Kodiak® Keep It Wild x Zac Efron x Vital Ground

You know we had to full-send, go wild, do it grizzly-sized BIG for our first anniversary of Kodiak® Keep It Wild™, a movement to conserve wildlife and wild places.
We’re dropping limited-edition merch from Igloo, Slowtide, and more featuring a retro design spin on photography from Brooke Bartleson where we’re donating AND matching 100% of Kodiak KIW sales to our long-time partner Vital Ground. Pretty neat, huh?!
Shop the Kodiak KIW gear to support the conservation of wildlife and wild places: kodiakcakes.co...

[@RobotCrafter1]

You made me want to willingly watch an ad, congratulations.

[@thesong6984]

lmao ikr, I literally searched up codiak cakes because I was watching the ad

[@ThatUtubeGuy]

Same I came here specifically to state how I not only watched the whole ad but laughed my ass off at it. Awesomely done

[@DruBlood85]

I was so confused what I was watching 😂

[@ewmegoolies]

What is being sold? Igloo coolers.. tees..? I'm so confused

[@LowTide941]

Brooo I just watched this on a video and googled it after. When marketing goes right

[@gmarxmania8056]

This is one of the only recent times I wasn't unbelievably annoyed by a commercial, and so, I decided to watch the whole thing

[@Kodiakcakes]

Sorry and you're welcome

[@Robosan-bq2ic]

WE NEED MORE ADS LIKE THIS. This is the first time I'd ever fully watch a ad without skipping it 💀💀💀 Edit: 45 LIKES?? THANK YOU. THIS IS THE FIRST TIME I EVER HAD THIS MUCH 😭😭

[@carlos_sosaa]

Me Too😂😂

[@fionaflaherty]

I love this so much. These people could sell me anything right now. Never have I willingly watched an ad in the past 5 years. Thank you for the creativity, design and thought. Oh, and also for Zac Efron’s face 🤤

[@irainrocks]

best ad ever.

[@creeprvictor]

Also loved that reslistic pillow add with the Russian guy

[@Kodiakcakes]

brb starting a petition to get Tommy an Oscar

[@irainrocks]

@@creeprvictor trueee

[@irainrocks]

@@Kodiakcakes ong you replied

[@Ascared]

Kudos to everyone involved in making this ad. I stuck around and watched it before my KZbin video

[@werealldoomed7643]

I don't know wtf they did to make this ad captivating and funny, but well done.

[@Kodiakcakes]

just the right amount of sass 💅

[@mellettron360animations5]

Now this is an add I’d actually watch on repeat.

[@Kodiakcakes]

Share it with your buddy! 😉

[@irainrocks]

@@Kodiakcakesi already did

[@humboldtdoomer866]

@@irainrocks same

[@Kiss_lynda]

You’re kidding?

[@irainrocks]

no one is,@@Kiss_lynda

[@HeatleyBros]

Me AND my young kids stopped and watched this ad and all liked it lol I had to search for it and mention that

[@Kodiakcakes]

Fun for the whole family!

[@lostchaos7688]

this ad was hilarious and nostalgic in a way. I loved it

[@Kodiakcakes]

Bucket hats are BACK

[@variaxi935]

​@@KodiakcakesI'm not sure if yall know how rare it is for an ad like this to be receiving such consistent praise, but as someone who spends more than half my life on youtube and more than two thirds online, believe me- yall are receiving OVERWHELMINGLY positive feedback. You've truly got something rare right now and if you can keep this same attitude (and staff) involved in future advertisements I'm entirely certain that it'll be worth your time and enjoyable for the viewers/customers. I can't tell you how much it means to me to finally watch an ad without any feelings of hostility... this doesn't feel like some pathetic attempt to encourage sluggish zombies to get off the couch long enough to spend money on substandard products... this almost felt like an invitation from a friend. I applaud you, truly 👏 words are not enough

[@Kodiakcakes]

@@variaxi935 Love to hear it! 🥰❤

[@Samantha_annie_music]

This is one of the first ads I haven’t skipped 😂

[@Kodiakcakes]

We could listen to Zac talk about bears all day 🥰

[@RajayPatterson]

Don’t worry! It’s no bears around here. That’s the problem! 😅😂 That line had me cracking up

[@Kodiakcakes]

Oop.. we should probably go untie that counselor now....

