[Knowing Bros] The Production Cost of "Super Lady" MV that Even Members Didn't Know was $828,000?!?😮

[@erikad0511]

Wow, I don't recall ever seeing a group be so honest about money... Good for them not being intimidated by haters...

[@nzcyclone]

I really liked the fact that Soyeon was honest about the costs as much as she can be. Nothing is cheap anymore. Production costs are huge then you have marketing / promotion costs. So many times it is hidden. She was asked she said. She is the leader of the group and in my opinion one of the most loving, caring and best leaders, and yet, also one of the most misunderstood leaders out there. I love all the members of the group as they all bring something different. The one thing I do love about Soyeon is when she writes a new song. She writes it with her group members in mind so that they all get to shine. The fact she spent that amount of money on a gift of top end microphones for all her group members so that their voices can shine as best as possible. To me just highlights what a kind and caring person she is,

[@NN-jv9py]

my jaw dropped and then i did the math that they literally only need to sell like 83,000 albums to get the gross back which they would have no trouble doing

[@kingmanic]

They announced they sold though 1.5m first week while stores stocked 1.8m. The youtube video for wife and super lady would be making around 500k-1000k USD USD in ad rev. Unless music videos make much less. I think they should cover the costs of the promotion just from youtube ad rev.

[@Jry088]

one concert and it's back. 20,000 people at $200 a pop, that's 4 mil

[@FlyingAnanas-337]

​@@kingmanicI do think that music videos don't make much

[@DRPL766]

Taxes

[@hafshss]

​@@FlyingAnanas-337 problem is g idles(and most kpop) music video views are mostly ads ad views dont pay you back much isntead you're investing in them, for concerts the concert alone cost tremendous amount so any concert revenue or profit only compensates for the cost of concerts, and now about album sales from china sales are again a problem they're not always real sales but just a number they manipulate numbers it's not easy to get back the amount invested in promotions but they will

[@ruarika3112]

They make it up for the cost of everything already. They already sell more than 1.5 million album in the first week alone. Go higher Gidle. We will always be rooting for you.

[@moaswrld]

it makes me so proud of them, they really are rising to the top

[@ainz4677]

Soyeon is so honest and I don't know why other people misunderstood her. She always think about her group she's the best leader. I applaud her ❤

[@hufflepuffxlovex]

Soyeon LMAO, she's so humble but hilarious when it comes to money. LOL hope she gets all the royalty money she deserves for the song

[@coldasice5492]

I'm gonna stan, I have nothing but respect for them

[@icxuna]

Welcome

[@chifugod9232]

welcome to Neverland

[@ELmayberry]

yayyy.. new Nevie 🤗

[@2enty4]

Omg hi new Neverland ❤❤❤❤

[@felmingtheultimategravetak4095]

​@@2enty4 I'm stanning (G)-Idle a long time ago!

[@nikarniariffin]

Gidle is great.its okay if u like them or not.but gidle is one of the group really creative no one can deny...

[@Jry088]

$7500 for the mic, Soyeon is so generous.

[@hafshss]

But she invested more than 700,000 usd in mv that's more than 100,000 for each member...... and only she will get royalties lol

[@wangkong693]

@@hafshss she's paying the same amount as the other members for the production cost of the MV, she's only getting royalties because she produced the song and that's fair

[@hafshss]

@@wangkong693 but others shouldve made known before making that decision just imagine assume for a minute they go bankrupt instead of making any profits off of this album rest will suffer but the one getting royalties will stay afloat still........ it's too much of a disparity btw i love soyeon but group dynamics is more like soyeon and co but yeah at least shes putting in work other groups for example ive are also like that but the member attracting attention has only visuals to offer lol .... but anyway other members should also try and up their game gidles dynamics arent equal or fair at allll

[@selenophile6405]

@@hafshss the dynamics are fair Soyeon produces because she has skills and is confident Other members can also try but again It takes skills and time. Soyeon having another "job" isn't unfair if she got it from her own skillset

[@poufchka1]

@@hafshss Ofc it's not fair, Soyeon is doing 50% of the job by hersefl...

