Kirsche's Fiery Rant: Sweet Baby Inc. Debacle ft. Asmongold

[@humrH2360]

Something I often say is, Those who think they can't be evil are capable of the greatest of evils.

[@skolkor]

The road to hell is paved with good intentions.

[@humrH2360]

@@skolkor There is still at least room to recognize that the effort to make things better aren't necessarily "good" and some semblance of hope that those good intentions can pay off. What I'm referring to is the growing delusion with people who increasingly engage with this kind of tautological mindset that everything they do is okay because they're "good" and everything they do is good, even when it only causes more harm than anything.

[@finfrog3237]

Never forget: "Zoey Quinn" slandered Alec H online, a man with mental issues, which led to him being kicked out of his own game company and then to end his own life.

[@nickelakon5369]

His family believed her too. He was ostracized from even them. He died more alone than most, hated even by his own family.

[@titusorelius9458]

I literally don't know who that is.

[@AzeharaCh]

Not only that but also stole 85k for a game she never made.

[@alphawolf4714]

And she felt nothing. Like a psychopathetic communist never does.

[@CanadianTehGamer]

@nickelakon5369 Shit like that makes me wish Karma was real, because not only is what you said true, but his own "sister" actively engaged in attacking him and smearing him alongside Zoe. It's fucking infuriating to know nothing happened to them.

[@Theosake]

It’s sad that it’s only NOW that big channels are noticing when people have been pointing out the obvious ESG influence in gaming over the years. Especially when many of them kept saying “it’s not a big deal” over the years too.

[@AzeharaCh]

Gamergate took about 2 years. People got tired especially after realizing how the entirety of the industry kept pushing towards self deleting itself similar to how movies and comics have. Also they have managed to hide well enough. People not paying attention wouldnt really notice they were there.

[@KiazaKadaj]

it’s a pendulum like most things in life, it went too far now the avg person is like man this sucks, the pushback will grow and grow and it’ll go the other way. its just how it goes man. most companies are already firing and laying off their DEI departments, i doubt the consulting agency will last another 5 years in the mainstream space.

[@ExoticSunE4]

I feel like I am Sherlock Holmes now, because I detected this sh*t a long time ago.

[@AzeharaCh]

@@ExoticSunE4 Kirsche talked about it since Oct, couldnt find the Vod though

[@CMSonYT]

DEI has been and I'd getting rebranded. They're still doing it.

[@EbenezerEibenhardt]

Translation of SBi's manifesto: "We are narcissistic manipulators from Canada who want to colonize gaming world-wide with our pet politics."

[@AzeharaCh]

Basically.

[@baddragonite]

It is funny that they're unironically SJW refugees from Gamergate

[@DexLuther]

What happened about Gamergate is that the media, which was the main focus of GG, essentially used themselves to brand Gamergate as a harassment campaign. Gamergate was about outlets like Kotaku, IGN, etc getting special "gifts" from companies. Being flown out to special events, being given gift bags at conventions, and of course, being given early copies of games to review. The question was raised "What happens if you give a game a bad review?" The obvious answer is "well all those special privileges would stop, wouldn't they?" That's why Gamergate started as a push for game journalism to be held to a code of ethics similar to the one we thought regular journalists were being held to. Game's journalists shouldn't be flown down to special events or receive any gifts. Those would be a conflict of interest. If they receive these things, then it would be clearly disclosed in whatever articles they are writing about the subject or game. Also, advanced copies should be given out on a lottery system, so that neither company can hold it over the other's head. As Gamergate went on it was found out that things were even worse than they seemed. Some developers were in relationships with journalists writing articles about the games they worked on. Some even traded sexual favors for endorsements and favorable reviews. Of course, the game journalists didn't like that this was all getting out, and they didn't want it to stop either. Who doesn't like gifts and sex? The game's journalists colluded and all put out articles saying gamers were being mean to them for no reason. Anita Sarkesian was still running her scams around that time, so she and a few others sat on the sidelines, grabbed their knees, and went "ooo, ow! Me too! Me too!" The media of course loved this since now they were able to work together to claim that Gamergate was a hate and harassment campaign. Gamergate fizzled out since then, but it never really died, which is why Kotaku, IGN, and the rest of gaming journalism are nothing more than a joke these days and the websites are either closing down and/or trying to shift to other things. The problem is, at the same time Anita and people like her were able to sneak into game and pretty much every other media company and basically lie themselves into the situation we find ourselves in today. Remember the feminist push online to stop gatekeeping in fandoms and ban words like "Bossy"? Those were part of what led to this too.

[@jtnachos16]

Yeah, it's kind of funny how so many people miss the memo that basically everything that came from an 'official' source about GG was outright lies. I still get people quoting wikipedia's claims about it. It's like, bro, have you CHECKED what Wikipedia is citing as a source? Kotaku and the other established media who were being called out are hardly a valid source.

[@AzeharaCh]

@@jtnachos16 they investigated themselves and came to the conclusion that they had done nothing wrong.

[@DexLuther]

@@AzeharaCh and then got all their friends in other media to repeat it. I remember there were even spots on the evening news that mentioned it. Usually before they'd interview Brianna Wu or Anita Sarkesian, who of course did nothing but lie.

[@S1e73n]

Gamergate became the current counter which why it won/lost the only flaw is no one fallowed the counter action part something the anime community always has for years.

[@DexLuther]

@@S1e73n that's kinda what comics gate got right. At least for a while. They said "we don't want your Garbage" and then big names and small and started creating our own things. The problem is that video games are long and hard to make. I know I was a game tester for over 10 years. Basically lost my job because of the lockdowns.

[@Aging_Casually_Late_Gamer]

Asmond saying that WEF doesnt want to do those things when WE HAVE THEM ON FUCKING VIDEO SAYING THEY WANT TO DO THOSE THINGS, has got to be the oddest take ive ever seen.

