LA Kings Reveal Their Brand Evolution with New Logo!

[@Coconut004]

I think most of us knew they would go back to Chevy logo. The first part of the video made me think that they were going to mix in some other colors in the outline or the crown though. It’s all good, stoked for a new era! 👑

[@fate6gaming]

I love it!! The classic never dies 🖤🤍🖤🤍

[@soccerndog3785]

Retro meets modern. I think it’s perfect. Original crown with the black and silver coloring. Back to the Gretzky era Chevron logo with a modernized font.

[@williamtaylor4545]

Yaaawn, boy am I fired up....zzzzzz

[@RAGER90210]

OMG THIS IS AMAZING 😭🔥🔥🔥

[@ramirezpinedacristianeduar4777]

Wow it's like logo the la kings back the 1988-1998

[@JVaz-fo2ju]

Sorry, the original 6 still have a closeness to original jerseys and I love that, Kings colors are forum blue (Purple) and Yellow, not Raider's Black and Silver

[@TB-Snowman-85]

Couldn’t be more happier and jealous for all you kings fans. Wish my Bolts would go back to their 92 look.

[@jeremyschep3589]

I might be literally the only one on the planet who thinks this, but I always thought your 2007 logo was your best one…

[@etienneroussel8651]

Nice Chevy ad!

[@yakimeshi2268]

just pressed copy and paste for the crown and pressed “B” to hold the bold 😭

[@Totschlagen1799]

Nice, finally a reason to buy another jersey :D

[@deadhomer8468]

Can we get a Starter jacket again😃

[@robertbougher8820]

Looks great, can’t wait for next season!! GKG

[@ckendall67]

I like it!! I kinda figured it was almost time to sorta revive the classic logo with a sort of new look to it as well. Nice work. I've always considered this their logo all along. 🙂

[@jimjamz.]

With the good news (a.k.a relief) about the trade yesterday, and the new logo news today, I'm stoked. I can't wait for tomorrow.

[@ElderStatesman]

Is that Kiefer Sutherland I hear in voiceover?

[@MrKojoman]

I love it when teams mix the old with the new! The LA Kings hit the mark

[@IanMcSlater]

Wow. A basic kids version of an old logo already used. Bummer. We were soo excited.

[@bodegatiger404]

my thoughts exactly. they should have just used the current alternates and saved the wasted effort

[@jstjaiden]

it’s nice.

[@raye7497]

Perfect 🤌GKG

[@Atoma25]

I love it

[@jimjamz.]

As a Kings fan, I'm happy with the new logo. It can't be *exactly* the same as what we've had in the past (also considering they were our "unsuccessful" years), but it's a marked improvement on the design of the past 12 years, which has been bittersweet - bland, ugly but the design we won our cups in. I would have liked to have seen Forum Blue and Gold return, but am equally happy with our Black and Silver. I have my '90s CCM jerseys and several brand new first edition Retro Reverse jerseys so I'm content.

[@scandinavianflickgd7331]

So when can we buy the new Jerseys?

[@SaveznaRepublikaJugoslavija]

They reveal them at the next draft in a week or so, but IDK when they start selling em

[@andrebeck]

If the Kings make the recoloured iconic crown as the main jersey crest, this will be their best-ever black & silver uniform.🖤🩶🤍✔️ Hope 💜🤍💛 becomes a future 3rd. If not, I would LOVE to see the Kings try purple/Forum Blue with silver with NO black.💜🩶🤍 If an overwhelming number of fans love it, promote it. Purple/Forum Blue should always be the Kings' primary dark colour 24/7. 💜🟣💜

[@ThunderDogY2K3]

I still like the banner logo they were using and i would like for them to keep it in rotation, maybe as a shoulder patch, as a link to their Stanley Cup wins, maybe they will use the logo in the collar as a hanger effect. I do like the boldness of the Los Angeles on the logo and its easier to see, especially as i get older i can see it better, i just find that the KINGS script looks a bit to cartoony, may just take some time to get use to it. Look forward to seeing the full set.

[@sanktxando]

It’s absolutely perfect. Add a forum blue and gold alt/third to go along with this and we’ll have one of the best logo + jersey setups in the league. Hopefully this brings and end to the ”LA Kings” branding route you’ve chosen all over social media too, we’re the *Los Angeles* Kings not the *LA* Kings. SPELL IT OUT

[@e-c-dia]

its cleaned but you should just go full crown already and use the banner as a shoulder patch

[@heytiny37]

Thanks for choosing the retro crown! Purple/yellow gold on a 3rd or Alt jersey if releasing one this year, would be cool. Just hoping the Fanatics jersey quality lives up or even surpasses Adidas 🤞🤞The leaked jerseys for our friends on I5 south didn't look promising. It looked as same quality as this years MLB flop. Fanatics, do better. GKG!

[@thomasfinkle7399]

PLD put more effort on the ice than the logo designer put into this logo.

