Kraft - Bigger Than You Know

[@orangeradishneo]

You have no idea HOW excited I was to see this posted! J.L Kraft is my 3x great uncle. His younger sister, Ivy Mae Kraft (originally Krafft - J.L's grandparents came from Germany in the early 1800s) is my great, great grandmother. My family still has old family photos, a published family recipe book from the 80's, and still live in the same town where the family's from. Edit: I had no idea about the Kraft television theater! 😁 really amazing to learn new information on the days when J.L was alive, after so many years of family stories! Fun family tale: I've been told the second F in Krafft was dropped, because a signmaker forgot the second F on a sign made for one of his first business ventures and he just went with it. My assumption now is that it was dropped to sound less German, since it seems as if all his siblings legally went by Kraft (census records and such confirm this, doesnt seem like a business decision but rather their parents decision)😁

[@deantan4080]

Does the Kraft family still have a stake in the business? How is it able to sustain so much descendants

[@orangeradishneo]

@@deantan4080 I'm not entirely sure about any monetary gain family have received, I wish I knew! J.L had one daughter, who married and had 3 kids (still alive today by my records). So there's only 3 'direct' decendants of J.L I know of. Rest of us are all extended family, great neices and nephews! It doesn't seem like the brothers that worked with him at Kraft had any kids, most of the decendants come from J.Ls sisters! One of them being my great, great grandmother, who had 12 kids herself! And half HER kids (one is my great grandma, who died just after I was born) went onto have their own kids! It's crazy how big families can get with just a few generations! I'm obsessed with browsing through my family tree, seeing all the different people I'm related to in some way or another. My uncle has over 11k people on his tree! I'm extremely privileged to be able to trace back so much of my family history.

[@Vic-ub3kd]

I was looking through the comments to see if any other relatives were here lol. My great great grandmother is Sarah Ann Krafft, another one of J. Ls sisters.

[@Kas_Styles]

@@Vic-ub3kd family reunion? Need updates.

[@orangeradishneo]

@@Vic-ub3kd NO WAY!! So, we're distant cousins? I have goosebumps this is so exciting! My records state she was born in Welland, which is 30 minutes from me!

[@splatcactus4905]

There is a graph called “The Illusion of Choice” and it shows all the other companies these huge companies own, and it showed me things I never would have guessed, like how Pepsi owns Quaker Oats

[@splatcactus4905]

@@mactheknife7049 I know but that’s just an example.

[@DiamondsRexpensive]

I can't wait for you to figure out that it isn't just products that get this treatment.

[@akreanimated7242]

haha wow, interesting. sounds a little dystopian huh?

[@DiamondsRexpensive]

@@akreanimated7242 a little?

[@Chinaball-fx7gi]

@@DiamondsRexpensive a little?

[@tbk2010]

I don't even associate kraft with cheese, I know them as that company that secretly owns half the brands you see in your local supermarket. (the other half is probably owned by nestle)

[@mauricesanchez6804]

The big 3 of the grocery world!

[@cjdc4l]

same here

[@moisesinfantes2797]

We really do live in a monopoly ruled world.

[@RoronoaZoro-ur6hr]

@@moisesinfantes2797 , United States is an oligarchy, so it doesn’t matter if you vote for a person that’s far right or far left into power because the United States is and will always be an oligarchy from the foods sold at the grocery stores all the way to entertainment being solid in the entertainment industry.

[@flomillishit8348]

idk why? that’s all they really are??

[@cypothingy]

Interesting fact: both Borden Dairy and Philadelphia Cream Cheese can trace their histories back to Orange County, NY, which was home to the first refrigerated rail delivery of dairy products in the world. Philadelphia Cream Cheese was actually invented just down the road from the rail line it would later go on for the historic trip. The rails were torn up decades ago but the train station it was loaded up from still stands.

[@Schumanized]

Did Kraft owned Miller/Coors at some point???

