as hell, it looks like the concept art for a From Software game that will never exist.

[@cranberry1992]

This is the coolest use I’ve seen of this A.I so far!

[@NCF2008]

If the AI ​​is already scary with cute songs, now do it with Epithap.

[@hitrapperandartistdababy]

This is quite honestly inspiring. Amazing that with technology we have created AI that can create such art!

[@ratbones620]

This is incredible. The art made me love the song more than I already do.

[@croisaor2308]

The language in this song is so mesmerising. It paints such a vivid picture.

[@Sangth123]

It’s cool but it depresses me as an artist because I feel like we’ll just be replaced by this stuff. Eventually no one will be able to tell who actually made a beautiful piece of art, and no one will care about our talent.

[@sugaristhenewwhite]

i doubt that you need to worry abouf that, revolutionary tech inventions like these wasnt really an issue for artists

[@AirLancer]

@@sugaristhenewwhite It is. When people are able to just type in a sentence describing what they want, and an image generator spits out something that's "close enough," many, many people will no longer have need for an artist.

[@andresgarciarodriguez1805]

@@AirLancer my dude you know about conceptual art, it may be ablr to depict a scene or whatever but more abstract concepts that are exclusive to human consciousness can't be replicated because that in itself is humanity, if an A. I is able to replicate that, then they'd have to be human

[@mangaart3366]

I don't think artists will be replaced fully by AI. Unfortunately, yeah there will be less demand for artists if you think that even such a complex task as art can be automated these days. Think about it like like a piece of cloth, years back a simple shirt would be way more expensive than it is now, because it would require human work to be made. Now we have production lines that can make hundreds of these shirts in a few hours, yet there are still people who making their own clothes. Truth to be told though, a customer would most certainly choose the cheapest product.

[@CrniWuk]

@@mangaart3366 I think people are not actually considering the full consquences right now because it's "just" art for the moment. But if something seemingly as complex like "art" can be automated in a way where typing a few words in a software can give you stunning results that are close enough and it's only to get better over time, think about all the other professions out there that can and will be automated. They already have Ai in place that can give grades to school essays and they are on par with human teachers. Pharmaceutical companies spend billions on Ai software that can give prescriptions. Ai software that can be even used in legal cases to replace law assistants. And a lot more. Pretty much any blue collar job will be automated. Like I said. I didn't expect it to come first so hard for the creative business but it will have an impact on ALL jobs out there. And I am surprisd that not more people are actually worried right now. I guess everyone always think, well my job/position is sure safe! Mark my words. Ai will be like a nuclear bomb detonating in the job market.

[@dima_bro__1591]

It’s such a beautiful thing, how robot’s illustrations make this familiar, grate and historic song more familiar and great

[@Ferham1]

There any way we can get an imgur of all the AI generated art here? They're super amazing.

[@raidenliveee2]

imgur.com/gallery/oDaJT7E There ya go lol

[@XaliberDeathlock]

@@raidenliveee2 can you link me the AI tools to generate those arts?

[@creamsodaismediocre4329]

@@XaliberDeathlock It's Midjourney I believe

[@dlaek3906]

@@raidenliveee2 can you add the image that was show when the line "the rusted chain of the prison moon" begins, it is missing from the imgur

[@IKIDIF]

Got chills and acid flashbacks watching this! 😲 Love Greg Lake's vocals and lyrics

[@8thguy633]

These images are genuinely exactly how I imagined the different scenes in this song. It looks so cool to be honest, chills man chills.

[@ZachPrime]

I love that with no other feeding, crimson King always elicits some kind of tentacle motif

[@manolakoudisfilmgeek9090]

Great!now I wanna write a fantasy show besed on the album.fuck.

[@chrisd561]

this video was way better that i thought it was going to be, congrats

[@nestorcsamacho6328]

No tengo palabras para expresar lo bien que van las imágenes con la música

[@DemonWarp65]

Normally I block videos in my time line that are titled "(Popular thing) but it's (weird thing)." But in this case, I am glad I opened this.

[@VELVETPERSON]

This is looks like a Elder Ring 2 concept art reel

[@atomicwinter31]

I like how, for the line "the court of the crimson king," it keeps doing the same angle with the same bookcase sided background

[@illustriouschin]

All of these images are amazing and influential. It's time to create full music videos with this art.

[@werewolf4259]

Whoever came with the project of these A.I are way ahead of this time

[@justcommenting2107]

For all the discouraged artists, this is what a young computing device without distraction can do. It is limited. Your limits are imaginary. You are so infinitely more. P.S. Stay alive please

[@fugithegreat]

Holy crap this is amazing! I just subscribed in hopes to see more of these!

[@NeostormXLMAX]

btw i bet this channel will get big if you play more on this concept

[@sethamphetamine3600]

Been awhile since I’ve listened to king crimson and it’s so calm compared to what I’ve been listening to more recently. Wow

[@kelving420]

Okay, please do more of these or the entire song, this looks fucking awesome!

