Kyle Roof Reveals EEAT Secrets (Ep. 304)

[@AuthorityHacker]

Don't have time to watch the full podcast? No problem! You can get the best moments of the podcast directly in your Instagram feed, just follow us and enjoy the reels! instagram.com/authorityhacker/

[@kylek1634]

Another great episode. I appreciate how Gael wasn’t afraid to give a little pushback. It made for a great show.

[@pg_ml538]

Extremely high-quality stuff! Thank you!

[@sankardigital3789]

Excellent video Authority Hacker & Kyle Roof... It was very useful and I got at least 7 to 8 immediate actionable tips to improve my site's EEAT. Thank You once again. Namaskaram..

[@blackholesupersloth3276]

Always great to see a talk with Kyle. Enjoying using pop at the moment.

[@thehboppa]

well, looks like we gotta switch them comments back on lol

[@steveiws]

Only spammers comment 😉

[@jpaulhendricks]

Argh! Missed it! Ok.. settling into the replay. 👍

[@dmy_tro]

7:55 using AI is not as expensive as you think it is. They could train a separate "experience" classifier based on the quality raters' scores for a set of typical pages and use its scores as a signal for experience. It's really that simple. Especially if they already have a classifier model (a model built for EAT signals) that they can fine-tune for this specific task.

[@shapecommunicationsworldwi4749]

I am very excited... Kyle.

[@fabulousasia9848]

So, how do I show my expertise in each post? I have a doctorate in education degree and over 20 years experience. So, do I include this information in my Author bio at the end of each blog post? ( I have an edtech blog)

[@bhujalpatel5321]

Super amazing and actionable episode - keep it up😊

[@steveiws]

My two favourite SEOs.... BOOM 🥳

[@roborracle]

GREAT questions - GREAT interview. One question: For those in the USA, do you find that a UPS mailbox is sufficient for street address purposes?

[@JessicaLaurenVine]

I love these guys doing this podcast together. :)) Good stuff.

[@marketingmetrics7826]

🎯 Key Takeaways for quick navigation: 00:00 🎙️ Introduction and Setting the Stage - Introduction to the podcast and guest, Kyle Roof. - Mention of the previous podcast and speaker. 02:32 🧠 Yandex Leaks and BM-25 Algorithm - Discussion of Yandex leaks and the BM-25 algorithm. - Comparing Yandex's algorithm to Google's. 05:36 🍔 Experience and Expertise in Content - Exploring the concept of "experience" in content creation. - Discussing how to convey experience in affiliate marketing content. 12:22 🤓 Expertise and Expertise Evaluation - Delving into the importance of expertise in content. - Examining how Google evaluates expertise and its practical implications. 18:06 🏆 Expertise vs. Experience in E-A-T - Google considers both expertise and experience for E-A-T. - Pages can have high E-A-T with either experience or expertise. - Choose the direction that fits your content best, be it expertise or experience. 20:12 📚 Building Authority and Trust - Being a go-to source means answering all questions on a topic. - User-generated content (comments) can enhance topical authority. - Responding to comments can help build content and authority over time. 32:00 📈 Building Trust in Your Content - Clearly state who is responsible for the website and its content. - Include contact details with a unique street address, phone number, and multiple email addresses. Customer service contact information is crucial, especially for sites involving financial transactions. 35:41 🏢 Addressing Affiliate Site Trust - Affiliate sites should treat themselves as businesses. - Consider obtaining a business address or using a service for a professional address. - Running a business requires adhering to business standards, including contact information. 36:11 🏢 Business Legitimacy - Google emphasizes the importance of running a legitimate business for inclusion in its index. - Using services like "Companies Made Simple" to obtain a business address and phone number helps establish legitimacy. - Having a unique street address and a local phone number associated with your business entity is crucial. 37:33 ℹ️ About Us and Team Pages - Creating dedicated "About Us" and "Meet the Team" pages adds to your website's authoritativeness. - These pages provide an opportunity to showcase your company's values, history, and the people behind it. - Consider having separate pages for company information and team bios to ensure clarity for search engines. 38:59 📝 Editorial Guidelines - Developing clear editorial guidelines can enhance your website's transparency and authority. - Consider creating pages that explain your product review and selection processes. - These pages help convey your values and criteria for recommending products or services. 41:03 🚫 Untrustworthy Pages - Google aims to identify untrustworthy pages that claim to offer independent reviews or information but prioritize profit over user assistance. - Be cautious about using duplicate or easily accessible content from other sources. - Ensure that your content, especially reviews, offers unique insights and value to users. 44:18 💻 Technical Scale and Limitations - Large-scale internet indexing requires substantial processing power and electricity. - Even Google faces hardware and cost limitations when indexing the web comprehensively. - Understanding these limitations can help SEOs appreciate the complexity of the search engine's operations. 48:03 🤖 AI-Generated Content - AI-generated content may be treated as duplicate content if multiple websites generate similar responses to identical queries. - Google may focus on identifying content with repetitive structures and concepts. - Using AI for initial drafts and having human editors finalize content is a recommended approach. 51:07 🌐 AI and E-A-T Factors - AI-generated content could face scrutiny similar to duplicate content, focusing on structural similarities. - While AI can aid in content creation, human involvement is crucial for maintaining trustworthiness. - External factors like high-quality backlinks can contribute significantly to E-A-T. 53:13 🛠️ Page Optimizer Pro's E-A-T Analysis - Page Optimizer Pro automates checks against competitors for E-A-T factors. - It helps identify elements your competitors have but you may be missing on your pages. - Utilizing this tool can streamline the process of improving your website's E-A-T. 54:08 🕵️‍♂️ Competitor Analysis - Page Optimizer Pro offers the ability to analyze not only your own website but also your competitors. - By comparing your site's contact information, like address and phone number, with competitors, you can identify gaps and ensure your site aligns with industry standards. - This competitor analysis can save time and help maintain a competitive edge in your niche. 55:16 💰 Page Optimizer Pro Discount - Kyle Roof provides a discount code "AtariHacker15" for 15% off the monthly unlimited plan of Page Optimizer Pro. - The tool can be useful for both individual website owners and agencies managing multiple sites. - Page Optimizer Pro offers free credits for E-A-T analysis and Google's NLP API during trial periods. 55:59 📚 E-A-T Guideline Takeaways - Reading Google's E-A-T guidelines is valuable, but focus on the key sections rather than the entire document. - The guidelines contain essential information in specific sections that relate to E-A-T. - Efficiently navigate the guidelines by checking the table of contents and reading relevant sections for insights. Made with HARPA AI