[@liloreoinya]

🤯

[@tomsawyer8102]

Company Man, let's gooooooooo

[@whippie3650]

I actually live in that town! Me and my friends walk along the trail where the train used to run after school to get to soccer practice

[@banansfordays2448]

@@whippie3650 me to i live 20 minutes away and I love going on that trail

[@bluesquadron8667]

There's a show on the History Channel called "The Foods That Built America" with an episode about the founding of Kraft. I highly reccomend it.

[@malcolmapplet4313]

That whole series is outstanding. Sunday night must watch TV.

[@Kas_Styles]

Do they the episode on KZbin? If so link?

[@noheadshotbear4254]

That show is good

[@sparkzy1793]

I love that show

[@RobertSmith-le8wp]

They had some interesting shows. That was back when that channel was actually educational.

[@buckyhermit]

This probably would've been a good time to mention how Kraft Dinner is legendary here in Canada. Basically it's so iconic that you can say "KD" and most will know exactly what you mean. (Why is that? I have no idea.)

[@michaelkeller5927]

I blame Terrance and Phillip

[@petegradowski1625]

@@michaelkeller5927 I blame Barenaked Ladies

[@seththomas9105]

Of course I knew that, South Park informed me.

[@Canadian_Guy_82]

I blame the 80s! Spiral KD was my jam!! :D

[@ImBoones]

Mix my Kd wit spaghetti sauce now that’s legendary lol, Canadians eat more than 50% of the worlds supply of KD each year.

[@davidw7531]

It's hard to believe that Kraft Mac has been around as long as it has, I always thought it was part of the zeitgeist of the 80's, maybe the 70's. I guess it makes sense that it was a product of the Great Depression. I would love an episode on the products still around today that came to be around/because of the Great Depression!

[@zojirushi1]

Same

[@PP-xs7hu]

I have depression

[@brett4264]

@P&P, LOL! Yes, an episode like that would be very interesting. It would probably need multiple parts (at least I hope it would, I'm old and nostalgic).

[@nampyeon635]

Nah, the 80's is definitely too recent. I thought Kraft Mac & Cheese was from the 40's or 50's, but I was still wrong.

[@louiszimmerman7425]

Hotdogs blew up during the GD history channel did a mini documentary

[@splatcactus4905]

Some other huge food giants are Nestle, Pepsi, And Coca-Cola. One that is super huge but almost no one knows about is Unilever. You should do a video on them, I would love that.

[@ππππππππππππππππππππππππππππππ]

He made a video about Unilever already

[@Movie-Tech]

Unilever: kzbin.info/www/bejne/ooing4upicZ8frs

[@bigboij3027]

I know unilever only because I love their logo oh and dove soap

[@TheTonyahawk]

Working in the grocery business for years I've seen these companies grow and shrink and vice a versa and your videos always make me smile. I know most of this but you always make it so interesting. Fun fact with Kraft and Heinz as one company there is at least one product by this giant in every grocery aisle in our store, maybe even the sundry aisles as well who knows that is why we watch you.

[@dwood78part23]

This is going to be good. There's more to Kraft than just it's cheese based products!

[@adambuss654]

Love how you're historical/cultural knowledge really comes together in this video, goes to show how much research you really do! Good work man

[@chicagoakland]

Thank you for adding that context about the tobacco companies! It's crazy how much they owned at their peak.

[@nessleepk]

Once I was visiting my family and we were eating at a restaurant, my cousin ordered Mac and Cheese and when the waitress repeats his order he asks "Is it Kraft?" One of the most adorable memories I have and my wife and I quote it all the time

[@TVandManga]

As someone who only really knows about Kraft through Cadbury, learning all this was really interesting.

[@xxPenjoxx]

Same, ever since they bought Cadbury, the cocoa butter ratio has gone down, soon it will taste like Hersheys bleuch

[@wthwasthat8884]

@@xxPenjoxx Kraft buys Cadbury and then immediately changes the recipe to use palm oil instead of cocoa butter and milk. The chocolate becomes less sweet and creamy and more chalky and oily. Cadbury sales have been declining year on year for the past 8 years straight. Looks like Kraft has the anti-midas touch.

