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🏛️Rome wasn't built in a day, and your ABM marketing and sales strategy won't be, either!
But you have to start somewhere, right?
The strength of ABM lies in targeted outreach to high-value accounts rather than the traditional marketing approach of casting a wide net to reach a broad audience pool. Because ABM relies so heavily on targeting, setting up your ICP framework is ABM building block you have to get right.👷🏽♂️👷🏽♀️
Join Mandy for an eight-minute demonstration of the steps you need to take to label target accounts and build your ICP tiers in HubSpot.
Need more golden nuggets of ABM wisdom? As HubSpot Diamond Solutions Partners 💎, we've got a treasure trove of resources and experts ready to help. Find us online at digitalreachos...
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