[@ЕвгенийПершин-е1ь]

WEF is just being edgy memelord not big of a deal

[@MundaneThingsBackwards]

@@ЕвгенийПершин-е1ь Nothing "edgier" than a bunch of boomer politicians, bankers and CEOs. lmfao

[@The_Killah29]

Well, Asmongold IS owned by the WEF through a few shell companies owned by Johnathan M. Nelson of the WEF. So he's not going to bite the hand that feeds him/made him famous.

[@GigachadVTuberEnjoyer]

The sweet baby inc cries out in pain as it strikes you

[@Keeki95]

Feels like Asmongold's argument is basically "People don't yet know about this issue, therefore they don't care and we should shut up." Bro, maybe when people know about it they'll care and be glad someone told them. Arguing people should just be ignorant so they'll be happy isn't a defensible position.

[@sebastiansirvas1530]

I think he is priorizing enjoyment in the gaming world by avoiding these issues until absolutely necessary. Not very responsible/ long-term oriented.

[@AzeharaCh]

@@sebastiansirvas1530 I mean talking about long term, this is the long term effects of gamergate

[@sebastiansirvas1530]

@@AzeharaCh Yeah, you are right lol. And it will only get worse as long as people (normies) feel compelled to dismiss it and cope and slowly twist themselves into a pickle like some sort of slowly boiling frog. That being said, I am feeling cautiously hopeful.

[@Sammysapphira]

It feels right being vindicated 10 years after gamergate. Back in 2014, the only criticism was either, "You're sexist!" (lol), or "These people aren't coming for your games!" Yes, oh yes they are. The prevailing normie take when I explained gamergate to them and how crazy the people we were criticizing were was "That's great and all, but these are just crazy people on tumblr, how could they affect a big company like EA?"

[@Afgrahamistan]

lol your "vindication" is a vtuber rant while your sweet baby bogeyman has a hand in massively successful games (Alan Wake 2, Spider Man, God of War) and you have yet to create anything

[@DonVigaDeFierro]

@@Afgrahamistan They have a hand in many more massive failures, but let's ignore those as to not hurt your feelings, okay?

[@Afgrahamistan]

@@DonVigaDeFierro You've had a hand in absolutely nothing either.

[@DonVigaDeFierro]

@@Afgrahamistan Not to brag or anything, but according to those studios it's my fault that their games bomb because I don't want to purchase them. Too bad... I took the blame for killing those games and I will keep doing it.

[@Afgrahamistan]

@@DonVigaDeFierro God of War and Spider Man are "bombing" now? Do you have to hang a handicap placard on your phone when you type comments?

[@GreyGunstar]

"I tHoUgHt YoU WeRe AgAiNsT CaNcEL CuLtUrE" I am, but-- live by the sword, die by the sword

[@marmyeater]

Should have listened when they were told to do unto others.

[@freedomscale2957]

It isn't cancel culture to not buy from people who make a terrible product. It would be cancel culture to bully, harass, harangue, and threaten people who are unaffiliated with a product for daring to look at that product.

[@theobell2002]

@@freedomscale2957 You say "not buy from people who make a terrible product" when we don't even know what their contributions are. Not every game they worked on is terrible either so clearly SBI is not the issue, no? People are angry at SBI *and they don't even know why.* The funniest part about the Steam group is that Valve is literally listed as one of their clients on their site. Pure hypocrisy.

[@Castitalus]

@@theobell2002Found the SBI employee.

[@theobell2002]

@@Castitalus I guess I shouldn't expect much from people with negative critical thinking skills.. 🤦

[@TurtleChad1]

Never apologize for wanting attractive female characters in your video games

[@fosterbennington6405]

(like Pippa)

[@chuuba_lover]

@@fosterbennington6405 she needs correction

[@kingllama001]

reminder that Zoe Quinn bullied a male coworker into committing suicide

[@vergillives9890]

And celebrated it

[@titusorelius9458]

Who dat? Don't answer.

[@AzeharaCh]

I think its worse that his sister is also tied to this Sweet Baby trash.

[@the98themperoroftheholybri33]

And didn't make the game she claimed she was going to

[@garenthal9638]

@@AzeharaChshe gave sweet baby all of his life insurance money lol

[@Valtanders13]

I love that normal people are realizing how deep the rabbit hole is.

[@hvyarms4496]

"SBI is only working on the story part of games, not gameplay" - 1st thing they did was take away my lady Titan's feminine sitting animation in the Sit emote in Destiny. They eventually added it back and gave it to both sexes. That alone interfered with my RP, i pick a female for the femininity, not to be a smaller guy

[@denkerbosu3551]

The recent lay offs in gaming "affected women mostly" Gee, it's almost as if they were diversity hires or smth...

[@seg162]

They advertise their development services on their own website.

[@ExeErdna]

@@denkerbosu3551 I say it's both, real women that know what the hell they been doing get swept up with the bums that just pass around their work loads while crying they're gonna run to HR if anybody refuses.

[@kkplx]

10 years. 10 years of raging against the machine destroying my hobbies.

[@iamLI3]

and here's to 10 more brony! : D

[@davidgusquiloor2665]

I don't know who this girl is, but she knows her stuff pretty well. Based.

[@Thoughtmage100]

Average spicy cat stream. Kirsche is incredibly based. 👍

[@AzeharaCh]

It seems she was into GamerGate back in the day.

[@MaximumCarnage-]

You need to watch the recent vids circulating of the SBI CEO at GDC where she tells devs to use intimidation, fear and the threat of cancellation to get what they want from management and hire the firm. Scare the shit out of your marketing team first. It's amazing.