[@aaryt]

@@wthwasthat8884 Kraft doesn't care about quality. So long as the majority of Americans who are addicted to processed junk keeps buying them, they'll keep pumping out crap foods at low costs. Low cost+low quality = money maker

[@buckyhermit]

Side note about Rexall pharmacies: We still have tons of Rexall pharmacies in Canada and it's one of the largest chains. But I don't know if it's related to the US brand or merely a coincidence. The owner is one of the richest people in the country, and also owns the NHL's Edmonton Oilers.

[@mattm7548]

The two aren’t related. The Rexall from the US did have some locations in Canada but those shut down in the 1970s.

[@buckyhermit]

@@mattm7548 Good to know. So I guess it's just a coincidence.

[@ZachArmstrong02]

Didn’t Dollar General acquire the Rexall name now at least in the US they did

[@FredoRockwell]

Jet-Puffed marshmallows is a MUST for its own video, right? It's not just me that thought this is it?

[@CocoTaveras8975]

Mac and Cheese was a critical piece of my childhood. Thanks Kraft.

[@conorganism]

Real

[@lordshipmayhem]

My first introduction to Kraft brand was their famous caramels, back in the 1960's - heavily advertised in the Peanuts specials, especially the Halloween Great Pumpkin episode, where they also advertised the caramel apple recipe - and also advertised during Hockey Night in Canada, which they also sponsored. And we would frequently hand out Kraft caramels to the little goblins for trick-or-treat

[@birdboy16]

I had no idea Kraft even made caramels

[@jeanhansel5805]

I'd like to know more about the Borden Company. As a child, I loved "Elsie" the cow and probably bugged my mother to buy Bordon products because of Elsie. I think they had an additional animal mascot too, maybe a bull? Sunsweet is another compan I'd like to know more about. In the early 1950's, I saved 25 cents so I could send away for a promotional piece they sold which was a tin music box rhat had a wind-up handle and it played a Sunsweet jingle. How I wish I still had that music box today!

[@beautifulmermaid718]

My moms name is Elsie... she hated that cow as a kid 😂

[@skrenos]

She did. He was Elmer the bull. Borden had a chemical division and he was the mascot. That's why he's on the front of Elmer's Glue.

[@jeanhansel5805]

@@skrenos Thank you!

[@mcfry2007]

Nice shoutout for the Kraft marshmallows. My grandmother worked at the Kraft marshmallows plant in Kendallville, IN for 40 years.

[@robertbradley2310]

Kraft got themselves into a heap of problems here in Australia when Mondelez sold Vegemite and peanut butter to Bega Cheese. Kraft took Bega to court over the use of the yellow lid but lost. Also reintroduced a new peanut butter under the Kraft name but it has now been discontinued.

[@adrianvega..beastero3784]

SO AMAZING MAYBE THEy CAN Kraft they rest of the yellow Heads around

[@WillHellmm]

Kraft was headquartered in the town I lived in, Glenview.

[@vickiem.6096]

Kraft also purchased Lifesavers candies. After NAFTA was signed, they outsourced Lifesavers to Quebec for a short time. Afterwards, Lifesavers company went to Wrigley (I think). Now Lifesavers are made in Mexico. Lifesavers was our town's biggest employer and the only U.S. based operation prior to Kraft buying Nabisco.

[@Oxbloodmage]

This is very different in Canada, Kraft has tons of products.

[@donkixott]

Keep it up. You provide stability by releasing videos every Wednesday, just like Kraft provided stability for Dart.

[@companyman114]

Oh wow, that comparison is a bit of a stretch but I'll take it!

[@xom8107]

Kraft had this spicey mayo that was actually the best thing I ever tasted and they discontinued it in 2018. Iv never had anything close to it and its left a hole in me

[@chatman4998]

Damn

[@dumpnchase]

Idk where you are from but Boars Head makes a Chipotle Mayo that is awesome. Maybe it can replace the Kraft one.