[@Robosan-bq2ic]

" Don't worry there's no bears here.. thats the problem " 💀💀💀

[@mr.noname9029]

I’ve never actually searched for an ad before. I saw for an ad on one video and searched for it to watch it again. So funny.

[@creeprvictor]

I've only done it 3 times, This one, The shaped photo pillow add with the Russian guy And a Paramount+ add, where some dude taking attendance on some different characters (mainly kid cartoons) and just freaking roasting them

[@LowTide941]

Lol I know me too. It’s wild

[@mandarue5104]

I really enjoyed this ad!

[@willdufifie3750]

This ad is gold

[@despinoza0391]

I feel like we need a mini sitcom of this. 😂

[@chadhobson7382]

That look on his face when the towel hit him in the head...comedy gold.

[@Kodiakcakes]

The blooper reel is perfection

[@AlterEagleProduction]

Reminds me of the movie Heavy Weights, awesome job.

[@selfproclaimedcowboy8587]

I just watched an entire ad… willingly… This is a great cause, and great advertisement. I live all the personality

[@ihaspotato]

Obviously this is the best ad ever made, the way he just drops everything when the kid cant find his buddy is so goddam funny tho

[@Kodiakcakes]

Zac out here saving lives

[@ihaspotato]

​@@Kodiakcakes"and that's the problem"

[@Halloween4life]

I actually watched it, best ad yet

[@Kodiakcakes]

*takes bow*

[@GlobeOil0030official]

Zac Efron looks good in this. Loving the look! Also I love this ad in general

[@imagino0010]

i needed this commercial to be recorded in my mind and in my life.

[@Kodiakcakes]

Hold up we gotta rewind the VCR first

[@DangericeDreams]

This is honestly one of the best advertisements I’ve ever seen.

[@Kodiakcakes]

We're blushing!

[@crow27837]

Kudos to creating an enjoyable ad myself and many others willingly watched to the end. Save the bears!! 🐻❤️

[@Kodiakcakes]

Gotta go big for the bears!

[@ricardowv1]

I am a sucker for anything that pays homage to the 80's. I bought your T-shirt because of it. WELL DONE!

[@Kodiakcakes]

Thanks for supporting the bears! Stoked to have you repping our gear 🐻

[@UrBrotherKantrell]

first time in my life I was ever compelled to completely watch an ad, thank you Kodiak Cakes 🤗

[@Kodiakcakes]

It's the catchy music for us

[@richardhansen1289]

I’ve never watched a full 90 second add before and actually found it more enjoyable than the video I was watching

[@Kodiakcakes]

Sounds like you should grab some popcorn and watch it on repeat

[@NostalgiaStarfish]

Now this is a top tier ad.

[@Kodiakcakes]

We aim to please

[@NostalgiaStarfish]

@@Kodiakcakes And you did not disappoint. Success.

[@drakeboger1741]

Got to be the best ad I’ve ever seen

[@Kodiakcakes]

We are honored

[@variaxi935]

FINALLY an ad that encourages me and doesn't aggravate me or treat me like I'm braindead. Thank you for doing what 99% of marketing companies are too severely incompetent to do. I don't know why yall are capable of putting out a decent ad (and one that isn't divisive in the slightest) when no other business seems to have the ability to do so, but you've absolutely earned my praise. This is the first thing that I've felt positive about online today- and it's already nearly 5am.

[@cherylmailloux9647]

I love this commercial it's literally the best commercial I have ever seen ty ❤😊

[@jonicamann2472]

That dude: shoots the person with a T-shirt Him: and I took that personally

[@Kodiakcakes]

Didn't get tied to a tree for nothin

[@littlelemonboy_]

I love this ad it made me laugh. This is how ad should be. 💗

[@jaketachermusic954]

I had no idea what this really was an ad for, but this commercial hit the right nostalgia / humor points I need, I’m gonna be picking up some pancakes for my kids now! Well earned!

[@Kodiakcakes]

Hope your cubs love em! 🐻

[@sagetaylor3546]

One of the best commercials I've seen in quite some time... well done! =)

[@oliviamedina5952]

I’d watch this as a show! This was an ad between videos and we watched the whole thing and laughed out loud. Love it!