[@FractalPrism.]

they're still using the same strat: "everything is zexist, everything is wacist and you have to point it all out"

[@xXx_Regulus_xXx]

now it's "everything is ESG, everything is DEI and you have to point it all out"

[@theobell2002]

People are still taking Anita Sarkeesian out of context. The full quote is here: "I sort of joke about how it was the most liberating thing that ever happen to me and also the most frustrating for everyone around me, because like when you start learning about systems everything is sexist, everything is racist, everything is homophobic and you have to point it all out to everyone all the time, so there is a good year of my life. There is a good year in my life where I was just the most obnoxious person to be around. And then you settle into it, you start to understand like oh people they can living within the systems and it was just sort of liberating movement for me and you learn how to pick and choose your battles and that sort of thing." She is literally saying that calling everything racist, sexist is not the way to go about things.

[@Cybertech134]

@@theobell2002 She made her fame off off of calling non-sexist things sexist.

[@rigg4146]

kirsche is one those people that makes me yell at my TV like an old man, except I'm yelling in agreement. she makes too much sense to often, are we actually sure she's a woman lol

[@PhynixDS]

Just like how Naughty Dog ruined last of us 2 because they hated joel and totally overlooked his cautious attitude towards strangers and gets ended like a punk.

[@RobertLutece909]

This is just Asmon being lazy again. Instead of actually looking into what's going on, he takes a "both sides are bad" attitude because this way he doesn't have to think too hard.

[@gr33dl0cknein3]

Is more than that, he never really wants to get his feet wet unless he's 100% he stands to gain. Just wait until the wind blows harder in one direction, and see how his stance changes.

[@xXx_Regulus_xXx]

​@@gr33dl0cknein3so he's just a smellier Tim Pool? I see no upside to watching him

[@Temperans]

Both sides are bad thou. Saying otherwise just makes you the same as they are by thinking your way is somehow better than everyone else's. Hint: No one is better than anyone else, some are just worse.

[@RobertLutece909]

@@Temperans No, in this case only one side is bad, and to think otherwise is to be intellectually lazy.

[@Temperans]

@@RobertLutece909 the people screaming that you must have diversity are just as bad as the people screaming that diversity is bad. What is lazy is thinking that only one side is bad because you aren't think of what is wrong with the opposing side.

[@kurofire6473]

"they mention gamergate not because it was living rent free on their head but cause it never stop." Idk why but this sounds a bit scary. A lot of people did not see what was happening slowy to mess not only with games but life itself

[@Souls4Roca]

the moment you realize that 2014 was also the year that USA universities also stop using meritocracy and started getting in students with lower grades because of their skin color and gender....

[@zirconiumdiamond1416]

Affirmative action had definitely been happening for decades at that point at universities.

[@sebastiansirvas1530]

See the concept of "disparate impact" and how it is statistically untenable. Shit's fucked.

[@elijahherstal776]

If you want to understand what Sweet Baby Inc. is, don't overthink it. Just think "Mafia protection racket". And the 'guy that comes over to bust you up when you don't pay'? That's their game journalist buddies.

[@Sylentmana]

So is Blackrock the Don?

[@stevekramerf242]

@@Sylentmana One of them.

[@KT-pv3kl]

the mafia doesnt make your buisness or product objectively and measurably worse it just cuts in on the profit. sewwt baby uses extortion and blackmail methods like the mafia but does it to push an ideology not to get rich. getting rich is just a side effect of doing the bidding of the powers that be.

[@kyotra]

It isn't just that we stopped taking them seriously - it's also the fact that the diehards were successfully censored. Moot went backstabber, killing discussion on 4chan; the subsequent exodus to 8chan saw that site (and all successors) smeared and annexed off the internet akin to the Farms; and the Reddit admins have killed the topic via death of a thousand cuts, imposing the most absurd and unfair moderation upon any dissenting subs (they've made it so you can't even _mention_ the existence of trans people on KotakuInAction).

[@acceptablecasualty5319]

Some blame also falls on the absolute subhumans who constantly rattle on and on about jewish conspiracies and other weird shit in places with a clear no-tolerance policy at the door, running any attempt at reasonable argument, let alone attempts at convincing the normies, into the fucking ground immediately. Like, even if i believed that shit, you don't put it out up front, that's just them being stupid and clout-chasing.

[@AzeharaCh]

This time around gaming media doesnt seem to be as strong as it was before.

[@ninjatango]

They don't exist, though.

[@ninjatango]

That's 99% more leftist scum who do that though, they brag about it. Standard commie MO. @@acceptablecasualty5319

[@kyotra]

@@AzeharaCh Yep, and I'd attribute most of that to people becoming coy to what a sham reviewers can be.

[@someguy4384]

5:38 "You call it selling out my principles? I call it f___ing WINNING!" - Vaush. These people don't have morals. They have goals.

[@yersiniopestis2553]

There is a video from 2019 at a video game developer conference where the CEO of Sweet Baby quite literally says that she wished to change the scripts for games to be what she wants. Its not just a "risk aversion" company. They will actively try to change the games they consult on. Its their MO.

[@acceptablecasualty5319]

How they sell themselves and what they want to do can be two different things, dude. The Army Support Services don't advertise "hey, we would like to employ you to try and fix the fuck ups of thirty different governments" but rather that they offer "high-paying, flexible and challenging work in Civilian Administration"

[@MundaneThingsBackwards]

@@acceptablecasualty5319 They weren't trying to 'sell themselves' by telling developers 'you're shit and we the uncreative censors and propagandists designed to justify the ESG funding that's being sent your way know how to create stories better than you. It's only a matter of time until OUR vision, not yours, is standard in the industry.' They were being honest surprisingly enough. Their entire ideology is based on subverting, coopting and then overthrowing systems of power. They're doing exactly that.

[@ninjatango]

They never even touched any "systems of power", which is commie gobbledygook to begin with and not real life.@@MundaneThingsBackwards

[@IamHattman]

These people don't wield power as a shield for the down trodden. They wield it as a boot, to tread on others.

[@AzeharaCh]

They are a plague

[@justanotheropossumchannel]

The gamer gate war wasn't the main front. It was a bleeding effect of ESG moving in. We were so busy attacking the flank that we never even noticed where the real enemy was.

