MUST WATCH FOR COFFEE LOVERS: All About Origin Feat. Coffee Producer Pepė Jijón of Finca Soledad

Thanks so much for watching! I plan in the future to do more of these, but at the farm. I hope you enjoyed! Consider sharing the video or copying the link to help boost it!
Check out his IG for Finca Soledad:
/ fincasoledadintag
Check out his IG for Instinto:
/ instintocoffee
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TIME CUES:
0:00- Intro
2:49- Time from Planting to First Harvest?
6:10- Colonialism, Commodity, and Certifications
7:45- What Can Consumers Do to Help?
10:40- Daily Wages for Farm Workers
15:30- Why Specialty Coffee?
18:38- Typica Mejorado and Sidra
22:05- Tyoxidator and Wave Processing Techniques
28:48- Links to Find Pepe

[@LanceHedrick]

I'd ask you copy the link, like and share the video. I think videos like this are massively important and would love for the youtube algorithm to help. I plan to do more in the future. Show some love to Pepé and producers having the platform!

[@Ab-ye8wp]

That the least we can do for this great content. Thanks to you and the German guys from “Kaffeemacher” I got into the coffee game 😍😍

[@baboothewonderspam]

YES!!!!

[@CoffeeAndSmoke23]

Capitalism is not good for coffee long term..We need a different economic structure

[@error.418]

100%, shared this with all my coffee friends, this stuff is critical, thanks Pepé and all the coffee producers out there! We want to hear more from you!

[@error.418]

@@CoffeeAndSmoke23 so true

[@Pawel-D]

More producer videos please!

[@LanceHedrick]

I want to, for sure!

[@CoffeeReviews]

Pepe's coffees have been a game-changer over the last few years. It's wonderful to see him talk about things so passionately, can't wait to see what else comes from him in the future 🇪🇨

[@Andrew-wp1bz]

Fancy seeing you here 👋

[@CoffeeReviews]

@@Andrew-wp1bz I'm a simple man. I see Pepe, I click 😌

[@BluebirdCoffeeRoastery]

This is awesome! Well done Lance for giving legends like Pepe the platform to share his story with a wider audience. We are lucky to know Pepe and to work with his coffee 🙏🏻

[@LanceHedrick]

Heck yeah! pepe is a legend

[@justinpalentchar6687]

its a shame to say but this is the first time I've ever herd a coffee producer speak. Thanks for making this video Lance!

[@LanceHedrick]

it's likely the first time for many. Hopefully I can do more of these in the future!

[@DanFlynn]

To the "Freaks" and "Geeks" and "Sensory Pirates", keep drinking that good coffee!

[@LanceHedrick]

Mateys!!

[@ianlacour9701]

How is this channel only at 173k? Lance is easily, one of the most informative, creative and honest people in the industry. We’re lucky to have you Lance.

[@Harry-cg5gs]

Oh man Pepe's words are just golden. Thank you Lance for filming this.

[@paulakidd9532]

He had me smiling through the entire show! His enthusiasm is contagious. As is yours? Love your videos!

[@miles611]

I shall refer to myself as a Sensory Pirate now. Thanks for the awesome content, what Pepe has to say is fascinating! Looking forward to even more origin talk.

[@NeilNatic]

I was unfamiliar with Pepe but what an incredible discussion. Really enjoyed his passion! Followed him to learn more about him and his passions around coffee.

[@IMNOTABARISTA]

The video is truly inspiring, as it shows that coffee is more than just a beverage and deserves greater respect for the hardworking farmers who produce it. This message needs to be spread to a wider audience so that more people can understand the importance of people behind our coffee.

[@LanceHedrick]

thank you! So glad you enjoyed it. I was stoked to help give him a platform!

[@Kenjitheninja]

Great hearing Pepé talking about his journey, and seeing his passion in what he does. Loved hearing his insight about the drying phase too.

[@gerrydowds6872]

I'm only six minutes into the video, and it's already my favourite. Such insight from Pepe. Well done Lance for bringing this to us

[@markkut]

Thank you Lance for this! As an owner of a coffee roasting company, content like this has the power to change the industry. This was exceptional.

[@portnoy_]

Now that was VERY INTERESTING! Thanks for inviting him.