[@Kodiakcakes]

We love sassy Zac

[@ryanwolfe33]

I am happy to be that guy… can we please have either a series or even a sequel to this? I’m shockingly impressed… well Done.

[@Kodiakcakes]

Gunna need to make more swag for that!

[@ryanwolfe33]

I am sure we would be happy to “bear” that responsibility

[@Csheri2002]

I legit thought this was a movie and was searching for it 😂. Good job guys awesome campaign 🐻.

[@austinjoseph2881]

I actually watched this whole thing 😂

[@corbin101]

This is dope.

[@Kodiakcakes]

You know what else is dope? Bears.

[@Randomguytheo]

awesome commerical, smart, funny and im thinking about it a week after seeing it. huge chance i might buy something!

[@Kodiakcakes]

Do it! We double dog dare you!

[@carlos_sosaa]

I Never Laugh So Hard 😂😂😂😂 0:35

[@qlittle18]

Summer Stranger was the perfect song choice

[@zion.romero]

wow, a well made ad

[@Kodiakcakes]

Refreshing - just like those cold drinks

[@UniversalMarcus1483]

This is how you get people to give their money to a noble cause like protecting the wilderness. A. Make it funny. To this day, most people on Earth do not understand just how powerful comedy is. 2. You’re watching the ad laughing, and in your mind, it’s fear of missing out. So, groupthink here, people with think, “If I don’t donate, I won’t be a part of this coolness! But if I do donate, can count myself as being amongst those who made this coolness! (Whether they care about the noble cause or not! Kudos to the producers and everyone else involved!”👏🏽👍🏽

[@Kodiakcakes]

Who wouldn't want to match with Zac Efron and support the bears??

[@Imseeking]

Hype ad

[@Kodiakcakes]

Hype comment

[@cambagonia]

love the jeep, i own one so i was so suprised to see one in a youtube ad

[@broseblahblah]

If they turned this into a tv show, I would watch it! It's the funniest commercial I've seen in years.

[@Starixu]

I willingly watched this add then was so confused on what I was just advertised I looked it up... And somehow enjoyed watching it again

[@TheBigJohnson]

I love the ad. I love the ad … but this is really “eating success for breakfast” by sneaking highlights from Heavyweights.

[@Kodiakcakes]

Lunch has been cancelled though - due to lack of hustle

[@TheBigJohnson]

@@Kodiakcakes I can deal with it!

[@Stardust377]

This was really funny. So many references to Heavyweights.😂

[@Kodiakcakes]

the inspo 💪

[@AlexHaitch]

The writers on this are AMAZING! I'm going out and buying some cakes next chance I get!!! I respect the creative process and would be stoked if you guys had an ambassador program or any creative opportunities!!!!

[@Kodiakcakes]

Thanks for spreading the roar about us! Our ambassador program is currently in hibernation while we fill some roles on that team - stay tuned!

[@merky6004]

I…I just bought a towel….. I don’t know what happens to me…those eye…..that hypnotize…

[@Kodiakcakes]

He's our best sales guy

[@SKURIIN]

This ad is amazing I had to search for it just to enjoy it again !

[@mjmikaelson]

This is great!

[@sahitid5570]

Love Zac Effron ❤️ enjoyed watching the ad 👌👏🏻

[@icedo1013]

I couldn’t give half a rip what the advertisement is about, there’s just something about this jingle that makes me feel so happy and puts me in a great mood for a moment.

[@Kodiakcakes]

We'll call that a win. If you'd like to learn more, you can check it out here: kodiakcakes.com/pages/kiw-23q3

[@eriveragt]

That’s the best commercial I’ve seen since I was a little kid

[@5MadMovieMakers]

Very entertaining commercial

[@J.Ran559]

When I saw this commercial I thought this was a movie lowkey wished regardless this came outta no where and I enjoyed every bit of it

[@Kodiakcakes]

Trying to get Tommy on board for a full movie but he's got a busy schedule

[@timtorgerson2216]

I found this add and was like wtf did I travel back to the 90s😂 love it tho and I have no idea what they are trying to advertise

[@Kodiakcakes]

👀 kodiakcakes.com/collections/2023-q3-keep-it-wild#/collections/2023-q3-keep-it-wild

[@Just-Fauna]

Shared because its so good!

