#kwikRecap

#KwikRecap
At the ‘IReC X D2C India Summit 2024’, we conducted a Panel Discussion on “The State of D2C in 2024”, where industry pioneers like Harsh Lal (Co-founder & Director of The Souled Store), Rohit Bachhawat (Co-founder of @Litmus), Mohit Jain (Founder & CEO of MIRAGGIO), Kumar Saurabh (CEO of Planet Retail Holdings Pvt. Ltd.), Surender S Rajpurohit (Founder & CEO of Turms Wear), and our VP of Sales Abhinav Midha participated and contributed their valuable insights.
The key insights shared in the panel were:
🛒 Brands must aim to reduce their RTO from the very start as India is primarily a COD market and many purchasers are low-intent.
🚚 A brand gets 70-80% of COD orders. They must find a way to turn this around ASAP.
🔂 Customer Acquisition costs are soaring high. Brands must find smarter ways to get repeat purchases.
🗻 Understanding shoppers’ needs and creating a product accordingly will always be paramount.
Being surrounded by people who are as passionate about everything eCommerce as us always excites us.
Here’s to always celebrating, everything D2C, eCommerce, and Retail! 🥂
#GoKwik #eCommerce #eCommerceSolutions #irec #dtc