[@cavalierliberty6838]

I'd like to see you cover one of the parts stores, like autozone, o'reilly's, or advance.

[@GordonRamseyIsMyLifestyle]

oh oh oh o’reillyyy’s auto parts

[@littleredpony6868]

@@GordonRamseyIsMyLifestyle lol, that’s why they use annoying jingles in ads, they get stuck in our heads

[@desertlobster908]

Agreed, here in AZ O'Reilly's used to be Checker auto which was an off-shoot/dept(?) of Yellow Front stores.

[@SWLinPHX]

@@desertlobster908 LOL, Phoenix here and I was just about to comment on Checker Auto Parts. I even remember Yellow Front. There was a similar store called Cornet too

[@Astromanaught]

I'd love to see a whole series about all the companies involved with this. You could use craft as the center and go from there. It's bonkers to me that a cigarette company going to the cheese whiz company. Where's that cross brand promotion at?

[@TheTonyahawk]

Would probably take months but it would be fascinating.

[@brett4264]

Both tobacco and chez wiz aren't good for you. Processed cheese - Yuck!)

[@BOG0690]

Try new Kraft Cheese Whiz - Free cigarettes in every 1 Litre jar!

[@RoundenBrown]

I knew about the tobacco connection, since when I was in elementary school, we watched a documentary detailing Kraft's relationship with Big Tobacco.

[@Louis-qr8cf]

Well you can search on internet what bussiness PMI own, thats much and cant lying at the time sell tobacco very2 Profitable than sell a car.

[@christopherconard2831]

Starts video. Okay, when do we get to dogfood. Everyone makes dogfood.

[@TBustah]

You’ve really got to check out the recent Kraft episode of “The Food That Built America” if you want to understand how big of an impact Kraft had on cheese and America’s access to it. It came at a time before refrigeration was common, and was just the sort of cheap, nutritious food that a rapidly industrializing country needed.

[@weeds526]

I used to work for Kraft Heinz corporate after the merger and it absolutely sucked, but the SpongeBob mac and cheese is still heaven on earth

[@dcvmu]

The shaped macaroni really does taste better than the normal macaroni and I don't understand why lol

[@dylanlake6599]

Do you go to Miami?

[@weeds526]

@@dylanlake6599 yup

[@yonderalt2662]

@@dcvmu I assume it's because it still uses the old recipe. From my memories, the old craft mac n cheese were straight noodles not elbow noodles and tasted good. Somewhere down the line they changed the formula to elbow noodles with different cheese but not for the spongebob ones, so as a kid I remember after this happening I ALWAYS wanted the spongebob ones from thereon!

[@dragonstunna]

Took me a long time to realize Bob Kraft, owner of the Patriots, is not affiliated at all with Kraft Foods

[@jamesanderson6373]

Took me a while, too.

[@orangeradishneo]

he actually could be, but probably unlikely. J.L Kraft (originally Krafft - it's German) is my 3x great uncle. I grew up with my grandma sharing stories about his immediate family in Fort Erie, where the Kraft homestead is. J.L had either 11 or 12 siblings, with THOUSANDS of descendants spread across the U.S & Canada!

[@dragonstunna]

@Rowdy Jr is this sarcasm?

[@dennisoconnor2870]

I retired from Kraft in 2012 after a 36 year career that started with Oscar Mayer. This was a great beginning to share the complexity of the giant food company. There is much more to tell ,in terms of the individual brands that were bought, sold, ignored, failed etc. Examples are Lenders Bagels, Claussen pickles, Entenmans, Altoids, Breyers, Zapetites,and so many more!

[@carriejones4230]

I love Entenmann's!

[@lipstickzombie4981]

I'm curious of a brand named Dr. Oetker if that's available in your part of the world. Despite the name, it's not a pharmaceutical company but mostly baked goods and frozen food.,

[@TheTonyahawk]

Don't they market kosher products for the Jewish holidays, at least I believe that their products are in that category in our store.