[@Kodiakcakes]

The retro vibes, the good cause, the sass... what more could you want??

[@luongngo1802]

Bring back ads like this, and I would watch every single one lol

[@Kodiakcakes]

noted ✍

[@xcyted4now]

Such an awesome ad!

[@mythreekitties]

This is so fabulous that I actually am sharing it with people! no one in their right mind would share a commercial. But if they made them like this, they would have a lot more success. I wish you success!

[@Kodiakcakes]

Thanks for bearing! I mean - sharing 🙂

[@analogecstasy4654]

I just shared it with three people! It’s so funny! OMG, the girl catching the CAR KEYS!! Hahahaha!

[@maryjohnstone1051]

So nostalgic! I love it! Brilliant music. Brilliant Zac.

[@jumpmansz]

Need the song 🤣 please 🙏

[@Kodiakcakes]

We got you! "Summer Stranger" by iTMR

[@melissas9245]

Haha Zac is special! Good to see him doing something funny.

[@matthewheuel2508]

“Don’t inner up me Tommy” 😂 👏🏻👏🏻

[@MarmelmanWorkshop]

That jeep is gorgeous. All ya need is a 70 year old man in the two finger wave shirt

[@portiaschant1950]

This ad is everything

[@humboldtdoomer866]

i fucking love this ad. just take my money

[@Sammyyhkf]

I watched the entire thing. Still don’t know what it’s for. But I liked it

[@Kodiakcakes]

100% of proceeds from this limited-edition swag goes towards bear conservation. We're also matching dollar-for-dollar to double down on a good cause! kodiakcakes.com/collections/2023-q3-keep-it-wild#/collections/2023-q3-keep-it-wild

[@mnight207]

Zac could be Tony Perkis in a rendition of Heavyweights

[@WhiteTigerAudio]

THE SONG IS SO GOOD

[@scorpzgca]

lol love this I was surpised to see Zac Effron

[@Kodiakcakes]

He's our Chief Brand Officer and we share a passion for wildlife conservation 😎

[@gamedevdon158]

Love this 😂😂

[@haha_game_gofast]

This is a really good ad and also thought this would be an analog horror advert

[@bd6439]

hilarious…at first, you’re like why is this guy so funny….Wait…is that Zac Efron?!

[@Kodiakcakes]

* Camp Counselor Zac Efron

[@jesse_campbell]

Unskippable

[@markwolfe8537]

Lol I love ❤️‍🔥 it

[@nickmattio3397]

97% sure Zac threw that kid an ice cold brewski lol

[@Kodiakcakes]

We can neither confirm nor deny

[@michaelbrayton3816]

Bro best damn add I’ve seen in years good job you guys

[@TheYouTubeWatcher_]

Great marketing. Now get us those yellow camp counselor shirts!

[@Kodiakcakes]

Those ones are reserved for the counselors - see you at camp!

[@floatyseagull9472]

Advertising team needs a raise asap😂😂

[@eatme7659]

Gnarly! i'm buying one on pay day!

[@Kodiakcakes]

The bears say thank you!

[@dwarfflesh]

Man this video giving me PTSD of the Dino Horror game Oakwood. With a intresting plot about a camp with kids like this commerial.

[@maryjohnstone1051]

I return again and again to watch this ad

[@SilvioJ]

Omg this was great.

[@jigsawproductions6171]

Their oatmeal is delicious!

[@Kodiakcakes]

You know what's up!

[@leobaker-tf2andmusic520]

Now This is what you call good advertising

[@katc.6922]

this commercial is so good

[@gingerhyuk]

I watched the whole ad when it was on TV lol

[@drewb2588]

I watched the whole ad😭

[@Snowman76714]

Jamie pull up that video of those bears eating all the Kodiak Cakes

[@RYEZRUNTZ]

Who directed and edited this?

[@michaelbrayton3816]

If this was a movie I’d be watching it

[@Kodiakcakes]

Camp Rock been reeeal quiet since we posted this

[@FlyfishermanMike]

Camp Tracy!