How to Find Your Design Niche (Step-By-Step Process)

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It can be a daunting task to figure out what you want to specialize in when it comes to graphic design. A lot of times the word "niche" gets thrown around to mean a specific style or product, or service, but I think there's a lot more that goes into the process of finding and being known for a specific niche. So in this video, we're giving you a 7 step process for starting out to find your niche. Be sure to check out these other helpful details below.👇
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🕰️ Timestamps For This Video:
0:00 How To Find Your Design Niche
1:27 Step 1 - Think Back
2:30 Step 2 - Pick A Lane
3:50 Step 3 - Try It Out
6:20 Step 4 - Reference Shopping
9:10 Step 5 - Recreate
12:00 Step 6 - Feedback
13:20 Step 7 - Evaluate & Refine
14:15 What Does Niche Mean?
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Thank you so much for using our platform, and for watching this video. Don't forget to subscribe and follow along with the tutorial on the channel.
If there is anything I missed, or if you have more questions, drop a comment below and we will respond asap! Let me know more tutorial ideas as well!
#kittl #graphicdesign #niche

[@Kittldesign]

Do you have a process for finding your design niche? Let us know! 👉 Start Using Kittl: kit.tl/findyourniche 🎟 Use Promo Code KITTLONYT25 To Get 25% Off A Pro Subscription!* 🎟 *Promo Code Details Promo Codes apply to first time subscribers only. 25% Coupon code will apply to either monthly or yearly plans for the first time payment only. (Either your first month, or first full year).

[@elizabethg7806]

I think what you should be aware of is that your style, niche, etc., may not be in demand on the marketplace you choose to sell on. I've realized that every marketplace caters to a certain audience and has a style that is recognizable to its venue. Sure, you can drive your particular audience to it, but you won't get as much organic traffic. It's really disappointing to realize that, in order to get sales on a particular marketplace, you may have to create designs that you don't like but that will sell.

[@Kittldesign]

This is why we had the brief conversation at the end about "what a niche is," since the word sometimes gets thrown around a lot, and, saying that you have a "niche" won't necessarily matter if no-one is around that wants your particular item or service. So much of this will come down to what your true passion is, in terms of design, and/or selling design.

[@elizabethg7806]

@@Kittldesign Yes, but one's true passion may not be what the marketplace platform loves! Just saying I find it hard to change my style preferences.

[@Markusaur]

as someone who use to be very creative and artsy when I was younger. I thought it will be a great idea to start a side hustle with print on demand and create a potential income and get back into being more creative at the same time.. but the more I look into pod and it's various processes the more I realise the less creative I am actually being. it seems pod is more about going on the likes of erank or google trends and bucking trends or going on etsy finding what sells and copying it. oh of course you change it just enough to make it different right.. yeah yeah .. in the pursuit of money in the print on demand space. it seems plagiarism pays way more. so why anyone should be actually creative is almost beyond me ..

[@marmaladoe]

I once heard someone say that your niche is not a product or a style or a topic, but your niche is the audience you want to serve. Your product is the response of how you want to serve them. This changed everything for me. Example: you are a teacher or have a passion or an excellent understanding of teaching or teachers. Your niche is teachers. How do you want to serve them? Do you want to help them with lesson planning? Do you want to help them support students with special needs? Based on however you want to serve them, you design products that can do that. Find out where teachers hang out online and shop online and market your products/designs there. Niche = audience you want to serve. Product or design = how you want to serve your audience, or what you create to solve their problem. Hope that helps a little 😊

[@shanem40]

​@@marmaladoe I'm a teacher but love design and arts. That's a great way to put it and I might make use of that. Thanks ✨

[@yolandeblack6788]

This describes me looking at everything but not yet beginning. This is very helpful. I'll start with Merch and Apparel design, and Staionary design

[@Kittldesign]

Best of luck on your journey!

[@angelinaniemela5900]

I am new to graphic design and have been all over the place “recreating” things legally from Etsy. The one thing I have learned is the I looooovvvvveeee creating things mostly wood crafts and apparel (T-Shirts). This helped me out when it comes to steps. I am also a hands on visual learner so sometimes that is where my frustration comes in. But anyway, thank you so much…I will have to keep referring to this video..

[@Kittldesign]

So happy to hear that! Really happy you found the video helpful.

[@juliegalaise455]

This is the best video I've seen from Kittl so far. Lots of insight in here! 💡

[@Kittldesign]

So happy to hear that! Thanks for watching.

[@Tatifanart]

Thank you so much for answering my question! I have taken note of all the questions I am to ask myself like you suggested. This video simplified my views and doubts and I feel less overwhelmed in regards to which direction I want to take. I am at the very beginning of my graphic design studies so I still have a lot to learn but I will take advantage of having my professors available to couch me and I will certainly explore Kittl more deeply. THANK YOU AGAIN for taking my comment into account and made a video to answer my question :D YOU'RE AMAZING!

[@Kittldesign]

🙏 So happy you found this helpful!

[@user-gy8nu5ch4u]

Great information! Thank you!

[@Kittldesign]

Glad it was helpful!

[@MikeDezinesbyEM]

Great info. Thank you!

[@Kittldesign]

Most welcome!

[@PaesanoPride]

I do this routine every evening when I ask my girlfriend what she wants for dinner. Another great video guys. Very helpful info. My thoughts on Niche are a topic like dogs, niche down to poodles. Or a item. Specializing in wall art for example. Very important to niche down though so wall art featuring alien sci-fi landscapes for example. Looking forward to seeing others ideas

[@Kittldesign]

Thanks for the comment here!

[@tianna_CD]

My thing is that i have so many different styles and ideas, interests and passions that's where it's difficult for me

[@Kittldesign]

This can definitely cause a bit of a road block at times, but the best next step would be to prioritize all of those things and rank them in the order that you would want to start. You can ask yourself some of the same questions mentioned in the video to determine what you should pursue first.

[@tianna_CD]

@@Kittldesign good idea, will try this and see how it goes.

[@alexisf9081]

How would you go about designing fan merchandise without stepping all over copyright?

[@Kittldesign]

This is a great question, but a very nuanced one. Sometimes there is a fine line between "fan-art" and using copyrighted material. We will do our best to investigate this and see if we can put some details together.

[@masonlifestyle3003]

great video but i am sorry there's nothing FREE about kittle...the moment you want to try anything a little complex its behind the PAYWALL... i like the one stop shop platform concept but the free part is really just a demo with a lot of window shopping... give us 15 or 30 day REAL pro access before we throw money in like a few of the best platforms out there do, that will be way more attractive mate! other than that love your tone and info share its simplistic and great for us noobies :)

[@Kittldesign]

Hey there! We do offer Free trials in Kittl to use the advanced features. If you didn't have that opportunity, please reach out to support to start your trial. You are correct in that the Free version is mostly for users to decide if they believe Kittl will support them in their creative needs, as one of our payed tiers will provide you with the space, upload capacity, licensing, and advanced features you need to succeed. 😉 Cheers!

[@Evri500]

Love your sweatshirt!

[@Kittldesign]

Thanks!