[@boho0114]

Broo they're RICHYY RICH

[@Angel-oj4zs]

im so happy to hear they are making bank!! back then even if a group was doing well they still didnt make money so im happy they are!

[@olympusmusic3102]

“It’s ultimately OUR money” 👏👏🤟❤️

[@kingkuroshiro6520]

wait.if the members don't know the cost of mv except soyeon and the fact that the company split the bill does that mean soyeon alone payed the other half of that 1billion? and then order a custom made mic that each cost a 10k. wow. soyeon is rich rich

[@DOC_951]

She’s doing most of the work so

[@mosaicpaint3223]

theyre selling 1.8 million sales in album based on that kbs interview with lee hyori

[@alvinnamei6615]

Gidle members are cuties when they're off stage

[@izmarolo2578]

woww that's a lot of money 😮

[@patrickferry691]

Gidle music videos are so expensive shuhua has to take on part time jobs to pay for them 😂

[@Nevi_Neverlander]

(G)I-DLE Super Lady Supremacy 🛐

[@TJ_Kat]

How does that work that the members paid for half the MV, but have no clue how much it cost? Like, does it just get skimmed off their pay before it even gets to them?

[@Suho0_0]

Pretty much. Cube is scum when it comes to treatment or fair pay.

[@dmitrykim3096]

Guess the company will take it froom their future sales shares so they might now know now

[@felixausburg]

kyunghoon really2 funny, will he do dance challenge again? 🤣🤣

[@ersg8228]

Im so very proud of them esp Soyeon. She worked really hard since debut. She deserved to be rich. They all did. But why do they need to pay/share for the MV cost? It should be cost by company? Right? Anyways im so happy for their success 🎉

[@selenophile6405]

If the cost exceeds the company budget then members pay out of their own pockets

[@DOC_951]

Not every company wants to pay… so the girls paid for it themselves

[@AdrianaMVPrayerPodcastShow]

Gidle is definitely one of the best girls kpop group in this generation! They remind me of my favourite group SNSD! Every year they bring lots of projects for us to enjoy. They are unique girls and each one shines so brightly. Whenever I look at other girl groups, usually one member only stands out or they aren't consistent active. Like Blackpink for example, I think they debuted around the same year and if you look at how many music they've made is very little compared to Gidle. No wonder Miyeon left YG and debuted with Soyeon.

[@AshGonEntertainment]

No offense to anyone, but Soyeon doesn’t need to tell the group members how much is being spent. The company doesn’t do that and that’s part of how K companies run. Not going to say it’s right but that means that Soyeon didn’t need to go through her members to approve it. Plus Soyeon has proved that she can keep G(idle) ahead of the curve.

[@nsi79]

I genuinely curious,is this normal for small agencies to share the cost with their artists like this or this is only the case for cube?

[@ZSleepingDragonZ]

Cube probably didn't want to spend that much on the MV, but the (G)I-dle members insisted, so they have to pay out of their own pockets to cover half of the expenses.

[@kmac639]

It is. Idols are typically in debt for most of their careers because they get billed a large chunk of the production costs for comebacks and MVs. It can sometimes be even worse due to bad contracts. For example, one of the reasons Orbits were so upset about BBC and how they were treating LOONA was because they were covering half of the production but only making a small portion back in dividends. if I recall, they were reportedly only receiving a third of the revenue cut, essentially keeping them perpetually in debt.

[@nsi79]

@@kmac639 if I'm not mistaken only small agencies are like this that's why i ask is it all or there is small agencies that doesn't work like this.i know for sure YG doesn't operate like this since I'm fan of treasure and sure other big 3 also doesn't work like this.