[@gr33dl0cknein3]

If only we knew back then how bad things really were.

[@seg162]

you're not a soldier

[@poorsoul8492]

i didnt slack, i was told i was insane and called ever negative thing possible because i saw this shit happening years ago, so depressing.

[@stevekramerf242]

Yeah, sometimes it might be better to life your life as ignorant as possible, so that you never become aware of stuff like this.

[@garenthal9638]

Silly chud. We knew what we were doing the whole time

[@jaredflynn3750]

@@stevekramerf242 that is loser talk. ignorance is why everything is so fucked up now. choosing ignorance is just choosing a slow grueling self-delete via inaction as things just get worse and worse till the things you were trying to hold onto by turning a blind eye are stripped from you and you have nothing.

[@stevekramerf242]

@@jaredflynn3750 I wasn't talking about me, I was just contemplating that ignorant and uninformed people might life a better life (until all this crap hits them "suddenly" in the face that is). I think it came of a little wrong how I said it.

[@jaredflynn3750]

@@stevekramerf242ahh gotcha i thought you were saying some npc doomer blackpilled garbage glad you dont actually think that way

[@Pudding404]

"Do not give these people the benefit of the doubt" Is not something that should have to be said but is debatably the most important part to take away from this. Kindness is a virus here, you don't just accidently ddos someone. Asmon is a down to earth guy despite his popularity and doesn't get swayed in his opinion, dude deserves all the respect. Though putting him on ×2 is the most relatable thing here.

[@Bam_Bizzler]

The right shackles itself to losing by politeness

[@MrMestapholese]

Pointed this garbagebout to friends years ago. Friends acted like I was seeing shadows, but now they all act like they were in agreement when I more orless had to stop talking about it because it "fostered a negative environment".

[@zeriel9148]

Yeah, I fucking hate those types of people. They're such sad liars. They just conform to whatever is the current "thing"; then pretend all along they were on the rebellious side when the tides change. Absolutely despicable. Covid was a really awful illustration of that. Fully 90% of the population was ready to send the other 10% off to concentration camps if they were told it was the virtuous thing to do.

[@stevekramerf242]

@@zeriel9148 Yup, humanity in a nutshell.

[@TheTrueMilery]

people are wanting lists like this because they are able see what effect these companies have on their entertainment. And the mass market is starting to reject them. But they're going to blame this as what destroys their company, instead of their company simply not being marketable anymore.

[@Irongrip62]

Never let them live down their goon affiliation.

[@zachtaylor9306]

Asmongold here is the person asking Jontron about conspiracy theories in that one meme. The WEF started saying it in public, on camera, and publishing it to their own website.

[@BanishedSilentShadow3318]

If there's one quote that remember from, wolfenstein old blood is BJ saying at the end "a monster never dies no matter how many times you kill it, it just sheds it's skin and changes form." So the way I look at this is, sweet baby isn't the main bad in the video game industry, they're just like you said just the arms of the beast. If sweet baby were to go under tomorrow, the people will just wait till the dust is settled (say 10-20 years) the same group might come back.

[@TheVector119]

When i hear them talk about injecting ideological things into stuff people like im reminded of the professional artists in the Soviet union who left their careers to become animators for cartoons and children's programs. When they were asked why they chose to do this they explained that there werent any other options for escaping the political and state controlled propaganda factories every other institution had become. If you wanted to be an artist whose job wasnt exclusively to push soviet ideologies, many peoples only option was to go make cartoons.

[@captainthunderbolt7541]

Attacking an agent of the enemy (in absence of any other viable target) is still a win. Besides, I don't even view this as an attack. People are entitled to know if a company has been hired to inject ESG into a game they might otherwise purchase. No game developer has a right to your money!

[@Harry94074]

Asmon - Not have the most room-temp IQ take for 1 week challenge: IMPOSSIBLE

[@theredknight9314]

Yoooo your that v-tuber that was on that one news thing with Blabs and stuttering craig. VERY BASED

[@ARStudios2000]

Who?

[@SleepyVesties]

As a person who lives in 3rd world country, i lack the knowledge of how the politics works there. But im glad she's not talking about sounding.

[@StarboyXL9]

We all are lawn chair bro. We all are.

[@Bsweds32]

I agree with her that just because a character is diverse doesn't insta mean ESG game. But the game she talked about near the end of the video is in fact a sweet baby game. I'm pretty sure it's on that steam page right now.

[@eatonknass247]

Back when starfield came out, a gamer called heelvsbabyface went on a rant about this stuff in gaming. Act ma'am and content creators big and small said he was a vile istaphobe who just wanted to blow things out of proportion. Companies like Sweet Baby continue to exist and thrive because when someone calls it out, the npcs and normies ignore it or poopoo it away

[@kempvaughn1827]

The way Actman responded to him surprised me the most. I haven't watched a video of his since then.

[@Gnarfendorf]

Im sorry, but heelvsbabyfaces rant about pronouns in a friggin character creator was absolute cringe, no matter your stance on the non-issue itself. He deserved to be clowned on, because all he did was to undermine his message by being a man-child crying about an optional part of a system thats designed to create a self-insert in a game.

[@eatonknass247]

@Edgelord.a.D. he was 15 hours into the game when he made that rant. It was inundated in the game. I watched his streams of the game. Thanks for letting us all know you saw the surface level narrative. Your opinion doesn't matter.

[@Gnarfendorf]

@@eatonknass247 Neither does yours, since you seem to be a fan of his. Youre just as biased as i may be, so get off the high horse.

[@kempvaughn1827]

@@Gnarfendorf I will say that, that seems to be a similar sentiment to people that aren't as familiar with his content. I do understand how his rant could make you think that. From what I saw that rant was the result of so many other factors that played into that. I viewed it as him being passionate, but others thought he was hamming it up.