[@TheOtherBill]

I have a few Dr. Oetker cookbooks given to me by a friend in Germany. It seems Dr. Oetker is sort of the German equivalent of Betty Crocker, except there really was a Dr. Oetker.

[@dougbrowning82]

Dr. Oetker is Canada's largest frozen pizza maker. They got into Canada by buying the frozen pizza business from McCain.

[@thisnewnamesystemisdumb]

Salad dressing was the only other thing that immediately popped into my mind.

[@caturdaynite7217]

Salad dressing and Oscar Meyer, as they closed the plant down here in Madison, WI. I live several blocks away from the plant and remember the smell of bacon cooking. They also made Lunchables there. The plant was here for almost 100 years. Really sucked for my neighbors who worked there and walked to work. Most of the housing built around my area after WWII on the GI bill was for Oscar Meyer workers. End of an era.

[@TheLastLineLive]

Yeah Kraft has a big presence in the salad dressing aisle. Dunno why, most of it is crappy and even the store brands are generally better. Probably because they are affordable and do offer a good variety.

[@felixlara2945]

People in the 1920's: Eating Kraft Mac and cheese cuz of the depression Me in my 20's: Eating Kraft Mac and cheese cuz of The Depression

[@comicstanz2990]

You should do a video on in and out

[@jerrymale8975]

Yea

[@comicstanz6721]

Yea and why its so big

[@comicsans8539]

Maybe, im surprised he hasnt yet

[@jaydenloner6811]

Can you do a vid about delta airlines? Most of my fam works there and it would be cool to learn the history a little bit more.

[@pagebarto6761]

A new episode of company and geography now today, ooowee today is a good day!

[@bossman4799]

Honestly, I can't remember the last time I had kraft mac and cheese, but I certainly can remember the last time I made grilled cheese with their cheese. Two days ago.

[@rdsbvhjdl7431]

Not really related to Kraft, but I'll give you a quick tip for grilled cheese; put some garlic powder on it while it's cooking. Instant upgrade.

[@Jigglysaint]

@@rdsbvhjdl7431 I can confirm. Very tasty.

[@LegoDork]

@@rdsbvhjdl7431 Use mayonnaise instead of butter.

[@LegoDork]

Their singles are not cheese. That's why it says Kraft Singles on the package. It's congealed oil, food coloring, and salt pretty much.

[@rdsbvhjdl7431]

@@LegoDork That's a good one too.

[@stavford]

Us Aussies love our Vegimite and Craft prossesed Cheese in a box. still made in Vegimite lane Melbourne Australia. Thanks for the video. I'm watching alot since I found your channel.

[@ckfinke7625]

I could have thought you put this under "Kraft Heinz" since they're both now the same company.

[@AR-ed3xw]

This channel tends to leave out major details like this

[@e815usa]

looks like he only touched upon it but not much

[@sirBrouwer]

that is how I as a Dutch person know that brand Kraft. just as part of the Kraft Heinz name it self.

[@companyman114]

I'm not entirely sure what this comment means. The video focuses on the Kraft end, not the Heinz end.

[@companyman114]

@@AR-ed3xw Well that comment seems uncalled for. Are you referring to something specifically A R?

[@40jwthomas]

I had to inspect a shipment of damaged cigarettes at the Phillip Morris factory this year. I had no idea that Altria owned, like everything. Amazing video

[@Ryan50Ryan]

I would love to see a huge flow chart of which major brands acquired other brands.

[@EricHeidenAuthor]

You've proven your point. I'll still primarily think of them as a cheese company, but they've got a LOT more variety than I expected. Excellent video!

[@CSelH]

You should talk about Marlboro, specifically about all the "stuff" of theirs out there that isn't cigarettes. From things you would expect like limited edition Zippo lighters to less obvious things like duffel bags, there used to be some quality things you could get. Smoking may have killed my family, but I inherited some interesting stuff no one can tell me much about.