[@andrews9719]

The perspective Pepe has about coffee is astonishingly accurate. Marketing coffee as a ritual experience to be had every day will reveal its true value to consumers, who will in turn be more willing to pay fair prices for truly good coffee and coffee experiences. That's what got me hooked on specialty coffee. I research my coffees now and am more than willing to pay 20 dollars or more for a bag from the right place.

[@LAVA-el5yt]

Thank you Lance, for introducing us to Pepe! His understanding of working with nature, of dancing with nature to have a deep relationship with coffee is inspiring to me in the context of coffee but also life! He also reminds me to take time to develop whatever we are working with. Especially working with the Earth.❤

[@Ddiakova]

Thank you so much for introducing Pepe to those of us who haven't heard of him. His passion for coffee is addictive and the way he plainly and passionately explained all the difficulties producers face is just something thata needs to be heard by everyone. Great, great content!

[@BoringLifeAccountant]

Great Video! Thank you so much for highlighting and hosting producers on your channel!! 😊

[@LanceHedrick]

thank you for watching!!!

[@TheLever]

Sensory Pirate should be the new standard for Q Graders

[@quinnzender]

This was just beautiful! Easily a LH video of the year for me. I think I could listen to Pepe speak all day. Please bring him back someday, or better yet, visit him in Finca Soledad, and bring us there with you!

[@error404BrainNotFound]

So passionate and educational 🙌 absolutely wonderful guest experience!

[@JessicaCruz-ph4bi]

Desde Ecuador la finca soledad un saludo muy especial al Señor Pepito Jijon y a su trasmitente periodista muchas felicidades 👍

[@ifyourethere]

Most important coffee video on KZbin. I love the transparency and it gives folks a better understanding. What a gentleman.

[@samcoochey627]

Amazing conversation, Pepė's philosophy for people and planet is inspirational. What a legend.

[@udon94]

It's such a treat watching someone so passionate about coffee going on about it.

[@VirTERM]

Awesome video Lance. Thanks for providing the opportunity to people like Pepe so they can share their real stories. Very well done.

[@briisthehorizin]

Beautiful video. Pepe articulated what coffee is so beautifully, almost wanted to cry. Thank you Lance for giving Pepe your platform to listen and understand the producer side of things. Our industry exists because of them.

[@baboothewonderspam]

So so awesome to share the spotlight with producers!! ❤

[@GK16CMF10]

Amazing video, Lance -- and thank you Pepe for all of the knowledge and wisdom! Thank you so much for always using your platform to bring attention to not just coffee as a hobby, but how coffee production and consumption affects ours and others' lives.

[@LanceHedrick]

Thank you! I really just want to release content that is helpful, regardless of angle- machine, theory, green, etc. Thanks for the support!

[@TheDusty0ne]

Love the passion and energy of this guy!

[@fb1966ec]

Increíble! Que orgullo!

[@mathanatos]

@LanceHedrick really really enjoy how this channel involves over time providing some much knowledge and focuses on what is important for having a great cup of coffee today and in the future!! Farmers is everything and active part of terroir!

[@mementomori4760]

Pepe seems like such a rad dude, cool to hear get some of his unique first hand producer knowledge and experiences!

[@monteiroperly4809]

This is a much watch!! Beautifull

[@sal6794]

Hey Lance, this video was especially amazing! Please make more videos about farming and producing coffee as well as the relationships that can be and need to continue to be built with the incredible people that make are nerdy coffee world go round. I have learned a little about sourcing and importing for the roasters side but it is a must to continue to hear the perspective of producers and farmers to know exactly how we can improve their livelihood! Please keep it up!

[@ben00367]

Just amazing !

[@alexjuly8791]

This has been one of my favourite videos of the year - absolutely loved the energy in this

[@LouiePrimeau]

So powerful man, thank you!

[@0whitestone]

Thank you so much for making this video Lance, there's a lot of talk about producers and doing good for producers but rarely do we actually get to see producers speak for themselves. I think this is some of the most important content you've ever produced

[@Robinzorz]

Pepė seems like such a passionate person! He says some weird things but mostly some really interesting and important things! I also really appreciate that Lance is really stepping back in this video to give him his platform. Lance is usually very present and active in his videos (and we love you for it) but he really made this video about Pepė and his message rather which is very commendable. This is what ' beans not machines' should be about mostly IMO. grinders are fun and very important for great coffee, but this is really what it is all about! More of this please!

