KPOP is NO longer Korean

Hi guys!
This is a different kind of video from me. It is a kpop centric video talking about the extreme globalization of Kpop and how I believe we are about to see it enter its newest form. And also how kpop has never been a genre but an elaborate marketing strategy.
Lemme know if you guys enjoy this kind of content and even listen to kpop! Much like my FS vides it is about explaining kpop in the simplest terms possible for people who might not otherwise know the history or kpop at all. No shade to any groups or companies just my observations and predictions. I am very excited about posting this video! Enjoy!
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[@paolala]

Lemme know if you guys enjoy this kind of different content and even listen to kpop! Much like my FS videos it is about explaining kpop in the simplest terms possible for people who might not otherwise know the history or kpop at all. No shade to any groups or companies just my observations and predictions. I am very excited about posting this video! Enjoy!

[@monimon9]

Please do! I'm loving this

[@figureskatingmess]

I loved this!! You have a way of making everything extremely entertaining while sharing a lot of information. I'm a bit into K-pop (BLACKPINK, Mamamoo and NewJeans mainly), but I learned so much about the labels in this video! Got a bit scared honestly tho... NewJeans really have "western radio hit appeal", their choruses have been stuck in my head all throughout this year. I think it benefits them in their western marketing that a few of them are Australian and thus can fully be themselves in English (just like BLACKPINK). I heard that you planned on making a Eurovision one too! I'm Swedish and have been an Eurovision enthusiast as long as I can remember. Looking forward to that video and feel free to ask if you are confused by something haha :)

[@lebug4672]

i could listen to you talking about anything haha

[@lunasol1388]

I'm an older (way older) kpop fan and while I detest the toxic fandoms, rumors and gossip about the different kpop groups, I do love the music, choreo, mv's, cb's etc. Great video, interesting opinions and a fair and unbiased explanation of the subject matter is always attractive to me. I would love to see more kpop related videos. I liked, subscribed and turned on the notification bell!!!

[@angew7461]

girl you NEED to talk about the whole Vasilisa and Valeriy thing

[@mari25964]

kpop and figure skating are two of my largest obsessions now i love your content 🤍

[@jakobmax3299]

Good we have Junwhan then...

[@paolala]

Omg Yayy! I knew the kpop x figure skating crossover was going to be big hahaha

[@Ice62004]

I found my long lost sister😭🤝❤

[@mari25964]

@@jakobmax3299 sunghoon tho 👀

[@AM-tl1xi]

I think Gangnam Style may be the biggest viral hit of this millennium but in terms of virality nothing beats The Macarena. People are still dancing it in weddings to this day.

[@adapienkowska2605]

I checked, and The Macarena is older than me, which is wild.

[@SoundShinobiYuki]

I was definitely not the only older Millennial saying “This is the Macarena of 2012” when Gangnam style came out!

[@rhythmandblues_alibi]

I think because pretty much anyone can do the macarena, even your great grandma, but the gangnam style dance is faster and requires more coordination, which leaves some people out.

[@wxnology1487]

I had to double check your channel because i thought it was only about FS lol as a kpop fan myself I'm happy to see you're doing both of the contents i love

[@paolala]

so happy to hear 🤗

[@chiquibombom1460]

The thing is that HYBE was not taking over SM. They were buying shares and there was misinformation regarding whether they were completely buying it. The difference between source music and pledis to SM is that Hybe bought the whole business and product, what they did to SM was more for profit. Also, people are not even understanding what monopolizing is and we need to be careful when talking about that.

[@alperry02]

Agree. The SM deal was more for profit than anything

[@alperry02]

Im so SO gald you highlighted how bts were successfully outside of Korea FIRST! and then SK finally caught on to how amazing this group was after their popularity in the west began to explode. Some people like to engage in revisionist history and forget this. But i was there and saw this happened in real time Thank you for emphasing this.

[@annebanga5832]

I honestly thought this was gonna be a "kpop is not kpop becauses of dynamite and butter" lol but this was such a good video, and honestly you're the first person to properly explain the whole Sm and hybe situation

[@abdaf8706]

How not only you satisfyingly explained the future of Global K-Pop, you're also successfully explained the SM Saga??? I'm just blown up at the moment!!!! Very very very immense hardwork!!

[@romika3577]

love how well thought and reseached this video is!!!