[@hirotakasugi4891]

They're not even a symptom, they're part of the group doing it. They might not be the core they are the arms and legs and are willing to do it.

[@OneAngrehCat]

This woman deserves love & care and a platform

[@flyingfish7787]

The logo is an infant with a PDF symbol inside the baby’s stomach. How is that not a red flag?

[@iamLI3]

i thought there was something odd about their logo , but looking at the symbols im able to find there aren't any that is a dual connected spiral like this? the closest there is is the single spiral for boy love

[@medhathobo]

Yeah that's been pointed out. Super weird.

[@dorklymorkly3290]

To me it looks like the baby is wringing its hands. A bit like the shekel sign ა ₪

[@HarrisBoe]

The barbecue sauce company really changed after Ray left

[@JimJamMS]

I wish I thought of this.

[@dannyd.9932]

Does he know? *Asmon doesn’t know.*

[@AzeharaCh]

what you mean? is this about the dickcheese?

[@dannyd.9932]

@@AzeharaCh riddler meme “does he know?” If the person in question doesn’t know then it’s “he doesn’t know” followed by laughter. Specifically in reference to Asmon not knowing

[@woozy96]

Hey, Maybe Uki Violeta is one of the Sweet Baby minions from the past ten hellish years we endured in our gaming history.

[@superitgel1]

Sleeper cell 😏

[@fosterbennington6405]

Unlikely, just one of the propagandised drones for the cause.

[@jimbajamba9887]

Pattern noticing activity How come these SBI employees have had the foothold for over a decade now despite the obvious public dislike of them, any sane businessman would see these individuals as a massive red flag and yet they ALWAYS seem to be involved with massive corps, Games, Movies, Comics, Anime, nothing is immune to the poison touch of these "folk", Same prevalent people managing to be a major role in how these things are made, seems like some people who have an ulterior motive and a lot of money want this to ha

[@YamatoFukkatsu]

I never quite found myself agreeing with people, supposedly on our side, saying "GamerGate is dead" while laughing at the journos who still used it as a boogeyman. In my mind, GG had periods of dormancy, but it was never dead. From the beginning, I knew our goals, at a most basic level, was to keep their toxic ideologies from infecting our hobby, and to stop slandering us just for calling it out. Since journalists so staunchly refused to compromise on even just those points, GamerGate was innevitably going to be a war of attrition, one that continues on to this day.

[@WeskerUmbrella4]

GG was never dead, we've "won the battle" but the people who were the enemy simply went in hiding/talking shit on Twitter, as usual. The war was still fought behind the scenes, as people responsible for GG were still toxic shits who spread the same rhetoric/ideology on Twitter, but the difference was that their reach (without a proper platform of influence) was negligible. Now they're a part of the companies that inject toxic woke narratives into gaming behind the scenes, which only proves it was a setback. The war was never over, as the same people who caused GG were still around, smearing shit all over the walls.

[@InfinityR319]

Sweet Baby is merely one of the symptoms of how deeply this ESG bullsh1t has been entrenched in our society. The rabbit hole goes much, much deeper, with the usual suspects like Blackrock and Vanguard pulling the strings behind the scenes. This is also a direct continuation of Gamergate. Last time gamers tried to fight against corruption in gaming journalism, only ended up being framed as a “harassment campaign against our stunning and brave minority women in gaming”. Now, gamers are better equipped and are ready to turn the tide, because the other side’s dirty laundries are aired out.

[@superduper-yd2dp]

Kirsche's fiery but mostly peaceful rant!

[@SaltyNard]

I don't know how Kirsche manages to laugh her way through this nonsense, I get viscerally angry whenever I hear about SBI's newest stunt or even past stunts. Glad she's the streamer and not me, I'd be banned ages ago. This woman has the patience of a saint.

[@master-of-frogs5415]

The folks behind groups like sweet baby decided the rules as “anything necessary” in like 2013-2014

[@TheDrizzle404]

Holy shit, I've never seen so many perfect takes in one place.

[@axxura5286]

it's happening cause 90% of people know it's a basic take but 80% of them don't even know why or care to think why. Especially here north america were most of use have been brainwashed already into thinking that people we give power too represent use in any way shape or form and for some reason will fight for those same people.

[@denkerbosu3551]

That mentality is in most western european countries, if anything, when called out is due to not being lefty enough.

[@PassionataDance]

After gamergate we went and got a life. They went underground and infiltrated triple A. Now they woke the normies for gamergate 2.0 not our battle, but it will be funny to see the based zoomers destroy them.

[@zibix4562]

yep i am now 10 years older since i participated in the whole GG fiasco when it happened. Since then, I have collected a bunch of indie games and now have a huge backlog. All of the game studios infected could shut down today, and i would be set for the rest of time.

[@Scaash]

We need a Black Rock Detected.

[@OmegaBladeAlpha]

It would be more helpful to alert us to when Black Rock *isn't* involved lol

[@ninjatango]

They aren't nearly as prevalent or as powerful as they want you to think. That's why they have to propagandize so hard.@@OmegaBladeAlpha

[@fosterbennington6405]

It would be tireless work

[@longiusaescius2537]

Stein

[@nullbubble791]

Never forget that Zoe Quinn is a murderer

[@8bitstargazer]

FYI Sweet Baby games is recommended by BLACKROCK to get a better EFG score....the blackrock.

[@CMSonYT]

SBI is blackrock

[@baddragonite]

Since they're a corporate entity I hope more people start to sue them when they try this kind of cancellation and harassment tactic. It's already bad enough if a person or people brigade and attack someone it's even worse when someone more or less in their official role for a company harasses and attacks people

[@gr33dl0cknein3]

Kirsche your bias towards Asmongold is showing. Once you realize and accept he is a fencesitting opportunist, suddenly all the contradictions make sense.

[@ItatsuMagnatsa]

You do realize that Asmon owns a Business, right?