[@dgcoffee]

Great video! I could have watched it for hours. It's always enlightening to hear and understand producers' points of view.

[@LanceHedrick]

thank you! He is certainly very easy to listen to. Captivating man, for sure!

[@maxiuxoxo]

Really loved this. Absolutely fascinating

[@AlexanderLabial]

Amazing to hear directly from the source. Roasters like coffe collective really do a lot to get the source and the coffee into the spotlight and to hear directly from one is even more amazing and interesting 😁☕️

[@zachgoldstein4411]

thank you for making this video. More people need to understand how this all works

[@propertwb]

Truly inspiring! Thank you.

[@Joao_T]

AMEN! What a video. Shout out to you, burr/grinder man - "beans, not machines". Great to see more and more producers in the light... Pepè is a legend! Thanks for getting me/us to know him better. I might be biased from moving to North Europe, closed to TW and Coffee Collective, but this is the only way. I got aware of all this and it's been a bless. As Pepè says, I drink a delicious coffee everyday and I feel good in my soul ;) already converted some family and friends to leave commodity coffee. If you guys around want another good one: Tim Wendelboe episode with Diego Baraona, coffee producer from El Salvador. Cheers

[@sdjohnston67]

Fabulous!

[@aavosooghi]

What an absolute pleasure to listen to Pepe give us more insight into coffee production and so passionately advocate for a higher, more humane standard for the industry. Thank you for putting out such a wonderful video, Lance!

[@Creativitybias]

Thanks for bringing social and environmental issues to the attention of more people. Especially with looming climate change, this is a very important but often overlooked discussion.

[@rossbrown6649]

This is a fantastic video for all of us hoping to make our coffee "Path" more widely followed. I roast and enjoy my coffee, but realize that there is another territory to explore of this kind of specialty coffee. I've a big investment in equipment, but now need to focus on the ultimate source of success based upon the variety and development of the beams themselves. Really great to watch this.

[@samrudlopuurt]

i,m so glad to listen all this!i was pretty close to skip it.thank you both!!!!!!!!

[@johanpettersson-evers5367]

This is amazing, Lance. Amazing.

[@jerevalenzuela33]

Already my favorite video Lance ! Pepe !

[@sharangsharma426]

What a great video Lance! As a specialty coffee roaster, listening to Pepe speak about speciality coffee as just so inspiring! Love it ❤

[@alexmarchesini96]

Wow, I do geek over coffee, but hearing pepe makes me realize the beuty of it all. He is right in every way and I hope he can continue with what he's doing. Awesome video as always Lance

[@shawnsgear]

Wow! What a fantastic video! Thank you so much for making this happen.

[@crispyfrank]

Thanks for this video. This is super important and reminds me of the cacao industry. Long history, colonialism infected, trying to break out of that. So many consumer have no idea and buy cheap coffee/chocolate which pushes down the farmers and producers.

[@crispyfrank]

These industries should be catching up to the wine industry. Hopefully some day

[@ardeleanalex6918]

This was too awesome! Would absolutely love this series to continue, maybe even at the farm!

[@keithstehling3586]

Excellent video..... packed with a lot of great points about the world of coffee. My appreciation level for coffee has just jumped quite high!! Thanks for sharing.

[@craigreynolds4449]

Great video. This is the passion of coffee

[@sonatomcikova7512]

This was beautiful, thanks Lance and Pepe!

[@alexgj3956]

Great Video!!! Pepe seems like a very natural guy and was a great guest!!

[@remington039]

Love everything about this

[@joelvogt2355]

This was pure gold!

[@DavimDantas]

Nice video, thank you for bringing it

[@GarrettWease]

Pepė is amazing. This video is so badass. Thanks for introducing me and so many others to him and his incredible philosophy on both coffee, environment, and life. ❤

[@benf340]

Wow, one of the most important coffee videos I’ve watched!!

[@faizalahmad334]

This is one of your best episodes ! ❤

[@lezmellor2391]

Fantastic video. This is a benchmark for the future of coffee.

[@alfredoulloa4346]

This is an incredible video Lance! Please do more of this.