[@calebdickerson2003]

My manic mind has already created insane imagery to a lot of these songs, which is why I got into prog in the first place and now AI is literally doing it, this is phenomenal

[@CabalOnMars]

Wha- Wha- Wha- Wha- Wha- Wha- Wha-

[@o-mega7515]

One of my favorite albums, the AI made art that accompanied this very well

[@marchroth448]

I had never heard of King Crimson before this and man... I've found myself a new album to play on repeat now

[@PixelWolv]

Itd be really cool to see graphic and world designers using stuff like this to give inspiration and help create cool and unique artstyles.

[@stevemuzak8526]

Why every AI generated artworks always looks like Zdzislaw Beksinski’s paintings?

[@kucheryahinjuniour6586]

at least it's very good zdzislaw beksinski's paintings

[@laserlights7735]

Nah, they feel more vivid than the original works. Like there was less pure horror and more of these pompous and alien images.

[@LazyRare]

@@kucheryahinjuniour6586 lmfao

[@finnkyrie4569]

I dont know if this correct but I remember someone said that "AI generated arts" are the existing arts that human artist already made and AI just compiling these random arts into the context of description. Say that I asked for "Sun crashes the sea" AI will produce this descriptive art using various of paintings of sun, waves, sea or anything related that artists had already made, and created the picture where Sun crashes into the Sea. Im not 100% sure Im right tho

[@JohnDoe-xm1ir]

@@laserlights7735 Careful, there are people who can supposedly identify an artist's soul and emotions from pictures who would take offense to what you said.

[@Spectralhyena]

This is absolutely amazing. This has to be the best use of the crayon and like programs. Besides my personal ones I’m keeping secret. The words I used would make any Christian shudder with fear.

[@ExhiledGod2]

The eldrich land of red, ever weaving tentacles the king strides. The POV of the horizon changing is the world before the Crimson King's reign, and the 3 lullabies signify 3 prayers to appease the Court. The King: ruler of the Land of Red, banisher of the Fire Witch, assassin of the Black Queen's husband. The Black Queen: Previously the ruler of the Land of Red (back then known as the Rotted Lands), she cast off her Color when her husband: the old monarch (of an unknown Color), was assasinated in secrecy by the King of Red to usurp the throne for himself. The black symbolizes her grief, and in her final years within the grasp of the King of Red, all she can do is take up her shovel and bury what was left of her kingdom. It will all be buried underfoot, regardless. The Piper is a sinple outside force, a mixture of both the Red King's political beliefs and some of the concerns of the Mortals (blue). He doesn't rebel or anything, he's just the messenger. Regardless of who is in control, he will play his pipes with his choir accomplices. The Yellow Jester is potentially either a POW of the Red King or a sort of "gift" from the yellow kingdom, potentially a peace offering. The Gardener's tale is more tragic: for every "evergreen" or massive step in progress he takes (perhaps to escape), something small is lost, something important to him. And we all know how little things stack up and become big problems down the line. Perhaps it could be something that represents his humanity or beliefs, and every major step he makes, he loses part of himself. He is more than likely one of the Court's favorite forms of entertainment. The Fire Witch is rather simple: she is the collective desire of the mortals (and some of the Colors of Madness) to burn the whole thing down to ash, salt the earth, and start anew. This obviously endangers the Red King's rule: so he banished her to an unknown place. The City-Key Keeper is the Red King's right hand man, his most trusted advisor, and the Warden that watches over the imprisoned mortals underneath them. He is the one that holds the golden key, and his grip is heavy as lead. Just a bit of inspiration if anyone wants to read it...

[@patrickryan8643]

This is Genius.😁

[@МышковаОльга]

Ебать чел, это просто охуено. Translation. Fuck bro, this is fucking amazing.

[@ExhiledGod2]

Glad you both like it.

[@fed3_chill]

This really looks like a Dark Souls lore telling or something.

[@drackaryspt1572]

This is amazing you need to more or do it with other songs!

[@raidenliveee2]

If you have any recommendations let me know 🤙

[@klapacjuszanimomon8501]

@@raidenliveee2 Pink Floyd Comfortably numb

[@raidenliveee2]

@@klapacjuszanimomon8501 Expect that video in a few days 🤙

[@klapacjuszanimomon8501]

@@raidenliveee2 Yo thats fast XD ty

[@reapervich4192]

@@raidenliveee2 you could do Fallen Angel by King Crimson, it would be amazing

[@Terraterroso]

Eu estava escrevendo um rpg sobre ww1 com alguma inspiração de Lovecraft , e esse vídeo me ajudou muito , obrigado amigo , você é um amigo

[@ЭлмоСВТ-40]

0:13 why is this scene giving me flashbacks to berserk...

[@kajtosjen4550]

This song always gave me dark souls vibes, so I feel the images fit very well

[@dumbbass8867]

Now do Pictures of a City, but with actual pictures

[@samuraispartan7000]

If I had never heard of the song, I would have assumed that the lyrics were taken from the opening cinematic of a new Fromsoftware game.

[@mauricionunez560]

Where can i use this AI?, btw the images fit perfectly to the song, thanks for sharing them with us

[@silvereaglestudios]

I'm a huge fan of King Crimson lore.

[@spacemonkey377]

Why do AI generate art that looks like something out of a cosmic horror? I love it but it is a little bit creepy

[@mistaowickkuh6249]

When you write a few pages of fantasy and think you've just created the next "thing". What it actually looks like: