Know Your max: A Positive Play Public Service Campaign by Chrissy Menicucci Benna & Amber Alexander

In November 2022, Aristocrat Gaming sought to create a player facing Responsible Gaming Campaign. Historically, Responsible Gaming efforts have focused on problem gamblers. While these programs play an important role in the industry, they don’t always resonate with the larger percentage of players who don’t have a gambling problem. Aristocrat sought to transform RG messaging in the industry and gaming’s first Positive Play Campaign was born. Know Your Max demonstrates Aristocrat’s commitment to advancing Responsible Gaming efforts industry-wide.
Ms. Menicucci Benna joined Aristocrat Gaming as the Manager of Responsible Gameplay for the Americas in April of 2022.
Amber Alexander is the Senior Marketing Manager of Player Insights for Aristocrat Technologies.
Visit the Nevada Council on Problem Gambling for more information like this as well as resources for help in the State of Nevada.
www.nevadacoun...