[@2s_company_]

This was eye opening. Thank you so much for creating this video

[@starlight25727]

This guy is really amazing and everything that he talks is pretty impressive This episode is so much fun to watch it Thanks for bringing this guy to your channel and I hoping to see more episodes of coffee planting

[@ioannispapapostolou5927]

Really beautiful and inspiring video! Do more stuff like this Lance!

[@parliamocafe]

I think gradually getting people to pay more for coffee to the point of financial discomfort will be a necessary growing pain to force the consumer to view coffee more like they would wine. The current state of exploitation enables our first-world consumption and lets us take it for granted. But a coffee-less world is unfathomable to those that understand the way it nourishes the soul, both from a taste perspective and the ritual aspect of brewing it. This is an incredible video Lance. Thank you so much for sharing your platform with good, wholesome people who care.

[@davethong]

Love this video! So informative!

[@nat2world]

this is beautiful, thank you so much for this video!

[@jardotcom2500]

This guy has spoken like Jesus. Straight to the soul. 🙏

[@liamharper1123]

This is Gold! ❤❤❤

[@MaximPospelov]

This is the most interesting coffee-related (as oppose to gear-related) video I've seen. We need more passionate people like Pepe to be in the front of the Specialty Coffee industry to help promote sustainability and quality. Thanks for the video Lance!

[@plozovikov]

Amazing video, amazing guest, amazing mood after watching and listening ☕

[@robbiebenson2814]

OK, I’m convinced

[@rinatriesstuff]

I’ve tried his coffee before from Manhattan and it was a beautiful coffee. Thank you so much for this wonderful content! We need to hear more from the producers themselves so we can promote better transparent coffees to everyone 😻

[@JL_2022]

Thats the true soul right there...

[@andresguarderas1365]

Coffee is such a beautiful thing 🍒 Proud of being ecuadorian 🇪🇨

[@DemirJPN]

One of the best videos yet man! Just amazing what you did here🎉👍👏

[@deluxgaming6742]

Wow, thank you lance! :) And also Pepe, what a wonderful and charismatic guy you are! Thanks for your work!!

[@b.t.2280]

Oh my... You put a quarter in this guy and he keeps talking! Pepe is an absolute gem. Super interesting and completely in line with your recent video about being more considerate of what beans to buy. Please teach us more about that small little precious bean.

[@Marc0Bece]

Man, this was incredible to listen to.

[@josedanielcastro8254]

Amazing video, thank you Lance and Pepe. Que bacán 🇪🇨

[@loriosterweil982]

Best video you’ve ever done!

[@slush714]

Phenomenal video Lance! Looking forward to more videos like this!

[@brunicofigue]

Amazing video Lance!!! Thanks for this!!!! Coffee is more than only coffee, pepe is the best!!!!

[@lettuce84]

Really great Lance. And Pepe, you’re a legend!

[@ondrejmitas3325]

This is wonderful to share! It’s especially informative to hear the price comparisons. Next challenge (for me or others) is to measure the effect of this information on the taste experience.

[@jaimeshaw970]

Thank you! Great to see Pepe here. Looking forward to more content with other producers who share the same philosophy and passion. 😊

[@choppersplace]

Easily one of the best videos you've done...kudos... infotainment in the best sense...I'm in Vancouver BC and would love to try his coffee... It's really exciting to me to try more specialty coffees... Problem is I'm still a beginner and it's hard for me to pull out notes so I will start doing side by side cuppings to help out.

[@path72]

Veeeeeery fascinating topic! Well done! More! More! We can easily know (almost) everything about the production of great wine while we do not know (almost) anything about the production of great coffee which requires the same level of expertise and acrobatic processing. Furthermore, I want to pay good money for good coffee and I want to be sure to give most of my money to the producer who is committed to creating a better ecosystem! Not middlemen! The same as I try to do for good wine. «A really small bag of love». «No shortcuts to the summit». No need to say more.

[@LanceHedrick]

exactly! Loads more to be known about coffee. I hope to highlight more and more people who can broaden our perspective in the future!

[@path72]

@@LanceHedrick I have a name to suggest! 😁(But this video is a stage for Pepė Jijón, so I wont say it here)

[@Geigenbert]

That was absolutly beautiful. Thank you 🫶🏼

[@LanceHedrick]

thank you! So glad you enjoyed it. Pepe is a legend.