[@candycemonroe7345]

Awesome. I love the research that goes into these.

[@jpm420]

And I'm very grateful for them creating lunchables ⚡️🔥🙏🏻

[@shackdaddy7106]

It should be mentioned that Kraft Music Hall starring Bing Crosby was a very popular radio show back in the 30s and 40s.

[@matlit1859]

I'm actually interested in the great tobacco acquisition war of the 80s!

[@stevendavid9196]

Tobacco company phillip MORRIS owns the world SECRETLY

[@akreanimated7242]

i like how you always make your videos very informative but concise. i think a video covering the rise and fall of justice or claire’s would be interesting to watch. as a 15 year old justice was really big in elementary school, but in middle school it’s considered lame if you shop there aside from having that one lunchbox with a letter corresponding to the first one in your name, you know the one lol. aside from growing out of it i feel like something changed about their stores. when i was 12-13 i was still in that older kids group they try to appeal to, but they ruin a lot of their clothes by slapping their name on the front, with obnoxious amounts of glitter, sequence, and very out of date pop-culture references. if i remember correctly i felt like it was a little overpriced to, but then again i didn’t know much about personal finances when i was that age. they’ve been closing their stores recently and they’re pretty scarce. claire’s has been closing a bunch of locations as well but personally i still like that store. they have cute things and it’s cheap, especially the jewelry and it looks nice. you can get your ears pierced for free but DON’T. they’re not properly trained to do so and piercing guns can lead to complications. i think it’s concerning that they’ll pierce cartilage with those. ear lobes sure whatever, a needle’s still better but anything else absolutely not. not sure about claire’s but my younger cousins are elementary school aged and one starting middle school, and none of them really go to justice that i know of. i worked with some younger elementary school aged kids this summer and i think a couple of them might’ve gotten something from claire’s before? they’re a little too young to really want to go there. anyways, justice doesn’t seem nearly as popular as it was when i was their age. interestingly, i noticed very recently justice has been selling things at walmart and they’re not bad. i wonder why no one shops there anymore

[@theallknowingsause8940]

this might be a weird one, but could you maybe consider doing a video about Xerox, they used to be a very innovative computer company before just being a printer machine company and I would love to see a video about them!

[@maxivy]

One of the best channels on YT

[@Bill_Woo]

I love this nostalgia. What's particularly touching is relating the obsolete concept of market forces and wise vs. tragic market decisions on an entity's deserved survival or its (appropriate) demise. Naturally these are prehistoric concepts, because the Federal Reserve has now been empowered to literally inject cash into any entity it chooses. LITERALLY. All a company has to do is cry "wolf." I mean, cry, Covid impairment. Therefore market disciplines no longer exist. So this prehistoric concept of sane, inviolable market principles is amusing nostalgia !

[@littleredpony6868]

Personally I think all of the feds interference in the markets are going to cause a whole host of other problems

[@Bill_Woo]

@@littleredpony6868 And it is UNLIMITED. Not figuratively; not virtually; but literally. That is science fiction worthy grotesqueness. This exact behavior is happening right now. All "connected" airlines, "connected" hotels, ships, carmakers, really all of travel and entertainment, food suppliers, fitness chains - they are backstopped by effectively the very same broad entity that destroyed those sectors. Talk about perverseness. Ain't war hell?

[@Bill_Woo]

This is nothing but Soviet Communistic takeover of industry. Prove me wrong. It's being rolled out hand in hand with Socialist handouts of unimaginable absurdness. Paying people to not return to work. Paying people to not pay rent. Paying businesses to not pay rent. Socialist takeover of health care. This is the system that resulted in the greatest empire annihilation in history, the 1991 U.S.S.R.. And it's happening in 2021 in real time. And all the voters (at least in the caricature presented by the complicit media) do is say "Thank you. More free stuff, please."

[@ZAYAZOfficial]

I love your videos man! Thank you 🙏

[@Skikyro]

Hey Mike! You should try doing “The Fall, Rise, and Fall again” concept videos, it would be a cool key change. But you know better than me! lol

[@azlufa7607]

Love this idea :)

[@companyman114]

The issue there is they all have to start with a rise.

