Know Your Customer: How Magic Johnson Built 125 Starbucks

[@royalhype21]

“Walk her down she got heels on” What a gentlemen right

[@muyiwaosifuye]

Mindset for details...

[@nemesis1ization]

Believe it or not I had been binge watching his old interviews and boom! he is on Grant Cordeone.

[@eski_truv]

Magic is just such a natural star

[@Dwyn233]

Great business concept and good customer service approach. Also; "walk her down, she got heels 👠 on". Classic Gentleman line❤ Well done Magic Johnson

[@sequitacherise]

This was needed GC!! KNOW YOUR CUSTOMERS 💯💯

[@FrankSalas]

Give the customer what they want, make it easy, solid video! Shout out from Medellin, Colombia!

[@Sovnarkom]

The black community isn’t afraid of consumer spending. It’s investing that’s the problem.

[@mosesthepharmacoach8326]

Yes I agree. The Black dollar is very powerful but we need to use more for investing rather than consuming

[@leonhenry4861]

@@mosesthepharmacoach8326 e been burnt to many times from investing, that's why we don't trust it.

[@Sovnarkom]

@@leonhenry4861 I’ve had some toxic girlfriends, but I’m still a straight man. Gotta roll with the punches.

[@leonhenry4861]

@@Sovnarkom Yeah but you don't date the same girl again do you? I never said we don't invest, i said we don't trust it, ie we might invest $100 per month instead of $500 per month.

[@Sovnarkom]

@@leonhenry4861 Most black ppl don’t invest at all. They use their missteps as an excuse to justify themselves. It’s a painful conversation over years before I get a black friend to invest. Anyone else ... they understand and action it. There’s a self defeating culture there.

[@urielsob3767]

super charismatic dude..cant hate him

[@CaseyBurnsInvesting]

Magic Johnson is a genius businessman. Inspiring.

[@Dmaccabees]

Facts 🔥💯🔥

[@christiangyasi6819]

How would it works

[@mosesthepharmacoach8326]

Yes bro I love him for that too!

[@laprepper]

The business model already existed but the fact that he threw a lot of cash at the company is what made his case unique, of course unless you have multi millions of dollars this advice is not super useful aside from the general cliché don’t be afraid to think outside the box and know your customer

[@DavidWilliams-qm9qt]

im building my hotel business this way. Books, wine, perfume, hotel, mentoring, spa room.

[@grantcardone1619]

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[@afreenashraf1967]

David best of luck to you, i will recommend you this vid kzbin.info/www/bejne/p6LWlqSfqZJni9U

[@leonhenry4861]

I never knew Magic J moved like this, 125 Starbucks is big business.

[@afreenashraf1967]

And many more others, check his investments here kzbin.info/www/bejne/p6LWlqSfqZJni9U

[@tony-persuasionsecrets3363]

Sooo Inspiring - Love it!

[@afreenashraf1967]

Hehad some moments of grind, right investments make you wiser as well I guess, found this vid kzbin.info/www/bejne/p6LWlqSfqZJni9U

[@TyWilde]

Another inspirational video. Thanks!!

[@grantcardone1619]

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[@mosesthepharmacoach8326]

Yes we have to know our CUSTOMER! In order to so, we have to put our pride aside...and disregard what WE like. The goal is to sell to other people not ourselves!

[@grantcardone1619]

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[@CHASINGTHATHIGH]

AMEN BROTHER! Love how you know money!

[@grantcardone1619]

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[@ysff89]

Know your customer and over deliver!

[@csmemarketing]

KZbin can learn a thing or two from Magic Johnson. Maybe they have learned, since almost every single video has ads on them now, related ads.

[@jamiuoloyede]

Wow this is exactly how am building my software business

[@ghostfrequency6920]

WHAT by leaving out scones, your crazy .

[@spliffsenseiroejogan9380]

ghostfrequency por que no las dos

[@treal9988]

That’s great know your consumer, would like to invest with you as well if you want to link

[@Xavier.C.Santana]

@@treal9988 ax⁰

[@arnulfomrestrada]

I like it, having customers feelings in mind in advance

[@laprepper]

So make a few millions in basketball and then build a bunch of restaurants where people buy over priced coffee, literally the American dream 😂

[@marcoperez4188]

You got to get the stones! out That spoke to me believe it or not

[@afreenashraf1967]

Yes marco, so inspiring, kzbin.info/www/bejne/p6LWlqSfqZJni9U i saw this vid as well, similar one.

[@mindsinmotion2825]

Great message!

[@kostaszavras6993]

Golden clip. Can you release some more, of that kind of information ?

[@grantcardone1619]

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[@afreenashraf1967]

Kostas i can recommend you one kzbin.info/www/bejne/p6LWlqSfqZJni9U, thank me later

[@MikeBarron1]

Speaking gold!!!

[@grantcardone1619]

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[@afreenashraf1967]

Barron yess, i have a similar one you should look for kzbin.info/www/bejne/p6LWlqSfqZJni9U, welcome

[@brycecharlessheldon]

Thank you Grant

[@PassiveIncomeTom]

*Know your customer.* 😉

[@ucitelkamarcelka]

A foreigner like me paid 3$ twice a day for 12 years in Coffee shops Starbucks. Actually they invented a short latte because of Marcela ❤️ Atlanta, Des Moines, Weston, Davie, Nort Miami, Aventura, West Palm Beach FIU, Cutler Bay and all the airport I have been traveling through ❤️

[@grantcardone1619]

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[@lubomirhristev9103]

Someday all of us hustlers will be like him.

[@AcesizOfficial]

🙌🏽🙌🏽🙌🏽

[@JaDenna1]

This is ALL ABOIT BUSINESS! Knowing your target market and enhancing their experience!

[@tonycrawford9384]

ATTN BLACK PEOPLE; START A BUSINESS THAT SERVICES YOUR COMMUNITY!

[@grantcardone1619]

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[@bagelbob3979]

to grand cardonehi i saw one of your ads and i have a question can teens learn about money to since i have a dream for my parents

[@grantcardone1619]

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[@anandshete9170]

Video uploaded 22 mins ago Comments 45 mins ago

[@YouAndImpact]

Great video 👍

[@JohnDoe-fs6lz]

y’all sleep on magic johnson. He was a success as well in the healthcare field. That’s huge , for those that think there isn’t opportunity in the 😎 heath care field.

[@mosesthepharmacoach8326]

Yes bro you are right. As a pharmacist, I felt like Magic was spot on when it came to the healthcare field!

[@JohnDoe-fs6lz]

Moses The Pharmacoach Yup. Mike Fernandez Cuban from Miami. Founded simply health care. Hooked up with magic Johnson and they sold the company for like 3 billion or I think more.

[@mosesthepharmacoach8326]

John Doe Wow thats amazing!

[@JohnDoe-fs6lz]

Moses The Pharmacoach www.wlrn.org/show/the-sunshine-economy/2015-01-18/the-sunshine-economy-magic-and-mike-fernandez

[@afreenashraf1967]

John i agree, i had no idea about this until I saw a video on it kzbin.info/www/bejne/p6LWlqSfqZJni9U

[@NKTStudios]

Am I the only one who thought it was Grant Cardone holding the camera at 0:14?

[@gsheverything_2716]

Yo go MAGIC

[@davone_ward]

Hey grant what’s your opinion on exp realty?

[@grantcardone1619]

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[@famgal1007]

Bring on who quincy FL...PLEEAAAAASSSSEEE

[@mikezafra685]

Steve Kerr and Jason Kidd combined

[@haqq1]

Just a though experiment: imagine if a white dude called up a black girl and assumed she listens to trap music imagine the reaction....

[@TheCozyMix]

0:15 was that grant cardone? the camera man at the back

[@Nick-xw6ef]

Young gc

[@aviation3530]

GC"s doppelganger for sure.

[@anrod185]

Scones and stones dont break my bones! But hurt the bottom dollar!

[@grantcardone1619]

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[@rolexandrealestate]

🔥🔥🔥

[@STELLASCUTENESS]

What he said is totally NOT racist (it’s “knowing your customer”), but in today’s world if a white person said it there’d be controversy. Sad. Good on ya Magic! Best of luck in the future!