[@monimon9]

Never clicked so fast in my life! I was pleasantly surprised to hear you mention kpop in your other videos and now that you released an actual disection/explanation video on it got me super excited. Hope to see more of this in the future!

[@lidahassanzada7083]

GIRL GET BACK ON HERE RN AND TALK ABOUT VALERIYS VIDEO!!! MY JAW IS PERMANENTLY ON THE FLOOR

[@paolala]

what happened?

[@monicaayala3644]

​​@@paolalathey are no longer skating as a pair 😭

[@sophiaaretuza]

Great video!! Hope you make more in the future. You are obviously knowledgable and passionate so more kpop commentary would very much be appreciated

[@GetBenched2010]

Kpop will fizzle just like Jpop did. It always has a burst of stateside popularity when domestic pop music gets dark and depressing like the US/UK during the grunge era, and the way the US/UK have been for the last decade with what is essentially EDM grunge. (Lorde, Billie Eilish, Halsey, I'm looking directly at you.) But Jpop only had a niche fanbase stateside during the grunge era, and Kpop is already fizzling save for BlackPink. British pop music after 60 years, is still called Britt Pop and Kpop will still carry that moniker decades from now.

[@alaingiraud3104]

Honestly I don’t know, I always thought of kpop as the Korean counterpart to the Japanese manga industry. My personal bet is that it will slowly fizzled out but maintain a general/kind of mainstream appreciation with some big breakthrough here and there (think 5050, dance challenges, 2 or 3 hype groups a year). What do you think ?

[@GetBenched2010]

@@alaingiraud3104 Thing is, we've already seen this and even after a decade of Psy, and a few others, its still niche without any billboard chart success. America will get their musical mojo back eventually, but after that the international acts will fade again.

[@irondragonmaiden]

I don't know. Jpop became popular as a side-effect of manga and anime becoming popular (and anime/manga has become mainstream), since a lot of anime openings and endings are done by Jpop bands and artists (or VAs who are both). The Jpop industry never really had the idea of being internationally appreciated, it was a pleasant surprise if some of their acts became that mainstream outside of Japan. The Kpop industry specifically looked to capture an international market from the get-go. So I think this difference might make it more mainstream

[@kirstene9131]

kpop has reached its peak in terms of popularity. no group will surpass bts and blackpink level of success in the west. even with those two groups and their achievements, they still aren’t fully taken seriously by the american GP. kpop is oversaturated now as well

[@GetBenched2010]

@@notthatkindofdino Jpop tried to break out in fits and starts. The one big attempt was Pink Lady between 1979-1980. Akina tried in the 80s and had lesser results. Then there was the double whammy of Puffy Ami-Yumi and Hikaru Utada's Easy Breezy being pushed heavily. It usually comes down to whether or not the label is owned by an American conglomerate or not.

[@takoholic]

This is one of this best videos to tackle the subject very well! 🩷

[@weeabooper]

It's crazy you posted this bc I consider Min Heejin is the Eteri Tutberidze of kpop

[@annieyesiam2758]

great content as always 💖

[@stelllac]

i love your content sm i watch your videos everyday

[@4evarainy]

figure skating and kpop both being my interests i love your channel!!!

[@gracett]

This video was amazing, I'm speechless honestly

[@SwordSnapper289]

I'm usually here for your fs stuff so I was super suprised to see a full on kpop video even though I know you're a fan of it as well. A very pleasant suprise though! I think that you're spot on with kpop changing from a genre of music to more of a packaging style/machine. I think it started really with BTS releasing full English songs like Dynamite, Butter, and Permission to Dance. Recently Hybe Japan also released &Team which is a Japanese group that is based and promoted in Japan, but I would say follows the Kpop style as opposed to Jpop. I would say that this phenomenon is already happening especially with the release of Fifty Fifty's Cupid which is in full english. I didn't even realize it was a kpop group until I had listened to it a couple of times since I had never heard of the group before. Unfortunately with the whole Fifty Fifty and Attrakt scandal, I doubt that they will be around much longer. I think Hybe will see the sucess of Cupid and either try to do something similar with NewJeans or even debut a new group. I wouldn't be suprised if they started a new sublabel under Hybe America to produce a kpop group based in the USA.