[@denkerbosu3551]

​@@ItatsuMagnatsa literally nothing you said goes against what OP said. You can be an opportunistic fence sitter with a business, wtf was your point lmao?

[@michaelbuto305]

@@denkerbosu3551 He meant that Asmon suit himself so he dont have too much shit goin on like what he did on Hasan Take and AI vs Artist Take. In the long run its not going to affect his people IN his business. Compare it with pokimane, he is 100% better no doubt. Compare it to Logan Paul KSI, he still 100% better. I think you got so emotional, and got blind-sided. Be better brother. Then again, Asmon sometimes farm shit take be it on accident or his Streamer Ego got poke. Or just a simple lack of love life. Just remember he still a human.

[@wellingtonribeiro847]

​@michaelbuto305 If he is not prepared to risk his business then shut te fuck up. It's better to not talk about than try to play the middle man and make the people that care about the subject look like extremists.

[@beerten202]

Sweet baby may not be the source of all the problems but finally we got a face of our enemy to target and avoid

[@SergioLeonardoCornejo]

Kirsche gives me hope in many ways. Her being the way she is reminds me the world still has people deserving of respect.

[@SSPGwemlin]

True, yeah. Honestly, Sweet Baby not only annoys me, as it does for anyone else, but also kinda disgusts me. Like, I’m a trans girl myself, and frankly, I do agree that some people just don’t want to see ideologies such as gender identity in there games. I personally don’t mind them, but if they’re in there, then the game has to be good alongside with featuring that theme. Sadly Sweet Baby would rather slap a trans flag on a poorly made piece of shit called “GaMe,” than actually maybe make that game a good experience. That’s what I hate. Those themes shouldn’t be forced into those games with the expectation that it’ll make those games good. Cuz that alone won’t.

[@Keirnoth]

How many millennial and zoomer women gamers think like her though? It's so uncommon...

[@MaxIzrin]

SBI caused well over a billion in losses directly, and damaged franchises for ungodly amounts of money. "And that's a good thing"

[@loke801]

I’ll never understand the love for Asmongold but its good he’s signal boosting this kind of stuff. What he and Kirschie are talking about here tho is basically the friend enemy distinction. Edit: I think the airforce guy might have been a legit schizo so I do feel a little bad for him if im correct. Dude needed to see a shrink, not be involved in pointless political “activism”

[@AzeharaCh]

He's seen as the guy that even with power and influence has kept himself fairly true to his principles. There is something endearing about that.

[@117Ender]

Asmon, is a wind vane, he literally lol'd at forespoken being woke, and cringy, but then sides with SBi. why? cause he only goes with the wind. for every based take he has, its the one where the public majority sits on, for all his woke takes they age poorly. asmon in old videos has stated he would lie and steal as a guild leader, he openly admits being manipulative. asmon went on a rant, about that he doesnt care that game studios have crunch time, and should work hard to make a good product, but then asmon simps for hassan that streaming is hard work... asmon only goes which way the wind blows. he will back stab any cause the moment its more popular to oppose it.

[@loke801]

@@AzeharaCh I disagree mainly because of the fact that he sided with Pokimaine when she tried to get ItsAGundams sponsors axed. Maybe theres more to him, but that alone is enough to make me dislike him.

[@mrmantastic3966]

@@117Ender where did he side with sbi, he literally said he doesn't like what they do and what they're trying to do to steam curator that is outing them, his main point was that they are just a blip on the radar of the wokeism in gaming nonsense and not the main culprits. you're as braindead and reactionary as the wokeys you seem to hate so much lol

[@JamesP7]

⁠@@117EnderHe did not side with SBI, are you high!? He’s made hours of content criticizing them and their company members. Yes, his Hassan simping is stupid, but don’t blatantly lie about his take on this.

[@fallbranch]

Well: What was he supposed to do? What were any of us? Talk about it? We already do whenever it comes up. The only way we'll get these people out of there is by not giving them our money, and the way we cut them off is by trying our best to inform the general public. I get that everyone's frustrated it's taking so long, but I feel like things are finally starting to reverse.

[@vergillives9890]

Thats why the curator tab works when theres a bad product bring to light their other products if they weren't failing they would be overjoyed by it

[@alshabib5849]

Boycott every shit product these people touch and the publishers and devs that give them work

[@cancerconnoisseur]

He's not wrong. It IS niche to care. That's why they keep getting away with it. If everyone cared, there would be change. Most people dont. They just consume.

[@Warzol]

here's the thing that people keep forgetting about asmongold... he may have a opinion, but he doesn't do deep research on the shit just like some of the people do here, so he really is going in half cocked with opinions a lone. he doesn't know how bad it really is till someone else does the research on it... and then does a "react content" about it just to get more views. He doesn't care to much really.

[@BombadSchnell]

my understanding having watched his other videos on this is that he thinks Sweet Baby Inc isn't important because even without Sweet Baby Inc all the companies would probably do it themselves anyway, because they're all filled with people with the same views. Sweet Baby Inc is just a way to accelerate the process slightly or a grift. To us it's useful because it helps us tell quickly which games are actively filled with this but in the grand scheme of things taking down Sweet Baby Inc doesn't change the direction of the industry.

[@Dice-Z]

Yeah he doesn't care, that doesn't mean he agrees with it though. Overall he's pretty self centered and concerns himself only with what affects him, that's not inherently a bad thing though.

[@GikamesShadow]

Wrong. And right. Asmongold does research but only base level. What he operates on is logic. Which is why when he explains it, it often time makes sense. That doesnt mean he is correct of course but that is how he operates. Its how he views things. He doesnt care if there is more to it, he goes by logic alone. And if that logic doesnt follow suit someone is gonna correct him and tell him why he is wrong. And often times he goes on and corrects himself because of it too. As for SBI. I personally agree that SBI isnt that big of a deal. However it is big enough of a deal to be a problem. The bigger issue however is the actual corp behind SBI that also funds SBI. Currently, if you allow the analogy, we are fighting a medieval war. However instead of attacking the castle we are being distracted by the small fort just far enough away for the Castle not to care too much. But in turn what should be seen as knights attempting to free the kingdom is being propagandized to look like bandits and soldiers from an enemy kingdom, attempting to R**e and Pillage as the court only focuses on the bad actors within the enemy lines.