[@grantcardone1619]

*Thanks for your feedback, for more guidance* +°1°6°3°6°2°2°0°5°6°4°1° w=h=a=t== S==A=p=p==Only•

[@afreenashraf1967]

You are right, people just need a reason. he was in an interview talking about this kzbin.info/www/bejne/p6LWlqSfqZJni9U

[@ekimboy]

How is he still alive?

[@JarinXeno]

This guy is going to outlive us all.

[@afreenashraf1967]

haha, i don't know what was the context of this. kzbin.info/www/bejne/p6LWlqSfqZJni9U watch this vid you'd know more

[@Talkinglife]

Very interesting

[@d-puppup]

10X

[@grantcardone1619]

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[@123hibye]

I really enjoy all of your content, can’t wait till more! U inspired me to make my own channel about finance, stocks, business, real estate and more! I’m 13 with about $1700 in stocks

[@afreenashraf1967]

i have seen your videos, and regarding this vid I have a good one kzbin.info/www/bejne/p6LWlqSfqZJni9U

[@flagshipphotos2730]

Try statements!!

[@cybilebenedict]

👌🏽

[@christiangyasi6819]

Good afternoon Sir need hope you are doing good as am also fine first of all thanks

[@Therealgordongekko]

Ok. Take that same philosophy and understand why it's OK to have your own culture… Yours and mine. I should not have to adopt yours and you should not have to adopt mine

[@rizalukman7982]

Irvin Magic Johnson

[@grantcardone1619]

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[@3232-s4r]

Poor minorities understand how powerful your dollar is.... spend it wisely and invested wisely

[@grantcardone1619]

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[@aviation3530]

So Magic Johnson woke up one morning and decided to cold call Howard Schultz?? That's not at all what happened and if it had been, still not that impressive. Magic can easily get can audience with anyone in the world. What really happened is Starbucks contacted Magics people and said, "we'd like to grow our underperforming stores/markets in urban areas and we have an idea on how to accomplish this, by partnering with Magic. He won't have to invest any of his own capital and he'll receive a portion of profits. Is this something Mr Johnson would be interested in???"

[@selfmade8884]

Aviation So why would they call magic Johnson of all people? This happened in 1998. Magic was not in the NBA and wasn’t at the height of his popularity. There were probably 50 other guys they could have called before magic. Magic Johnson had an idea and he leveraged his celebrity and name recognition and struck a deal. You seem bothered by his success and want to detract from it.

[@aviation3530]

@@selfmade8884Why would they call Magic?? (That is a stupid question) Because he's Magic Johnson!!! He's extremely successful in everything he's done. If you think he needs to chase ideas like the rest of the world in order to make money, I've got a bridge to sell you.

[@leonhenry4861]

You hit the nail on the head but I don't think they called magic, I think Magic contacted them, but got some distribution rights where he didn't have to put any money down if the stores are performing. 125 is a lot of stores and credit to the man. But lets face it, nobody want's to hear the true story, they like the end result.

[@grantcardone1619]

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[@andy-ti9zf]

over deliver!

[@Jdeman]

Stones and Scones don't work for everyone.

[@grantcardone1619]

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[@afreenashraf1967]

There are some way you know, saw it video and my perspective changed kzbin.info/www/bejne/p6LWlqSfqZJni9U

[@JoshuaChaves16]

why does he say "urban" and not "black"?

[@grantcardone1619]

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[@Zlepah]

Remember the old wisdom: "Hey Guys, I got Fish!"

[@grantcardone1619]

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[@danniellaarias83]

😎😎😎😎😎😎

[@orlandolittlejohn8691]

Glad Magic got out of that Godless place...just sold all my stock also...Starbucks is a sespool of American greed.

[@vette-4-life]

Always gotta be a black angle. Stereotyped the white girl of course. I wonder if his stores have gotten robbed being in the hood.

[@grantcardone1619]

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[@mikejezek5214]

Come on man. He didn't build 125 Starbucks. That's an established brand with procedures and systems tested and proven since the 70's. All he did was change the music and some food choices. Something anyone could do in 30 minutes. Big deal. Now if he created a new restaurant/cafe brand from the ground up, then that's newsworthy.

[@grantcardone1619]

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[@afreenashraf1967]

Mike you should check out the wholw story here kzbin.info/www/bejne/p6LWlqSfqZJni9U, it would be such an addition.