[@lastilnovista]

thank you so much for this excellent video! i just found your channel in June and binged all your videos in < 6 weeks! i used to follow FS in the ‘80s-‘90s but lost interest as an adult. i had no idea who anyone in contemporary FS was, but your videos were so entertaining and compelling, i’m now super invested! this K-pop documentary is fantastic! i’m a Japanese-American gen X-er and when i was a kid, East Asian culture was never “cool” or “trendy,” it was just weird (according to white people). so i grew up listening exclusively to Western artists and am completely ignorant to the Jpop/Kpop phenomenon. this is WILD. anyway, i enjoy your channel so much, Paola! thanks for all your amazing work! 💐

[@paolala]

omg this is such a sweet comment! thank you for watching♥

[@lena21ever2]

I came across your channel a month ago because I like hearing stories about figure skating But I'm so surprised that you like K-pop, i would've never guessed it Im so glad KZbin recommend me your channel

[@luzcalderon7808]

Hybe is becoming the Disney of Kpop (and the music industry in general) and it honestly scares me. Out of everybody I thought SM was the token evil company but the tables turn and the turns table I guess

[@jou-anchen7840]

I LOVE THIS! Love kpop and figure skating

[@johndoeble]

Very interesting and insightful video! As an artist myself I couldn’t help but feel bad for the performers throughout the whole video. It all seems like the companies are experimenting in all kinds of ways to bring out as many different products as possible only for one to really succeed. Just with the difference that the idols ARE the product and they have little to no say in their art. (Fyi I am very unfamiliar with kpop so I’m no expert). As a Beyoncé fan I was very intrigued that you mentioned how some western Stars are now pursuing more of those visual performance sides of their work because impressive visuals and intense choreo is what alwayssss was one of the many things that set Beyoncé apart from the rest! Although I might be biased haha! Also I want this Figure Skating Season to finallyyyyyy start!

[@phantasmex]

You're almost at 100K!

[@CheyenneSedai]

I don't really listen to k-pop, but your video essays are always excellent, Paola.

[@visora498]

I have been following you for a while for figure skating (genuinely my favorite fs channel out there

[@HannahhRalte]

A channel that covers Figure Skating and Kpop yes this is my favourite channel immediately

[@viktoor7245]

cool video!

[@luzcalderon7808]

Psy is that weird kid in the classroom you do not understand and tbh it creeps you out a little bit but for some reason you end up talking to him one day and you find out he's actually pretty fun

[@viktoor7245]

how do you know all this? masterpiece

[@daria5846]

That's why I stopped listening. It used to have a more particular sound/style, but now it just sounds like any other song. More generic.

[@mlola012]

Real

[@wyltedleaves]

You mean the sound that came from black americans? Even JYP agrees lol

[@daria5846]

@@wyltedleaves Dude... I don't know what you are talking about... but I'm over it.

[@worshipthecomedygodseoeunk4010]

frfr tbh as a long time fan, these people who praise the further expansion of kpop into the western market tend to be a lot more surface level in their understanding of kpop than they think. sure, you can name off dates, historical facts, company scandals whatever but theres more to it than that. kpop was always a global industry, but at the core of it was always and will always be a dedicated fanbase that is deeply connected to its intrinsic roots. we are already seeing an alienation of fandoms, the alienation of korean fans, sudden changes that these surface level fans don't even know about nor care to because its "in the past". but innovation needs to be done with not only good intent, but a fundamental understanding of what brought it to that point in the first place. its like live action remakes. if you dont stay close to the source material, no matter how good it is, no matter how many new fans you get, you lose a sense of identity and it breaks the delicate fragility of the foundation you started from. as another commenter said, kpop has pretty much already reached its peak. theres obviously a ceiling, you cant grow forever lmao especially in this racist world. kpop companies think so naively that they can just be accepted wherever they want to go. thats not how the world works and they know it. its the consumer that makes the product grow, not the shareholders. this is currently what is bringing disney into the dumpster, monopolization and generic consumerism, and its what will bring the downfall of kpop as well.

[@marta.3098]

i mean besides all that was mentioned, the biggest reason why psy is considered kpop is bc he was under a kpop company until he founded his own in 2019 - yg entertainment, which technically makes them win the whole "big 3 USA race" back in the early 2010s, even if in the most unexpected way possible

[@cardinaliscardinalis7965]

kpop and figure skating, love both of them!