[@MarsJenkar]

Yeah, in order to have a significant fall, you have to have somewhere to fall *from*.

[@Skikyro]

@@companyman114 of course! I just thought it could be assumed

[@birdboy16]

Isn’t the “why it failed” series similar to that idea?

[@tnate6004]

In addition to Kraft Television Theater, the company sponsored the long-running Kraft Music Hall variety series and Kraft Mystery Theater, in addition to many high-profile television variety specials in the 1970's and 80's. One passing observation: There is no longer the familiar Nabisco triangle logo on the Triscuit box, which makes me wonder if Mondelez is planning to do away with Nabisco branding entirely.

[@k3iler05]

Yes please, follow the rabbit hole all the way down! It is nice and eye opening to see how consolidated things are.. They're all just one big brand disguised with different names.

[@SOS_JA]

I've been waiting for this for my entire life!

[@nicholasdean3467]

Am I the only person who doesn't think of cheese and Kraft immediately? I topically think of Mayo and cream cheese also think of ketchup since the Kraft Heinz merger personally.

[@GeorgiaOverdrive]

You said mayo and cream cheese. Cream cheese is cheese.

[@Adrianlover89]

I remember when you had only 20000 followers. You are awesome in your videos. I learn a lot..

[@pineconepinapple471]

the mac and cheese is horrible on its own but american cheese makes it nostalgic

[@AlyP171]

I missed watching your videos, so glad you are still doing them! 😁

[@kevinbre7563]

"Kraft was spun off. Kraft stood alone." I think you mean, "the cheese stands alone." 😁

[@TominoHoshino]

Fun fact: Kraft Dinner is quite popular up in Canada to the point that Canadians are the highest consumer of the product in the world. It is up there with poutine as one of our national dishes. Even South Park poked fun at us over it! We also refer to it as Kraft Dinner and not Macaroni and Cheese. To think that it all came from a born Canadian. So crazy. 🍁

[@Edgeof666]

Canadian Thrash band Annihilator even has a song aboot it.

[@IzzyTheEditor]

If you haven’t done it already, you should do Heinz. Once Warren Buffett got involved Heinz as a company has sucked.

[@rofyle]

I used to work for a Kraft warehouse distribution center. I was blown away by how many products they own. Oscar Mayer, Maxwell House, Post cereal, Velveeta, Nabisco, and tons more. It was crazy. They even had the distribution rights to Taco Bell and White Castle.

[@Moneymike29]

Ironically there’s nothing quality about Philadelphia anymore

[@peewee1064able]

I always look forward to your videos. I might have watched every single one you've put out. Keep up the awesome job

[@chiblast100x]

I'm sorry, but that had to be the least enthusiastic, least sincere sounding "I'd like to hear what you have to say" I've heard since I started watching this channel three years ago. You aren't coming down with something are ya?

[@uanbee]

Great history about Kraft!! Excellent history lesson as always!! Speaking of dairy products: I heard Bordens mentioned!! For years I thought Bordens was only relevant in the southeast region of the U.S. Louisiana, Texas, Alabama etc. But found out It went even further. It would be cool to hear some history on Bordens dairy inc., (hint, hint) just throwing it out there!! Again Good job!!

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[@mitchwinder1204]

I grew up in NW Illinois and Kraft was a major employer, with their main plant in Stockton, IL. Chances are if you lived in that area didn’t farm, or work on a farm, you worked for Kraft. Aside from cheese I know that as a salad dressing/condiment manufacturer. I believe they’re still the segment leader in salad dressings.

[@haark655]

Firss

[@MrArnell]

2nd😁

[@bradlygoat]

In Canada, we call it Kraft Dinner. And it's very popular we use it interchangeably with no name / grocery store brands macaroni and cheese.

[@davidopinko]

I'm exhausted trying to keep up with all of these company changes... but once again, a very well-researched and presented video!