[@Joe-it2dh]

This is the first video of hers that I've seen and I'm only a couple minutes in and already like her. Though i will add the answer to her question of "where did we fail?" During the original GG people like Sargon listened to the enemies when they said things like "dont make lists", "dont target specific individuals, that's harassment", "its not the people its the ideology" when that was wrong. We should have made the lists and never forgotten the names on it but people were cowards and afraid of the dumb labels that have since lost all weight. Like she says we stopped fighting a war we thought was won when it was far from over. Ive been screaming into the void called the internet for over 20 years, calling out censorship in all its forms and I was called every single insult conceivable in multiple languages by all sides.

[@christianguzman4688]

Nah thats just definition targeted harassment and they can get banned for youtube for advocating this.

[@xenn4985]

Sargon wasnt listening to the enemies. He was following the TOS. What, should he have done that and gotten banned (sooner)?

[@Null_Experis]

"its not the people its the ideology" Like ideologies are sentient things that exist outside of humans. You can't kill an idea, but if nobody is around to remember the idea it dies on its own.

[@medhathobo]

Sargon was doing it for money and to feel important. Fuck sake he cried on stream because his feelings got hurt while debating Richard Spencer, so even if he wasn't disingenuous he's still a bitch anyway.

[@RetroGenetic]

This is pretty much them trying to force square peg in to a round hole, and putting attention to things that are not important for the game to succeed but will almost guarantee it to fail.

[@GameplayzOfficial]

10 years ago we saw this starting happening, it took 10 years for normies to start noticings.

[@S1e73n]

Emplime (why he won't do meme reviews) did a video about how long it takes Nerds to shape a culture about memes. Nerds are ahead of the curb 10 - 20 years on average

[@Tzion]

Asmon at 2x sounds like Ben Shapiro at 1x lol

[@dylannix4289]

Can’t unhear this now

[@louissteyn6871]

The other problem with sweet baby is not just how they destroy art it is how companies will use them as a shield to defend themselves from criticism when they release unplayable garbage or push for even more predatory monetization. Sweet baby literally just allows these companies to go: how dare you, look at how diverse we are, you must consume our product it is a moral imperative to do so

[@19ate4]

The Leviathan with worldwide tentacles wears a tiny 🎩

[@yokai1235]

and is canadian

[@Jonahhi]

I have been fighting this since 2010. Watching the rot take root year after year... was painful to witness.

[@IchbinX]

The worst are the people that dismiss the issue. Just say, "It's just a game", "You're an -ist.", "insecure", etc. F'in normies are just as bad as the extremists.

[@zanmaru139]

Well generally the market sorts itself out. You very rarely see this sort of thing happen with movies since the 2014 Ghostbusters debacle blew up in Sony's face. And while Disney has been removing the soul from their old movies with their live action remakes, those have been doing poorly, and they're being called on their shit. The problem with Sweet Baby is their subtle, insidious tactics. Admittedly I'm less worried about them simply because they've been unmasked, and no one will ever trust anything they touch ever again. But the larger implications are unsettling.

[@longiusaescius2537]

@zanmaru139 the market won't sort anything as long as government and private parties keep it a monopoly and law respectively

[@SkulLord95]

A female vtuber that isn't simping for DEI, for the sake of DEI...am I dreaming?

[@theokay1]

Dude I found a group called phase connect recently and I will say definitely go watch some of them namely Pippa and one I like for my own reasons is tenma I usually don't watch much but these people have gotten my attention because they're more people I can watch to gain more info about things also fallenshadow is just hilarious

[@Shiirow]

they are like the Sith, thats how gaming ends, with uproarious applause.

[@Godpk11]

Have I found a new based vtuber? Never heard of this chick before.

[@RedRabbit-ZA]

Kirsche is fast becoming my favourite content creator. You want to talk about "strong independent women"? Well she's it.

[@AzeharaCh]

Strong independent woman who "dont need no man" but desperately wants one.

[@reaps912]

Activists for the last seven years: “GG! GG!! *GG!!!* “ GGers: “lol GG has been dead forever bro” Activists:” *NOT IF I CAN HELP IT!!* “

[@redline841]

And now people are waking up yo Global Jewry. Thanks for the assist bros.

[@internetzenmaster8952]

GGers upon seeing Sweet Baby Inc: "Aw shit, here we go again..."

[@captaiawesome2260]

So many good points. The only thing I kind of think Kirsche didn't go hard enough on is that people do change their opinions when something they don't like is put with something they like. I used to hate claw machines and thought they were a complete scam, but then I played my beloved Yakuza series (which basically all have a claw machine mini-game) and now I kind of like Sega's UFO claw machines (in game and in real life). If you have someone who doesn't know everything about the destructive idealogies of Sweet Baby, I believe that it will be a heavy influence on the normal consumer. Their end game is being achieved, one bankrupt gaming company at a time.

[@dhammonds89]

Jim was right, we should have hounded these people until they at the least left the industry

[@Bigslam1993]

Wasn't sargom basically a PNGtuber in the days of GG? whats his reason for rejecting vtubers in general?

[@stevencurtis7157]

His boomer spirit animal forbids it.

[@2ACruel]

AFAIK, anime is degenerate, and vtubers are anime adjacent. Yes, the irony is not lost on us of PNGtubers being similar to vtubers.