[@rosacrooch102]

Have you heard of JYP’s all western girl group which apparently just had auditions (lmao I never saw the add). They’re posting “episodes” up on yt.

[@Ice62004]

OMG YOUR FIRST NON SKATING RELATED VIDEO! I SCREAM😭

[@georgia9260]

Hahahaha omg as if this channel is now a source for content relating to not one but TWO of my autistic special interests😭😭😭 you’re truly feeding the girlies!!

[@georgia9260]

The way you speak on your voiceovers feels so candid and friendly which is why I kept coming back for FS content and now I’m gonna be here forever 😭😭

[@vasilisashakurova743]

When are you going to make a video about Alina Gorbacheva?

[@silllilian2482]

THIS IS THE FIRST TIME IVE BEEN THIS EARLY

[@prettyinpink1222]

I remember seeing the Wonder Girls with the Jonas Brothers. I was so confused but I was jamming💃🏽

[@azrakul628]

I KNOW THIS IS NOT THE TOPIC BUT CAN YOU MAKE A VIDEO FOR VASILISA AND VALERY BECAUSE WHATEVER I DO AND I READ I COULD NOT FIGURE OUT THE SITUATIONS. I NEED HELP QUEEN❤❤❤🤩

[@ilovetotri5836]

I was there the day when like half of my hometown danced gagnam style (18:10 germany) that was a crazy day and it made me look into kpop ;)

[@wolfdijon]

woah what a crossover

[@Beautyfaerie-bff]

Bro you make kpop content😮

[@ayshamatthews]

I'm so early for once

[@checheapenteng-takyiako372]

“K pop isn’t mainstream, BTS is” I felt that. People be gushing over Bts and Blackpink then when I start talking about other groups like MAMAMOO,SKZ,GOT7,TWICE or even soloists like IU,Jay Park or Somi then they’re just like ,”Huh?!”

[@Ashlee_Cortez]

18:52 Hold up when Gangnam style was released psy whas under yg ent 😭

[@billino6419]

Omg please make a video on vasilisa and valery breakupp

[@mlola012]

This is why I don’t listen anymore. It just got boring and unoriginal pretty fast

[@cerealbeforemilk8976]

yasss K-pop content

[@romanlopez9728]

Why don´t you talk about skating news? Anna was in shenzhen yesterday. His Chinese fans were delighted with his gala program "Ave Maria", However, myself and many others who attended, look forward to seeing the short or free program that earned her Olympic gold.

[@ggnnll]

What a statement 👏

[@geni3991]

Honestly it reads like a slow-mow car pileup on the Highway, but I just can’t look away

[@Aveyfs]

Woww I'm soooo early..45sec😅

[@nellivilhelmiina]

I had been listening k pop since 2009 and when psy blew up, i was so happy 😂

[@anhnguyenthingoc9504]

Will you start commenting about kpop as well? Is this new direction of your channel?

[@yira4913]

i'm not kidding the first time i heard cupid while scrolling i didn't realize it was kpop :/

[@004SouL]

Paola I love it!! Now, thanks to you, there is a video that explains kpop in a simple and precise way. Honestly, I stopped paying attention to kpop after bts went to BMAs and the fandoms got toxic, so this video was really helpful in understanding what's going on right now in the kpopie world. The only criticism from me is the fact that you mention BTS as one of the first groups to start having success outside of Korea, I think it's important to mention that other groups like GOT7 (from jyp at the time) and EXO (from SM) already had a worldwide recognition at the time.

[@RedShoes29]

@paolala idk how else to reach you but per FS Gossips, Vasilisa and Valeriy have split!!!!!

[@Ramses060784]

Where is tuberitze?

[@kpossibles]

Kpop on the figure skating channel? Sounds good😅

[@KimCher007]

So nice that u also cover K-Pop topics! I love figure skating and K-Pop! 😊🩷✨

[@athenabonney3909]

42:49 takeoff was murdered last november :(

[@odkhuu]

Not into kpop or anything but Using this as a research to maybe buy some $HYBE stocks Thank you Paola

[@Random-vd8wu]

not the spider boy scooter braun

[@harrisonandary1410]

I live for this tea and ion even follow K-pop like that BAGHAHAHA 🤭🤭

[@zelmabotha1880]

I love kpop❤

[@axxxx2055]

enjoyed this from you as it was unexpected but the lack of stray kids in a video about the future of kpop was sad to me ngl. They are the biggest kpop group rn in MY opinion. They are breaking records literally every single week and with every release. They're already so beloved in Korea, Japan, the US, Europe and Australia. Their last world tour made them over $71 million and the tickets for their upcoming dome tour (with large capacities) sold out within the first 5 minutes. They are the future of kpop without a doubt.