[@DOC_951]

Lisa got 50 million to sign a contract… so she’s not paying for shit

[@nsi79]

@@DOC_951 why are you talking about that here? That has nothing to do with my question or what other comments are about lol

[@josepiovalenzuela2213]

Kirsten really admire that choreo😂

[@Suho0_0]

So many people talking crap, “too much money”. One comment (now deleted) stating “Only kpop would do this, Taylor would never” Average mv costs start at 100k recorded to cap at 7m, (4m was one production cost of a hip hop/rap mv, 7m was for Micheal Jackson’s mv scream). Gidle spent 1B₩ is 820K dollars, less than what most pop artists spend on theirs, plus the gross earnings and sales they’re getting back is covering for that tenfold already. BAP’s mv one shot coast 900k dollars. Taylor’ swifts mv in recent years have reached 12 million. Quite a few of beyonce’s mv’s cost 1M. Plus, they paid for it. Why are so many of y’all bitching about like it came from your dusty ass pockets.

[@shinylight8539]

Ehm ehm Gidle haters are able while Haters know how to hate Hahaha. They are the most independent group without having to ask for help from an agency. Nice Soyeon You are the best leader For me. From him I became a Composer.Makes his team all shine without being left behind while he is not selfish and All Out not playing.Just think Their song always gives a different vibe effect and I rarely feel it in other groups so Gidle Always the best For Me For my Opinion. Haters won't be able to do it like them😂

[@marimi46]

Quick question from an absolute newbie when it comes to kpop M/V production: when Soyeon said it costed roughly 800k to make the Super Lady video, does that mean that the 5 girls had to pay for that cost out of pocket? I'm trying to understand why Minnie was so shocked/maybe a little upset

[@THE_ISFP_KPOPFANS]

Yes, the rest of the members had to pay the MV too with the money in their pocket so that's why Minnie get upset because she and the rest of the members spend a lot of money for the MV with the company too because the budget is hight for them.

[@DOC_951]

Because she just found out she paid 1:5 of it on her own… and had no idea until now

[@flowergarden1354]

Lovely yyykanksnksjoakoakoaka idleeee

[@VEGAZ-MINNIE-mt3ky]

👑👑👑👑👑

[@slayunboxingmyanmar770]

Soyeon didn't like Super Lady that much . But she put so much budget on it? (The original plan was FATE as title track)

[@Victoria-fb7qz]

Shuhua face when she found out how much her salary will deduct from making the MV. 😅

[@thetryfan6529]

Gidle had to pay half of it with their own money, while it should be Cube company who handled the full costs

[@manya_j1307]

Cube can't afford that😂

[@andrepinto2602]

the biggest scam of all microphones in history

[@EduruChan]

Ggwp

[@mrnxd_]

That too much money for MV 😂

[@nabustrange746]

I thought she was scammed for the mics. I mean, even the excellent audio parts for a mic was not that expensive. I say expensive because of the price to performance ratio and the quality of those 'customised diamonds'. I have known Gidle since debut ot6 era, so don't misunderstand me.

[@Khinh-xq6lx]

super lady cost to much to make they could of make a low budget version

[@mrnxd_]

They blessing the employee that working there The quality not there tho 1B won

[@cherryblink19826]

That amount of money invested only to produce the most mediocre music video 😂😂😂

[@axis1198]

Man thinks the MV is mediocre is only telling us youre a shallow and mediocre person too with no taste lmfao 😭 You clicked on this video too. Its obvious youre obsessed with GIDLE, keep crying, youll never be as talented, skilled, rich, and millionaires like them anyway. AHAHAHAHAHAHAHAHHA

[@dianaosazenaye1313]

It cost so much let so many people did not like it

[@MThrow]

And we don't care that many people didn't like it because the FANS like it.

[@darlabels]

u r not neverland

[@unklmonk651]

You're the only one.

[@dianaosazenaye1313]

@@unklmonk651 am not

[@Prautselink]

Most people like the MV and many said it reminds them of 2nd Gen Kpop girl groups, especially 2NE1. Haters were the only ones who’s trying to be fault finder

[@playmess1791]

be honest, waste money for the mv is not good in my opinion

[@Suho0_0]

That’s your opinion, your opinion isn’t final “Waste of money” but their sales and gross income from the mv says otherwise.