[@JakesEditsYT]

It's looks the same I LOVE IT

[@williamtaylor4545]

HATE IT WAY TO GO LA! GOTTA LOVE THE CREATIVITY SHOWN BY THE KINGS. THAT'S THE BEST YOU CAN DO?!? REGURGITATING AN OLD LOGO? DOES "BEEN THERE, DONE THAT" SEEM IN ORDER? ROB DO US ALL A FAVOR AND RETIRE.

[@SaveznaRepublikaJugoslavija]

The original version of that logo is better

[@biffdanielson2820]

Don't get rid of the purple and yellow 3rds. They're the best in the league.

[@kj6446]

I'm willing to give you everything on this list except the "on paper it was just a trade"...

[@JarellW2006]

I’m not gonna lie I was kinda use to the la kings current logo so it feels a bit weird to go back to the classics

[@Σατανας666]

“Let’s take everything fans love about the team and just cheapen it. Let’s sell the farm. Let’s trade our franchise goalie. Let’s hire all our friends! Let’s start flopping! Let’s fire all the coaches. Let’s ruin the Kings!” -Luc and Rob, probably.

[@CRIMS0N_KING]

Honestly it should have been the RR 1. The purple made it pop, these are an improvement but they're still very mid

[@stadiumarena5891.]

My Favorite Los Angeles Kings Logo Crown 👑 From 2002-2011 Color: Purple, Black, White, Silver,

[@johnhelms8226]

How many millions did the team pay to have a marketing firm take an old logo, highlight the text, and click bold? So LA.

[@TrevorRachuy]

Wait is that Keifer Sutherland narating?

[@TheJasonVoorhees]

Hey Jack Bauer, get back to work

[@Fighton31]

Meh. Better than the prior look but that doesn't say much at all.

[@bodegatiger404]

I just hate it. The font is too blocky/amateur and not as elegant as the original gretzky era one. It almost looks like a fan made rendering. 2011-2019 logo is far superior.

[@desertrhatnv]

Hey, dig out your old Kings jerseys with the old logo, nobody will know the difference!

[@cpnstbn1266]

I thought the logo they had was better

[@thomasfinkle7399]

"Back to the Future" or "Forward to the Past"? Is there a sports organization more enthralled with a horrible, losing past than the LA Kings?

[@markb3451]

Buy new overpriced cheaply made jerseys from fanatics and replace the high quality adidas Reebok and ccm jerseys you already own.

[@SaveznaRepublikaJugoslavija]

So I guess this is what I’ll see at the ice when I pull into the arena to watch my Oilers

[@lindamurphy3969]

Ugly, boring jerseys. Won nothing with that logo.

[@black_panther527]

No

[@JohnnyUkeOfficial]

Whoever is in charge of the creative stuff in the LA Kings organization needs to be fired. If they wanted a nostalgic logo, really should've went back to the forum blue and gold colors with the original crown. Fans love them, not this black, white and silver colors which look drab by the way. Those colors don't scream royalty like the team's name implies. Hopefully one day they'll rebrand again to the forum blue and gold.

[@FROSTWSA]

Just think they paid somebody to trace & ruin a classic logo

[@eladreltuc]

Not really. Seems you don't know much about design.

[@PlanetToaster]

It ain’t that bad

[@spime93]

Ruined how? It's alright. It's not like they gave it the Burger King treatment

[@TrevorRachuy]

Tf you mean by ruin. I think they made it better

[@berry.juice3]

the logo is better now. you fool

[@squid8me]

Nope. Not a fan of it. They should be going back to their original purple and gold colors. With an updated crown.

[@InQuickWeTrust]

Horrible clip-art version of the original

[@spime93]

You're overreacting lol

[@IanMcSlater]

Clip art is a good description. A unauthorized version you’d see at Target or a swap meet

[@InQuickWeTrust]

@@IanMcSlater that’s a good description too! Total swap meet vibes lol

[@bodegatiger404]

@@InQuickWeTrust "fan made rendering" is what I called it. The font is hideous.

[@ChosekLazzaria]

I just wanted to post this on the official channel of my favorite team in sports history. Rob blake... you are a failure of a gm.

[@slickceretto9760]

Fanatics is a terrible company.

[@user-eg9lq8cc5k]

The font on the letters is bad. What's up with the K at the bottom 😂😂😂

[@black_panther527]

No it ain’t

[@user-eg9lq8cc5k]

@@black_panther527 you design it ?? They should fire you

[@SportsBuilding]

The K is a nod to the ‘60s K which shows up at 0:06

[@black_panther527]

@@user-eg9lq8cc5k no I didn’t kid Don’t tell me to get fired low life

[@black_panther527]

@@user-eg9lq8cc5k no And you should be fire lol

[@user-eg9lq8cc5k]

Who approved this horrible logo

[@black_panther527]

It ain’t horrible