[@saraljubaj]

AGREE 🗣🗣

[@paolala]

I agree. should have added way more stray kidz. My boy group era needs to come back

[@bavv7056]

The biggest Kpop group is literally blackpink and Bts though??

[@axxxx2055]

​​@@bavv7056kpop group that's actually releasing music as a GROUP. bts and bp aren't active.

[@bavv7056]

@@axxxx2055 they’re still the biggest groups though?? They haven’t released group music in about a year. Blackpink especially is on tour right now so they’re busy.

[@lesley-annfenwick]

Im surprised that HYBE wasn't hit with some antitrust Competition Laws with the SM acquisition.

[@noneedtoknowmyname22]

This was not on my bingo card but still enjoyable nonetheless lmao

[@existenceplayz9265]

GIRL WE NEED YOU BACK ALINA GORBACHEVA WENT MISSING (was found) AND VASILISA AND VALERIY SPLIT UP

[@matchaeylle]

ex kpop fan here who got fed up with some of the crazy scandals and fanwars, I now listen to almost solely Ukrainian music (pop, rock, folk-pop)

[@matchaeylle]

I am literally here for Paola

[@dobby9852]

8:40

[@rhythmandblues_alibi]

It makes sense to me that kpop will take over global pop music because pop lyrics are so vacuous it doesn't matter if you understand them or not. A language other than english makes pop more interesting to me because I can make up my own meaning of the songs 😊

[@floveury]

as a fromis_9 and red velvet fan the whole sm & hybe debacle just made me take L after L

[@sophie7780]

i don't agree that bts was the first group to be popular outside of korea, kara was hugely popular in japan and for years they were more popular there than in korea

[@rhythmandblues_alibi]

When pronouncing the word debut, the "t" is silent. That is all.

[@borismuca9643]

I'd prob watch anything you put out anyway, so do whatever

[@paolala]

thank you for the support ♥

[@khanabelikov3076]

The amount of misinformation and little research in this video just to make Hybe the greatest villain is jarring that I stating/clarifying them one by one is pointless. Hybe entertainment? NewJeans 1st Hybe's GG? The erasure and undermining of Jpop influence at start? If you can't handle basic knowledge, how can you be trusted with more serious ones. -Pledis was financially struggling that's why BigHit bought them and provided some explanation so that butthurt people won't jump into things. -Vlive was offered/sold to Hybe. With the rise of other SNS live features and BTS (Vlive's user with the largest audience share) transferring to their in-house app, vlive was basically dying in business standpoint. -I won't even correct you with the SM fiasco coz it's a lot. 🤣🤣🤣 Girl the desperation. Keep crying .🤣

[@Rubors]

Excited? For more prepackaged, assembly-line avatars meant to make the guys on top mountains of money? Excited about the amount of toxic obsession of modern humanity with entertainment figures, about celebrity culture getting even nastier? Excited about new generations willing to put up with massive abuse just to have a couple of peak years of fame? Eeck.

[@horselandtoday]

Blackpink is STILL mainstream, They literally headlined Coachella this year.

[@bavv7056]

I don’t know why so many comments are trying to take blackpink and Bts out of the conversation.

[@horselandtoday]

Exactly, as if they aren't the soul reason Kpop is global and mainstream... Blackpink literally on a stadium tour as we speak haha@@bavv7056

[@marta.3098]

yeah, i feel like if the word "mainstream" is ever to be applied to them its now, they have never been this famous

[@yeewei-tn2wf]

They won’t take over Taylor swift that’s for sure

[@HailToTheMeep]

They already have.

[@cageynerd]

Umm, I don't know who BTS is but I know who Blackpink is. I just know BTS has like 5 gay guys cause they are always sleeping together.

[@HailToTheMeep]

Ummmmm yeah very convincing 🤡

[@notreallyazombie]

Jesus Christ is the only true God. not a figure skater