[@PerfectDeath4]

I blocked all of Sargons channels LONG ago, he had like 5 channels he'd spam videos from. =P The only decent content he did was making the weekly video making fun of dumb news, which he stopped doing... he would then go on to make dumb news/political takes. So it sounds about right that he'd stubbornly reject V-Tubers, this is a good thing. xD

[@stevencurtis7157]

@@2ACruel Vtuber-derived PNGtubers are weirdly similar to KZbinrs who used avatars for their commentary. Some of them were clearly evolving in the direction of vtubers out of the need to have something happening on screen without playing random video while also protecting their anonymity. Others never moved away from still images or background video plus the avatar. The origins are completely different.

[@wardenunknown]

He’s old he can’t keep up anymore

[@NoirRival]

Someone needs to tell her abour ShortFatOtaku and his 2 hour breakdown of the connections between Sweetbaby and Gamergate on the Side Scroller podcast he did not that long ago here on KZbin

[@AzeharaCh]

She's aware.

[@NoirRival]

@@AzeharaCh oh neat, did she react to it? It was a trip down memory lane, lol

[@kavky]

@@NoirRivalShe doesn't want to watch SFO.

[@chukyuniqul]

@@kavky if that is actually the case, I can't blame her. He may be investing a lot of effort against something I hold no small amount of disdain for but that guy is also hella petty and shoots his own argument in the foot when he starts going after pointless things that at best sound like he's a bigot and at worst are proof he's a bigot. He made Nux take pause while in character on-stream. That guy's whole persona is not giving a shit and even he was "wait what does THAT have to do with anything?" when SFO went on a whole-ass tangent about Kramer. I mean I dislike them enough that I find catharsis in that but that's because I myself am a petty fuck and, more importantly, can separate my own dumb enjoyment in seeing mean things said about someone from the value of the points being made.

[@xXx_Regulus_xXx]

​@@kavkyunderstandable, she might find him too centrist. I disagree with a lot of his opinions but he's a decent source of info.

[@riggityrooahh7665]

Another day, another video of Kirsche being incredibly based. You love to see it

[@AzeharaCh]

Always

[@blackchibisan8116]

Kirche… in two videos you have officially become my favorite VTuber because you truly are one of us. Thank you for just being organically a member of the community. I appreciate it

[@RocRolDis]

Sadly, Jim Sterling drank the kool-aid. I don't think he'll be helping in this fight.

[@aelix56]

It's jimmina sterlady now bigot.

[@TerrorofDeathDGX]

By Jim, I think they mean Mr. Metokur.

[@Hsereal]

Sterling's generally good on economic issues, but they frequently let themselves be blinded by tribalism when it comes to social issues. At that point, they just support whoever's "on their side," regardless of how badly that person behaves.

[@Boyahda]

It's interesting that Jim has complained for years that publishers and developers intentionally vandalize their games with microtransactions, battle passes, season passes etc. but when an organization like Sweet Baby Inc is literally vandalizing games they're suspiciously silent.

[@RocRolDis]

@@TerrorofDeathDGX Could be. Sadly, I don't think he'll be able to chime in on thing, either be it from de-platforming or from health issues. Last I heard, he was fighting cancer.

[@noobamonggods2556]

I will use their tactic's. Since SBI does not actively look for CP to report it to the police that means that they (Sweet Baby Inc.) supports CP.

[@AlbedoAtoned]

The whole complaint about the Curator is stupid. Why? Because there are probably thousands of curators on steam and I would not be surprised if there was a list of games that had black people in it, one they probably would not have a problem with. I'm sure there are some that might use it to avoid such games, but if the games are good and the thing brings value to the game, I can easily see somebody following such a list for more recommendations. The problem is that SBI brings no value to games. On the contrary, they only seem to make things worse, so it makes sense why they want people to be in the dark. They may mention these games on their own site, but that is because they believe only those who drink the same koolaid will go to the site. Having the info on Steam for all to see on the other hand, exposes the information to the broader public, especially people who don't realize how far things go. It wouldn't matter if the curator labeled the games "recommended" or "informational" either, because what they really don't want is exposure.

[@AzeharaCh]

A small warning telling you that SBI worked on a game is good enough endorsement for not buying a game.

[@TheFlame234]

@@AzeharaCh Pretty sure, there's been plenty of games that never worked wtih SBI and still ended up failures.

[@plumber1337]

How did we slack? Money. ESG financing. BlackRock, Vanguard. And forced progressive ideologies.

[@MrThunderFx]

Theres a reason why Mcconnel never joins his stream anymore, asmongold shares the same agency with hasan

[@DCR4GRIF]

Imagine bleeping out Kirsche for using certain words so you can monetize it..

[@backgroundnoise9310]

They got as powerful as they are because they are government backed.

[@jonathanbaker4361]

Make your stand TODAY. PROVE that you have what it takes... To be FREE. Become a Legend. BECOME A HELLDIVER!

[@RolyPolyGames]

I've been in and out of the games industry since 2010ish when I was young and wanted to get into it. A lot of dots connecting on things now as of late for me. Really was ignorant to a lot of things going on. Glad to learn more and finally understand some things a bit better.

[@DICEBOY22]

Big channels are now only talk about this stuff and see the gamer side of things now that it's "Safe" and really it's fucking annoying. Like... Where the f were you in 2014 or 15?!

[@headshotmaster138]

normies didn't care about it back then because it didn't affect their favorite games...until now.

[@KapKam515]

@@headshotmaster138 There was no identifiable evil. Black rock is evil but the links to the gaming industry were shoddy at best. SBI is easy to connect the dots

[@ruikirisame1744]

you know what they say... ignorance is bliss.

[@headshotmaster138]

@@KapKam515 I could argue it was identifiable due to sjw developers, Blackrock holding stake in gaming companies and their push for esg. Though, I do wonder how many SBI are there we haven't discovered yet.

[@ninjatango]

Mainstream news headlines were calling it a "conspiracy theory" like they did COVID. @@headshotmaster138