Renault 17 stylish restomod by Ora Ïto - behind the scenes

R17 by Ora Ïto - electric prototype
Since 2021, Renault has taken part in several collaborations with contemporary designers, creating original and innovative concepts that take a fresh look at its exceptional heritage.
Today, Renault is presenting a new and unique restomod show car, developed in collaboration with French designer Ora Ïto.
Based on the iconic Renault 17 sports coupé, R17 electric restomod x Ora Ïto is a sculptural retake on the model launched in 1971.
Unveiled on 4 September at Maison5 in Paris, R17 electric restomod x Ora Ïto will be on display on the Renault stand at the Paris Motor Show, between 14 and 20 October.
“Revisiting an iconic vehicle like Renault 17 was a particularly exciting challenge. Working alongside Renault, I was able to articulate my artistic vision to create a sculpture in my own image.”
Ora Ïto, Designer
“R17 restomod, reinterpreted by Ora Ito, aligns perfectly with our approach to uniting heritage and innovation. R17 was part of pop culture, an icon of the 1970s with its avant-garde design and bold personality. This project celebrates Renault's original iconic design while giving it a contemporary twist with new features to create an experience that transcends the generations. At Renault, we are proud to collaborate with bold talented designers such as Ora Ïto, to reinvent our iconic models while remaining true to the spirit of the brand.”
Arnaud Belloni, Chief Branding Officer & VP, Renault Brand
Renault 17: a sports coupé of avant-garde design
Launched in 1971, Renault 17 epitomised the idealistic outlook of the 1970s. A sporty coupé of clean lines, available as a 4-seater coupé or a convertible, it perfectly reflected the spirit of the time, with its looks and performance. A front-wheel drive with a longitudinal engine, subsequently available with fuel injection, and a range of active and passive safety features, Renault 17 was both high-tech and elegant, with its angular lines and an interior styled for demanding customers. Over 92,000 units were built between 1971 and 1979.
Ora Ïto: contemporary design with simplexity
R17 electric restomod x Ora Ïto is a unique model and not the forerunner for a future production vehicle. Styled as a restomod by Ora Ïto, it was developed in collaboration with Renault's Design team.
“With Sandeep (Bhambra) and Gilles (Vidal), we worked on a theme that was retro-futuristic, almost cinematic. I wanted to drape Renault 17 in a second skin, showcasing the design while giving it a more contemporary look in terms of flow, dynamics and rationality through my own approach to design and my own signature: simplexity. I wanted to simplify the more complex aspects.”
Ora Ïto
A leading figure in contemporary design, France's Ora Ïto is a child of the 1970s. Revealed by his avant-garde creations and bold approach, Ora Ïto made his name by hacking leading brands with his digital products. A firm believer in simplexity, a mix of simplicity and complexity, he is a pop culture phenomenon in his own right, taking part in prestigious collaborations and picking up awards around the world. R17 electric restomod x Ora Ïto is his first joint project with Renault.
While reflecting the history and integrity of Renault 17, the show car is also a restomod, combining the classic charm of the original with the technologies and materials of today. This revolutionary approach unlocks synergies between past and present, creating a modern experience without losing sight of the spirit of Renault 17.
Source: renault
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