[@AnthonyRobinsonUK]

What was Kyle talking about with "person schema"? I've been googling it but can't find any info re schema markup

[@AuthorityHacker]

That'll be this one: schema.org/Person. Some SEO Plugins have it built in (I believe RankMath have it as a paid feature) but for others you'll need to set it up manually using that schema

[@steveiws]

​@@AuthorityHacker or use chatgpt to write the person scheme for you

[@gregdarlenegaines1772]

what is best way to submit to yandex

[@gregdarlenegaines1772]

are citations site wide or would it help to do it specific page

[@steveiws]

Citations are off site

[@gregdarlenegaines1772]

is eat site wide, or page specific

[@AuthorityHacker]

Jump to 25:20 for some insight on this. In short - sitewide :p

[@loonytoongonemad8304]

How to you show it sitewide? Your about page? Your footer? Author on blog post? Thanks

[@Jay-sy5yf]

Sounds like no one has tested any of this.

[@steveiws]

It's about risk. Don't have it, your site is at risk.

[@gregdarlenegaines1772]

shoulsld person and organizational schema be on every article

[@dmy_tro]

Let me tell you, Yandex is nowhere near 70% like Google, lmao. The only reason why they can be 70% similar is because they might actually be scraping Google for results in English. Like they do for the Maps, lol. Their algos for Russian are totally different. Same for Turkish and other Slavic languages.

[@swedo12]

Using this system tanked my site. Beware. Not sure if product useful or not. May have been for others. Could be gimmick.

[@NotThatOlivia]

Why Kyle is unable to buy a decent camera ???? I've seen all of his interviews - all of them look like sh_ Why Kyle? Why? :D

[@gewurztramina]

He has a good mic. That’s more important

[@NotThatOlivia]

@@gewurztramina for podcast - yes! but ... I want to see his chest hair in details :D JK

[@willtribe]

@@NotThatOlivia I hear he’s groomed his chest hair in the shape of ‘lorem ipsum’

[@AnesidoraForHim]

Bro slow down and speak more Cleary

[@AhabGoldberg]

Stop Interrupting the Guest - Its annoying and your diminishing the quality of this podcast!