[@companyman114]

Thanks David. I did my best to present it in a way that wasn't confusing.

[@thehodlers7644]

You have a great way of diving into the acquisitions but not making it confusing

[@DJPJ.]

In the 90s they bought the Norwegian chocolate company Freia. That is what i know Kraft for. Freia is now part of Mondelez International.

[@PrivateTrotter]

Yes! You’ve definitely proved yours point and provided soooo much info. Thank you 🍾💪🏿💪🏿💪🏿💪🏿

[@valinor5397]

I love Kraft Mac and Cheese so much

[@jaymyke88]

Man I love these vidoes, Keep up the grind.

[@JusNoBS420]

My Ad break for this video happened to be Kraft Mac n Cheese. With Chester Cheetah rapping about the flaming hot version 😂

[@stanwright8583]

Tupperware made a cheese container for that 2 pound block of Velvet cheese ... add some Miracle Whip to s slice of lite bread and you had my after school snack back in 1953. Still have all 3 in the house to this day.

[@RoachDoggggJR]

been waiting so long for this one. Once I started working night crew at a grocery store it blew me away, they own everything.

[@donfisherjr.2404]

Another great video! I'd like to see one about Beatrice foods that seemed to be everywhere in ads in the 1980s.

[@lallu316]

That one lady's photo, at 4:33 has been in so many examples of the depression. I wonder what her backstory is.

[@kingedwin]

It's from Dorothea Lang's "Migrant Mother" series she made for the Farm Security Administration. The woman in the picture is a 32 year old pea picker in California, who told Lang her family was eating whatever vegetables they could get from the fields, plus any birds her kids killed.

[@jasonbikeracer1]

Solid video, since you mentioned Philip Morris that seems like a good video in the future, definitely enough acquisitions and mucking about.

[@natedog769]

A video on the tobacco companies would be interesting I use to work at a smoke shop and realized all these different brands of cigarettes and yet there are only 2 companies

[@whyisgamora5435]

Which 2??

[@natedog769]

@@whyisgamora5435 RJ Renyolds with their primary brand as Camel and Philip Morris with their primary brand of Mallboro. These 2 companies not only control the cigarette market but also every chewing tobacco, every cigarillo, every snus, nearly every brand is owned by them. These 2 companies are insanely huge and even have political influence and I dont think enough people are aware of what kind of power these companies have

[@Nick_Skywalker]

It’s the middle of the night and I have a lot of school work to do tomorrow but here I am learning about Kraft Mac and cheese

[@skiin_tags9303]

company man i love u sooooo much like literally w all my heart ur my favorite thing abt wednesdays i genuinley look forward to wednesday bc of u

[@companyman114]

Glad I could make your Wednesdays a little better.

[@PrettyGuardian]

It's supposed to feed a family of 4 huh? *starts nervously sweating processed cheese*

[@grantbrown7594]

great video man! It would be so interesting if you made a doc about the huge tobacco acquisitions of the 70s/80s/90s

[@mblind]

you should do a "The Road to Kraft" miniseries. Cover each (or as many as you can before you get sick of it) from early roots to 1980s & 90s & 2000s mergers.

[@Kas_Styles]

Link?

[@tuxace4231]

Kraft used to sell peanut butter in Australia, but that brand got bought by Bega, which is another cheese company! Great video as always.

[@BollingHolt]

Ah!!! He was Canadian? That's why Terrance and Philip love their Kraft dinners! LOL

[@holyaubergine]

You greatly underestimate my ability to thoroughly research random things

[@pocketfacts9]

Dont forget the biggest product of them all the loveable cheese blocks of Minecraft

[@jamesslick4790]

"Fun fact" Kinda like Canada; A lot of people in Pittsburgh STILL call it "Kraft Dinner" (regardless of what it says on the box.)

[@donchoq]

Man you are young! I can think of about a dozen things from KRAFT over the years! Now bring me my Kraft Dinner!